SEMINARS & WORKSHOPS 2015

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1 SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways to Promote your Business WORKSHOPS 3 Hours Build Your WordPress Website Part 1 Build Your WordPress Website Part 2 Build Your Marketing Plan 1.5 HOURS Facebook Advertising Build an Online Shopify Store Effective Social Media Content What & When to post, Where to find content Maintaining your WordPress Website Tips for Maximum Success 1.5 HOURS SOCIAL MEDIA INTRODUCTION Facebook Hootsuite & Pinterest LinkedIn Google+ & Twitter KEYNOTES 1 hour Social Media Marketing for Sports Clubs &/or Not for Profits Social Media Basics

2 SOCIAL MEDIA LEVEL 1: The Must Haves, Should Haves & Wants Seminar Outline Workshop Goal: To teach small businesses and not for profits the Must Haves, Should Haves and Wants of Social Media and how to use these networks effectively. Length: 3 Hours Format: Seminar style PowerPoint presentation Detailed instructions provided so participants can set up their social media networks Topics covered 1. What is social media? 2. Why worry about social media? 3. Social media Must Haves, Should Haves and Wants 4. Best practices in setting up online accounts 5. How to set up a and post to a Facebook page 6. How to set up a LinkedIn profile 7. How to set up and post to a LinkedIn Business Page 8. How to set up and use Twitter 9. Overview of Blogs, Pinterest, YouTube, and Instagram 10. How to manage multiple social media accounts 11. How to develop an effective social media strategy 12. Takeaways and next steps

3 SOCIAL MEDIA LEVEL 2: Bump it Up! Strategies for Success Seminar Outline Workshop Goal: To teach small businesses and not for profits how to build an effective online presence and develop a successful digital strategy. Length: 3 Hours Format: Seminar style PowerPoint presentation Detailed Handout provided Topics covered 1. Digital strategy overview 2. What are the components of an effective digital presence? 3. How to increase your digital presence 4. What is the Engagement Formula for social media success? 5. Different personalities on social media 6. How to increase engagement with content 7. Best practices a. When to post b. Websites c. Blogs d. Social media 8. Paid social media 9. Tools and resources 10. Takeaways and next steps

4 COST-EFFECTIVE MARKETING: 82 No or Low Cost Ways to Promote your Business Seminar Outline Seminar Goal: To teach small businesses 82 no or low cost strategies and tactics to increase brand awareness, get more customers and close more sales Length: 3 Hours Format: Seminar style PowerPoint presentation Detailed handout provided Topics covered 1. Pathway to success 2. 7 Step Marketing Plan 3. Outbound vs inbound marketing Cost Effective Ways to Market your Business a. Direct contact via traditional marketing methods b. Effective business management c. Branding & identity d. Customer service and follow-up e. Publicity with traditional marketing tactics f. Website and digital presence g. Social Media h. Media, writing and publicity i. Education j. Networking and referral building k. Paid advertising 5. Takeaways and next steps

5 BUILD A WORDPRESS WEBSITE Two-Part Workshop Outline Workshop Goal: To teach small business owners how to build a WordPress website so they can maintain and update it themselves. Each participant will have a completed website at the end of Part Two. Length: 2 x 3 hour workshops Format: PowerPoint Presentation followed by hands-on setup of website Participant Requirements: Laptop (tablet not recommended) Working knowledge of computers Maximum of 10 participants Detailed Handouts provided including all topics covered in workshops + resources These workshops are designed for the small business owner who wants to build a new WordPress website as well as for those who have an existing website and want to learn how to maintain and update the site. PART ONE Topics Covered in Presentation: 1. Goals for building a website and target audience 2. Characteristics of good websites 3. Differences between blogs and websites 4. Why use WordPress 5. Hosting plans and site addresses

6 PART ONE BUILD A WORDPRESS WEBSITE WORKSHOP 1. Opening account and setting up website address 2. Choosing a theme 3. Choosing a plan 4. Setting up your profile 5. Setting up your site title and tagline 6. Dashboard a. Overview b. Themes c. Widgets and plugins d. Menus 7. Content pages and posts 8. Media 9. Takeaways, next steps and homework for Part 2 PART TWO BUILD A WORDPRESS WEBSITE - WORKSHOP 1. Content a. Menus, pages, posts, blogs b. Publishing a post with the dashboard c. Adding media to posts or pages d. Galleries and slideshows e. Audio and video 2. Home page 3. Social media integration 4. Tags vs categories 5. SEO 6. Analytics 7. Backups 8. Takeaways and next steps

7 BUILD YOUR MARKETING PLAN Workshop Outline Workshop Goal: To teach small businesses how build a Marketing Plan Length: 3 Hours Format: Workshop each participant receives a booklet to work through during the workshop Maximum of 10 participants Booklet provided Topics covered: 1. Pathway to Success 2. An overview of Mission and Vision Statements 3. Build your Seven Step Marketing Plan a. What are the goals of the marketing plan? b. What is the competitive advantage of your product or service? c. Who is your target audience? d. What do you and your company stand for? e. What is your brand identity? f. What is your marketing budget? g. Choose your marketing tools and weapons: a. Direct contact via traditional marketing methods b. Effective business management c. Branding & identity d. Customer service and follow-up e. Publicity with traditional marketing tactics f. Website and digital presence g. Social Media h. Media, writing and publicity i. Education j. Networking and referral building k. Paid advertising 4. Takeaways and next steps

8 FACEBOOK ADVERTISING Workshop Outline Workshop Goal: To teach small businesses how build a Facebook Advertising Campaign. Length: 1.5 Hours Format: Short presentation followed by Hands on Set up of Facebook Advertising Campaign. Participant Requirements: Laptop (tablet not recommended) Website and Facebook Page Working knowledge of computers & posting to social media Maximum of 10 participants Detailed Handout provided including all topics covered in workshop + resources Topics covered: 1. Types of Facebook ads 2. Basics of Facebook advertising 3. Campaign structure 4. Campaign objectives & target market 5. Setting up a Facebook advertising campaign (Hands On Workshop laptop recommended) a. Choosing your objective b. Creating your advertising account c. Creating your advertising set d. Creating your advertisement e. Reviewing and placing your order f. Tracking & analyzing 6. Resources 7. Takeaways and next steps

9 BUILD AN ONLINE SHOPIFY STORE Workshop Outline Workshop Goal: To teach small businesses how to build an online Shopify Store. Length: 1.5 Hours Format: Short presentation followed by hands-on setup of Shopify Store Participant Requirements: Laptop (tablet not recommended) 1 2 Digital Photos of products Working knowledge of computers & posting to social media Maximum of 10 participants Detailed Handout provided including all topics covered in workshop + resources Topics covered 1. Why sell online? 2. Moving your brand online 3. Where to sell online 4. Benefits of Shopify 5. Security 6. Setting up a Shopify Store (Hands On Workshop laptop recommended) a. Opening your account b. Creating your store c. Selecting and customizing a theme d. Adding products e. Setting up pages f. Settings payments, checkout, shipping, taxes, Etc. g. Setting up a blog h. Adding discount and coupon codes i. Importing customer lists 7. Takeaways and next steps

10 EFFECTIVE ONLINE CONTENT: WHAT & WHEN TO POST & WHERE TO FIND IT Workshop Outline Workshop Goal: To teach participants how to create a winning digital presence through effective content marketing Length: 1.5 Hours Format: PowerPoint Presentation + Hands on Exercises Participant Requirements: Laptop (tablet not recommended) 1 2 Digital Photos of products or services offered by company Working knowledge of computers & posting to social media Maximum 10 participants Handout provided including copy of PowerPoint presentation, Hands on Exercises, Editorial and Content Marketing Calendars + resources Topics covered 1. What is content marketing? 2. Developing a social media strategy 3. Components of an effective digital presence 4. Effective content a. What it is + examples b. Content Creation (Hands on Exercise) c. Curating Content what it is + resources d. Curating Content (Hands on Exercise) e. Editorial and Content Marketing Calendar (Hands on Exercise) 5. Resources 6. Takeaways and Next Steps

11 TAKE CONTROL OF YOUR WORDPRESS WEBSITE! Tips, tricks & strategies Workshop Outline Workshop Goal: To teach small business owners how to take control of their WordPress website and maintain and update it themselves. Length: 1.5 hours Format: PowerPoint presentation followed by hands-on workshop Participant Requirements: Laptop (tablet not recommended) Working knowledge of computers Existing WordPress Website Maximum of 10 participants Detailed Handouts provided including all topics covered in workshops + resources Topics Covered: 1. Introduction 2. Hosting plans and site address 3. Dashboard review 4. Appearance a. Choosing and customizing your theme b. Adding media c. Widgets and plugins 5. Menus 6. Content posts and pages 7. SEO 8. Analytics 9. Backups 10. Takeaways and next steps

12 INTRODUCTION TO SOCIAL MEDIA: Individual Workshops on Facebook. LinkedIn. Google+ & Twitter. Hootsuite & Pinterest Workshop Goal: To teach small businesses how to set up and use social media networks effectively Workshops: Facebook LinkedIn Google+ & Twitter Pinterest, Instagram & Hootsuite Length: 1.5 hours each Format: Short presentation followed by Hands-on setup of social media network Participant Requirements: Laptop (tablet not recommended) Working knowledge of computers Maximum of 10 participants Detailed Handouts provided including all topics covered in workshops + resources Topics Covered: 1. Social media strategy 2. How does Facebook (LinkedIn/Google+/Twitter/Pinterest/Hootsuite) fit in to Marketing Plan 3. Features of the social media network(s) 4. Setting up your page/profile 5. How, what and when to post 6. How to get more likes/followers/connections 7. Paid social media 8. Takeaways and next steps

13 SOCIAL MEDIA FOR SPORTS CLUBS & NOT FOR PROFITS Seminar Outline Workshop Goal: To teach sports clubs and not for profits how to use social media effectively. Length: 1 Hour Format: Seminar style PowerPoint presentation Topics covered: 1. Circles of Communication 2. What is social media? 3. Components of a digital presence 4. Why is social media important? 5. Social media must haves, should haves and wants 6. Using Facebook groups 7. Communicating with members 8. Promoting club or not for profit 9. Content guidelines 10. Summary and takeaways

14 SOCIAL MEDIA BASICS Seminar Outline Workshop Goal: To teach the basics of using social media for personal or business use Length: 1 Hour Format: Seminar style PowerPoint presentation Topics covered: 1. Overview of internet and social media privacy 2. What is social media? 3. Why is social media important? 4. Overview of Facebook 5. Overview of LinkedIn 6. Overview of Twitter 7. Overview of Pinterest 8. Overview of Instagram 9. Question period 10. Summary and takeaways

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