HIGHER STANDARD 2015 DISPLAY ADVERTISING GUIDE. Winter/Spring 2014 A PUBLICATION OF THE NORTHWEST WALL AND CEILING BUREAU

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1 2015 DISPLAY ADVERTISING GUIDE HIGHER STANDARD A PUBLICATION OF THE NORTHWEST WALL AND CEILING BUREAU Winter/Spring 2014 ALASKA IDAHO OREGON WASHINGTON ALBERTA BRITISH COLUMBIA SASKATCHEWAN

2 Schedule Space Reservation Materials & Payment Issue Issue Deadline Deadline Arrival Date Winter/Spring 2015 Nov 21 Dec 5 Feb 10 Summer/Fall 2015 May 29 June 5 July 30 (Convention Issue) Schedule subject to change. Call Tiina Freeman at ext. 223 for confirmation on deadlines. NWCB cannot be held responsible for delays in mail delivery, which may affect Issue Arrival Dates.

3 Rates Effective October 1, 2014 Even more exposure for your ad! Every issue of HIGHER STANDARD is also available to members for online viewing. Include your web address and/or in your ad, and viewers can reach you with just one click! All ads are 4-color Cover Positions NWCB member rates Non-member rates 1x 2x 1x 2x 3/4 page outside back cover $1,115 $1,010 $1,390 $1,265 1/2 page inside front cover $850 $770 $1,060 $965 1/2 page inside back cover $850 $770 $1,060 $965 Contact NWCB for availability of cover positions Inside Positions NWCB member rates Non-member rates 1x 2x 1x 2x Full page $870 $790 $1,090 $990 2 page spread * $1,860 $1,690 $2,330 $2,120 1/2 page inside (horizontal or vertical) $725 $660 $910 $825 1/4 page inside (vertical) $435 $395 $545 $495 * Contact NWCB for availability of 2 page spread

4 Specifications Display Ad Size Width Height 3/4 Page Outside Back Cover /2 Page Inside Covers (horizontal) Full Page Page Spread /2 Horizontal /2 Vertical /4 Vertical all ads are 4-Color Publication trim size is 8.5 x 11 Where to Send Your Ad: Your Ad to: Phone: Ads Must Be Submitted in Acceptable Format! All rates are based on ads provided in acceptable format. Ad materials not submitted to these standards, or sized incorrectly, are subject to charges of $95 per hour with a minimum charge of 30 minutes. Ad design and production assistance is available. For more information, contact Jane Rial at Send Ads via Macintosh preferred but most PC files are acceptable. Formats: Press-ready, high resolution PDF format preferred. PDFs must be saved as PDFX1a format or created with the following settings: 2400 dpi, 150 line-art frequency, CMYK. Layers must be flattened. All fonts must be embedded or outlined. When saving ps files out of Quark 6, set trapping preferences to absolute. In addition to PDF format, we also accept.tif or.eps, with all text converted to outlines and all images embedded. Files must be minimum 300 dpi and CMYK. Photoshop layers must be flattened. We accept ads created in the following software programs: Adobe Photoshop CS-4 or older Adobe Illustrator CS-4 or older Adobe pdf X-1a All other file types submitted in MS Publisher, Pagemaker, Corel Draw, MS Word, Excel etc., are not accepted. Specifications for Graphic Files, Color & Fonts: Graphic files must be at least 300 dpi at 100% of the intended size. Only Mac postscript fonts are acceptable, with both printer and screen fonts included. 2/3 outside back cover Full page 2 page Spread 1/2 horizontal 1/2 horizontal 1/2 vertical (no bleed) 1/4 (no bleed)

5 Policies, Terms & Conditions Effective October 1, 2014 Frequency HIGHER STANDARD is published two (2) issues per year. See schedule for issue arrival dates. Circulation HIGHER STANDARD is distributed to over 4,000 readers. The readers include wall and ceiling contractors, suppliers, manufacturers, labor representatives and other professionals in the industry in the United States and Canada. In addition to the print version, the publication is also posted to the NWCB website ( to give your ad even more exposure. Include your web address and/or in your ad, and viewers can reach you with just one click! Ad Approval All advertising must be approved by Publisher. All advertising is subject to acceptance by NWCB, which reserves the right to refuse any advertisement that, in its judgment, is deemed inappropriate for publication due to content or subject matter. NWCB also reserves the right to require that all display advertising be professionally designed in order to protect the quality of HIGHER STANDARD. For design assistance, see Specifications page. Ad Content Ad content is the sole responsibility of the advertiser. NWCB is not responsible for proofing ad content for errors, typos, timeliness, etc. All information contained in ads, whether correct or incorrect, is strictly the responsibility of the advertiser. Format Requirements and Design Assistance Your Ad MUST Be Submitted Digitally! See the Specifications page for detailed information about acceptable formats and contact information for design assistance. Your Ad to: (continued on next page)

6 Policies, Terms & Conditions Effective October 1, 2014 Closing Deadlines When no acceptable ad copy is furnished by the Materials Deadline for space scheduled, NWCB reserves the right to repeat your most recent ad, provided payment has been received, or to charge for reserved space. If prior ad is not available, NWCB may assign ad space to another advertiser. Payment Policies Payment for advertising by nonmembers must be received by the Materials and Payment Deadline (see Schedule page). Make your check payable to NWCB and mail to 2825 Eastlake Ave E Ste 350, Seattle, WA Or, you can charge your fees to a Visa, MasterCard, Discover or American Express. Members can request to be billed. Payment is due upon receipt of invoice. Cancellation No cancellation will be accepted after the Materials and Payment Deadline for that issue. Advertising cancellation must be received in writing. Rates Advertising rates are subject to change. Please refer to the advertising rates in effect for the issue you would like to advertise in. Editing Policy NWCB reserves the right to accept or reject materials and reject copyrighted materials unless consent of copyright holder is obtained in writing. Delivery Delay Policy There is always a possibility that delays in mail delivery may occur once HIGHER STANDARD has been delivered to the post office. These delays are beyond the control of NWCB, which assumes no responsibility, including any amount of lost revenue, for production/mailing delays, which may affect Issue Arrival Dates. Advertisers who wish to place ads with dated information that falls within a month of the scheduled Issue Arrival Date should be aware that NWCB does not give refunds due to such a delay. Contact Information For more information about the HIGHER STANDARD advertising program, conctact NWCB at: Phone: Fax: US Mail: 2825 Eastlake Ave E Ste 350, Seattle, WA 98102

7 Agreement Advertiser s Name Address City/State/Zip Contact Person Address Phone Fax Please select your ad size. Please call first to confirm availability of cover positions and 2-page spreads by calling NWCB at ALL ads are four-color. 3/4 page outside back cover* 1/2 page inside front cover* 1/2 page inside back cover* Full page inside 2 page spread* 1/2 page inside (horizontal) bleed 1/2 page inside (horizontal) no bleed 1/2 page inside (vertical) no bleed 1/4 page inside (vertical) no bleed * Call to confirm availability Sign me up for the following issue(s). Winter /Spring 2015 Issue Summer/Fall 2015 (Convention Issue) Artwork New ad: Date materials will be sent Use previous ad: Which issue to pull ad from? Headline/Subject: URL link for your ad (optional): I have read and accept the accompanying Advertising Policies, Terms & Conditions. Authorized Signature Date Please refer to the enclosed rate sheet and enter Total Payment Total $ Include check payable to NWCB or credit card information. Visa MC Discover AmEx Card # Exp. Date Card Holder s Name Card Holder s Address City State/Prov. Zip Card Holder s Phone Card Holder s Signature Please return this form to NWCB by , fax or mail.

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