Webinar: SEO & Social Media: The Links That Bind
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1 Webinar: SEO & Social Media: The Links That Bind Audio: Access code: Enter PIN # on your screen Thank you for joining us! We will begin at: 10:00 am PST 11:00 am MTN 12:00 pm CST 1:00 pm EST
2 Main Topics for Today s Webinar 1) SEO Fundamentals 2) Inbound Links, Keywords, Content, URLs 3) How Social Media Can Effect Of Your SEO Efforts 4) The Direction of Social Media for ) Latest Changes You Need to Know About
3 SEO Fundamentals The Five Pillars Site Content Meta Content URL s Inbound Links
4 Choosing High Impact Keywords Keyword Strategy Keyword Selection Steps Keyword Expansion Tools Competitive Analysis Customer Terminology Analyze Data Stages of Sales Cycle Keyword Leverage Analysis
5 Use Inbound Links to Increase Your Facebook Domain Groups: Authority B2B Lead Gen Domain Authority What is Domain Authority? Page Rank Variety of Links Diversity of Link Sources How Fast Are You Getting Links?
6 Inbound Links Why Important? 1. MOST important component of SEO 2. Need a concentrated linking campaign to get on 1 st page for very competitive keywords 3. Links are the fuel for optimized on-page elements
7 Place Keywords in Your Page Title Keywords in the First and Second Position of the Page Title Have the Highest Impact!
8 Place Keywords in Your Content Use Keywords in Your Site Content!
9 Page Title SEO Fundamentals Optimized Page Digital Multimeter Multimeter Analog Multimeter True-RMS Multimeter Fluke URL Digital-Multimeter Inbound Links Content We want keyword-rich content utilizing all keywords we are targeting for this page. true-rms multimeters including Digital Multimeter Multimeter Analog Multimeter True-RMS Multimeter Learn more about our quality digital multimeters and analog multimeters Internal Links
10 Effectively Group Your Keywords Home Page (Target Major Themes/General Keywords) Category: SEO Category: PPC Category: Social Media Supporting pages for SEO Supporting pages for SEO Supporting pages for PPC Supporting pages for PPC Supporting pages for Social Media Supporting pages for Social Media Content Silo A Content Silo B Content Silo C
11 Social Media & SEO
12 Social Media or SEO Which One Should You Focus On First?
13 Social Media & SEO Go Hand In Hand Social media is about listening before selling, providing value before marketing. Blogs with content focused on the reader. Facebook fan page which show the human side of your business. Twitter postings that provide information. You Tube videos that entertain with humor and/or education
14 Putting it All Together...
15 How Social Media Can Improve Your SEO BLOGS - Content INBOUND LINKS - Site Authority INTERCONNECTEDNESS - Brand Building - Facebook Fan Pages - Google Buzz - Twitter - Yelp - Linked In - Website Resources & Content
16 What SEO Brings to the Table SEO Strengths/Benefits: Very High ROI in Long Run No Direct Cost from Unqualified Clicks Stability Over Time Credibility of 3 rd Party Endorsement
17 What Social Media Brings to the Table Social Media Strengths/Benefits: Shows a face behind your Company Helps build loyalty and trust behind your brand Able to respond timely to positive and/or negative comments
18 Search is Changing The Latest Facts You Must Know
19 Key Search Engine Changes for 2010 Google Caffeine Increases how much of your site is recognized. Speed at which those pages are indexed. Social Search Convergence of all the elements. What this means to you: Your site can now rank for more keywords. More of your competitors sites recognized: It will be harder to get to the top. Fresh content on your pages will be even more important! Your Deeper pages will be given more focus than before, ensure they are also well-optimized
20 Search Engine Contact Marketing Information A Perspective Contact Us for a detailed Custom Analysis of your website! Please contact: Jason Cragholm (800) Jason.Cragholm@Webmarketing123.com
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