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1 Global Cloud Storage Market Technology, Education, Training and Infrastructure are key areas which are rapidly developing in emerging Tier II and Tier III cities across the Globe. For IT and ITeS industries, Talent and Infrastructure are key factors that help reduce operational costs and can provide the competitive edge at the same time. With Tier I cities inching towards a saturation point and the ever spiraling costs of infrastructure, cost of talent, cost of attrition, high costs of living and overall Opex, Tier II and Tier III cities offer an affordable and competitive alternative. More Info: Contact: /500 Visit:

2 ResearchFox Consulting is an Indian market research and consulting firm based in Bangalore. We strive to provide our clients with research data & reports which they can trust and analyze. Insights gleaned from our detailed and comprehensive research reports helps our clients stay ahead of trends. ResearchFox serves clients with services from data collection to analysis and reports. ResearchFox has extensive sector expertise and its consultants are abreast of global trends and issues across industries. Our areas of expertise include Manufacturing, IT, FMCG, Healthcare, Automotive, Government Sector and NGO, BFSI and Retail. Disclaimer : This report is furnished to the recipient for information purposes only. Each recipient should conduct their own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of ResearchFox Consulting Pvt.Ltd. contained in this report for any purpose. ResearchFox Consulting Pvt. Ltd. makes no representations or warranties regarding the accuracy or completeness of such information and expressly disclaims any and all liabilities based on such information or on omissions therefrom. The recipient must not reproduce, disclose or distribute the information contained herein without the express prior written consent of ResearchFox Consulting Pvt.Ltd. Copyright ResearchFox Consulting Private Limited

3 1. Introduction 1.1. Report Description 1.2. Objective 1.3. Scope of the Research 1.4. Regions Covered 1.5. Key Takeaways 1.6. Key Stakeholders 1.7. Key Terminologies 1.8. List of Abbreviations 2. Executive Summary 2.1. Executive Overview 3. Methodology and Scope 3.1. Research Methodology 3.2. Research Scope 4. Industry Landscape 4.1. Market Size & Growth 4.2. Key Drivers Analysis 4.3. Key Constraints Analysis 4.4. Key Opportunities Identified 4.5. Challenges 4.6. Market Trends 4.7. Market Metrics 4.8. Porter's Five Forces Model 4.9. Competitive Landscape Market Share 5. Market Segmentation 5.1. By Region 5.2. By Product 5.3. By Solution 5.4. By Country 5.5. By Application 5.6. By End User 5.7. By Industry 5.8. By Process

4 dfgfd dfgfdh dfgfh dfhgf Introduction 01

5 1. Introduction 1.1. Report Description Data handling and its security has always been a cause of concern for enterprises considering proper optimization of storage facilities. Magnetic tape storage, invented during 1920s, was the first means of data storage in organizations. As the storage systems evolved magnetic drums, DRAM cells, floppy disks, CD ROMs, flash drives were user for data storage during the time period of 1930s to 1990s. The new millennium saw the disruption in the storage market with launch of SD cards, flash storage systems, holographic memory etc. With the advent of Cloud Computing, cloud storage gained traction and cloud backup solutions became the part of disaster recovery strategy in enterprises. The demand for storage has been increasing in organizations with the accumulation and digitization of data and the inability of traditional storage systems to meet the storage demands. Enterprises demand a scalable storage solution with low investments and least maintenance. Digital data has become complicated with digitization in every field. The drawback of traditional storage solutions are that it is not compatible with today

6 1.2. Objective 1. To understand the Cloud Storage market across the globe by addressing the challenges faced by the industry with regards to the adoption of cloud storage. 2.To estimate the size of present global Cloud Storage market and its forecast.

7 1.3. Scope of the Research Scope of the research was limited to understanding the market share across segments. Key drivers,constraints and challenges along with their impact on various business functions in both short term and long term were addressed. 1. End User Verticals 2. Solution Deployment types 3. Solution types 4. Regions based segmentation and their forecast

8 1.4. Regions Covered 1. North America (USA, Canada and Mexico) 2. South America (Brazil, Argentina) 3. Europe (UK, Italy, France, Germany, Spain, Netherlands) 4. APJ (China, India, Japan, Australia & other Pacific countries) 5. Rest of the World (Middle East & Africa, Russia & other countries)

9 1.5. Key Takeaways The research conducted to understand Cloud Storage markets in different regions of the globe have revealed some valuable insights. Some of the key take away points involve: 1. Big Data and Mobility will drive the cloud storage market. 2. SMBs are showing a rise in demand or cloud storage solutions. 3. North America has the highest market share for cloud storage solutions followed by Europe & APJ. 4. Enterprises dominate the cloud storage market revenues while SMBs have the highest growth rate. 5. Hybrid cloud deployment of cloud storage solutions are witnessing the highest growth rate 6. Backup cloud storage solution is leading the market in terms of revenue while solutions in Cloud Gateway and Data Access & movement are growing at a faster pace. 7. Financial Services, Manufacturing, IT & Telecommunication verticals use cloud storage extensively. 8. North America is leading the cloud storage market followed by Europe & APJ.

10 1.6. Key Stakeholders As a business owner or stakeholder, one needs to pay attention to clues on what is going to happen in themarket, in order to stay ahead in the league. While it is good to participate with the own clan to understand the current market better and to mature sales performance in existing markets, a smart stakeholderwill always seek information on its market and competition. The major beneficiaries of these reports are Cloud Storage vendors, Cloud Storage end users, Cloud Storage service providers. This comprehensive report allows companies to alleviate risk, recognize new opportunities and initiateeffective strategies for growth.

11 1.7. Key Terminologies 1. Cloud Storage: Cloud storage is a service model in which data is maintained, managed and backed up remotely and made available to users over a network. 2. Public cloud: The cloud infrastructure is provisioned for open use by the general public. It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider. 3. Private cloud: The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them, and it may exist on or off premises. 4. Hybrid cloud: The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds). 5. Big Data: Big data describes any voluminous amount of structured, semi-structured and unstructured data that has the potential to be mined for information. 6. Mobility: Mobility describes the usage of mobile devices and cloud services by employees to perform business tasks from anywhere at any time. 7. Vendor Lock-In: Vendor lock-in is a situation in which a customer using a product or service cannot easily transition to a competitor

12 1.8. List of Abbreviations 1. APJ: Asia Pacific including Japan 2. AWS: Amazon Web Services 3. BYOD: Bring Your Own Device 4. CAGR: Compounded Annual Growth Rate 5. GDP: Gross Domestic Product 6. SMB: Small and Medium Business 7. SME: Subject Matter Experts 8. UK: United Kingdom 9. USA: United States of America 10. USD: United States Dollar

13 dfgfd dfgfdh dfgfh dfhgf Executive Summary 02

14 2. Executive Summary 2.1 Executive Overview The notion of cloud storage was originally sowed in early 1960 but it was introduced in 2006 by Amazon Web Services. The means of storing data in an enterprise have changed over the last few decades. The evolution of storage systems in organizations across the world has happened owing to intensifying corporate digital data and their stipulate for more storage at low cost with least maintenance. With more and more digitization taking place in every industry, the thirst for data storage is rising, which cannot be sufficed by traditional means of storage thereby giving birth to cloud storage. It not only provides storage but also provides data backup which can be retrieved as and when required. Over the past few years cloud storage has seen a tremendous growth across the globe. Storage solution vendors have seen a potential market for cloud storage because of which new vendors had entered the market recently. Increased competition has compelled major vendors to lower their prices thereby raising the entry barriers for newcomers. The factors that drive adoption of cloud storage are the technologies like big data, mobility in enterprises, digitization in almost every sector and the increasing demand for storage at lower cost from the SMBs. Constraints like data ownership, bandwidth limitation and location of data server which restrict organizations in adopting cloud storage. The biggest challenge for cloud storage is vendor lock-in and security concerns from the end user side. Vendor lock-in restricts an organization from switching its vendor and an absence of established protocols to switching vendors has resulted in vendors making their own set of rules for switching and data transfer. Another challenge is the security of data as location of data storage is not known to the customers adding to the anxiety of losing critical data. The challenges of cloud storage can be overcome by the advantages of adopting it which includes unlimited capacity, scalability of storage space without affecting the performance of the organization, fast access of data from anywhere any time. Presently, most of the enterprises have already adopted cloud storage because of the low cost associated with it. The trend is now shifting towards mid-size and small companies. Enterprise level companies prefer private cloud deployment of cloud storage solutions because of security reasons. Enterprises are adopting hybrid cloud storage which has advantages of both public and private cloud deployments. Cloud storage adoption is growing among SMBs because of the cost benefits. Cloud storage makes it easier for the SMBs owners and managers, who prefer an easy access to their data at low costs. SMBs on the demand side are expected to generate good revenue in terms of volume to service providers thereby having a high impact on cloud storage market. SMBs across the globe are expected to grow in cloud storage adoption. Cloud storage is adopted across industry verticals because of the advantages associated with it. Financial services, IT and telecom are adopting cloud storage extensively along with retail and manufacturing. Among the cloud storage solutions, companies are hesitating to adopt the primary cloud storage solution due to latency issues. With the introduction of cloud storage gateway, the latency issues have been addressed and the performance of applications has improved. Majority of the organizations are using cloud storage as backup solution, which helps them in not only storing data but also provides disaster recovery options. Gradually the awareness among organizations is increasing on the advantages of deploying cloud storage

15 dfgfd dfgfdh dfgfh dfhgf Methodology and Scope 03

16 3. Methodology and Scope 3.1. Research Methodology

17 3.2. Research Scope

18 dfgfd dfgfdh dfgfh dfhgf Industry Landscape 04

19 4. Industry Landscape 4.1. Market Size & Growth

20 4.2. Key Drivers Analysis

21 4.3. Key Constraints Analysis

22 4.4. Key Opportunities Identified

23 4.5. Challenges

24 4.6. Market Trends

25 4.7. Market Metrics

26 4.8. Porter's Five Forces Model

27 4.9. Competitive Landscape

28 4.10. Market Share

29 dfgfd dfgfdh dfgfh dfhgf Market Segmentation 05

30 5. Market Segmentation 5.1. By Region

31 5.2. By Product

32

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