Vero Beach, FL increase their web presence and shop traffic October 2012 through June 2014

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1 Perfection is a multi-location shop in Vero Beach, FL, with one location specializing in auto body (Perfection Paint & Body) and another in general repair (Perfection Auto Service). They came to Autoshop Solutions for help in late 2011, to increase their web presence and shop traffic. In this case study, you ll see performance data over the span of a 20 month period, from October 2012 through June A Case Study by

2 Website The Perfection Paint & Service website was built in late This website includes a mobile page, which will allow visitors coming from their mobile devices the ability to click-to-call, clickfor-directions or click-to-schedule an appointment.

3 Analytics July May 2014 Perfection saw a 128% increase in website traffic over this 20 month period, as we worked to drive traffic to their website via Google AdWords and social media marketing. Website Traffic 128% increase in website traffic

4 AdWords July May 2014 As we worked to increase traffic through Google AdWords, we also worked to increase the performance of their campaign. CTR is the most important factor in determining ad position and clicks cost, and this campaign experienced a 247% increase in CTR over the 20 month time period. CTR (Click Through Rate) CTR is one of the biggest factors in determining your ad position and click costs. 247% improvement in CTR

5 AdWords July May 2014 Over this 20 month period, Perfection s Google AdWords clicks accounted for 21% of total website traffic, spending an average of $177/month on these clicks. Google Adwords Traffic accounted for 21% of total website traffic

6 SEO May May 2014 Perfection continues to experience a strong web presence for their main keyword searches. In this instance, you can see for the search term auto body Vero Beach, Perfection is showing up three times on the the first page of Google. Their AdWords ad shows up in the top spot, followed by their Google Map listing and traditional organic listing. Google Presence/Rankings for the search term auto body Vero Beach, Perfection is showing up 3 times on the first page of Google

7 Social Media is becoming increasingly important in both building relationships with your customers, and in marketing to the search engines. As part of Perfection s Social Connection package, we manage Facebook, Twitter, Google Plus and more. Below you ll find data relating to Perfection s Facebook performance, in particular. Although other the social platforms are important for both customer outreach and marketing to the web, Facebook is still the #1 platform for building and maintaining customer relationships. Likes With the use of quality, relevant content and a Facebook ads campaign (totaling just over $500 in ads), Perfection s Facebook page has experienced a 167% increase in fans

8 Fans by Location It can be difficult to increase a Facebook fan base, especially when targeting only local, relevant fans. With the use of quality, relevant content and a few locally targeted promoted posts, Perfection s Facebook page has experienced a 167% increase in fans. As you can see in the Fans by Location section, the majority of these fans are local making this a relevant & valuable audience.

9 Direct Mail July May 2014 Perfection Auto Service began a direct mail campaign for their auto repair location and have sent out their first 5,000 mailers on June 23, 2014, for an approximate cost of $1,775. So far, those who visited the web address on those mailers have seen 2,376 remarketing ad impressions on the Internet to reinforce the message And Perfection Auto Service has received over 24 phone calls as a result of these mailers