Google Adwords Training

Transcription

1 Google Adwords Courses Google Adwords Digital Marketing Courses

2 Google Adwords Courses Google Adwords Our expert training courses have been designed by our marketing specialists to help you get the most from Adwords and pay-per-click ads. The course was very helpful, I came away motivated and ready to try everything I had learnt. I am still using the manual provided which has helped tremendously. In fact, Jellyfish started life as a dedicated PPC specialist, which means we have decades of experience in this hugely profitable area. On both our Standard and Advanced Courses, we will show you the best practice methods used by the some of the biggest names in the business. Both courses run for one day and are hosted in-house at our offices in Reigate and new venues in London (or where you are, if preferred).

3 Google Adwords Courses Our standard training course VAT per place Arrive 09:45 Start 10:00 Break 11:30 We will cover everything you need to know regarding Adwords and PPC from basic principles through to creating efficient, well-structured campaigns. We will talk through our own case studies and discuss learnings, keyword methodology, how to write great ad copy, improving quality score, ad extensions, optimisation tips and much more. Lunch 13:00 Break 15:30 End 17:00 If you re responsible for running your own Google Adwords campaigns, or manage an agency that runs it for you, this invaluable course will empower you to go on and achieve more. Here s what we ll cover on the day Introduction to Google Adwords/PPC Terminology explanation Defining strategy Keyword methodology Basic account optimisation How to write great ad copy How to improve quality score Ad extensions Bid management Setting and reporting goals Basic analysis Account structure Campaign settings Match types Negative keywords Google Display Network

4 Google Adwords Courses Our advanced training course VAT per place Arrive 09:45 Start 10:00 Break 11:30 The Advanced course follows on organically from the Standard course and delivers a deeper learning experience. Working together, we will study and explore the advanced techniques for developing high impact Adwords/PPC campaigns to effectively expand your account. We examine what makes for successful keyword optimisation, how to get the most from the Google Display network, Lunch 13:00 Break 15:30 End 17:00 remarketing, attribution models, bidding strategies, and using Google Analytics effectively to vastly improve your Adwords campaigns. You will finish this course informed and inspired and an expert in all key areas of this specialist area. Here s what we ll cover on the day Account structure & organisation Using data effectively Advanced tools & functionality Successful keyword optimisation Bidding strategies Using Google Analytics effectively Improve your Adwords campaigns Advanced quality score Adwords editor Managing to account metrics YouTube advertising Google Display Network & remarketing Paths to conversion, attribution and assists Mobile & tablet strategy Enhanced campaigns

5 Digital Marketing Courses Jellyfish Courses We at Jellyfish are digital marketing experts. After years of working closely with our clients, we began to notice there was a real need for us to talk in greater detail about our expertise to help them achieve greater success personally, as a team and as a business. Here are some of brands we ve trained So we started running a few courses hosted by our in-house marketing experts. They were so successful we expanded the range and dates to encompass a greater breadth of marketing skills, from SEO to Social Media to Analytics and everything in-between.

6 Digital Marketing Courses Our Courses Analytics Insights Google Analytics Conversion Optimisation Google Adwords SEO Social Media

7 Digital Marketing Courses Why choose a Jellyfish course? Experts in their field Accessible venues Refreshments provided Reduced rates for charities Our courses are taught by experienced experts, when they aren t training they are working on successful campaigns in the subject they teach. Practical & theoretical course content We think it is important that delegates get involved in the courses, which is why we offer a nice mixture of practical and theoretical content, which delegates can interact with and utilise within their own workplace. All Jellyfish training locations are within walking distance of a mainline or underground station, meaning you need less time to find the venue and get more time to relax. Our Reigate office also offers free on-site parking (on request). Course content evolves with the industry The digital marketing industry is still relatively new, meaning there are always new technologies, strategies and information being shared. As experts working in the industry we are able to keep up to date on everything, to ensure nothing new is missed from our courses. If you are training in Reigate you can expect to get a 2 course deli style lunch. Delegates who choose our London venues are also offered a course lunch but from an option of 3 hot main meals and a selection of desserts. Price competitive We keep a close eye on our competitors offerings and pricing, we know from surveys that we are price competitive with in the digital marketing training market. If you are a registered please contact us before making a booking. We know that is it equally important for you to promote your business and generate donations. We have a number of discounts available to you. Discounts on multiple bookings Do you want to book more than one course, but want to know if there is any movement on the price, Hey it doesn t hurt to ask, please contact us before making your booking.

8 Google Adwords Courses Our Facilities Reigate Brighton Victoria Paddington Farringdon Jellyfish offer you a welcoming, bright and modern training environment hosting some of the most up to date technology and services. We now offer our professional Courses in five locations, Reigate (head office), Brighton, as well as Victoria, Paddington and Farringdon in London. If these locations don t quite suit you, we also offer Tailored Courses where we deliver our training at a location of your choice (see page 11).

9 Digital Marketing Courses What our clients say We are extremely proud to say we have 100% positive feedback from delegates who have attended our courses. These can be found on the independent review site Feefo.com The training was great and the instructors taking the session were flexible in adapting the session to our requirements. I learnt far more than I had hoped in a short period of time. The added bonus is the really good post course support to help out when I start applying my newly gained knowledge. Excellent! Very organized, extremely professional and very useful. A very cool brand and agency, very, very useful - exactly what I needed. I would recommend to anybody!

10 Digital Marketing Courses Meet the trainers Our courses are taught by experienced experts, when they aren t training they are working on successful campaigns in the subject they teach. Nick Fettiplace SEO Trainer Richard Hartley Google Adwords Trainer Vassilis Tourtouropoulos Conversion Optimisation Trainer Alex Davies Google Analytics Trainer Hannah Rainford Social Media Trainer

11 Digital Marketing Courses Tailored Courses We know that just as businesses, people, and skillsets differ, so do their demands. Which is why our Tailored Courses have been specifically designed to help you get the course you want, exactly the way you need it. Our Tailored Courses prove popular with organisations that have a number of employees or departments involved in the subject areas we teach. Our courses provide the opportunity for these individuals to come together (which is not always logistically possible) and receive dedicated, expert training. It also becomes a platform where individuals can ask questions and brainstorm new ideas for the business, inspired and motivated by what they ve learnt during the day. Tailored Courses give you: The class size you want The dates you want The location you want The course you want The duration you want The customised content you want Your course, your way