Exhibitions & Marketing 2014

Transcription

1 Exhibitions & Marketing 2014 SERIOUS ABOUT PROPERTY

2 Introduction Property Investor Media is best known as the organiser of the UK s largest and longest running events for the residential property sector; The Property Investor Show and The Homebuyer Show. Presented in London every April and October, these exhibitions attract the largest audiences of private property investors, landlords, homebuyers and property professionals seen at any live event staged in the UK. Our flagship event The Property Investor Show has been presented at Excel London and other leading venues around the UK since It attracts the largest number of exhibiting companies presenting UK & Global property and related services. In 2014 we will present 2 events both at ExCeL London: 11 & 12 April The Property Investor & Homebuyer Show 10 & 11 October The Property Investor & Homebuyer Show supporting media Property Investor Media also maintains two databases which are highly valued by the sector: 45,000 UK property investors: As one of the biggest spending advertisers in the property sector our investor database represents one of the most up-to-date active investor samples available in the UK. 40,000 Global property professionals: Exhibition organising brings us into contact with a large and diverse network of international property professionals. This includes a global spread of agents that can help deliver customers and incremental sales. So if your business operates in (or close to) the residential property marketplace, talk to us about how we can help you achieve your business objectives in Definitely a bigger buzz at the show this year (October 2013). Buyers are feeling more confident as the market demonstrates evidence of picking up and they like what is on display from both the UK and international residential markets. Peter Bolton King, Global Residential Director, RICS

3 Exhibitions April The Property Investor & Homebuyer Show About the Shows These are the premier exhibitions presented in the UK each year and the MUST ATTEND events for anyone serious about making money from residential property. They are the ideal place for networking, obtaining reliable and up to date property market information and, of course, property to buy. Both editions are designed to cater for all levels of property experience everyone from the first time buyer to the seasoned investor will find an answer to their questions. Access to current data and trends is critical to successful investing and, with 100+ exhibitors participating and 70+ seminars & presentations scheduled, visitors attend in order to identify the expertise and advice they need to make the right decisions on their specific area of interest. Approximately 40% of the event will be dedicated to International property and provides the opportunity to compare established overseas markets such as USA and Spain with emerging/ newer locations like Montenegro, Cape Verde & The Far East. International agents and developers are complemented by specialists who can advise on the process of buying, selling and even moving overseas. The exhibitions are FREE to enter, but payment is required to access selected sessions within the seminar programme. Back for 2014 The market recovery has prompted a marked increase in property buying (UK and abroad) for residential purposes. In response we will reincorporate the Homebuyer Show into our 2014 events. Regular exhibitors will recognise the power of the Homebuyer Show brand in attracting an additional group of visitors to the shows. This is our first year at the show. We have exhibited at other international events and are very happy with the response and results here. A very strong crowd of interested buyers. Overall very happy. Bruce Ailion, Partner, ATL Investors LLC (Atlanta, USA)

4 October 2013 attracted 4,389 visitors and numbers are rising. Exhibitions October The Property Investor & Homebuyer Show We expect around 5,000 to attend each of our 2014 events. Who Should Exhibit? Companies supplying property House builders. Developers. Agents. Property sourcing specialists. Companies supplying finance/financial advice Mortgage lenders & brokers. Bridging & refurb finance. Tax & pension planning. Wealth management. Companies supplying related services and advice Investment specialists. Contract furnishers. Landlord products & services. Training courses. About the visitors Affluent with a strong interest in property and related services. High earners investors who already own multiple properties (typically 4+). Cash rich 23% have 200k+ available to invest. Serious 78% enter the show ready to buy. What visitors will be looking for UK & international property. Student & hotel rooms. Park/lodge & holiday homes. A broad range of loans for buying, bridging, developing, refurbishing & auction purchases. Pension investment advice. Wealth management advice. A broad range of landlord services e.g. tenant issues, associations. Educational & informative seminars. Quite simply our industry s Gold Standard exhibition. My subscribers are savvy property buyers and regard this as a MUST ATTEND event. With the market clearly picking up many have travelled from across the UK and parts of mainland Europe to be here. Richard Bowser, Editor, Property Investor News Magazine

5 How the show will be promoted Both exhibitions will be backed by a promotional campaign designed to ensure attendance by the visitors you want to meet face-to-face. The programme for each show will be structured as follows: FREE SHOW ENTRY PROPERTY FOR PROFITABILITY EXCEL LONDON OCTOBER 2013 UKʼs premier buy-to-let event Overseas property bargains Student investments Mortgages, lending & finance solutions REGISTER ONLINE NOW (ENTER PROMO CODE: ES0210) DON T MISS OUT! UKʼs largest seminar programme Education from experts UKʼs largest landlord forum International luxury BUY-TO-LET Deals from across the UK OVERSEAS Grab yourself a bargain overseas FINANCE Mortgages, lending & finance solutions DOORS OPEN AT 10AM Advertising In the weeks leading up to opening day, our advertising effort will ensure highlevel awareness of the show amongst the target audience. Programme will utilise: A press campaign that includes titles such as The Evening Standard, Metro, The Times and The Sunday Times. Property Investor Media s extensive databases of investors and UK/International property professionals (60,000+ records). The media and databases of several established property & investment-focussed partners (1,000,000+ records). Internet The show website will receive extremely high numbers of visitors because it is the point where all visitor pre-registrations take place. Additionally the website will be the main call to action hub for all show marketing activity. Show Guide The official show magazine will be distributed to all visitors to the show. In addition, it is a proven mechanism for generating sales after the event has taken place. Social Media As the show approaches, learn the thoughts of exhibitors and visitors and join in the preshow discussion via our YouTube, Twitter and Facebook pages. These are accessible via the show website. PRINCIPAL MEDIA PARTNERS 2014 We hadn t used exhibitions for several years until taking part in your 2012 event showed us what we had been missing. We have exhibited at every one since and, as a result, have formed many new client relationships. We will be back again in Mike O Riordan, International Sales Manager, IPIN Global

6 The seminar programme The largest and most comprehensive seminar programme presented at any UK property event is a major show feature. We take great care to ensure that these are truly informative sessions with speakers/panel hosts carefully vetted to ensure attendees gain real insight and understanding from each session. The programme is designed to cater for the needs of the novice to the veteran, thus includes a broad spectrum of topics. Examples from last year s programme included Buying at Auction how to identify the deals then bid for them As the shortage of new build property remains a reality in parts of the UK, many investors have identified the auction room as a sensible source of available property. For the unfamiliar the auction room can seem a forbidding place but this should not be the case. This session will remove the myths and mystique surrounding auction practice and protocol. Presenter: David Sandeman, Essential Information Group 5 major property purchase mistakes and how to avoid them Author of several titles in the Which? Essential Guides series, Kate Faulkner has spent the last 13 years helping tens of thousands of property buyers to either buy correctly or to rectify bad property decisions. She has a no nonsense, independent approach to property but continues to be startled by the errors that even professional investors make. Presenter: Kate Faulkner, Designs on Property How to use finance to make your property portfolio work harder for you This session will explore what has changed within both the property and lending markets over the last 6 months, the different types of finance available in the market and what property opportunities suit each option. It will summarise how investors can utilise finance to grow a portfolio quicker than they may think. Presenter: Stephen Johnson, Shawbrook Commercial Mortgages Division The Good, The Bad and The Ugly of AMERICAN Property America is possibly the most undervalued real estate market in the world right now. Yet, the streets are certainly not paved with gold in this land of opportunity. This seminar will cover the benefits and also the pitfalls of every aspect of US property investment, whilst teaching investors a few essential tricks to instantly decrease investment risk without compromising investment returns. Presenter: Lachlan McPherson, Chief Investment Advisor, US Invest We have been exhibiting and speaking at this show since 2004 and will be back again in Why? Because it continues to deliver the audience of serious property buyers that we are looking to meet. As well as being a great source of information, the seminars are a great way of identifying highly interested people. Simon Zutshi, founder, property investors network

7 the exhibitions by numbers Companies considering exhibiting for the first time have a particular interest in 4 key visitor attributes. These plus the relevant numbers are as follows: VISITOR BUYING INTENTIONS 78% LOOKING TO BUY NOW/WITHIN 6 MONTHS 14% PLANNING TO BUY LONGER TERM VISITOR CASH AVAILABLE TO BUY PROFILE 63% UP TO 100K PA 10% K PA 23% 200K+ PA POPULAR PRODUCTS AND SERVICES SOUGHT 90% UK/INTERNATIONAL PROPERTY VISITOR PROPERTY OWNERSHIP PROFILE 36% OWN 1 3 PROPERTIES 22% OWN 4 5 PROPERTIES 17% OWN 5 10 PROPERTIES 24% OWN 10+ PROPERTIES 35% INFORMATIVE SEMINARS 31% SIPP/PENSION INVESTMENTS 30% PROPERTY FINANCE/ LENDERS/BROKERS 28% LANDLORD/TENANT SERVICES 25% TAX/WEALTH PLANNING We re really pleased with the attitude and mind-set of the investors we have met they are really motivated to buy. This show has been very successful for us and we don t feel the need to attend any others. We have booked both shows in Graham Davidson, Managing Director, Sequre Property Investment

8 Advertising & Sponsorship opportunities Exhibitors looking to maximise their return from the show may consider adding one or more of the following (limited availability) promotional opportunities to their stand booking. 1) Advertise in the official show magazine The official show magazine is rightly regarded as essential reading for property professionals and investors alike. In addition to the thousands distributed at the show an electronic version of this publication will be delivered to the in box of 60,000+ property investors/trade professionals across the UK and abroad. 2) Be the sole advertiser in a pre show visitor In each of the 6 weeks preceding a show we will a newsletter to 60,000+ investors and property professionals. This audience comprises previous show visitors and others who have opted-in to receive property investment related material from us. Because your advertisement is delivered in html format, it can include active links to your website or any other data collection point you choose. Note: There are only 6 slots available before each show. 3) Promote your company brand on the show website The show website is the main call to action in all of the show s marketing material and will process thousands of visitor sessions in the 4 weeks before the show opens. These site visitors will be people registering for the show, other property buyers and trade visitors. A limited number of top of page banner (468 x 60 pixel) and side of page skyscraper (120 x 600 pixel) positions are available and of course these website ads include active links to your website. 4) Sponsor the official show bag Would you like to have thousands of miniposters moving around the exhibition hall advertising your brand? Every visitor to the show is handed the official show bag (containing the official show magazine). One side of this displays the show name and sponsor logos. But the other side is available for a sponsor to use as required. 5) Sponsor the BADGES Every visitor to the show will spend time talking to the badged exhibitor staff on duty. Badge sponsorship keeps your branding in the eye line of all visitors (and exhibitors too). 6) Sponsor the floorplan Without doubt the most referred to document you will see within the exhibition hall. Advertisers can book the front or reverse cover (or both). 7) or if you d like something a little different For example talk to us about sponsoring a Seminar Theatre or constructing a bespoke package of elements tailored to meet your specific business needs.

9 Exhibition stand Options 2014 Space Only Exhibitors book uncarpeted floor space to build their own stand and appoint a contractor of their choice. This allows you to produce a fully customised stand. Pricing: 345 per m 2 (VAT applies to UK bookings) Shell Scheme Shell schemes provide the perfect solution for exhibitors who wish to customise a structure and display in a flexible environment. Shell schemes are carpeted and include a name board. Add a furniture, electricity and lighting package to create a complete ready to go solution. Pricing: 365 per m 2 (VAT applies to UK bookings) Global Participation To cater for UK buyer interest in international property, the show always includes a broad selection of property from around the world a list that includes both perennial favourites and emerging locations. The list includes Australia Austria Brazil Canada Cape Verde Croatia Cyprus Czech Republic Egypt France Greece Italy Malaysia Montenegro Panama Portugal Switzerland Turkey Thailand Romania

10 Marketing 45,000+ cash rich investors waiting for your offer Property Investor Media maintains a relationship with the UK s most active investors. In addition to being property investors they hold portfolios that increasingly include Student and Hotel alternatives plus non-property assets. Put simply all have a serious interest in relevant investment messages AND the funds to invest. Investor database refreshed and updated by significant investment Our investor database is refreshed every Spring and Autumn by the addition of new records derived from the latest exhibition renewal. Each data sample is collected via a media value spend typically worth around 200k and captures some of the most active investors in the UK market today. We avoid over- ing this audience. For that reason the data continues to deliver strong and consistent response rates for advertisers. We offer a range of broadcast volumes, prices and guarantees that enable clients to advertise with confidence. REACH 40,000 global property professionals who can help you sell your property proposal As organiser of the UK s largest property investment events we maintain a relationship with a large (and growing!) audience of international property professionals. Comprising developers, agents and a mix of real estate intermediaries and sector specialists from around the world within this group are companies and individuals who can work with you to deliver your property proposition to a wider audience. Put simply they can help you generate incremental business.

11 About the company Property Investor Media specialises in producing events for the property sector. The company s Directors have over 60 years combined experience of organising and promoting 60+ large scale events in all of the UK s leading venues. These include: Olympia, Wembley, Manchester Central, SECC Glasgow, the NEC and Excel London. We also manage and broadcast -based direct marketing campaigns for a variety of companies targeting the property and investment sectors. This activity embraces year-round campaigns and one off/tactical promotions. Contact Details Property Investor Media Ltd, Kingstons House, 15 Coombe Road, Kingston, Surrey KT2 7AB Telephone: +44 (0) enquiries@propertyinvestor.co.uk

12 Contact Details Property Investor Media Ltd, Kingstons House, 15 Coombe Road, Kingston, Surrey KT2 7AB Telephone: +44 (0)