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1 ADSENS E Web theoria presents: Advanced SEO & Internet Marketing seminar

2 about the program ADSENS E We know how to Dominate Search Engines & increase online visitors as well as customers! Do you? Come & we ll show you how to become an Expert! Our Instructors: Our team of Specialized Instructors consists of SEO & Internet marketers, Web Developers and Programmers with a combined experience of more than 30 years. About the Program: Everyone is fighting to get to the top of their game. So should you and your business. The internet offers vast opportunities for businesses to expand and flourish. Unfortunately though, today, it s easy to get lost in the vast on-line crowd. You need to stand out. You need to make a difference. People need to notice you. Getting higher Search Engine (Google, Bing, YAHOO!, Ask, Aol) rankings is of the utmost importance in this erratically changing Web-business game. The only way to achieve this is by fully understanding and exploiting SEO as well as by implementing the best Social Media & Internet Marketing Strategies. That s where we step in. We will be helping you not only become more visible to online visitors through SEO, but also on how to CONVERT all these visitors into customers through sophisticated On-Page as well as Off-Page Optimisation. The training itself, is interactive and will always keep you on your toes. It is presented in an informal, interesting and engaging way. Expect to receive presentations by our speakers, brainstorming, individual / group exercises and Q&A sessions. Everyone is welcome; amateurs & experts are equally to benefit. Course Objective: To fully understand how search engine algorithms work, and how to manipulate them in order to get to the top of any given search engine s rankings. To help establish and implement an effective Search Engine Marketing strategy. To help effectively monitor and maintain an optimised website. To help convert optimized traffic into paying customers. To help you take full advantage of the following on-line tools: Google Analytics, Google Webmaster Tools & Google AdWords. To help you deploy the following Social Media Services to skyrocket your business: Facebook, LinkedIn, Tweeter, YouTube & Google+ To help you take full advantage of any & every free on-line service in order to boost your cause.

3 SEO ADSENS E social media SEO (search engine optimisation) comes in analyse and then optimise your entire site to make sure that your business ranks high on search engines like Google, Yandex & Bing. Create your social presence according to strategic marketing guidelines and requirements! Manage your investment in this area by updating your social profiles, connecting with other people and establishing your brand name to the international and local community. Web Theoria currently specialises on Facebook, Twitter, YouTube, LinkedIn & Google+.

4 PPC/ Adwords Management ADSENS E conversion tracking & rate optimization PPC is not just about who clicks through to your website, it s about who converts. Getting your services seen by those who are genuinely interested in them is the key to an effective PPC marketing campaign. It s about quality, not quantity. Build PPC marketing using Google AdWords, Yahoo, Bing. Advanced tracking software allows you to make correct decisions for your PPC ads. By using cutting edge data and tools that other companies do not, you will be able to successfully improve the performance of your conversions and make real-time adjustments based on the current market changes.

5 ADSENS E why attend this course Do you wish to feature a successful website for your business now, or in the future & make an impact online? Do you wish to learn how to monitor & manage a successfully SEO website? Do you wish to expand your knowledge, understanding & knowhow when it comes to search engine algorithms & how to manipulate these to your website s advantage? Do you wish to learn how to exploit Social Media as well as become aware of all the latest on-line tools available to help skyrocket your business? Do you strive to be on the leading edge of forward thinking business management & internet marketing as well as expand your business, customer base & revenue using the internet? You must attend if your answer was YES to the questions above. Course Outline: - Introduction to SEO - What is HTML & HTML 5 - Ranking Factors - Keyword Research - On-Site Optimization Essentials - Strategy Fundamentals - Website Content Creation - Meta Description Optimization - Page Title Optimization - Competitors Analysis - URL Structures - Internal Linking Policies - Keyword Cannibalization - Off-Page SEO - Link Building Strategies - Design & Architecture - Content-based Marketing - Video Marketing - SEO Tracking & Tools - Online PR - Blog Posts - Local SEO - Social Media & SEO / SEM - Social Media Marketing - Introduction to SED (Search Engine Domination) - Introduction to Facebook - Introduction to LinkedIn - Introduction to Tweeter - Introduction to Google+ - Introduction to YouTube - What to avoid in SEO - Algorithms & Recent Updates (Panda and Penguin Updates) - Webmaster Tools Fundamentals - Google Analytics - Website Monitoring - Improving a poor SE-ranking website - SEO Planning - Anchor Text - Page Authority - Conversion Rate Optimization - Google AdWords - Adverts & Conversion - Black Hat SEO & How to avoid it - Building Momentum - Engaging in Dialogue with your users - PPC Conversions Strategies - Additional Tips for successful Conversions - Website Analysis

6 seminar details & information 1.Limassol, Cyprus (English Course) Duration: 3 Days 2.Nicosia, Cyprus (Greek Course) Duration: 3 Days Course Dates: Tuesday 3rd, Tuesday 10th & Thursday 12th November 2015 Course Dates: Tuesday 24th, Thursday 26th & Monday 30th November 2015 Price: Cost After Subsidy by HRDA per person 199 ( VAT) Cost Without Subsidy per person 556 ( VAT) Price: Cost After Subsidy by HRDA per person 149 ( VAT) Cost Without Subsidy per person 506 ( VAT) Time: 08:30-16:30 Time: 08:30-16:30

7 who is this course for: Who is this Course for: Anyone who s interested to: -Optimize their website now or in the future -Make an impact online -Learn how to use and exploit Social Media -Learn how to take advantage of Internet Marketing tools Webmasters Professionals of all levels Website Management Marketing Personnel IT Personnel Course Includes: Coffee & Lunch Breaks Training Material Certificate of Participation Reservation Information: To reserve your attendance us or call now at Early Bird Offer: Book in ADVANCE (until Friday the 16th of October) and receive a further 50 discount per delegate (a down payment MUST be made to secure your place).

8 TESTIMONIALS nicolas nicolaou / Antonis Loizou Job title : IT MANAGER overall high informative seminar. learned new things that i will apply. Spyros Tinis / Neapolis University Job title : MARKETING MANAGER Even though I have a Ph.D. in Digital Marketing, this course was excellent and helped me refresh my knowledge and things I haven t used for a long time. Thanks guys. EMILIE ORPHANIDOU / BIONIC Job title : MARKETING MANAGER A COURSE THAT OFFERED VERY USEFUL IN- FORMATION THAT can HELP OUR BUSINESS. VERY ENGAGING AND HUMAN WAY OF TEACH- ING & COMMUNICATING. Helen Astaniou / IronFX Job title : senior Communications Officer This was an exceptional course which provided practical and valuable information. The content and delivery of the course was excellent and I would recommend this course to anybody interested in learning more - or, interested in applying critical SEO techniques for their firm. spyros spyrou / anonymous beach hotel Job title : general manager Everything was perfect & professionally presented and organised. Very good quality seminar. A good step for our career.

9 TESTIMONIALS peter paradisos / maispa developers Job title : marketing MANAGER I would like to thank Web Theoria for a very good, practical course, where I will be able to implement 100% of what was covered. klairy loizidou / polmont ventures Job title : online media buyer This seminar is a must for anyone owning a website or working in the marketing field. Extremely useful information was shown. I strongly recommend it. jing marina li / ironfx Job title : MARKETING officer Despite the different levels of the audience / trainees on the subject title, it is agreed that each one of us (from IronFX) found this course practical and useful. A course recommended. angelos potamitis / ironfx Job title : sem officer This was the most constructive training I ve been to. I learned a lot and the presenters were really informative, helpful and engaging Keep up the good work!!! marios charalamides / e. neophytou trading / serano Job title : hr & marketing manager Very usufull and productive course. marina kalinicenko / palm beach hotel Job title : g.r. officer Extremely useful & precious information that leads you to a challenge of online marketing.

10 To participate IN the program Please tick the course you wish to attend to: 1. Εnglish (Limassol) Tuesday 3rd, November 2015 Tuesday 10th, November 2015 Thursday 12th, November 2015 Time: 08:30-16:30 2. Greek (Nicosia) Tuesday 24th, November 2015 Thursday 26th, November 2015 Monday 30th, November 2015 Time: 08:30-16:30 Delegate Information Company / Organization: Address: Telephone:... 1st Participant Mr. Mrs. Name:... Job Title: Telephone:... 3rd Participant Mr. Mrs. Name:... Job Title: Telephone: City:... Fax:... Website:... 2nd Participant Mr. Mrs. Name:... Job Title: Telephone:... 4th Participant Mr. Mrs. Name:... Job Title: Telephone:... English Seminar Participation Fee Per Delegate Cost After Subsidy by HRDA per person 199 ( VAT) Cost Without Subsidy per person 556 ( VAT) Greek Seminar Participation Fee Per Delegate Cost After Subsidy by HRDA per person 149 ( VAT) Cost Without Subsidy per person 506 ( VAT) Payment / Booking Policy - Settlement of payment should be carried out at the beginning of the seminar. - Last day of cancelation is 2 days prior to the seminar.

11 ADSENS E ABOUT WEB THEORIA We are a creative team of online media professionals who, as a collective, put our knowledge and experience towards the development of high-end media. All three departments within the company are operated by specialists in their field. Our combined wealth of skills and experience allow us to design and develop unique, cutting edge, customised websites. These three areas are what we call the triangle of success! Our Beliefs Our team strives for simplicity. It is the more complex thing to do, but nonetheless frequently the most sophisticated option. It s also a key requirement for a successful website. Our team strives to create the ultimate user experience. We design sites that feature a clear, concise flow of logic wrapped in a beautiful, pixel perfect design. Our team strives to develop effective websites that deliver real business results - the ability to produce profits, increase market share and drive company towards growth. Our Story The founder and creative director of Web Theoria had the vision of an established organisation offering unique and bespoke designs for selective visionaries of the online community. This idea was completed with the two additional elements required to do this work! A senior developer and specialist internet marketeer could complete the triangle and take Web Theoria to the next stage. Our continuous efforts to stay on top of new trends and technologies makes us stronger and more competitive in the market. We currently have customers in five different countries and are targeting to expand our services.

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