How To Get The Most From Pay Per Click Marketing
|
|
- Marylou Richards
- 3 years ago
- Views:
Transcription
1 How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot
2 Outbound Marketing Annoying Salesperson
3 Inbound Marketing Blog SEO Social Media
4 Rethinking Marketing Outbound Marketing Telemarketing Trade shows Direct mail blasts Print ads TV/radio ads Interruption Inbound Marketing SEO / SEM Blogging Social Media RSS Free tools/trials Public Relations Permission
5 Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
6 PPC & Inbound Marketing
7 Caution: MATH Flickr: akisra
8 Is PPC Inbound Marketing? YES Not interruptive Permission based Leverages search NO Not building long term asset Expensive Not a sustainable business advantage
9 PPC vs. SEO PPC = Liposuction SEO = Working Out Fast & Easy More Time and Effort Expensive & Temporary Less $ & Long Lasting
10 PPC Math SEO Math
11 PPC vs. SEO
12 PPC s Place in Inbound Marketing Fast feedback Don t get addicted! Test conversions by keywords Promote short term events Test new products / markets
13 PPC Overview & Tips
14 The PPC Lead Generation Process 1. Ad Impressions x [Click Through Rate (CTR)] = 2. Clicks (website visitors) x [Conversion Rate] = 3. Leads
15 PPC Math Tutorial
16 How Much to Bid Bid as much as you can afford, based on your value per lead. There are a bunch of more advanced bidding strategies that we will not discuss today.
17 Getting More Out of PPC 1. Click Through Rate (CTR) Your Ads 2. Conversion Rate Your Landing Page 3 I t ti k d d d 3. Interactions among keywords, ads and landing pages
18 Getting More Out of PPC 1. Click Through Rate (CTR) Your Ads 2. Conversion Rate Your Landing Page 3 I t ti k d d d 3. Interactions among keywords, ads and landing pages
19 Testing Different Ads Use keywords in the ads Dynamic keyword insertion Put together ads from component pieces Test certain words like free or download Look at other ads from competitors
20 Improving CTR
21 Dynamic Keyword Insertion Search is for inbound marketing software {keyword} = inbound marketing software {Keyword} = Inbound marketing software {KeyWord} = Inbound Marketing Software Use default words {KeyWord:The Default Words Go Here} Required in case search phrase is really long or there is an error
22 Match Type Broad match Your ads could also show for singular/plural forms, synonyms, y and other relevant variations Phrase match (enter keyword with quotes) Ad [is] eligible to appear when a user searches [your phrase] with other terms before or after the phrase Exact match (enter keyword with brackets) Ad [is] eligible to appear when a user searches [your phrase] without any other terms in the query.
23 Improving CTR Iterative process Test refine Test, refine, repeat
24 Getting More Out of PPC 1. Click Through Rate (CTR) Your Ads 2. Conversion Rate Your Landing Page 3 I t ti k d d d 3. Interactions among keywords, ads and landing pages
25 Keep it simple & short Limit navigation Must have a form! Landing Page Tips Align it with the keywords and ads Make sure conversion tracking is set up Free Webinar on Landing Pages lead generation archive/
26 Getting More Out of PPC 1. Click Through Rate (CTR) Your Ads 2. Conversion Rate Your Landing Page 3 I t ti k d d d 3. Interactions among keywords, ads and landing pages
27 State of mind of the searcher Keyword Bid: Marketing Keyword Searched: Marketing Soft Drinks Ad Displayed: Internet Marketing Kit Click through is unlikely
28 State of mind of the searcher Keyword Bid: Internet Marketing Keyword Searched: Internet Marketing Ad Displayed: Internet Marketing Kit Landing Page: Branding Webinar Conversion is unlikely
29 State of mind of the searcher Keyword Bid: Internet Marketing Keyword Searched: Internet Marketing Video Ad Displayed: Internet Marketing Kit (includes videos and whitepaper) Landing Page: Internet Marketing Kit Results: >1% CTR and >15% Conversion
30 Everything Works Together Small, focused groups of words More phrases than single words Use negative words (e.g., - free ) Consider using Phrase Match or Exact Match Focused, specific ads that fit with keywords Test dynamic keyword insertion Focused, specific landing pages that fit with ads
31 State of mind of the searcher
32 State of mind of the searcher
33 Everything Works Together
34 Low ROI Break It Down & Get Specific Bid on a few very high volume words using generic ads and send traffic to your homepage High ROI More Ad Groups More keywords, but broken into lots of small groups of keywords More targeted ads, with offer and language More landing pages, targeted toward the keywords, ads and offer
35 Thank You! Learn more about HubSpot: Become a Fan: Mike Volpe VP Inbound Marketing
36 HubSpot Inbound Marketing System
37 Inbound Marketing System Content SEO Management Blogs Landing Pages Social Media Lead Intelligence CRM
38 Getting Found: On-Page SEO Keyword Grader Determine what keywords to optimize your pages around based on relevance, search volume, and how difficult it will be to rank on the first page of Google Identify critical long tail words (high conversion rates, low competition) Monitor your rank against competitors for each keyword/phrase Determine the specific page on your site that is ranking for each keyword(phrase) and how to make further improvements
39 Getting Found: Off-Page SEO Link Grader Identify opportunities to generate more return from your existing links Monitor your live inbound links and which inbound links are producing the most value for you Aggregate your competitors inbound links to discover new link building opportunities that you have not taken advantage of
40 Getting Found: SEO for Your Whole Site Page Grader Analyze each page of your site to see which produce the most value for you (traffic, leads, ranked keywords, links) Automatically recommend improvements to optimize each page of your site
41 Getting Found: Blogosphere Blogging Enable easy, natural process to consistently update content on your site, achieve more frequent search engine crawls, and improve authority Develop an audience of and RSS subscribers Attract more inbound links ( link bait ) Write keyword rich content to attract more high conversion rate traffic
42 Track Your Competitors
43 Lead Intelligence Track the full path of all of your leads through your web site Automatically develop more intelligence around each lead (number of visits, time on site, pages visited, comments written on blog, documents downloaded, information submitted via web forms created) Increase close rate through improved lead quality
44 Making Better Marketing Decisions Analytics Integrated reports in HubSpot software allow you to understand the effects of all your marketing activities iti so you can optimize i your efforts and allocate your time and money towards the programs that generate the most leads and sales for your business
45 Actionable Marketing Insights HubFeed HubFeed watches your Internet marketing efforts and delivers highlights and actionable insights based on your data
46 HubSpot Methodology and Consulting Our Internet Marketing Consultants are experienced in all aspects of online marketing and specifically trained on HubSpot's products and methodologies Consulting sessions focus on these topics based on the specific needs of the client
47 HubSpot Training Materials and Resources
48 Thank You! Learn more about HubSpot: Become a Fan: Mike Volpe VP Inbound Marketing
VP Inbound Marketing HubSpot. Twitter: @mvolpe
Inbound Marketing: SEO+Blogs+SocialMedia + Social Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog
More informationHow UK Companies Can Use Inbound Marketing to Generate More Business
How UK Companies Can Use Inbound Marketing to Generate More Business Chris Johnson Sr. Inbound Marketing Specialist cjohnson@hubspot.com Prashant Kaw Inbound Lead Gen Manager pkaw@hubspot.com Internet
More informationSocial Media & Business Marketing. Mike Volpe VP Marketing HubSpot
Social Media & Business Marketing Mike Volpe VP Marketing HubSpot Agenda 1. Why is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results Marketers Doing
More informationGet Off Google AdWords - A Guide to PPC Crack Mike Volpe VP Marketing
Getting off Google AdWords PPC Crack Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Who s HubSpot? Founded in July 2006 from research at MIT Cambridge, MA 1400+ customers, 85+ employees HubSpot Awards
More informationHow to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Marketing Analytics 101 How to Measure the Effectiveness of Your Website Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
More informationSEO & Social Search for Lead Generation. Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
SEO & Social Search for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe Marketing is Changing 1950-2000 2000-2050 Outbound Marketing Outbound Marketing is Harder 800-555-1234 Annoying
More informationHow to Be Smarter Than Your PR Agency: New Research on News Release Best Practices
How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Rebecca Corliss Inbound Marketing & PR Specialist HubSpot Twitter:
More informationIntroduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14
Table of Contents Introduction 3 Step One: Create a Keyword Strategy 4 Step Two: Optimize Your Website 7 Step Three: Create Blog and Other Content 14 Step Four: Promote Content & Participate in Social
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationGet Found Online. Consumers are searching for your products and services online. Is your website getting found?
Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.
More informationSearch Engine Optimization 4/12/2011
4/12/2011 Having trouble with audio? Join the conference call: Toll: +1 (516) 453-0014 Access Code: 263-664-651 Audio PIN: Shown after joining the Webinar Webinar ID: 803-875-610 System Requirements PC-based
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationInbound Marketing @ Your STO
Inbound Marketing @ Your STO Inbound Marketing is about. Getting Your Site Found, Getting Targeted Traffic and Getting Sales. Its about making either your phone ring or your cash register ring! 1 Changes
More informationSuccessful Internet Marketing & Social Media Marketing An Introduction
Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationSITE OPTIMIZATION OVERVIEW
SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationFor Lead Generation. Rick Burnes. Twitter: @RickBurnes
Using Social Media For Lead Generation Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes Agenda I. About HubSpot & Inbound Marketing II. Why yyou need social media III. How to build social media
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationMHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
More informationTop 5 Online Lead Generation Techniques
Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved
More informationSEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO
SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search
More informationNatural SEO or Pay-per-click which one to choose?
Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages
More informationTop Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops
Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationBranding and Lead Generation. Presented by Craig Chevrier
Branding and Lead Generation Presented by Craig Chevrier Overview Online Marketing vs. Traditional Media Sources of Online Leads Pay Per Click Organic leads Social media leads Leads from other sites Online
More informationThe 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide
The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords
More informationHOW TO MAKE PAID SEARCH PAY OFF
HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationHow to Use Google AdWords
Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords
More informationSearch Engine Marketing (SEM) with Google Adwords
Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups
More information5 Tips to Turn Your Website into a Marketing Machine
Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed
More informationHow to Use. for Business
How to Use for Business http:// Become a Fan of HubSpot on Facebook: http://facebook.hubspot.com Join the Pro Marketers Group on Facebook: http://facebook.promarketers.com Grade Your Facebook Profile or
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationWebsite Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com
Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick
More informationOptimizing PR and marketing content for search is something a lot of people talk about.
Optimizing PR and marketing content for search is something a lot of people talk about. Keyword research is one of those things you re bound to hear in seminars, webinars and how to white papers, but it
More informationWebsite Marketing & Strategy 6/28/2011
Website Marketing & Strategy 6/28/2011 Website Marketing & Strategy Today s Agenda Website Strategy What is your main focus? Understanding human to web interaction. Home page layout Support your strategy.
More informationGoogle AdWords Handbook. for tour & activity companies
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
More informationPPC Keyword Match Types. White Paper. DaBrian Marketing Group, LLC
PPC Keyword Match Types White Paper DaBrian Marketing 10/21/2013 2 PPC Keyword Match Types - White Paper Pay per Click (PPC) advertising can be one of the most efficient and effective forms of Internet
More informationLEAD GENERATION IN 2013
LEAD GENERATION IN 2013 BEST PRACTICES ACROSS THE DIGITAL MARKETING LANDSCAPE Philippe Taza DIGITAL ANALYST Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S PRESENTATION
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationOnline Marketing Company INDIA Digital Marketing Training
Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationTECHSOUP CANADA WEBINAR
TECHSOUP CANADA WEBINAR GOOGLE GRANTS Charles Dieu cdieu@connectad.ca (647) 992-6188 Simon Choy schoy@connectad.ca (647) 547-4187 Agenda Basic (~20m) What are Pay-Per-Click Ads How do they work PPC industry
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationROI TRACKING STRATEGIES
TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI
More informationCertified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
More informationSearch Engine Optimisation Guide May 2009
Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More informationHow To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationThe Essential Step-by-Step Guide to Internet Marketing. The Building Blocks for Succeeding With Marketing on the Web
The Essential Step-by-Step Guide to Internet Marketing The Building Blocks for Succeeding With Marketing on the Web 2 The Essential Step-by-Step Guide to Internet Marketing Table of Contents Introduction
More informationAN INTRODUCTION TO LEAD GENERATION.
AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying
More informationAN INTRODUCTION TO LEAD GENERATION.
INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if
More information8 Steps To: Highly Effective Internet Marketing
8 Steps To: Highly Effective Internet Marketing If you re reading this ebook, chances are you re either a marketing professional or a business owner who understands the importance of internet marketing
More informationINBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively
INBOUND WITH A-LINE 3 Steps to Using Inbound & Content Marketing Effectively A-LINE s Guide to Inbound & Content Marketing Defining Inbound and Content Marketing So what is this inbound approach? Instead
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationCONTENTS Introduction... 4 Step One: Create a Keyword Strategy... 5 Step Two: Optimize Your Website... 8
CONTENTS Introduction... 4 Step One: Create a Keyword Strategy... 5 What is a Keyword?... 5 Why Build a Keyword Strategy?... 5 How to Create a Keyword Strategy... 6 Additional Keyword Tips:... 7 Step Two:
More information8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
More informationDid you know? 53% of website redesign projects are done internally.
Did you know? 53% of website redesign projects are done internally. The webinar will begin shortly. Twitter: Hashtag #WebSci Presenter @mvolpe Did you know? People now spend more time on social media than
More informationWeb School: Search Engine Optimization
Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect
More informationProfessional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu
Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA
More informationRealize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth
Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing
More information[Checklist] Audit Your Pay-Per-Click (PPC) Advertising
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
More informationDigital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com
Digital DNA PPC Workshop 4th March 2016 PPC Your Customers Stats from Google Quarterly Report March 2015 Your Customers Stats from Google Quarterly Report March 2015 Your Customers Your Customers 88% of
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationSEO Training To Attract More Clients
SEO Training To Attract More Clients Welcome to the first of 3 webinars: SEO Basics Today s agenda: Inbound marketing concepts... Today s agenda: Inbound marketing concepts... What is SEO & why you should
More informationDigital Marketing Training Boucher - W3training School
We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager
More informationSEO Search Engine Optimization
SEO Search Engine Optimization Understanding how businesses make their way to the first page of search results and how you can get there too! Shawn Audlin Founder of TheThriftyMarketer.com Marketing Online
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationHow to Generate & Create Your Own Lead Generation Marketing Websites
2013 Edition The Essential Guide to Inbound Marketing Sales acceleration for SMB Rapidan Strategies is an inbound marketing agency and HubSpot partner located in Fairfax, VA. We help small and mid-sized
More information1. Introduction to SEO (Search Engine Optimization)
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
More informationPage 1 of 14 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174
Page 1 of 14 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 About Course This covers Module 1, 2 and 3 from Digital Marketing Full Certification Course. If you just
More informationReturn on Investment from Inbound Marketing through Implementing HubSpot Software
Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology
More informationDemystifying Digital Digital Marketing 101. Mal Chia Digital Account Director
Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationThe 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide
The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal
More informationMarketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
More informationSOLUTIONS FOR TOMORROW
SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a
More informationWhy SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and
More informationDigital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto
Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia
More informationHow To Create A Successful Adwords Campaign On A Budget (For A Business)
Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries
More informationSearch Engine Optimization: The Basics. Presented by Craig Chevrier
Search Engine Optimization: The Basics Presented by Craig Chevrier Search Engine Optimization (SEO) Just because you build it, doesn t mean they ll come SEO = Search Engine Optimization This is just one
More informationSearch Engine Marketing Overview LOCAL SEM PROCESS
Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationDIGITAL MARKETING AN INTEGRATED APPROACH
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
More informationSEO Essentials for Designers. Michael Slater & George Grant michael@webvanta.com george@connectedmarkets.com 888.670.6793 Twitter: @webvanta
SEO Essentials for Designers Michael Slater & George Grant michael@webvanta.com george@connectedmarkets.com 888.670.6793 Twitter: @webvanta 1 Today s Presenters Michael Slater Webvanta Co-founder & CEO
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationGet More Hits to Your Website
Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if
More informationThe CBD Guide to Search Optimization. market what s meaningful
market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines
More informationMarket Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.
Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More information