**NOTE: WCPA Website Home Page Screenshot has been reduced to fit allotted page size. "Premier Supporters" section on the WCPA Website's.

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1 Company Logo & Electronic Banners Homepage Placement WCPA Member Mass Announcement Blasts Company Logo WCPA Supporters Section Website Links Supporter/Advertiser Packages to Maximize Exposure & Value

2 **NOTE: WCPA Website Home Page Screenshot has been reduced to fit allotted page size. "Rotational" Company Electronic Banner with with Website Hyperlink Featured on the WCPA Website's Homepage Company Logo with Website Hyperlink Featured in the "Premier Supporters" section on the WCPA Website's Homepage Company Logo with Website Hyperlink Featured in the "Supporter's Links" section of the WCPA Website To view the WCPA's website in its entirety, please visit:

3 Q: What is a WCPA Membership Blast and How Does It Work?: A: WCPA Membership Blast is a great opportunity that Supporters/Advertisers may use to immediately notify the WCPA s Membership to a new product/service, upcoming event, specials, or other information. Those who have selected this option may the text and artwork files to aaron@etgi.us. Within 3 5 business days after receipt, the provided text and artwork file(s) will be combined into a single and sent to Premier Supporter/Advertiser for approval prior to sending the out to the approximate (500) individual WCPA Member addresses on file. Due to bandwidth limitations/ server spam filters MUST ONLY contain text and artwork (file attachments are NOT acceptable). However, sponsors may remit a file attachment as an artwork/image file (JPEG) to be inserted into the body of the . The combined total file size of the text and artwork MUST NOT exceed 3 MB. Q: Are statistics available to help measure the success of a WCPA Membership Blast? A: Within 7 10 business days after the WCPA Membership Blast has been sent, you will receive a report containing the following details: Number of WCPA Members the Blast was sent out to Number of Blast Click Throughs **NOTE: This number representatives the number of times that an element of your Blast was clicked on in which the reader was directed to a URL website address that you had hyperlinked in the Blast.

4 **Company Name: COMPANY/CONTACT INFORMATION: ( ** Denotes Required Field. Please type or print clearly!) **Contact First & Last Name: **Physical Address: Street Address City State ZIP Code Toll Free Phone #: **Phone #: **Fax #: Website: **Contact Address: **Billing Address: Check here if your Physical is the SAME as your Billing Address Mailing Address City State ZIP Code WCPA SUPPORTER/ADVERTISER INFORMATION: (Check ALL that apply) Company Logo with Website Hyperlink Featured in the "Premier Supporters" section of the WCPA Website's Homepage for (1) year (Amount: $1,500.00) Rotational Company Electronic Banner with Website Hyperlink Featured on the WCPA Website s Homepage for (1) year (Amount: $1,000.00) WCPA Membership Blast (Company/Product/Service Announcement sent to ALL 500+ WCPA Members) (Amount: $500.00) Company Logo Featured and Hyperlinked in the WCPA Supporters Link section of the WCPA s Website for (1) year (Amount: $100.00) WCPA Premier Supporter/Advertiser Package (a $3, value); includes EVERYTHING listed above (Amount: $2,500.00) REMITTANCE: Please remit this completed form to Aaron Dexter via fax ( ) or mail to: WCPA Supporter/Advertising c/o Enforcement Technology Group, Inc. 400 N. Broadway, 4 th Flr. Milwaukee, WI NOTE: After your WCPA Supporter/Advertiser Insertion Form has been received and processed an invoice from WCPA will be mailed with NET 30 payment terms. The WCPA is deeply aware of the value that Premier Supporters/Advertisers bring to our association and membership as a whole. It is our sincere hope that taking advantage of our Supporter/Advertising opportunities will play a beneficial role in strengthening your business with Wisconsin Law Enforcement agencies. We appreciate your consideration and look forward to working with you!

5 Q: Who is the WCPA, how long have they been in existence, and how large is its membership base?: A: The Wisconsin Chief s of Police Association (WCPA) was founded Through its professionalism, legislative actions, and professional training programs, the WCPA has developed a strong voice for law enforcement. The WCPA remains committed to promoting high moral and ethical standards and continued improvement in the management of law enforcement in Wisconsin. The WCPA membership consists of approximately 500 police chiefs representing law enforcement agencies throughout Wisconsin. Q: What opportunities does the WCPA offer to company s interested in marketing/promoting their products and services to its membership?: A: The WCPA offers both conference related and electronic options to company s interested in marketing/promoting their products and services to our membership. Each year the WCPA hosts a Mid Winter and Summer Training Conference for their membership. At these conferences, a company may market/promote their products and services to the WCPA Members who attend these conferences by: Renting Vendor/Exhibit Space Advertising in the Agenda Distributed to Training Conference Attendees Participating in the WCPA Exhibitor Passport Program Providing Literature to be Inserted into the Registration Packet provided to Training Conference Attendees Sponsoring a Conference Related Event (Breaks, Lunches, Vendor Appreciation Night, etc..) Complete information regarding these conference related marketing/promotional options and costs are provided in the Vendor/Exhibitor Packet that is developed for each conference. Electronic marketing/promotional options available include: Company Logo Featured and Hyperlinked on the WCPA Website s Home Page Rotational Electronic Banner Featured and Hyperlinked on the WCPA Website s Home Page Company Logo Featured and Hyperlinked in the WCPA website s Supporter Links section WCPA Membership Blasts These marketing/promotional options may be procured separately or purchased as a package at a reduced rate. Q: What is an Electronic Banner and why are they Rotational? : A: The upper right hand margin of the WCPA Website s Home Page has a large (230 X 350 pixel) area reserved to display electronic banners provided by Premier Supporters/Advertisers. Since the space dedicated to the Premier Supporter Banner section can NOT be expanded upon, electronic banners featured in this area are displayed individually in a rotational manner. Each time the WCPA Website s Home Page is visited or is refreshed a different individual Premier Supporter Banner banner will be displayed. Please note that animated rotational banners are acceptable. Q: How long will Premier Supporter Banners and Company Logos (aka artwork) be featured on the WCPA Home Page? A: The Premier Supporter Company Logo (140 X 45 pixel) and/or Electronic Banner (230 X 350 pixel) artwork will be featured for (1) year after the remittance of the Premier Supporter/Advertiser Insertion Form. Premier Supporters/Advertisers will be granted a (2) week grace period to provide Enforcement Technology Group, Inc. (ETGI) with the necessary artwork to be displayed. It is the responsibility of the supporter to provide ETGI with artwork. Q: How do I provide artwork to be displayed on the WCPA Home Page? A: After remitting Premier Supporter/Advertiser Insertion Form denoting which Supporter/Advertising option(s) you have selected, you may the appropriate Premier Supporter Company Logo and/or Electronic Banner artwork to be featured on the WCPA s Website to aaron@etgi.us. NOTE: It is the responsibility of the Premier Supporter/Advertiser supporter to provide ETGI with the appropriate artwork. Q: After the Premier Supporter or Company artwork has been initially uploaded can it be changed? A: Premier Supporter/Advertisers has the option of changing/replacing the uploaded artwork ONCE each year. If a Premier Supporter/Advertiser requires multiple artwork changes/replacements within one year s time, they will be accessed a $40.00 Maintenance Fee for EACH change/replacement.

6 Q: Who is Enforcement Technology Group, Inc. (ETGI)? A: Enforcement Technology Group, Inc. (ETGI) is a partner of the WCPA that provides the WCPA with website design, hosting, and other support. Q: Can WCPA Member Data (Names, Contact Information, etc..) be Purchased for Direct Marketing Campaigns? A: To help protect the integrity of our members, the WCPA does NOT offer member data for sale. However, the WCPA does currently offer a WCPA Membership Blast. Also note that the WCPA is considering the possibility of a offering a Direct Mailing Campaign as a Premier Supporter/Advertising option. The Direct Mailing Campaign being considered, would involve the ability for a company to provide materials that would in turn be mailed out to WCPA Members on behalf of the. Complete details regarding the Direct Mailing Campaign will be made available if/when the WCPA reaches a decision in regards to offering this option. Q: What is a WCPA Membership Blast and How Does It Work?: A: WCPA Membership Blast is a great opportunity that Supporters/Advertisers may use to immediately notify the WCPA s Membership to a new product/service, upcoming event, specials, or other information. Those who have selected this option may the text and artwork files to aaron@etgi.us. Within 3 5 business days after receipt, the provided text and artwork file(s) will be combined into a single and sent to Premier Supporter/Advertiser for approval prior to sending the out to the approximate (500) individual WCPA Member addresses on file. Due to bandwidth limitations/ server spam filters MUST ONLY contain text and artwork (file attachments are NOT acceptable). However, sponsors may remit a file attachment as an artwork/image file (JPEG) to be inserted into the body of the . The combined total file size of the text and artwork MUST NOT exceed 3 MB. NOTE: The WCPA has the right to refuse ANY type of content ( or banners) that are deemed inappropriate. Q: Are statistics available to help measure the success of a WCPA Membership Blast? A: Within 7 10 business days after the WCPA Membership Blast has been sent, you will receive a report containing the following details: Number of WCPA Members the Blast was sent out to Number of Blast Click Throughs **NOTE: This number representatives the number of times that an element of your Blast was clicked on in which the reader was directed to a URL website address that you had hyperlinked in the Blast. If you have any questions, comments, or need additional information/assistance please contact ETGI directly at or aaron@etgi.us.