2015 CPA Magazine Advertising Opportunities

Transcription

1 2015 CPA Magazine Advertising Opportunities Business insights Canada s Chartered Professional Accountants cpacanada.ca/ cpamagazine MAGAZINE january/ february 2014 AUGUST 2014 April 2014 SEPTEMBER Read It and Tweet may 2014 June/July 2014 OCTOBER 2014 NOVEMBER 2014 Twitter Canada s Kirstine Stewart wants to transform our cultural universe Alex Bilodeau won gold in Sochi, and then left the mogul circuit to focus on accounting school 14aprCover.indd 1 3/14/2014 3:30:41 PM 14mayCover_NEW.indd 1 4/11/ :41:51 AM 5/14/2014 7:36:35 AM Alberta s Greg Abel is among a trio of Berkshire Hathaway execs who could succeed the famed CEO From ducats to dollars, cacao to cash, playing cards to pounds, money has been around for a long time. But is it here to stay? Will hard cash turn soft in the digital age? We have answers inside 2/7/ :38:14 AM Are there rules or even iron laws that govern the demise of large corporations? See inside THE NEXT WARREN BUFFETT? 14marCover.indd 1 Meet a few of the profession s rising stars, including Winnipeg s Nicole Barry Patrick and Andrew Oland, CFO and CEO of Moosehead Breweries, have the royal jelly needed to run the firm But not just about bringing English soccer star Jermain Defoe to Toronto. CEO Tim Leiweke wants to score major points for Maple Leaf Sports & Entertainment by winning more championships WHY BIG COMPANIES FAIL UP & COMERS Brand of Brothers It really is a bloody big deal The Money Issue From Olympic Champ to CPA 14junCover.indd 1 1 The FinLit Issue As Canada s financial literacy leader, Jane Rooney aims to help individuals learn more about money 14novCover.indd 1 Have your message reach qualified prospects, and decision makers! 10/15/ :31:24 PM

2 THE MAGAZINE OF CPA CANADA Chartered Professional Accountants of Canada The New Organization CPA profession the pre-eminent, internationally recognized Canadian accounting designation and business credential that best protects and serves the public interest. What is CPA Canada? CPA MAGAZINE The Magazine of CPA Canada CPA Canada is the national organization representing the Chartered Professional Accountant (CPA) profession in Canada. The Canadian Institute of Chartered Accountants (CICA) and The Society of Management Accountants of Canada (CMA Canada) created the organization on January 1, 2013, to support unification of the Canadian accounting profession CMAs, CAs and CGAs under the CPA banner. Who are CPAs? CPAs are financial professionals who serve the public interest across all sectors of the economy with integrity, sound ethical practices, disciplined regulation and proven strategic management and financial expertise. The unification of the accounting bodies means greater membership numbers, and a convergence of financial and management accounting experience across every business sector of the Canadian economy. What we do As business leaders, Canada s CPAs are directly involved in all aspects of business decisions for both their company, as well as their clients. Canada s CPAs are the go-to professional that Canadians turn to for business and financial advice.

3 Circulation Snapshot CPA Magazine *Estimated Distribution English French Total *Distribution is based on the current membership of CPA Canada as of March AB 24, ,684 BC 26, ,017 MB 5, ,910 NB 2, ,509 NL ,673 NS 3, ,707 NT NU ON 75, ,667 PE QC 5,826 29,803 35,629 SK 4, ,183 YT Total Canada 151,857 31, ,872 United States Foreign Total International 1, ,059 Digital Edition 52,434 6,012 58,446 Total Distribution 205,320 37, ,377

4 READERSHIP DEMOGRAPHICS 242,377 TOTAL CIRCULATION 62% MALE 38% FEMALE AVERAGE AGE 49 AGE DISTRIBUTION: 25-34, 18% 35-44, 23% 45-54, 26% 55-64, 19% >65, 14%

5 2015 ADVERTISING RATES NATIONAL EDITION DISPLAY Advertising Sales Representatives Alexandra Garant Account Manager Shawn Murphy Sales Manager Québec Serge Gamache Advertising Representative 753 Ste-Hélène Longueuil, Québec J4K 3R5 (450) Production Michael Marks Advertising Coordinator National Edition, Four-Colour Rates Full Page $12,500 $11,875 $11,250 $10,625 2/3 Page $10,625 $10,095 $9,565 $9,030 1/2 Page Island $8,750 $8,315 $7,875 $7,440 1/2 Page $8,750 $8,315 $7,875 $7,440 1/3 Page $6,875 $6,530 $6,190 $5,845 1/6 Page $4,375 $4,155 $3,940 $3,720 DPS $21,250 $20,190 $19,125 $18,065 IFC $14,375 $13,655 $12,935 $12,220 IBC $14,375 $13,655 $12,935 $12,220 OBC $15,625 $14,845 $14,065 $13,280 National Edition, Black & White Rates Full Page $10,000 $9,500 $9,000 $8,500 2/3 Page $8,500 $8,075 $7,650 $7,225 1/2 Page Island $7,000 $6,650 $6,300 $5,950 1/2 Page $7,000 $6,650 $6,300 $5,950 1/3 Page $5,500 $5,225 $4,950 $4,675 1/6 Page $3,500 $3,325 $3,150 $2,975

6 2015 ADVERTISING RATES Advertising Sales Representatives Alexandra Garant Account Manager Shawn Murphy Sales Manager Québec Serge Gamache Advertising Representative 753 Ste-Hélène Longueuil, Québec J4K 3R5 (450) Production Michael Marks Advertising Coordinator NATIONAL EDITION PROFESSIONAL DIRECTORY / MARKETPLACE / CAREERS & CLASSIFIED National Edition, Four-Colour Rates Full Page $9,375 $8,905 $8,440 $7,970 1/2 Page $4,875 $4,631 $4,389 $4,144 1/4 Page $2,530 $2,404 $2,279 $2,152 Business Card $1,360 $1,291 $1,224 $1,156 National Edition, Black & White Rates Full Page $7,500 $7,125 $6,750 $6,375 1/2 Page $3,900 $3,705 $3,510 $3,315 1/4 Page $2,025 $1,925 $1,825 $1,720 Business Card $1,090 $1,035 $980 $925 Semi Display Advertising Rates Business Card 4-Clr $885 $840 $795 $750 Business Card B & W $710 $675 $635 $600 Classified Advertising Rates Must be prepaid with order. VISA, MasterCard or AMEX accepted. $250 per issue. Rate includes typesetting for 40 words or less, additional words are $2 each. Reply Box service $25 per month

7 2015 ADVERTISING RATES 7 NATIONAL EDITION WEB/MOBILE/NEWSLETTER Print and Web/Online Combination Purchase Advertisers that book a combination of print and Web/Online advertising placements will be eligible for a discount on the electronic ad placements, according to the rates above. Bookings must be placed at the same time. Electronic advertising is subject to space availability. Specifications Banner Advertising All files must be in animated.gif or flat.jpg Format Flash (.swf) files cannot be accepted. National Edition, Web/Mobile Web Advertising Rates Cost per Month Print Combination Purchase Option 1 Top Banner $1,450 $1,090 Option 2 Side Banner $850 $640 Material for option 1 must be provided in all of the following sizes to accommodate multiple display types including Mobile phones: 792 x 91px, 649 x 81px, 481 x 60px, 460 x 58px, 300 x 38px Material for option 2 must be provided in all of the following sizes to accommodate multiple display types including Mobile phones: 200 x 200px, 179 x 179px, 150 x 150px National Edition, On-line News Advertising Rates Cost per Month Print Combination Purchase Banner #1 300 x 200 pixels $750 $655 Banner #2 300 x 200 pixels $750 $655 Banner #3 300 x 200 pixels $615 $465 All ads must be submitted 5 or more days before live date Total numbers of views will be determined by the number of advertisers at any one time Max file size is 50 kb

8 2015 ADVERTISING RATES FRENCH EDITION DISPLAY Advertising Sales Representatives Serge Gamache Advertising Representative 753 Ste-Hélène Longueuil, Québec J4K 3R5 (450) Production Michael Marks Advertising Coordinator French Edition, Four-Colour Rates Full Page $5,625 $5,345 $5,065 $4,780 2/3 Page $4,780 $4,540 $4,300 $4,065 1/2 Page Island $3,935 $3,740 $3,540 $3,345 1/2 Page $3,935 $3,740 $3,540 $3,345 1/3 Page $3,095 $2,940 $2,785 $2,630 1/6 Page $1,970 $1,870 $1,775 $1,675 DPS $9,565 $9,085 $8,610 $8,130 IFC $6,470 $6,145 $5,825 $5,500 IBC $6,470 $6,145 $5,825 $5,500 OBC $7,030 $6,680 $6,325 $5,975 French Edition, Black & White Rates Full Page $4,500 $4,275 $4,050 $3,825 2/3 Page $3,825 $3,635 $3,445 $3,250 1/2 Page Island $3,150 $2,995 $2,835 $2,680 1/2 Page $3,150 $2,995 $2,835 $2,680 1/3 Page $2,475 $2,350 $2,230 $2,105 1/6 Page $1,575 $1,495 $1,420 $1,340

9 2015 ADVERTISING RATES FRENCH EDITION PROFESSIONAL DIRECTORY / MARKETPLACE / CAREERS & CLASSIFIED Advertising Sales Representatives Serge Gamache Advertising Representative 753 Ste-Hélène Longueuil, Québec J4K 3R5 (450) sergegamache@videotron.ca Production Michael Marks Advertising Coordinator mmarks@cpacanada.ca French Edition, Four-Colour Rates Full Page $4,220 $4,005 $3,800 $3,585 1/2 Page $2,195 $2,085 $1,975 $1,865 1/4 Page $1,140 $1,080 $1,025 $970 Business Card $610 $580 $550 $520 French Edition, Black & White Rates Full Page $3,375 $3,205 $3,040 $2,870 1/2 Page $1,755 $1,665 $1,580 $1,490 1/4 Page $910 $865 $820 $775 Business Card $490 $465 $440 $415 Semi Display Advertising Rates Business Card 4-Colour $400 $380 $360 $340 Business Card Black & White $320 $305 $285 $270 Classified Advertising Rates Must be prepaid with order. VISA, MasterCard or AMEX accepted. $ 250 per issue. Rate includes typesetting for 40 words or less, additional words are $2 each. Reply Box service $25 per month.

10 2015 PRODUCTION DEADLINES 10 ISSUE Space Closing Material Deadline Mail Date January/February 2015* November 7 November 14 December 20 March January 13 January 20 February 23 April February 10 February 17 March 23 May March 10 March 17 April 22 June/July April 15 April 22 May 26 August June 16 June 23 July 23 September July 14 July 21 August 24 October August 10 August 17 September 23 November September 14 September 21 October 26 December October 15 October 22 November 23 January/February 2016** November 6 November 13 December 21 * January/February Digital Only special sustainability issue ** Please note January/February 2016 dates are subject to change

11 ADVERTISING SPECIFICATIONS Electronic File Transfer information From an FTP client such as Filezilla simply via ftp://eft.cpacanada.ca or ftps://eft.cpacanada.ca (for secure transfer) From a browser (also a secure transfer) Username : cpamagclient Password: CPApass1 Please place files in the UPLOAD folder DISPLAY ADVERTISING SIZE SPECIFICATIONS Wide Deep Full Page* /3 Page /2 Page Island /2 Page /3 Page Square /3 Page Horizontal /6 Page DPS* * Full page and DPS ad require.125 bleed PROFESSIONAL DIRECTORY / MARKETPLACE / CAREERS ADVERTISING SIZE SPECIFICATIONS Production Michael Marks Advertising Coordinator mmarks@cpacanada.ca Wide Deep Full Page /2 Page /4 Page Business Card

12 ADVERTISING SPECIFICATIONS 12 Print Specifications Printed web offset. Stock 60 lb. Perfectbound Halftone screen 133 Trim size: 8 1/8 wide x 10 7/8 deep Type page size: 7 wide x 10 deep Three columns per page Column width 2 1/8 Column depth 10 Terms and Conditions General information 1. Advertiser and advertising agency agree that the publisher shall be under no liability for its failure for any cause to publish any advertisement. 2. Publisher reserves the right to refuse any advertisement for any reason. Advertiser and advertising agency assume liability for all content (including text, representation and illustration) of advertisements printed and also assume responsibility for any claim arising there from against the Publisher. 3. Additional production charges may apply if completed by the publisher for the ad placement, and are in addition to space charges. 4. Publisher will not be responsible for reproduction of colour advertisements unless digital proofs are generated from the supplied digital file. Commission 1. Agency commission: 15% of gross billing allowed on space, standard colour, position and charges for special insert stock only, available to recognized agencies only. 2. Terms: Net 30 days, payable in $CDN, subject to applicable taxes. 3. Advertiser and Agency shall be jointly and severally liable for payment of all invoices for advertising published in the publication. Contract and copy regulations 1. Advertisers may earn unit frequency discounts by adding together all individual advertising units within a 12-month contract period. Rates charged as per rate card in effect at the time of each insertion. 2. No cancellations are accepted after closing date for advertising space. 3. In the event that an advertiser s contract is not fulfilled as specified, the advertiser agrees to accept the resulting short-rates back to the best earned space rate applicable within the specified 12-month period. 4. Publisher reserves the right to cancel the contract at any time upon default by agency in the payment of bills. In the event of such cancellation, charges for all advertising published shall become immediately due and payable by agency. Further, if there has been any default in the payment of a prior bill, or if, in the judgment of the publisher, the agency s credit becomes impaired, the Publisher shall have the right to require payment for further advertising upon such terms as they may see fit. Inserts 1. Rates upon request. 2. Samples must be provided at least two weeks prior to space closing for approval of handling, sizes and stock selection. Please contact Production Department for detailed specifications. 3. Limited positions available per issue.

13 Business insights Canada s Chartered Professional Accountants cpacanada.ca/ cpamagazine MAGAZINE january/ february 2014 AUGUST 2014 April 2014 SEPTEMBER Read It and Tweet may 2014 June/July 2014 OCTOBER 2014 NOVEMBER 2014 Twitter Canada s Kirstine Stewart wants to transform our cultural universe Alex Bilodeau won gold in Sochi, and then left the mogul circuit to focus on accounting school 14aprCover.indd 1 Alberta s Greg Abel is among a trio of Berkshire Hathaway execs who could succeed the famed CEO 3/14/2014 3:30:41 PM 14mayCover_NEW.indd 1 Are there rules or even iron laws that govern the demise of large corporations? See inside THE NEXT WARREN BUFFETT? 4/11/ :41:51 AM 5/14/2014 7:36:35 AM From ducats to dollars, cacao to cash, playing cards to pounds, money has been around for a long time. But is it here to stay? Will hard cash turn soft in the digital age? We have answers inside 2/7/ :38:14 AM 14marCover.indd 1 Meet a few of the profession s rising stars, including Winnipeg s Nicole Barry Patrick and Andrew Oland, CFO and CEO of Moosehead Breweries, have the royal jelly needed to run the firm But not just about bringing English soccer star Jermain Defoe to Toronto. CEO Tim Leiweke wants to score major points for Maple Leaf Sports & Entertainment by winning more championships WHY BIG COMPANIES FAIL UP & COMERS Brand of Brothers It really is a bloody big deal The Money Issue From Olympic Champ to CPA 14junCover.indd novCover.indd 1 For information contact: advertising@cpacanada.ca or The FinLit Issue As Canada s financial literacy leader, Jane Rooney aims to help individuals learn more about money 10/15/ :31:24 PM