Strategic Focus Report Enterprise Mobility

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1 Strategic Focus Report Enterprise Mobility Technology and market trends July 2014

2 1 Introduction 1.1 Summary This Strategic Focus report analyses the current trends, drivers, and inhibitors impacting the enterprise mobility market. The report outlines the evolution of enterprise mobility technologies, and identifies and assesses the best performing vendors in the market. This report also presents Kable s view of the revenue opportunities in the enterprise mobility management market through to 2018, highlighting the market size and growth by technology, geography, sector and size band. Moreover, following in-depth ICT decision maker surveys, the report outlines enterprises investment priorities in the enterprise mobility segment. 1.2 Reason to buy Helps the reader to understand the enterprise mobility market landscape, the recent trends, drivers, and inhibitors shaping the enterprise mobility segment. The report provides an assessment of mobility vendors and their relative positions in the enterprise mobility management market. The most exhaustive and up-to-date report providing revenue opportunity forecasts in the enterprise mobility management market from 2014 to 2018, spanning four technology segments, six regions, 14 verticals, and two size bands. Extensive technology growth predictions based on adoption indicators, end-user technology demand, Kable s in-house ICT survey results, and macroeconomic factors. The report provides a detailed breakdown of the opportunities within the enterprise mobility segment and its sub categories. Strategic Focus Report Enterprise Mobility P a g e 1 / Kable Business Intelligence Limited / + 44 (0)

3 2 Vendor landscape Figure 1: Market share of the leading vendors in the enterprise mobility management market Enterprise mobility management market share % % % % % % % % % % % Table 1: Market share of the leading vendors in the enterprise mobility management market Vendors Ranking Revenue Market Share Change 2013 ($m) 2012 ($m) Growth/ Decline Increase/ Decrease Kable s vendor market share analysis reveals that the top 10 vendors contributed 35.7% of the total EMM market size in 2012, with this proportion increasing by 1.3% to reach a figure of 37% in 2013 Strategic Focus Report Enterprise Mobility P a g e 2 / Kable Business Intelligence Limited / + 44 (0)

4 3 The market opportunity 3.1 The total market opportunity Figure 2: Enterprise mobility management global market opportunity forecast Enterprise mobility management market forecast ( ) Mobile application platform management Mobile content management Mobile telecom expense management Mobile device management Table 2: Enterprise mobility management global market opportunity forecast Technology CAGR (%) Mobile application platform management (MAPM) Mobile telecom expense management (MTEM) Mobile content management (MCM) Mobile device management (MDM) Total According to Kable, the global EMM market was estimated to be worth $5.7 billion in 2013 and is forecasted to reach $15.7 billion by Strategic Focus Report Enterprise Mobility P a g e 3 / Kable Business Intelligence Limited / + 44 (0)

5 Market Size 3.2 ICT budget allocation by core technology area Figure 3: Enterprise mobility management global market opportunity forecast by region Enterprise mobility management market breakdown by region ( ) North America Central & Eastern Europe Central & Latin America Asia Pacific Middle East & Africa Western Europe Table 3: Enterprise mobility management global market opportunity forecast by region Technology CAGR (%) North America Central & Eastern Europe Central & Latin America Asia Pacific Middle East & Africa Western Europe Total The developed economies of North America and Western Europe dominate the EMM market, with revenues of $1.8 billion and $1.7 billion being generated from these geographic locations respectively. Strategic Focus Report Enterprise Mobility P a g e 4 / Kable Business Intelligence Limited / + 44 (0)

6 4 Enterprise mobility investment priorities Figure 4: Mobility enterprises current and future investment priorities Table 4: Mobility enterprises current and future investment priorities Mobility Have now (count) Have now (%) Considering investment in next 2 years (count) Considering investment in next 2 years (%) Device management % % Employee/supplier facing application development % % Tablet computing % % Customer facing mobile applications % % Enterprises are prioritizing their investments in mobility technologies to make their enterprise information accessible to all stakeholders from remote locations. Strategic Focus Report Enterprise Mobility P a g e 5 / Kable Business Intelligence Limited / + 44 (0)

7 5 Report Methodology Kable s Strategic Focus Reports are primarily based on a combination of secondary and primary research conducted into the enterprise mobility market. In particularly, the report analyses the findings from Kable s market opportunity forecasts and vendor landscape (market share products). The report also covers the finding of Kable s annual ICT decision maker survey looking at enterprises technology investment priorities. The secondary research processes involve covering publicly available sources, company annual reports, and press releases. Strategic Focus Report Enterprise Mobility P a g e 6 / Kable Business Intelligence Limited / + 44 (0)

8 6 Further reading Kable's Market Opportunity Forecasts: Enterprise Mobility Management, February 2014 Kable's Vendor Landscape: Enterprise Mobility Management, May 2014 Strategic Focus Report: Communications & Collaboration, August 2014 Strategic Focus Report: Business Intelligence, July 2014 Strategic Focus Report Enterprise Mobility P a g e 7 / Kable Business Intelligence Limited / + 44 (0)

9 TABLE OF CONTENTS 1 Introduction Technology evolution Current technology trends Key market drivers and inhibitors Key market drivers Key inhibitors Vendor landscape Vendor snapshot (the top 5 vendors) The market opportunity The total market opportunity Geographic breakdown Vertical market breakdown Size band breakdown Enterprise mobility investment priorities Summary The consumerization of technology and enterprises need to improve efficiency is driving the enterprise mobility market Appendix Definitions Further reading Contact the authors...34 Strategic Focus Report Enterprise Mobility P a g e 8 / Kable Business Intelligence Limited / + 44 (0)

10 List of Figures Figure 1: Key trends impacting the enterprise mobility market... 6 Figure 2: Key market drivers and inhibitors impacting the enterprise mobility market Figure 3: Market share of the leading vendors in the enterprise mobility management market Figure 4: Enterprise mobility management global market opportunity forecast Figure 5: Enterprise mobility management global market opportunity forecast by region Figure 6: Enterprise mobility management global market opportunity forecast by vertical market (top six verticals only) Figure 7: Enterprise mobility management global market opportunity forecast by size band Figure 8: Mobility enterprises current and future investment priorities List of Tables Table 1: Market share of the leading vendors in the enterprise mobility management market Table 2: Enterprise mobility management global market opportunity forecast Table 3: Enterprise mobility management global market opportunity forecast by region Table 4: Enterprise mobility management global market opportunity forecast by vertical market Table 5: Enterprise mobility management global market opportunity forecast by size band Table 6: Mobility enterprises current and future investment priorities Strategic Focus Report Enterprise Mobility P a g e 9 / Kable Business Intelligence Limited / + 44 (0)

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