Search Engine Optimization 4/12/2011

Transcription

1 4/12/2011

2 Having trouble with audio? Join the conference call: Toll: +1 (516) Access Code: Audio PIN: Shown after joining the Webinar Webinar ID: System Requirements PC-based attendees Required: Windows 7, Vista, XP or 2003 Server Macintosh -based attendees Required: Mac OS X (Tiger ) or newer

3 Today s Agenda What is SEO and why is it important? SEO Basics - Keywords - On-Page SEO - Off-Page SEO Measuring Results DIY vs. DIFM (Do it yourself vs. Do it for me)

4 What is SEO? Why is it important?

5 Marketers doing Marketing TV commercials, radio advertisements, telemarketing, print materials and mail campaigns All very expensive and only last as long as you pay for them

6 People Blocking Marketing

7 People don t need traditional marketing

8 Rethinking Marketing Outbound Marketing Direct Mail Blasts Print Ads TV/Radio ads Interruption Inbound Marketing SEO / SEM Social Media Viral Video and Photos Blogging Permission

9 Consumers Start in Google

10 What is SEM (Search Engine Marketing) SEO/Organic vs. PPC/Paid

11 Organic Search is Best! Pay Per Click 25% of Clicks Organic Results 75% of clicks FREE More Traffic Smarter People Longer Lasting

12 SEO Basics What and Why SEO refers to techniques that help your website rank higher in the organic/natural search results. This helps more people who are looking for your business find you.

13 How Does Google Decide?

14 How Does Google Decide? On Page Factors - Account for 25% of Rankings Off Page Factors - Account for 75% - Links!

15 Search Volume Choosing Keywords - How many times per month is the keyword searched Relevence - How many people that search the term will come to your bowling center Difficulty / Competition - Know your probability of getting to the first page of Google

16 On-Page SEO Potential customers see this Search engine robots see this

17 Page Title Visible On-Page SEO URL Heading Tags H1, H2, H3 Bold Text

18 Invisible On-Page SEO Description Keywords <meta name="keywords" content="bowling, cosmic bowling, league bowling" /> Alt text on image tags Alt= Join our list and get a $10 Coupon

19 Page Rank Off Page SEO - How important Google thinks your site is - 0 to 10 - Exponential scale Inbound Links - Web pages that link to you Link Anchor Text - The text that is in the link to your website

20 75% of SEO is Off-Page Recommendations from friends or business partners - social media, personal websites and blogs Link Building Tips A regular link to your site: Anchor Links (better): Lucky Bowling Lanes

21 Measurement Grade your website Get your score card and improve your websites marketability

22 DIY vs. DIFM DIY = Do it yourself DIFM = Do it for me

23 Doing SEO Yourself It s not rocket science. Content is King. Read a lot of blogs on the subject. Invest in tools such as SEO Tools at Start small and work your way up. Track, so you learn what works.

24 Hiring an SEO Consultant Do it for me They should be able to explain to you in simple language what determines rank Should explain everything to you Should require you to provide a lot of great content Check the consultants website in WebsiteGrader.com look for a score of 85 or greater. They should measure results in conversions or leads. They should not have cold called you for your business. Should have been found on the web. They will cost more than $2,000 / month.

25 Thank you! And as always contact us at BPAA for questions on SEO and any other website marketing needs. Heath Shults Download this Webinar at Just click on Seminar Handouts in the main menu.

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