EventCity, Manchester Mar & Sep 2017 SEC, Glasgow April 2018

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1 The UK s largest and most established baby and toddler consumer show Sandown SEC, Park 7-9 Glasgow Apr & 6-8 Oct 2017 EventCity, Manchester Mar & Sep 2017 SEC, Glasgow April 2018 Facilitate brand engagement and experiences, increase brand awareness and drive high volume direct sales and sampling to a pure audience of affluent new and expectant mums and dads.

2 Our audience Over 48,000 visitors per annum Average time at show = 3.25 hrs 88% of visitors would recommend the show to a friend

3 Sandown Park audience Visitor numbers Previous shows: September 2016: 11,221 April 2016: 11,638 September 2015: 11,057 50% of visitors have at least one child 64% of visitors are expecting a baby 76% of pregnant visitors are first time parents

4 Manchester audience Visitor numbers Previous shows: October 2016: 13,192 March 2016: 12,571 October 2015: 12,426 58% of visitors are expecting a baby 57% of visitors have at least one child 69% of pregnant visitors are first time parents

5 NEW to 2018 The Scottish Baby & Toddler Show Launching April 2018 SEC, a national venue Only consumer show serving Scotland s pregnancy, baby and toddler market Same proven dedicated exhibitor management Reduced exhibition rates Extensive and proven visitor marketing campaign Over 10,000 expected visitors

6 Another fabulous and busy Baby & Toddler Show for us. It was extremely organised and very enjoyable for all. Well done to Mercury for all their hard work in the marketing for attendees. Can t wait for the next show! Dean Tollman Director Vital Innovations Ltd Vital Baby

7 Key information Carefully selected venues: Sandown Park, Surrey EventCity, Manchester SEC, Glasgow (new for 2018) Free parking for all exhibitors High quality locations in affluent regions not served by any other baby show Carefully managed categories to ensure successful trading for all Dedicated and friendly account management Excellent ratio of visitors to exhibitors Considered floorplan layout, encouraging visitors to return to stands Free and accessible storage facilities Little touches free tea and coffee for exhibitors

8 The Baby & Toddler Shows are an absolute must in our calendar, not only is the team easy to work with but the events themselves are a brilliant revenuegenerator. Lauren Harris Marketing & Event Coordinator Cheeky Rascals

9 Around the show As well as showcasing over 150 brands for mums and dads to test and buy, we invest in features and facilities that enhance the show experience and contribute to a great day out for all our visitors. Show Features Include: Midwife Drop-in Advice Centre Expert Advice Workshops Baby First Aid Seminars Dedicated Baby Changing Room The Baby Feeding Area Dining and Seating Areas

10 The Baby & Toddler Shows are remarkable for the volume and quality of visitors. After show sales and repeat purchasing are strong trends too. Issy Thompson Founder Morrck

11 Return on investment We work hard to ensure every exhibitor gets maximum ROI from our partnership: Promotion and link on (average 35k visits / month) Promotion to our past visitor database (80k+ unique names) The shows achieve press coverage in national and baby media Web link and synopsis in the Official Show Guide Allocation of complimentary tickets for every exhibitor Feature on our social channels inc. Facebook, Twitter & Instagram Over 25,000 social media reach

12 We really look forward to exhibiting at the Baby & Toddler Shows. Every show continues to exceed our expectations and the team are all lovely to work with. We will be exhibiting at both Manchester and Sandown for many years to come. Tracey Rixon Marketing Manager MAM UK Ltd

13 Mercury Events are a joy to work with. The preshow advertising is good, as is social media which all helps to achieve high attendance figures of the right demographic for our brand. Our sales continue to increase from show to show. Karen Tosetti UK Sales Manager BPM International (UK) Ltd.

14 Working with us Exhibiting All stands are built in premium shell scheme Minimum stand size 4 square metres Prime locations available VAT PER M 2 Sponsorship VAT PER M 2 Launch rate for The Scottish Baby & Toddler Show From exclusive headline partnerships, feature sponsorship to bespoke activation areas. Tailor-made packages can be carefully created to match your strategic marketing and brand objectives. Sampling 5-6,000 product samples can be distributed at each event.

15 Testimonials There were lovely customers, a friendly atmosphere and a manageable sized event with a carefully selected range of quality exhibitors, which all contributed to it being our most successful 3 day show ever. Emily Goodall Owner and Founder, BundleBean Ltd Both from a sampling and a sales perspective the shows offer a highly targeted, cost effective opportunity to reach and engage with our target consumer. Chris Clarke Marketing Manager, NUK The shows consistently deliver good footfall and exposure for us as a company, allowing us to perfectly target our customer demographic. Michelle Smith Communications Manager Close Parent The shows have long lasting benefits in terms of brand awareness and loyal customers. Amy Wildman National Account Manager Halilit The whole experience is stress free. Every question or query is dealt with and solved extremely efficiently; they just make us feel cared for! Tracey Rixon Marketing Manager MAM UK Ltd Exhibiting has really helped us to generate brand awareness. There s no substitute in getting our new product out there directly to mums. Liz Morana Managing Director Mumba Bras

16 Contact Sarah Crease Show Manager The show marketing is excellent. The demographic of the visitors is of a very high quality as a result, so our sales are strong at each event. Helen Woodridge Cuddledry

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