Advertising Opportunities & Specifications. Be heard. Be seen. Be read.

Transcription

1 Advertising Opportunities & Specifications Be heard. Be seen. Be read.

2 Get plugged in. As Canada s largest and most influential business association, we are the primary and vital connection between business and the federal government. With our network of over 450 chambers of commerce and boards of trade, representing 200,000 businesses of all sizes, in all sectors of the economy and in all regions, we help shape public policy and decision-making to the benefit of businesses, communities and families across Canada. Be heard.

3 Advertise with the Canadian Chamber of Commerce Benefit from the credibility of being associated with Canada s largest and most influential business organization. Enjoy our reach. Through our network of direct corporate members, national associations and over 450 chambers of commerce, we represent 200,000 businesses from all sectors of the economy and from all regions of Canada. Our members are your potential customers. Benefit from our ready-made audience of business executives and administrators people who are looking for strategic ways to maximize their bottom lines. Direct mail 2 campaign 3 Connections newsletter 4 SALE! Website banner ads 5 Rate card 6

4 Direct mail At a glance Direct mail pieces can be sent to either chamber of commerce members or corporate and association members in English and/or in French. Mailings to members are conducted on an as-needed basis. Specifications Our basic rate is for one English and/or French insert, such as a flyer, a brochure or a postcard. The maximum finished size for the insert is 8.5 x 11 and the insert must not exceed 100 grams. Inserts for chamber of commerce members are more successful if they specify what you want the chamber manager to do with your information. For a mailing to member chambers of commerce, 400 English copies and/or 50 French copies of your insert are needed. For a mailing to corporate and association members, 650 English copies and/or 50 French copies of your insert are needed. Materials must arrive at the Canadian Chamber s Ottawa office one week prior to the mailing date. 2 Advertisement Opportunities The Canadian Chamber of Commerce

5 campaign for non-commercial opportunities At a glance HTML-based messages can be sent to either chamber of commerce members or corporate and association members in English and/or in French. campaigns to members are conducted through MailChimp on an as-needed basis. Specifications Our basic rate is for one English and/or French distribution. All paid messages will be labelled as such. campaigns for member chambers of commerce are more successful if they specify what you want the chamber manager to do with your information. We can set up a basic.html , with graphics and copy, for you or you can provide us with one. If you are providing us with the artwork, we require one.zip file per language with the following files. Your message cannot exceed 1 MB in size and 600 pixels in width. o o One.html file that includes a * LIST:DESCRIPTION * tag and a * UNSUB * tag in the footer All your images in web formats (.jpg,.gif or.png) o Your CSS file(s) By supplying your artwork in the above format, we can extend a $200 discount on your campaign. Artwork and/or copy must arrive at the Canadian Chamber s Ottawa office one week prior to the ing date. Note: Our firewall blocks.zip files. Please notify the Canadian Chamber when the advertisement is sent. We will then release your file from our quarantine and send you a confirmation. 3 Advertisement Opportunities The Canadian Chamber of Commerce

6 An op-ed Template letter to MPs Reserve the date: Connections newsletter At a glance Advertorials or business card ads can be placed in our monthly English and/or French newsletter to chamber of commerce executives and staff. Connections/Au Courant is distributed mid-month. Specifications Our basic rate is for one English and/or French advertorial or business card ad. Advertorials will be labelled as such. Advertorials may contain a maximum of 200 words. Business card ads may contain graphics and its finished size is 2 x 3.5. Ads for member chambers of commerce are more successful if they specify what you want the chamber manager to do with your information. Graphics must be at a resolution of 150 dpi and in a.jpg format. Artwork and/or copy must arrive at the Canadian Chamber s Ottawa office one week prior to the distribution date. February 2015 New video helps launch Top We recently launched our Top 10 for This initiative is into its fourth year and each year we tweak the top items that are holding Canada s competitiveness back. Our readjustments each year are based on any advocacy wins or the changing advocacy Canada s Resource Cities: Energy Tour environment on the les. 10 chambers will get rsthand view of this important sector The oil and gas industry is currently at the heart of the national We provided you with launch documents in advance in the hopes that you could launch the same day in the media and with your debate of several key policy issues: environmental protection, adding value to our resources, interregional distributions of wealth and economic development among others. members. Is it too late? No. Work doesn t stop with the launch of the Top 10. If you missed the launch documents, you can nd a number of Ten lucky chamber executives have won a bursary to explore our natural resources rsthand when they visit Alberta and gain a support materials on the web page that we have built in support of network activity and advocacy on the Top 10. better understanding of the forces, individuals and technologies shaping the oil and gas sector. The 10 that will be going are: On this page you ll nd A press release Commerce William Collette, executive director, Alberni Valley Chamber of Caroline Grover, CEO, Kelowna Chamber of Commerce Greg Durocher, President/CEO Cambridge Chamber of Commerce Bill Saunders, CEO, Belleville Chamber of Commerce And the Top 10 guide - which brie y outlines the 10 obstacles to Canada s ability to compete. Tracy Walter, Acting Vice President & Business Development Manager, Newmarket Chamber of Commerce On launch day, we also released a video that you may wish to upload to your website and/or share with your members. This Carol O Reilly, CEO, Greater Moncton Chamber of Commerce Krista Ross, CEO, Fredericton Chamber of Commerce animated video ably shows what the top obstacles mean to Valerie Roy, Valerie, CEO, Atlantic Chamber of Commerce Canadian businesses and why Canada is lagging behind its competitors. You ve got to see it! Damian MacInnis, executive director, Strait Area Chamber of Commerce Nancy Healey, CEO, St. John s Board of Trade While Top 10 points out the barriers, we also come to the table with solutions for xing Canada s challenges. Watch the video and then delve more deeply into the guide; we re sure that at least one of We look forward to hearing about their rsthand experiences as they gain a greater understanding of this sector. these challenges is being faced by your business community. Time to get engaged in the dialogue? Also attending and helping host parts of the tour will be Adam Legge, President and CEO of the Calgary Chamber of Commerce and Justin Smith, director of policy, research and government relations, Calgary Chamber of Commerce. Mid-year policy call: March 26, 1 PM EDT Once again, we will host a mid-year teleconference for chambers to take a look at advocacy work generated at the 2014 AGM. Our There are some other chamber executives who will be paying to participate in this once in a lifetime event. If you are interested in doing so yourself, you should be in touch with Katrina Marsh. policy directors will join the call should you have any questions about any policy on our platform as we lead into 2015 s resolution setting process. An updated grid that speaks to our advocacy work since last fall will be circulated in preparation for the call. Chamber professionals to meet in Montréal for ACCE 2015 convention The majority of the time on the call will be devoted to the federal election. With a federal election looming this year, the discussion The Association of Chamber of Commerce Executives (ACCE) invites all Canadian chamber professionals to attend its annual convention at Montréal s Palais des congrès, Aug will centre on what we can do as a network to move the business agenda front and centre in election debates around the country. ACCE s convention attracts 1,000 chamber professionals from North America and beyond. The conference is designed to Registration and call-in details will be announced shortly. highlight best practices and new tools and strategies to help you improve your performance no matter what size your chamber. Attendees will hear dynamic keynote presentations, attend educational sessions tailored to their professional interests and enjoy daily networking opportunities to build networks of chamber professionals who are interested in career growth and improved 4 Advertisement Opportunities The Canadian Chamber of Commerce

7 Website banner ads Banner Ad Sale! Only availble until Dec. 18, 2015 At a glance The Canadian Chamber s website, Chamber.ca, receives an average of 40,000 impressions each month. Banner ads are available for run-of-site ads. Specifications Banner ads must be supplied in English AND in French. Ads are 214 x 400 pixels and will appear in the right column. The ad must be at a resolution of 72 dpi and in a.gif,.png or.jpg format in RGB. Animated giffs are accepted with a limit of three loops maximum. Flash files are not supported. The ad s file size limit is 3 megabytes. Ads are to be supplied by the advertiser at the advertiser s cost two business days prior to the campaign start date. Note: Our firewall blocks.zip files. Please notify the Canadian Chamber when the advertisement is sent. We will then release your file from our quarantine and send you a confirmation. 5 Advertisement Opportunities The Canadian Chamber of Commerce

8 Rate card (HST Reg. # QST Reg. # ) Prices do not include tax. The applicable tax rate will be based on the advertiser s province/territory of residence. AB, BC, MB, NU, PE, SK, YT: 5% GST QC: 5% GST + 9.5% QST NB, NL, ON: 13% HST NS: 15% HST Prices are subject to change without prior notice. Member rate Non-member rate Direct mail (English and/or French) To members chamber of commerce $1,000 $2,000 To corporate and association members $2,000 $4,000 To both types of members $2,500 $4,500 campaign for non-commercial opportunities (English and/or French) To members chamber of commerce $500 $1,000 To corporate and association members $1,000 $2,000 To both types of members $1,500 $2,500 Discount for providing artwork in our required format $200 $200 Connections (English and/or French) Advertorial $500 $1,000 Business card ad $250 $500 Website banner ads (English and French) 1 week 4 weeks 8 weeks Banner Ad Sale! Only availble until Dec. 18, 2015* $200 $700 $500 $1200 $900 $400 $1,400 $1,000 $2,400 $1,900 Ad design Complimentary (Maximum of three revisions.) $100 per hour * To qualify for this sale, artwork and payment must be received by Dec. 18. Ad campaign must start in Don t delay! Spaces are limited. For more information on website banner ads, please contact Michelle Croteau at (247) at mcroteau@chamber.ca. All other inquiries may be directed to Marley Ransom at (227) or at mransom@chamber.ca. 6 Advertisement Opportunities The Canadian Chamber of Commerce

9 Advertising Policy Introduction The Canadian Chamber of Commerce s advertising policy is intended to provide guidance on the acceptance of advertising and is intended to ensure that all advertising is consistent with the Canadian Chamber s values, strategic direction and brand. This policy applies to both paid and complimentary advertising. The terms advertising and advertisement refer to the provision of space to promote a product, service or event on the Canadian Chamber s website and in its publications. These terms also refer to the content of newsletter articles (i.e. an advertorial), social media posts, campaigns and direct mailing pieces. Advertising opportunities Paid The Canadian Chamber offers members and non-members the following paid advertising opportunities: o Direct mail inserts o campaigns for non-commercial opportunities o Advertorials or business card ads in our newsletter, Connections o Website banner ads The Canadian Chamber can accept a variety of paid advertisements including but not limited to product, service or event announcements, personnel announcements, job postings and member-to-member discounts on business-related products or services. These types of advertisements may be disseminated through the Canadian Chamber s website, newsletter or direct mail and campaigns. Complimentary The Canadian Chamber may choose to offer project and event sponsors complimentary advertising opportunities through its website, event publications, newsletter, or direct mail and campaigns. These types of advertisements may include but are not limited to product, service or event announcements, member-to-member discounts on business-related products or services, business achievements, and corporate social responsibility activities. The Canadian Chamber may choose to offer government departments and charitable organizations complimentary advertising opportunities through its website, newsletter or direct mail and campaigns. These types of advertisements may include but are not limited to free government programs and services as well as government or charitable public awareness campaigns that are of interest to business.

10 Through its social media sites, the Canadian Chamber may choose to communicate messages, on a complimentary basis, that may be perceived by some as advertising. These messages include but are not limited to the business achievements of its members, the corporate social responsibility activities of its members, the participation of its members in its events, free government programs and services as well as government or charitable public awareness campaigns that are of interest to business. Eligibility and review process The Canadian Chamber has the final approval for all advertisements prior to distribution or publication and reserves, at its discretion, the right to unilaterally omit or cancel, prior to distribution or publication, those that violate the advertising standards outlined in this policy. The Canadian Chamber may propose modifications to the advertiser that would make the ad acceptable or within the Canadian Chamber s guidelines. In the event that the Canadian Chamber cancels an ad because it violates its advertising standards, a full or partial refund may be granted. The Canadian Chamber reserves the right to refuse any advertisement or organization that is deemed incompatible with its values, strategic direction and brand. The Canadian Chamber will not accept advertising for products, services or events that directly compete with any of its activities. Advertisements deemed to be deceptive, offensive and fraudulent or those in conflict with the Canadian Chamber s political policies will be refused. Advertisements sent via or published in the Canadian Chamber s newsletter must be identified as such. In no event shall the Canadian Chamber s acceptance of any advertisement be considered an endorsement of the product or service advertised or for the company that manufactures, distributes or promotes such product or service.

11 Advertising Agreement Please complete, sign and return to the Canadian Chamber of Commerce, ATTN: Communications, by fax to or by mail to 360 Albert Street, Suite 420, Ottawa ON K1R 7X7. Company name: Contact name: Address: Telephone number: Fax number: Type of advertising purchased: Direct mail to chamber of commerce members Direct mail to corporate and association members Direct mail to both types of members campaign to chamber of commerce members campaign to both types of members campaign to corporate members and associations Advertorial in Connections Business card ad in Connections Banner ad 1 wk 4 wks 8 wks wks Date on which advertisement will run: Payment information Payment must be received in full prior to date on which the advertisement will run. Total due: By credit card: MasterCard Visa AMEX Card number: Expiry date: Cardholder s name: Authorized signature: By cheque, made payable to the Canadian Chamber of Commerce. Please add the $25 (price does not include tax. The applicable tax rate will be based on the advertiser s province/territory of residence) admin fee to pay by cheque. This agreement may be terminated, in writing, by either party up to one week prior to the date on which the advertisement was to run. A terminated agreement by adveriser may be subject to a cancellation fee. The Canadian Chamber may cancel ads it deems as unacceptable at any time. I agree to the above terms and conditions. Signature: Date: Any personal information provided on this form will be used by the Canadian Chamber of Commerce as set out in its privacy policy to conduct the transaction indicated on this form. Please consult our privacy policy at Chamber.ca.

12 For more information on banner ads, please contact Michelle Croteau at (247) at All other inquiries may be directed to Marley Ransom at (227) or at Ottawa Albert Street Ottawa, ON K1R 7X7 T: F: Toronto University Avenue Toronto, ON M5J 2H7 T: F: Montreal de Maisonneuve Boulevard West Montreal, QC H3A 3L4 T: F: Calgary PO Box Calgary, AB T3K 5G9 T: F: Chamber.ca