SEO PRESENTATION 2015 By Karl Hudson

Transcription

1 SEO PRESENTATION 2015 By Karl Hudson 1

2 Introduction Search Metrics & The Importance of Search What is SEO Types of SEO Content Marketing & A Step By Step Approach SEO Statistics The Mobile Movement Questions & Answers Ask me anything!

3 Trillion Searches per year Billion searches Per Month 89% Of searches in the UK are made through Google 6 Billion searches Per day 250 Million searches Per hour 3

4 How important is Search Engine Traffic? Content Sites, 31% Social, 11% Search, 41% Portal, 17% 39% of customers come from search 4

5 What is SEO SEO stands for Search Engine Optimisation. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Factors of SEO On-page SEO Keyword density Meta Tags Headings Off-page SEO Backlinks Social Citations

6 The Hats Of SEO Black Hat White Hat Grey Hat

7 The power of Search Engine Marketing SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. Search is the #1 driver of traffic to content sites, beating Social media by more than Inbound leads cost 300% 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call. 7

8 Content is King If setup correctly SILO

9 Content is King If setup correctly On- page with a dash of magic 1) Research your keywords using Google Keyword Planner 2) Create content around keywords 3) Setup the SILO 4) Build Links Social Media Networks 5) Rinse repeat Keep UpdaKng Your Website!

10 Impact of the Web on Business 67% 67% Organic search traffic products of businesses that blog generate 25% higher conversion than paid search traffic. 70% to 80% of search users ignore paid searches more leads than those who don t. 55% of marketers are increasing their online markekng Budget in

11 Natural Search Organic vs. Pay per click PPC Click through rate Is 6% Organic Searches, 94% Paid, 6% PPC Spend was up 12% in 2013 SEO costs 90% less than PPC PPC has instant success SEO takes time. 11

12 Why SEO is VITAL for business success in the 21 st century Google 31% to #1 14% to #2 10% to #3 Average click through rates are sector and seasonally dependent. Bing 9.7% to #1 5.5 to #2 2.7 to #3 55% of users click on top 3 organic results. of consumers use Google every month to find a reputable, local business 12

13 Why Key terms & Competitor analysis are fundamental to effective SEO 75% of users never scroll past the first page of search results. 79% of search engine users say they always/frequently click on the natural search results. 70% of the links search users click on are organic % of users ignore the paid ads, focusing on the organic results. 13

14 So who clicks on Googles paid links? 5% 11% 18% 21% 21% 23% MALE FEMALE Age demographic clicking on PPC search results are generally older. 65% of people who clicked were over 35 years old. 14

15 The Mobile Movement of all internet traffic is now on a handheld mobile or table device 50% of all mobile searches are conducted in hopes of finding local results, And 61% of those searches result in a purchase. In 2013 Desktop traffic has decreased from 77.2% to 62.9% Whereas mobile increased to 37% 48.2% of all western Europeans have accessed the internet using a mobile phone in the last month. Mobile Commerce is on the rise of all 15% years old use mobile commerce to purchase items online. 15

16 The Mobile Movement Mobile phones are more Popular than toothbrushes. 7 Billion people 4.8 Billion own a mobile phone, whereas 4.1 billion own a toothbrush. 16

17 48% of users say that if they arrive on a business site that isn't working well on mobile they take it as an indication of the business simply does not care. 17

18 Summary SEO on-page and off-page Content is King When SILOed PPC is not redundant Competitors help Mobile Friendly

19 Thanks for listening Feel free to ask any questions 19