Intelligent Web Solutions

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1 Integrated Web Marketing Solutions Intelligent Web Solutions Intelligent Web Solutions Av. Tancredo Neves, Edf. Salvador Trade Center Torre Norte, Sala CEP Salvador Bahia Brasil T

2 1. IWS Qualifications All-in-One Solutions IWS Intelligent Web Solutions is a pioneer in SEO (Search Engine Optimization ) & SEM (Search Engine Marketing), offering Integrated Internet Solutions: Internet Business Planning, Design, Search Engine Optimization (SEO) Search Engine Marketing (SEM) - Pay-per-click - On-Line Press Release - Marketing - Social Media We also offer Content Creation, Copywriting, Editing and Translation services. 2

3 1. IWS Qualifications Google Qualification 3

4 1. IWS Qualifications All-in-One Solutions Our know-how, acquired through five years applying SEO and SEM tools and techniques, has rendered IWS a great achievement: the 1 st position in Google For our own website after only 2 weeks online Integrated Web Marketing Solution - IWS 4

5 Integrated Web Marketing Solution - IWS 5

6 1. IWS Qualifications We are also in: 2 nd position for keyword Otimização de Conteúdo para internet 4 th position for keyword Otimização de Conteúdo para web - 5 th position for keyword agência de internet marketing Positioning of the first page in any Search Engine, especially First place position in Google is the dream of most companies and represents the recognition of our constant improvements. We are in the process of launching our site in English and hope to accomplish similar feats soon thereafter. Integrated Web Marketing Solution - IWS 6

7 1. IWS Qualifications All-in-One Solutions Another great achievement in one of the most competitive online industries Travel: After an intensive Web Marketing (SEO e SEM) campaign the 1 st and 2 nd positions in Google Organic Search ranking for our client 7

8 8

9 2. Web Marketing The most economical and efficient way of reaching your potential client. Costs approximately 90% less than traditional marketing. Offers measurable Quantitative results. 9

10 2. Web Marketing The Web Marketing Services offered by IWS include: 1. Content, Design and Programming IWS develops Content, Design and Programming through an intense project on worldwide tendencies, proposing functionalities and appropriate solutions for each company profile. Best Functionality Development of specialized content, optimized for the internet Navigation and Menu system optimized for functional and commercial websites Rule of 3 clicks your client finds what he is looking for in up to 3 clicks Programming Search Engine Friendly Research has shown that more than 90% of consumers use search engines More than 50% of those use them more than once a day All sites developed by IWS are search engine friendly 10

11 2. Web Marketing The Web Marketing Services offered by IWS include: 2. SEO Search Engine Optimization is what makes a site appear well positioned on the organic search engine results (Google, Yahoo, and MSN). Applying SEO techniques is the determining factor for the site to be amongst the first entries when its keywords are being searched for on the internet. IWS applies innovative techniques of SEO identifying keywords together with the client, using latest research and tools. We offer diverse SEO services, appropriate to the necessities of each company: Research ofcompetitor sites as reference Analysis and suggestion of site map (for the human user and the search robots) Site Map System for each page of the Web Site and Registration on Google and Yahoo site maps Smart URLs use of specialized database system Creation a functional meta tags system (which define the characteristics of each page) (Continued) 11

12 2. Web Marketing The Web Marketing Services offered by IWS include: 2. SEO (Continued) Orientation for complete indexing of pages You are Here System Database for photos with alt tags and keywords Analysis and recommendation of relevant content Editing of text for on-line marketing ( web marketing copywriting ) Creation of relevant content, optimized for web marketing Optimized translation for web marketing, concentrating on keywords Analysis of the site s popularity indexes (number of visits, pages, site viewing time and visitor origin) Monthly report about audits and positioning 12

13 2. Web Marketing The Web Marketing Services offered by IWS include: 3. PPC (Pay-per-Click) Sponsored Links Search PPC Results Organic Results 13

14 2. Web Marketing The Web Marketing Services offered by IWS include: 3. PPC (Pay-per-Click) Sponsored Links PPC or Sponsored Links is a way to advertise on the search engines sites (Google, Yahoo, MSN...) that allows the advertiser to promote his product or service but pay only when a click is effected on his on-line advertisements. The advertisements are created based on keywords and appear only when a person is looking for a specific information related to them. You choose how much you want to pay When creating an account for PPC advertisements, the client chooses how much he wants to pay for each click and how much he wants to spend per day, which allows for efficient planning and control of his budget. The PPC developed by IWS for Google, Yahoo and MSN include: Analysis of competitor PPC strategy Research and definition of keywords Detailed weekly and/or monthly reports with conversion data (on-line purchases, information request or contacts resulting from a PPC advertisement) and campaign ROI. 14

15 2. Web Marketing The Web Marketing Services offered by IWS include: 4. PR (On-line Press Release Distribution) Press Releases are informative texts about products or services, which are submitted to on-line news sites, which not only promote visibility in the press, but also generate content and links for your site and, consequently, attract more traffic to it. The key to success of a PR is the way to write the web copy and the directories to which it is being submitted. Press Releases written by professional editors Press Releases produced by IWS are written by professionals who are native speakers of the language The PRs are sent to submission and on-line distribution sites (free or paid) Through these sites the PR does not only gain presence in the press, but also a strong presence on the Web and generates a large number of links to your site 15

16 2. Web Marketing The Web Marketing Services offered by IWS include: 4. PR (Press Release) 16

17 2. Web Marketing The Web Marketing Services offered by IWS include: 5. Direct electronic mail Opt-in system, Personalized Sending Aim reached Sample Report 17

18 2. Web Marketing The Web Marketing Services offered by IWS include: 5. Marketing Marketing is an important tool for client, partner and supplier relationship management. Contacting clients through marketing has various advantages: - Efficiency: you reach your network quickly - Interactivity: the addressee can buy, request information or answer the - Mesurement: you can measure who received, opened and clicked on links - Personalization (1 to1): Treating each client according to his profile The s created by IWS are elaborated according to the profile of each client. We partnered with Campaigner, a company specialized in campaigns. Therefore we can guarantee : high quality security complete reports to evaluate the performance of your campaigns. 18

19 2. Web Marketing The Web Marketing Services offered by IWS include: 6. Social Media - On-line Communities Social Media is one of the segments that has grown most in 2007 and continues to grow. Investment is expected to reach US$ 4 billion in Various companies are already using Social Media to divulge their business and generate sales. IWS creates your company s profile on the most important sites and forums for Social Media: Facebook - StumbleUpon - Technorati - My Space - Linkedin - Del.icio.us - Wikipedia - Reddit - Digg and other Web 2.0 sites that are relevant for your business. Your company s profile will be updated on a weekly basis We research forums that are relevant for your business and participate weekly in the discussions to promote your products/ services Our team constantly updates our list of Social Media sites and forums, attempting to always be aware of the latest developments in this area of rapid evolution 19

20 2. Web Marketing Our Goal is to offer each client: Efficient Online-presence to reach his target market. Services that generate positive return on investment. Reach all the client objectives with regard to on-line media. 20

21 3. Scope of Work 1 Content, Design and Programming 1. Content Content writing, edition and revision Content Optimization Content Translation Web site Design and Programming 2 SEO 2. SEO Keywords research and definition Smart Menu system Smart Meta tags system for each page Smart URL System Smart You are Here System Site map creation 3 Web Marketing: PPC 4 Web Marketing: PR 5 Web Marketing: 3. Web Marketing Production of PPC : Google, Yahoo and MSN PPC Accounts Creation and Management 4. Web Marketing Production of PR : Identification of on-line directories for PR submission PR Creation and Submission 5. Web Marketing Production of template creations Database treatment blast 6 Web Marketing: Social Media 6. Web Marketing Production of Social Media : Creation of company s profiles, registration and participation in forums and weekly content updates 21

22 4. Methodology Programming 3 Web Marketing: PPC 1 Content, Design and Programming 2 SEO 4 Web Marketing: PR Content: Content production in several languages, copywriting and optimization Content translation Design: Competition research Menu proposal 5 Web Marketing: Programming Template development new terminology and navigation system Usage of SEO tools 6 Web Marketing: Social Media 22

23 4. Methodology SEO 3 Web Marketing: PPC 1 Content, Design and Programming 2 SEO 4 Web Marketing: PR SEO Navigational Menu optimized in DHTML and Java script Keywords: researched and aligned with client Content database system Smart Menu system Smart Meta tags system for each page Smart URL System Smart You are Here System Site Map system to each page of the website Google and Yahoo site maps submission Directories submission 5 Web Marketing: 6 Web Marketing: Social Media 23

24 4. Methodology PPC 1 Content, Design and Programming 2 SEO 3 Web Marketing: PPC 4 Web Marketing: PR Production and Management of PPC Pay- Per-Click (Sponsored Links) Create and manage campaigns on Google and Yahoo Daily bid updates and weekly reports. Campaign ROI evaluation 5 Web Marketing: 6 Web Marketing: Social Media 24

25 4. Methodology PR 3 Web Marketing: PPC 1 Content, Design and Programming 2 SEO 4 Web Marketing: PR Planning and Management of PR (Press Release) Strategy Develop and implement a yearly schedule for PR mailing 5 Web Marketing: Identify and suggest on-line channels for PR submission Press Release Production Monthly Press Release Submission 6 Web Marketing: Social Media 25

26 4. Methodology 3 Web Marketing: PPC 1 Content, Design and Programming 2 SEO 4 Web Marketing: PR Marketing Management 5 Web Marketing: Suggest yearly schedule for ing strategy template creation Content production and Database treatment blast 6 Web Marketing: Social Media 26

27 4. Methodology Social Media 3 Web Marketing: PPC 1 Content, Design and Programming 2 SEO 4 Web Marketing: PR Produce and Manage Social Media Strategy 5 Web Marketing: Develop, implement and manage Social Media campaigns in strategic websites Creation of user profiles and participating in forums Content update 6 Web Marketing: Social Media 27

28 5. IWS Structure ILS3 Intelligent Leisure Solutions ILS Leisure Consulting IRES Intelligent Real Estate Solutions ITS Intelligent Travel Solutions IWS Intelligent Web Solutions ICS Intelligent Content Solutions 28

29 Integrated Web Marketing Solution Intelligent Web Solutions Intelligent Web Solutions Av. Tancredo Neves, Edf. Salvador Trade Center Torre Norte, Sala CEP Salvador Bahia Brasil T

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