How To Market Your Business Online

Transcription

1 Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

2 How the Internet Has Changed Marketing Old Marketing = Outbound Marketing With this old type of marketing, you are trying to reach a broad audience and hope a small percentage (1%-3%) respond. In other words, at least 97% of your marketing efforts are wasted. Examples of Outbound Marketing Publication Ads Cold calling Door Knocking Direct Mail

3 New Marketing = Inbound Marketing The way people shop has changed drastically. People are much more in control of what information they receive and how they receive it. Examples of Inbound Marketing: Search Engine Optimization (SEO) Blogging Social Networking Conversation Tools Sophisticated Analytics

4 Rules of Internet Marketing The Internet = the Unselfish Sharing of Information SEO (Search Engine Optimization) Means Nothing Unless you have YEO (You Engaging Others) Must be Consistent Must not be Self-Promoting (It s about we not me ) The power is in the Numbers! Advantages to Internet Marketing Build loyalty Reach consumers without interruption Cost for advertising and exposure is very low Easily can be done at any time Easy to shift gears and try new campaigns Leads come to you!

5 A Few Internet Marketing Tips Make it about THEM Give visitors a reason to return Offer buttons to tell a friend and share If you capture information, use that information wisely! Never EVER Spam! If using an campaign, use a professional signature Respond promptly to all questions

6 Create Valuable Content Be interesting, be real, be humble Commenting to drive traffic Use photos Use Videos Use Maps Use online coupons Think of social networking as leaving breadcrumbs all over the internet. Be careful what you say because it will NEVER go away. Don t combine professional and personal social networking.

7 Use Search Engines to Your Advantage Search for yourself using different search engines such as Google regularly. It s like looking into the Mirror of the Internet If you discover incorrect information, attempt to make contact to correct the inaccurate information. When someone mentions you, whether positive or negative, respond.

8 Facebook 1.3 Billion on Facebook at the beginning of ,385,320 Georgia Residents are on Facebook as of March % of FB users check their account at least once a day Average Facebook user spends 1 hour on Facebook each day The average user has 130 friends Facebook Profiles vs. Pages Profiles are personal, Pages are for business It is a violation of Facebook s terms of service to use your personal profile page for business and/or advertising. Pages are indexed by Google

9 Facebook Advertising Pay Per Click (CPC) vs. Pay Per Impression (CPM) Set up in 10 minutes Cancel or change at anytime Instant analytics Try multiple of different campaigns You can target by demographics, location, workplace, etc. Allows you to budget your advertising campaign

10 Making Facebook Work for You Give fans a reason to be there. Post teasers, initiate discussions, post photos, keep your discounts or special up to date. Find ways to attract consumers to like you. Build your network. Chances are, most of the people in your address book are on Facebook; send them an about your new Facebook Page. Promote your page. If you blog, make videos, have a website, or have any other public presence, provide a link to your Facebook page. Engage. If you are simply posting to your page but not engaging, having conversations, responding to others posts, and being part of a community, you are doing it wrong. Most importantly NEVER BE NEGATIVE! Make Time Count. Set aside a few minutes a day to work on your Facebook page.

11 Chamber s Website Homepage The Chamber s website homepage is designed to help visitors easily find our Members and their online advertising.

12 Consumers are Looking!

13 Business Directory Visitors can search for a business by category, keywords, contact person, alphabetically or using quick-links.

14 Next a visitor will view a page that list all the Chamber members that fell under their search criteria. On this page they will see your business name, address and phone number. They will also view if a member has a Hot Deal and can also access that Hot Deal from this page. Consumers are more likely to view companies that offer some sort of discount.

15 Your Business Page Visitors can access your Chamber webpage to get additional information about your business. This page will display your business name, address, phone number, fax number, link to your website, special directions to your place of business, hours of operation, and links to your social networks such as Facebook and Twitter. The more detailed your Chamber webpage is the more likely a consumer will be to choose your business!

16 Hot Deals (Online Coupons) Hot Deals are another way to advertise to consumers special sales, promotions and discounts offered by your business. Hot Deals will have a description, your business name, website and address (if you choose) and the expiration date.

17 Job Postings You can add job postings to the Chamber Website that are available at your business.

18 MarketSpace The MarketSpace is designed to market items, specials or other offerings to members and/or the community. Popular uses may include: Classified ads Auction items Commercial real estate available for lease or purchase Rentals or Housing units Area specific deals: College Student Coupons, Military Member Discounts, etc

19