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1 facebook Are you using facebook for your business?

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3 More and more companies are using Facebook to Grow their Business! Facebook is hot and for many businesses it represents a marketing opportunity that exceeds the traditional middleman and connects companies directly with customers. A year ago, businesses were uncertain about facebook, now they know it s here to stay! Companies are rapidly adopting facebook as their main marketing campaigns. Much like and websites first empowered businesses, facebook is the next marketing wave. The benefits of facebook marketing: Facebook marketing generates exposure for the business, followed by increasing traffic and building new business partnerships.

4 The 7 key benefits of facebook marketing Results in new business partnerships Generates exposure for your business Helps in closing deals Generates qualified leads Reduces overall marketing Expenses Helps your rise in the search rankings Increases traffic to your website Facebook is not just for keeping tabs on friends and playing games. It is a highly effective business tool. It s great for marketing your business and connecting with your customers.

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6 Business Party Cocktail Advice Meet people and start conversations Answer questions and help others Ask questions trust others advice

7 facebook = Cocktail Party Become more real to customers Ask and answer questions More effective than cocktail parties No boundaries of time and space Other people can listen in easily

8 How many of you here today are actively marketing your business

9 Re-thinking Marketing Outbound Marketing Telemarketing Direct mail blasts Print ads TV/Radio ads Inbound Marketing SEO/SEM Blogging Social Media Free tools/trials Public Relations Interruptions Permissions

10 What message you sending your customers Westpac / BAD ASB Bank / GOOD

11 Are you visible on news feeds?

12 Are you utilizing Facebook for lead generation? Every Like and comment on a Business Page creates an action on a personal wall and out onto their friends wall, this giving you free marketing and increase visibility PLUS every comment and LIKE has Link directly back to your Facebook Page Are you linking Your Facebook Page Back To Your own website through site navigation and customized designs guided your customers to result in leads and sales. Facebook Business Pages gives your business the Opportunity to Build on existing Relationships, Build new Relationships and allow open communication which leads to building trust!

13 Facebook Business Page: Your Facebook Business Fan Page is a extension of your business. Key is to Create Content that People Want to Hear and Share. Your Facebook Business Page is Searchable! Gives You an SEO Boost. This is a HUGE benefit!

14 my employees write facebook updates on their wall that could effect my business? Status Update: Been watching TV all day with the kids what a great day! Childcare centre What if. Do they know how to manage their Privacy Settings we recommend staff training on best practice. What if someone rights a negative comment on my page? Eeekkk With facebook you can confront the issue!

15 Organize all Your Friends with lists! This will keep you out of trouble!

16 Simply Select Custom from your Drop Down Menu and Begin Typing the Name of the List (eg. Venus Network ) in the Hide this From section.

17 You Can Make Custom Lists to Categorize & Organize Your Friends, Family, Clients, Co-Workers, Classmates, Etc

18 Optimize your facebook page for KEYWORDS!!!!!!

19 Facebook is being searched daily. You can search facebook pages, the web and friends comments!

20 Small business strategy in the PAST Build a website, print flyers advertise in newspaper, magazines and proudly advertise YOUR MESSAGE and get hundreds of thousands of customers through large budget advertising. BUT not all small businesses have a large budget? How do you market YOUR business to win NEW clients?

21 facebook has made business an equal playing field. You can now compete with large companies with big slush funds. Start marketing to your customers the NEW way and save $$$$ and gain customer loyalty. facebook store can design high end facebook pages likes these below without the large price tag.

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29 We offer two levels of service: Package One Client Led $197 Client provides all text and images and direction of layout. One round of changes upon draft produced. Facebook landing page with one hyperlink to external website Facebook profile banner Marketing URL to ensure quality marketing. *Must have 25 fans to achieve this. Package Two Consultant Led $495 We consult and advise client based upon your objectives and existing branding. We will then discover which style facebook page is better suited to your needs. You benefit from our facebook strategy and experience. One round of change on draft produced. Facebook landing page to include video, contact form or reveal tab for offer Facebook vertical side bar banner Marketing URL to ensure quality marketing. *Must have 25 fans to achieve this. 1 Hour telephone consultation We offer a wide range of services. Claim your 20% OFF today! Offer is only valid on the Consultant Led Package. Contact Erika on or erika@facebookstore.org

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

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