SCOTIABANK CHARITY CHALLENGE 2016 PROGRAM INFORMATION

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1 SCOTIABANK CHARITY CHALLENGE 2016 PROGRAM INFORMATION Contact: Sue Tregunno, Scotiabank Charity Challenge Coordinator (902)

2 Every Step Helps Build Our Community PAGE 1) Scotiabank Blue Nose Marathon 3 2) Scotiabank Charity Challenge (SCC) Overview 3 3) Charity Challenge Program Features 4 4) Benefits for Your Charity 4 5) Benefits of Using the FrontStream Online Fundraising Platform 5 6) Charity Challenge Cash Prizes 6 7) Featured Charities 7 8) How You Can Become An Official 2016 Charity 8 9) Next Steps How To Register Your Charity 9 10) Important Dates 10 11) Frequently Asked Questions 11 12) Contact Us 13 Page 2 of 13

3 EVERY STEP HELPS BUILD OUR COMMUNITY 1. Scotiabank Blue Nose Marathon The Scotiabank Blue Nose Marathon is an annual celebration of healthy living and active lifestyles held over the Victoria Day holiday weekend in Halifax, NS. For 2016, up to 13,000 walkers and runners, supported by volunteers, will take to the streets of Halifax and Dartmouth. With the largest youth run in Canada and the largest marathon weekend east of Ottawa, Blue Nose features a total of six distance events and a wide range of associated events. A Distance For Everyone! Scotiabank Full Marathon (42.2 KM) Marathon Team Relay (42.2 KM) Recharge with Milk Half Marathon (21.1 KM) GoodLife FITNESS 10 KM Race Johnson 5 KM Run Walk Doctors Nova Scotia Youth Run 2 KM and 4 KM 2. Scotiabank Charity Challenge (SCC) Overview The Scotiabank Charity Challenge was created as a community-building component of all Scotiabank marathons. In addition to supporting the marathon s local economy, the Scotiabank Charity Challenge offers key fundraising opportunity for local nonprofits. In 2015, the Challenge raised over $8.1 million for over 530 Canadian local charities. From 2003 through 2015, the Challenge raised more than $46 million. Charities recruit fundraisers who register for a Blue Nose Marathon event and then raise funds using a secure online fundraising system. When charities register to become part of the Scotiabank Charity Challenge they benefit from: Being part of a major community event with no financial risk the focus is on fundraising, not logistics Many of the costs to fundraise are paid for by Scotiabank, so every dollar raised goes directly to the cause Charities and fundraisers receive access to a secure online fundraising platform FrontStream Fundraising Pro (formerly Artez Interactive) at no cost to them, allowing runners to fundraise automatically Page 3 of 13

4 3. Scotiabank Charity Challenge Program Features 10 event registration entries for any Blue Nose Marathon event. Chance to win Scotiabank Charity Challenge cash prizes totaling $24,750. Featured as an Official Charity on the Blue Nose Marathon website. Personalized secure online fundraising system (FrontStream Fundraising Pro, formerly Artez Interactive) 51% booth discount at 2 day Active Living Expo at the World Trade and Convention Centre where you can promote your charity to up to 20,000+ runners, walkers, volunteers and spectators. (Corporate rate $1,575 +HST, non-profit/charity rate $775 +HST) Scotiabank underwrites all credit card transaction fees for donations processed by credit card. Your charity receives 100% of all donations received. Cost: $600 (inclusive of HST) to participate as an Official Charity 4. Benefits for Your Charity An opportunity for over 13,000 runners who register in the Blue Nose Marathon to run and raise funds for a charity of their choice. Leverage the Scotiabank Charity Challenge as an annual fundraising opportunity - promote your presence in the Blue Nose Marathon to active donors so they can register and fundraise for your cause. Reduce risk by removing many of the costs associated with organizing a stand-alone fundraising event. Focus your time on raising funds - not on logistics and operations. Raise awareness for your cause by teaming up with a world-class event that fully supports and promotes the Scotiabank Charity Challenge. Convenience and security of online fundraising and tax receipting through our secure online fundraising system, FrontStream Fundraising Pro (Pro), at zero cost. Scotiabank underwrites use of the Pro online fundraising platform as well as all credit card transaction fees for donations processed by credit card. A dedicated Scotiabank Charity Challenge Coordinator in each of our sponsored marathons to help our official charities with any questions or concerns along the way. Page 4 of 13

5 Benefits of Using the FrontStream Fundraising Pro (Pro) Platform Quick reporting: real-time fundraising reports with registrant details and cumulative or individual donation information, including tax receipt numbers. Easy tax receipting: tax receipts are generated electronically through a non-alterable PDF (the only format allowed by the CRA) and issued instantly to the donor s address. Secure: Pro uses the latest high encryption technology to ensure safe transactions. Low administration costs: Less handling of cash and cheque donations means more time to recruit and encourage participants. Personalization: participants can customize their own fundraising page by uploading a photo, setting their individual fundraising goal, customizing their own text message and tailoring messages to send to their family, friends and co-workers. Users can easily upload address books in one easy step, reaching their entire social network with just a few clicks. Real-time results: your runners can easily track pledges as they head towards their fundraising goal, sending out customized thank you s to donors along the way or after the race. Page 5 of 13

6 5. Scotiabank Charity Challenge Cash Prizes Every dollar raised will help your charity come closer to winning one of nine cash prizes, totaling $24,750! Scotiabank will award prizing to the Official Charities that are the highest performers in the following categories: 1. Official Charity with the largest total dollars raised Rules: Includes all online and offline verified donations to Fundraising Runners, Fundraising Teams, and the Charity directly. 1st place $4,250 2nd place - $2,500 3rd place - $1, Official Charity with the largest number of Fundraising Runners Rules: Charities must have a minimum of 10 Fundraising Runners registered. Fundraising Runners can be registered in any combination of running events. Only donations made directly to the individual are used in the calculation. 1st place $4,250 2nd place - $2,500 3rd place - $1, Official Charity with the largest average dollars raised per Fundraising Runner Rules: Charities must have a minimum of 10 Fundraising Runners registered. The average dollars raised will be calculated based on individual Fundraising Runner totals only. Donations made to Fundraising Teams or the Charity will not be included in the calculation. 1st place $4,250 2nd place - $2,500 3rd place - $1,500 Additional Rules: 1) Prizes for each official charity are calculated based upon funds raised by individual registrants and teams registered for a specific charity. 2) Online fundraising (credit card donations) closes Monday, June 20th, 2016, at 5:00pm AST. 3) Cash and cheque donations must be entered in the fundraising system by Monday, June 20th, 2016, at 5:00pm AST. 4) All offline donations (cash and cheques) must be verified by charity administrators by Wednesday, June 29th, 2016 at 5:00pm AST. Page 6 of 13

7 5) Fundraising totals and awards will be based on online donations and verified offline donations entered through the Pro system by Wednesday, June 29th, 2016 at 5:00pm AST. Unverified Funds will not be counted towards totals for prizing. 6) Charities not using the Scotiabank sponsored Pro system must submit an import file to your Scotiabank Charity Challenge Coordinator by Wednesday, June 29th, 2016 at 5:00pm AST. 7) A charity cannot win more than one award. In the event that a charity should win/place in more than one category, they will be awarded the prize for the category in which they win/place by a bigger margin of victory. The margin is the percentile difference between the winning charity and the next winning charity. 8) A Fundraising Runner is a registrant who has raised $50 or more (Online and verified offline donations made directly to the Fundraising Runner.) 6. Featured Charities Each year three charities are selected to be Featured Charities giving them greater exposure and additional benefits. This includes: Special logo placement on the Scotiabank Blue Nose Marathon Website Scotiabank Advertising (if applicable) Branch Posters & Local Paper Active Living Expo booth registration fee waived How to Become a Future Featured Charity: To apply to become a 2016 Featured Charity, you must meet the following requirements: 1) You participated in the 2014 & 2015 Scotiabank Charity Challenge. 2) You have not been one of our Featured Charities in the past three years. 3) You fundraised a minimum of $10,000 in pledges (online and verified offline) in the 2015 Scotiabank Charity Challenge. 4) You had a minimum of 25 fundraising charity team members in the 2015 Scotiabank Charity Challenge. If you met the criteria at the end of the 2015 Scotiabank Charity Challenge and wish to be considered for Featured Charity status in 2016, please contact Sue Tregunno at for an application form. Applications will be reviewed by the Scotiabank Charity Challenge team and three charities will be chosen for Page 7 of 13

8 7. How You Can Become an Official 2016 Charity Your charity must be a Canadian Registered Charity in good standing with Canada Revenue Agency Online Registration Form - Complete the online Scotiabank Charity Challenge Registration Form which includes: your charity s legal name, registered charity number, address, website URL Executive Director and Daily Contact Person name, , phone etc. Acceptance of $600 registration fee Logo for your charity in high resolution in JPEG format Description of your charity ( words) Images (any images associated with the charity s branding) Social media pages for charity (Facebook, Twitter, Instagram, etc.) Fundraising goal (this can be modified) Information for tax receipting including an image file of the digital signature of signing director Please contact for link to form. Accept the official Scotiabank Charity Challenge rules Pay the charity registration fee of $600, which entitles your team to 10 free registrations for race event offered at the Blue Nose Marathon. Please note: $600 Charity Registration Fee is non-refundable and non-transferable entry fees must be used during current race year. Page 8 of 13

9 8. Next Steps How To Register Your Charity Sign up today! 1) Fill out the online registration form. Please contact for Registration Checklist and link to online form. 2) Upon receipt of your electronic invoice, forward your $600 registration payment to: Scotiabank Blue Nose Marathon Attn: Scotiabank Charity Challenge Kempt Road Halifax, NS B3K 4X8 Cheques should be payable to Scotiabank Blue Nose Marathon Payment by VISA or Mastercard may be made by contacting the Blue Nose Event Office at (902) (Please have your invoice number ready) Payment by debit card may be made in person at the Blue Nose Event Office. (please call ahead ) Important: Charities cannot be added to the marathon registration system until we receive all of the information requested. Once all registration information is received, your charity will be set up within 2 weeks on the Blue Nose website and the Pro online fundraising system. At this time, further information will follow. Page 9 of 13

10 9. Important Dates Race Weekend Friday, May 20, Sunday, May 22, 2016 Race Registration and Online fundraising launch December 2015 Time to create each charity s Fundraising Page 2 weeks from receipt of registration information Deadline to register as an official charity March 25, 2016 Deadline to create online fundraising account Monday, June 6th, 2016 at 5 pm AST Online Fundraising closes Monday, June 20th, 2016 at 5pm AST Deadline for entering offline donations (cash and cheques) in a fundraising account Monday, June 20th, 2016 at 5pm AST Deadline for offline cash and cheque donations to be verified by Charity Administrators Wednesday, June 29th, 2016 at 5pm AST 9. Frequently Asked Questions Why do you charge a registration fee? By paying the Charity Registration Fee, you demonstrate that your charity is committed to the event and to recruiting at least 10 runners to help you achieve your fundraising goal. Page 10 of 13

11 How many free entries will the $600 registration fee provide? Each participating charity will receive a Charity PIN Code valid to register 10 individuals for the Full Marathon, Half Marathon, 10 KM, 5KM or Youth Run. If you wish to register a team for the Marathon Team Relay, 8 pin codes can be used to register a team. NOTE: Each relay team requires 8 pin codes be used to register, regardless of how many participants are within the team, e.g. between 4 and 8. Please contact your Charity Challenge Coordinator for further details. Charities can use these entries as an incentive for participants to raise pledges for their cause. Examples: The first 10 people who sign up to run and fundraise for your charity receive a free entry or the first 10 fundraisers who commit to raise $300 receive a free registration. Please Note: If a fundraising runner has paid for his/her event registration, the registration fee cannot be refunded in order to use a Charity PIN code. What about my team members who are paying for their own race entries? Participants who do not receive a Charity PIN Code for a free registration will pay the regular event rates. Please note the early bird price incentives on the Blue Nose Marathon website: Are there any other costs associated with this event? No. We provide a great world-class event with zero risk to you with free online fundraising for all official charities of the Scotiabank Charity Challenge. Your charity receives 100% of the funds raised through the FrontStream Pro online fundraising system. What will our charity receive? Website promotion through as well as complimentary online fundraising through FrontStream Pro courtesy of Scotiabank. Digital artwork to promote the event, which you can customize with your charity s logo and fundraising information. Support for your PR and media events by the Scotiabank Charity Challenge Coordinator to promote your charity and encourage participation and fundraising on your behalf. Opportunity to purchase booth space at 50% discount at the 2-day Active Living Expo, one of Atlantic Canada s largest lifestyle shows. Support and training with the FrontStream Pro system. Page 11 of 13

12 What is expected of our charity? Promote the event to your supporters. Solicit participation to fundraise for your organization. Make the event part of your communication strategy. Public Relations and media support. Work together with the event organizers and our partners to secure media coverage. Have people from your organization available for media interviews or media events. Highlight unique human interest stories that will grab the media and public s attention. Reward and honour the individuals who have come out to support your organization and recognize their achievement. Identify someone within your charity who will work with our Scotiabank Charity Challenge Coordinator and who will manage the administrative aspects of the event. Arrange for charitable representation at the Blue Nose Marathon on race weekend, May 20-22, How do Fundraisers Register? Blue Nose Marathon is currently developing a new and improved registration system for Detailed registration instructions will follow once updates are finalized in late November. How is the event promoted? Social Media Local Advertising Running publications and online promotions Print materials Earned media relations How can we attract supporters? Use your networks to encourage participation in the Scotiabank Blue Nose Marathon and the Scotiabank Charity Challenge. Recruit local celebrities, corporations, supporters, groups and individuals to run on your behalf. Engage a Corporate Partner employees participate as fundraising runners and/or company supports your charity with a donation. Page 12 of 13

13 Build a great incentive program to encourage and reward your fundraisers. Offer incentive prizes to your top fundraisers. Get creative (ipods, running gear, tickets to local events and trips are all examples of incentive prizes that have been offered by charities in the past). Direct your team to for information on training programs and clinics. Promote the free online pledge raising vehicle, FrontStream Pro. Add a direct link from your website to your FrontStream Pro fundraising page. Communicate with your runners regularly via or newsletters to keep them engaged and motivated and go out for group runs to train for the big day! Consider branding an on-course water station with signage and provide volunteers to staff it. Show your charity s colours on race day! Plan a post-race party. Find a local restaurant/pub to sponsor your team(s). Reward your runners for their achievements. The Scotiabank Charity Challenge Coordinator will work with charities to support them in developing creative and effective recruitment and fundraising strategies. 10. Contact For Support If you have questions regarding the Scotiabank Charity Challenge, please contact your Scotiabank Charity Challenge Coordinator: Sue Tregunno (902) For information on the Blue Nose Marathon, please refer to the Blue Nose web site: Page 13 of 13

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