G-Cloud Service Definition. Atos Digital Marketing Specialist Cloud Services

Size: px
Start display at page:

Download "G-Cloud Service Definition. Atos Digital Marketing Specialist Cloud Services"

Transcription

1 G-Cloud Service Definition Atos Digital Marketing Specialist Cloud Services

2 Atos Digital Marketing SCS Atos Digital Marketing is a range of services to help customers develop and promote their digital services. Competitive rates Access to professional Digital Marketing services at agreed SFIA rates. Flexible service Services can be procured from strategy consultancy through to full marketing plan execution, tailored to meet a wide range of customer needs. Proven experience Atos and our partners such as Pancentric provide proven expertise and track record in Digital Marketing services. Domain expertise Atos bring a wealth of public sector domain expertise across public sector, including extensive experience of central government, local government and health sectors. Communicating with stakeholders in a crowded digital space is ever more challenging. Finding and talking to customers and clients needs careful thought and new techniques to cut through the noise and deliver real value. The wealth of channels such as Twitter, Facebook, YouTube and other social networks have transformed the way people communicate. The proliferation of smartphones, tablets, smart TVs and other platforms is rendering one size fits all strategies obsolete, what's needed is a more flexible and responsive engagement piece. Getting the right mix of Social, , Search and Web is key to effective communication, but hard to do right. Atos apply agile digital marketing skills to create effective strategies and plans to meet this challenge. This service is delivered with partners/specialist agencies for Digital Marketing such as Pancentric Ltd. Atos Digital Marketing provides the following key features: Search marketing Anyone offering services knows that being easily found online is crucial. But it is a very competitive landscape out there and ensuring that the website gets top billing in Google, Bing and other search engines is a key component for success. Search engine optimisation The focus of a Search strategy on solid SEO services can be one of the most cost effective ways of getting relevant and highly engaged visitors to the site. ii

3 Pay per click marketing PPC is the marketer s dream. With total control over budget and spending, accurate conversion tracking and measurable return on investment (ROI), PPC is essential to measuring the web site online influence. Social media management Search and social are a powerful pairing in influencing the purchase path of customers. Findings have shown that when customers are exposed to a brand by both search and social media overall search CTR increased by up to 94%. Reputation management Online reputation management represents new challenges for brands. Whether seeking information to inform a purchase decision, researching, or comparing the prices and benefits of like-for-like products and services, search engines are often the customer s first port of call. Couple this with the fact that up to 70% of people will click on a negative search result if it sits below the website. User experience for search Whether repairing rankings, preserving rankings or improving rankings, user experience (UX) now has an important role to play in search marketing, especially since UX ratings are now factored into Google and other search engine rankings. iii

4 iv

5 Contents 1. Introduction Service summary Service overview Search Marketing Search Engine Optimisation (SEO) Pay Per Click (PPC) Social Media Management Reputation Management User experience for search Information assurance Backup/restore and disaster recovery On-boarding and off-boarding Pricing Digital Marketing Services Other Professional services Service management Service constraints Service levels Financial recompense Training Ordering and invoicing process Termination terms By consumers (i.e. consumption) By the Supplier (removal of the G-Cloud Service) Data restoration / service migration Consumer responsibilities Technical requirements Trial service Glossary v

6 1. Introduction Atos Digital Marketing is a range of services to help customers develop and promote their digital services. 1.1 Service summary Communicating with stakeholders in a crowded digital space is ever more challenging. Finding and talking to customers and clients needs careful thought and new techniques to cut through the noise and deliver real value. The wealth of channels such as Twitter, Facebook, YouTube and other social networks have transformed the way people communicate. The proliferation of smartphones, tablets, smart TVs and other platforms is rendering one size fits all strategies obsolete, what's needed is a more flexible and responsive engagement piece. Getting the right mix of Social, , Search and Web is key to effective communication, but hard to do right. Atos apply agile digital marketing skills to create effective strategies and plans to meet this challenge. This service is delivered with partners/specialist agencies for Digital Marketing such as Pancentric Ltd. 1

7 2. Service overview Atos Digital Marketing provides the following key features: Search marketing Search engine optimisation Pay per click marketing Social media management Reputation management User experience for search. 2.1 Search Marketing Anyone offering services knows that being easily found online is crucial. But it is a very competitive landscape out there and ensuring that the website gets top billing in Google, Bing and other search engines is a key component for success. Public services are most often searched for at the time of need, not at leisure, which makes being found easily absolutely vital. Any investment here will reap real rewards in terms of driving relevant visitors to the web site so that they may resolve issues there without the need to use other, more expensive channels. Google remains the most visited and most queried search engine in the world; 84% globally, 90% in the UK. The cash machine has been unstoppable. Google's income from paid search has increased by 220% since 2007, with Bing and Yahoo still struggling to make inroads. Google drives growth in its search revenue by refining their core search product. This in turn is making SEO tactics ever more complex. The days of ranking websites and pages purely on inbound links is over. Content is king and many other factors are now in play, including social media. Google s goal is good - to make search results more relevant and personal but it means digital marketers need to start integrating their efforts. A 2012 Econsultancy report suggests the majority of companies (57%) are still treating search and social separately with just 19% integrating these channels. 2.2 Search Engine Optimisation (SEO) The focus of a Search strategy on solid SEO services can be one of the most cost effective ways of getting relevant and highly engaged visitors to the site. Website visibility in the search engine results pages (SERPs) is vital in getting the web site more visitors, better brand awareness, or whatever else the online business objective may be. To achieve and maintain a prime position in the SERPs, it is absolutely necessary to be mindful of and focussed on SEO practices. One of the key benefits of the Atos SEO services is its longevity. Once the web site follow the SEO conventions and improve the web site ranking over time (in an ethical, white hat way) the position in the SERPs becomes very difficult to displace, thus increasing amount of traffic to the site and generating conversions. A good ranking, however, doesn t come easily. Google is constantly perfecting its algorithm to better identify the sites that offer real value to their customers and penalising those that practice unethical or black hat SEO. With its latest Panda and Penguin series of updates, Google is trying to apply quality scores to sites 2

8 based on research with real people, and placing a strong emphasis on quality, trust, engagement and sociability. This is where a holistic approach offers lasting benefits. By analysing all aspects of a site s performance and focussing on improving the user experience (UX), design and content quality, Atos are able to help optimise the web site to achieve prime rankings and maintain them. 2.3 Pay Per Click (PPC) PPC is the marketer s dream. With total control over budget and spending, accurate conversion tracking and measurable return on investment (ROI), PPC is essential to measuring the web site online influence. There is more to PPC management than setting the maximum spend and letting Google or Yahoo impact campaigns. Strong ad copy and banners is crucial in engaging the audience to achieve click-throughs and lower bounce rates. Using a PPC agency that understands the creative process will give better results. Atos will help to first set realistic goals and expectations, then make the PPC spend work effectively and measuring valuable results. 2.4 Social Media Management Search and social are a powerful pairing in influencing the purchase paths of customers findings have shown that when customers are exposed to a brand by both search and social media overall search CTR increased by up to 94%. Social interactions and sharing on social platforms create the kind of rich content called Google Juice that can improve search engine rankings and brand visibility. Content is highly shareable and the participative nature of the social web encourages commenting, rating, voting and sharing all of which contribute to traffic, exposure and crucially relevant quality inbound links to the website. But any old content will not do and reaching objectives in a combined SEO and social effort is dependent on quality and relevant content. Atos provides expertise in video production, blogging, copy writing and other media to help brands create the type of content audiences love to discover and share. The range of monitoring tools sweep the social landscape to give perspective on where and how the online target audience find and interact with content. Atos ensure all content is fully optimised for SEO. 2.5 Reputation Management Online reputation management represents new challenges for brands. Whether seeking information to inform a purchase decision, researching, or comparing the prices and benefits of like-for-like products and services, search engines are often the customer s first port of call. Couple this with the fact that up to 70% of people will click on a negative search result if it sits below the website. Everything completed online leaves a digital footprint that is difficult to erase. With Google factoring real-time results into their SERPs, it means people searching online won t just see results showing a carefully curated brand image but the results from the many other conversations taking place online, be it through the ubiquity of User Generated Content, an aggrieved customer, or a blogger with powerful reach and influence. The internet is a place where word of mouth rules and whilst everybody has the right to express themselves, it is imperative to protect the reputation online. 3

9 2.6 User experience for search Whether repairing rankings, preserving rankings or improving rankings, user experience (UX) now has an important role to play in search marketing. The recent changes to Google s search algorithm, has in turn seen dramatic changes in the way sites are ranked. One of the most notable changes is the inclusion of a site s UX as a search ranking factor. Atos offer customers advice on their site s content and structure, to ensure the website takes advantage of these recent changes, rather than suffers because of them. Does the site suffer from spelling, stylistic or factual errors? This is a UX search fail Does the site have duplicate or redundant articles on the same topics, but with slightly changed keyword variations? This is a UX search fail Does the site layout mean that there are too many ads competing with content? This is also a UX search fail. These and many more user experience factors may already be affecting the web sites ability to rank as well is it could. 4

10 3. Information assurance There are no specific information assurance requirements for this product. 5

11 4. Backup/restore and disaster recovery There are no backup / restore or disaster recovery requirements with this product. 6

12 5. On-boarding and off-boarding There are no on-boarding or off-boarding requirements with this product. 7

13 6. Pricing For G-Cloud, Atos has provided a simple pricing structure for User Experience Design. Pricing (excluding VAT) is as follows: 6.1 Digital Marketing Services Service item Cost Unit Strategy, planning and design 1,200 Per day Execution 900 Per day 6.2 Other Professional services Available as per SFIA Rate Card Atos. 8

14 7. Service management There are no service management requirements for this product. 9

15 8. Service constraints There are no specific service constraints or additional requirements with this product. 10

16 9. Service levels There are no service levels associated with this product. 11

17 10. Financial recompense To minimise the cost to users, Atos does not provide service credits for use of the service. All Atos services are provided on a reasonable endeavours basis. Please refer to G Cloud terms and conditions In accordance with the guidance within the GPS G-Cloud Framework Terms and Conditions, the Customer may terminate the contract at any time, without cause, by giving at least thirty (30) Working Days prior notice in writing. The Call Off Contract terms and conditions and the Atos terms will define the circumstances where a refund of any pre-paid service charges may be available. 12

18 11. Training Training is specified and delivered on a case by case basis. 13

19 12. Ordering and invoicing process Ordering this product is a straightforward process. Please forward your requirements to the address Atos will prepare a quotation and agree that quotation with you, including any volume discounts that may be applicable. Once the quotation is agreed, Atos will issue the customer with the necessary documentation (as required by the G-Cloud Framework) and ask for the customer to provide Atos with a purchase order. Once received, the customer services will be configured to the requirements as per the original quotation. For new customers, additional new supplier forms may need to be completed. Invoices will be issued to the customer and Shared Services (quoting the purchase order number) for the services procured. On a monthly basis, Atos will also complete the mandated management information reports to Government Procurement Services detailing the spend that the customer has placed with us. Cabinet Office publish a summary of this monthly management information at: 14

20 13. Termination terms 13.1 By consumers (i.e. consumption) Termination shall be in accordance with: The G-Cloud Framework terms and conditions Any terms agreed within the Call Off Contract under section 10.2 of the Order Form (termination without cause) where the Government Procurement Service (GPS) guidance states At least thirty (30) Working Days in accordance with Clause CO-9.2 of the Call-Off Contract Atos Supplier Terms for this Service as listed on the G-Cloud CloudStore. For this specific service, by default Atos ask for at least thirty (30) Working Days prior written notice of termination as per the guidance within the GPS G-Cloud Framework Terms and Conditions By the Supplier (removal of the G-Cloud Service) Atos commits to continue to provide the service for the duration of the Call Off Contract subject to the terms and conditions of the G-Cloud Framework and Atos Supplier Terms. 15

21 14. Data restoration / service migration There are no data restoration / service migration requirements for this product. 16

22 15. Consumer responsibilities There are no consumer responsibilities for this product. 17

23 16. Technical requirements There are no specific technical requirements for this product. 18

24 17. Trial service Atos would welcome the opportunity for a practical demonstration of our capabilities. 19

25 18. Glossary Term CTR CPC PPC ROI SERP SEO UX Description Click through rates Cost per clicks Pay per click Return on Investment Search Engine Results Pages Search Engine Optimisation User Experience 20

26 21

G-Cloud Service Definition. Atos SI Oracle CRM and CX Services

G-Cloud Service Definition. Atos SI Oracle CRM and CX Services G-Cloud Service Definition Atos SI Oracle CRM and CX Services Atos SI Oracle CRM and CX Services SCS Atos provides a range of expert Customer Relationship Management (CRM) and Customer Experience (CX)

More information

G-Cloud Service Definition. Atos Rapid Pilot Mobile Application Development Service SCS

G-Cloud Service Definition. Atos Rapid Pilot Mobile Application Development Service SCS G-Cloud Service Definition Atos Rapid Pilot Mobile Application Development Service SCS Atos Rapid Pilot Mobile Applications Development Service SCS Designed to provide rapid development and deployment

More information

G-Cloud Service Definition Canopy Big Data proof of concept Service SCS

G-Cloud Service Definition Canopy Big Data proof of concept Service SCS G-Cloud Service Definition Canopy Big Data proof of concept Service SCS Canopy Big Data proof of concept Service SCS Canopy Big Data Proof of Concept (PoC) Service is a consulting service that helps the

More information

G-Cloud Service Definition. Canopy Unmanaged Enterprise Private Cloud (IL3 Capable) IaaS

G-Cloud Service Definition. Canopy Unmanaged Enterprise Private Cloud (IL3 Capable) IaaS G-Cloud Service Definition Canopy Unmanaged Enterprise Private Cloud (IL3 Capable) IaaS Canopy Unmanaged Enterprise Private Cloud IaaS Canopy Unmanaged Enterprise Private Cloud delivers the efficiencies,

More information

G-Cloud 7 Service Definition. Atos Oracle Cloud ERP Implementation Services

G-Cloud 7 Service Definition. Atos Oracle Cloud ERP Implementation Services G-Cloud 7 Service Definition Atos Oracle Cloud ERP Implementation Services Atos Oracle Cloud ERP Implementation Services Customers need adaptive and agile Enterprise Resource Planning (ERP) systems to

More information

G-Cloud Service Definition. Atos Business Intelligence Dashboards and Analytics SCS

G-Cloud Service Definition. Atos Business Intelligence Dashboards and Analytics SCS G-Cloud Service Definition Atos Business Intelligence Dashboards and Analytics SCS Atos Business Intelligence Dashboards and Analytics SCS The Atos approach to Business Intelligence (BI) Dashboards and

More information

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency. 11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social

More information

G-Cloud Service Definition. Atos Data Quality Audit SCS

G-Cloud Service Definition. Atos Data Quality Audit SCS G-Cloud Service Definition Atos Data Quality Audit SCS Atos Data Quality Audit SCS As organisations increasingly utilise a hybrid of Legacy and Cloud based technology platforms, it becomes increasingly

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

G-Cloud Service Definition. Atos Oracle Database Upgrade

G-Cloud Service Definition. Atos Oracle Database Upgrade G-Cloud Service Definition Atos Oracle Database Upgrade Database Upgrade for SCS While providing a technical database upgrade facility, Atos also assist organisations in maximising the benefits from the

More information

G-Cloud Service Definition. Atos Oracle Cloud ERP Implementation Services

G-Cloud Service Definition. Atos Oracle Cloud ERP Implementation Services G-Cloud Service Definition Atos Oracle Cloud ERP Implementation Services Atos Oracle Cloud ERP Implementation Services Customers need adaptive and agile Enterprise Resource Planning (ERP) systems to support

More information

G-Cloud Service Definition. Atos Information Security Wireless Scanning Service

G-Cloud Service Definition. Atos Information Security Wireless Scanning Service G-Cloud Service Definition Atos Information Security Wireless Scanning Service Keeping your wireless networks secure Atos Information Security Wireless Scanning Service The Atos Wireless Scanning Service

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

G-Cloud Service Definition Lotus Notes to Microsoft SharePoint Migration Discovery Service

G-Cloud Service Definition Lotus Notes to Microsoft SharePoint Migration Discovery Service G-Cloud Service Definition Lotus Notes to Microsoft SharePoint Migration Discovery Service Lotus Notes to Microsoft SharePoint Migration Discovery Service This service provides an opportunity to review

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

THE EVOLUTION OF SEO & HOW IT CAN BENEFIT YOUR BUSINESS. A valuable resource on how to improve your Google rankings TODAY

THE EVOLUTION OF SEO & HOW IT CAN BENEFIT YOUR BUSINESS. A valuable resource on how to improve your Google rankings TODAY THE EVOLUTION OF SEO & HOW IT CAN BENEFIT YOUR BUSINESS A valuable resource on how to improve your Google rankings TODAY The Evolution of SEO & How it Can Benefit Your Business // 1 WHAT IS SEARCH ENGINE

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

G-Cloud Service Definition. Atos Software Development Services

G-Cloud Service Definition. Atos Software Development Services G-Cloud Service Definition Atos Software Development Services Atos Software Solution Development Services A flexible and robust software development service focussed on delivering maximum business value

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Website Design and Development

Website Design and Development G-Cloud 4 Framework Website Design and Development Service Definition 1. Overview of the Service 1.1. Overview Clare Associates Ltd can provide website design and development services to departments and

More information

G-Cloud Service Definition Canopy Big Data proof of concept Service SCS

G-Cloud Service Definition Canopy Big Data proof of concept Service SCS G-Cloud Service Definition Canopy Big Data proof of concept Service SCS Canopy Big Data proof of concept Service SCS Canopy Big Data Proof of Concept (PoC) Service is a consulting service that helps the

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

G-Cloud Service Definition. Atos Business Intelligence Dashboards and Analytics SCS

G-Cloud Service Definition. Atos Business Intelligence Dashboards and Analytics SCS G-Cloud Service Definition Atos Business Intelligence Dashboards and Analytics SCS Atos Business Intelligence Dashboards and Analytics SCS The Atos approach to Business Intelligence (BI) Dashboards and

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

G-Cloud Service Definition. Atos infrastructure Vulnerability Scanning (Outpost24) SaaS

G-Cloud Service Definition. Atos infrastructure Vulnerability Scanning (Outpost24) SaaS G-Cloud Service Definition Atos infrastructure Vulnerability Scanning (Outpost24) SaaS Atos Infrastructure Vulnerability Scanning (Outpost24) SaaS Atos Infrastructure Vulnerability Scanning SaaS powered

More information

Social Media Monitoring, Planning and Delivery

Social Media Monitoring, Planning and Delivery Social Media Monitoring, Planning and Delivery G-CLOUD 4 SERVICES September 2013 V2.0 Contents 1. Service Overview... 3 2. G-Cloud Compliance... 12 Page 2 of 12 1. Service Overview Introduction CDS provide

More information

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts Essential SEO Guide What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013 SEO Melbourne Experts www.seomelbourneexperts.net.au About the Author Brett Hardiman

More information

Best Practices for Improving Search and Social Marketing Integration. Sponsored by:

Best Practices for Improving Search and Social Marketing Integration. Sponsored by: Best Practices for Improving Search and Social Marketing Integration Introductions Jen Doyle Senior Research Manager MarketingSherpa @JenLDoyle Jen.Doyle@MECLABS.com Grant Simmons Group Account Director

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Service Description, G-Cloud Services Social Media Monitoring and Engagement

Service Description, G-Cloud Services Social Media Monitoring and Engagement 60 Great Portland Street London W1W 7RT T: +44 (0)20 3128 8000 F: +44 (0)20 3128 8090 www.theenginegroup.com Service Description, G-Cloud Services Social Media Monitoring and Engagement Engine is made

More information

Professional Web Development Services

Professional Web Development Services Professional Web Development Services Web Design E-commerce Development SEO & Marketing Website Management SAE Business Ltd - Professional web development services - Tel: 00357 25317445 - Email: info@sae-business.com

More information

Google AdWords / Pay-Per-Click (PPC) Advertising Management

Google AdWords / Pay-Per-Click (PPC) Advertising Management G-Cloud 4 Framework Google AdWords / Pay-Per-Click (PPC) Advertising Management Service Definition 1. Overview of the Service 1.1. Overview Clare Associates Ltd can provide consultancy and management services

More information

G-Cloud Service Definition. Atos Accredited Oracle Business Intelligence Solutions SCS

G-Cloud Service Definition. Atos Accredited Oracle Business Intelligence Solutions SCS G-Cloud Service Definition Atos Accredited Oracle Business Intelligence Solutions SCS Atos Accredited Oracle Business Intelligence Solutions SCS Robust, scalable Cloud computing and consumption-based reporting

More information

G-Cloud Service Definition. Canopy Remote Backup for Cloud SaaS

G-Cloud Service Definition. Canopy Remote Backup for Cloud SaaS G-Cloud Service Definition Canopy Remote Backup for Cloud SaaS Canopy Remote Backup for Cloud SaaS Canopy, an Atos company provides a highly secure, cloud backup and file management service for Internet-connected

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

G-Cloud Service Definition. Atos SharePoint Development Service

G-Cloud Service Definition. Atos SharePoint Development Service G-Cloud Service Definition Atos SharePoint Development Service SharePoint Development Services SCS A comprehensive electronic document and records management, collaboration or web content management solution

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

IPL Service Definition - Data Recovery, Conversion and Migration

IPL Service Definition - Data Recovery, Conversion and Migration IPL Proposal IPL Service Definition - Data Recovery, Conversion and Migration Project: Date: 10 April 2014 Issue Number: V1 Customer: Crown Commercial Service Page 1 of 10 IPL Information Processing Limited

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Table of contents Table of contents 2 Chapter 1 - Introduction 3 About us.................................... 3 Our services..................................

More information

Specialist Cloud Services Lot 4 Cloud EDRM Consultancy Services

Specialist Cloud Services Lot 4 Cloud EDRM Consultancy Services Specialist Cloud Services Lot 4 Cloud EDRM Consultancy Services Page 1 1 Contents 1 Contents... 2 2 Transcend360 Introduction... 3 3 Service overview... 4 3.1 Service introduction... 4 3.2 Service description...

More information

Social Media The Opportunities

Social Media The Opportunities Social Media The Opportunities Agenda Introduction What Social Media isn t What Social Media is The Blurring of Social and Search Marketing 7 Steps to Content Marketing Conclusions Hello, This is Me Paul

More information

G-Cloud Service Definition. Atos Call Centre Services SCS

G-Cloud Service Definition. Atos Call Centre Services SCS G-Cloud Service Definition Atos Call Centre Services SCS Atos Call Centre Services SCS Summary Atos SIAM Service Desk is designed to provide a core part of the SIAM Tower model for ICT delivery. This service

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

IT Support. 020 8269 6878 www.premierchoiceinternet.com support@premierchoiceinternet.com. 30 Day FREE Trial. Free Site Survey & Network Health Report

IT Support. 020 8269 6878 www.premierchoiceinternet.com support@premierchoiceinternet.com. 30 Day FREE Trial. Free Site Survey & Network Health Report IT Support Premier Choice Internet has been providing reliable, proactive & affordable IT Support solutions to companies based throughout the UK since 2002. Our goal is to provide our customers with the

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

What to do Post Google Panda

What to do Post Google Panda What to do Post Google Panda 1 Google Panda Update Panda, also known as Farmer, was an algorithm update from Google that first appeared in February 2011. This update restructured many search results and

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

G-Cloud Service Definition. Atos Security Professional Services SCS

G-Cloud Service Definition. Atos Security Professional Services SCS G-Cloud Service Definition Atos Security Professional Services SCS Atos Security Professional Services SCS Security Professional Services delivered by experienced certified professionals empowered by market

More information

Specialist Cloud Services Lot 4 Cloud Printing and Imaging Consultancy Services

Specialist Cloud Services Lot 4 Cloud Printing and Imaging Consultancy Services Specialist Cloud Services Lot 4 Cloud Printing and Imaging Consultancy Services Page 1 1 Contents 1 Contents... 2 2 Transcend360 Introduction... 3 3 Service overview... 4 3.1 Service introduction... 4

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

The Professional's Training Course to SEO as seen in...

The Professional's Training Course to SEO as seen in... The Professional's Training Course to SEO The Professional's Training Course to SEO as seen in... First of all, welcome to the exciting world of Search Engine Optimization and how your website can gain

More information

Your simple guide to inlife Technology & pricing

Your simple guide to inlife Technology & pricing Your simple guide to Technology & pricing What we do - Ethical SEO solutions - Website SEO Audit & Repair - Monthly tracking & reports - Track your progress real time - PR Combined with SEO - Affiliate

More information

G-Cloud Service Definition. Atos Mobile Solutions Development Service SCS

G-Cloud Service Definition. Atos Mobile Solutions Development Service SCS G-Cloud Service Definition Atos Mobile Solutions Development Service SCS Atos Mobile Solutions Development Service SCS Full lifecycle support for the development and delivery of mobile solutions to the

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

creativity ADAPTABIlITY PASSION www.webcon.co.in

creativity ADAPTABIlITY PASSION www.webcon.co.in creativity ADAPTABIlITY PASSION www.webcon.co.in TABlE OF contents 01 EXECUTIVE SUMMARY 02 BUSINESS STATEMENT 03 WEB DESIGN 04 SEO SERVICES 05 SOCIAL MEDIA 06 WHY WEBCON TECHNOLOGIES 07 QUALLTY ASSURANCE

More information

Director of Marketing, Cote Family Companies

Director of Marketing, Cote Family Companies Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

Agile Web Development for the Education Sector Service Definition

Agile Web Development for the Education Sector Service Definition Agile Web Development for the Education Sector Service Definition Hotcourses... 2 Agile Web Development Services... 3 Research and strategy... 3 Graphic Design and User Experience... 3 Solution Design...

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Security Consultants / Security Managed Services

Security Consultants / Security Managed Services Security Consultants / Security Managed Services Service Definition Document for G-Cloudv7 Services October 2015 Table of Contents Service Overview...3 Our Approach... 3 Features... 3 Benefits... 4 ON-BOARDING

More information

G-Cloud Service Definition. Canopy Enterprise Content Management for Cloud SaaS

G-Cloud Service Definition. Canopy Enterprise Content Management for Cloud SaaS G-Cloud Service Definition Canopy Enterprise Content Management for Cloud SaaS Canopy Enterprise Content Management (ECM) Canopy ECM is a central, on-demand hub providing the entire Customer document and

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

Pay Per Click Marketing Specialists

Pay Per Click Marketing Specialists Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

G-Cloud 7. Inbound Marketing Services September 2015. Prepared by: Sam Bridge // Marketing Executive

G-Cloud 7. Inbound Marketing Services September 2015. Prepared by: Sam Bridge // Marketing Executive G-Cloud 7 Inbound Marketing Services September 2015 Prepared by: Sam Bridge // Marketing Executive Synopsis Integrate all of your marketing efforts into one place. We use the inbound methodology to understand

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

Web theoria presents:

Web theoria presents: ADSENS E Web theoria presents: Advanced SEO & Internet Marketing seminar about the program ADSENS E We know how to Dominate Search Engines & increase online visitors as well as customers! Do you? Come

More information

GPS G-Cloud Lot 4: Oracle Business Intelligence Cloud Consultancy Service Definition

GPS G-Cloud Lot 4: Oracle Business Intelligence Cloud Consultancy Service Definition GPS G-Cloud Lot 4: Contents 1 Introduction... 3 2 Service... 4 2.1 Cloud Consultancy Overview... 4 2.2 Information assurance... 5 2.3 Backup/Restore and Disaster Recovery... 6 2.4 On-boarding and Off-boarding...

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com 2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course

More information

Organic SEO VS. Pay Per Click (Adwords)

Organic SEO VS. Pay Per Click (Adwords) Organic SEO VS. Pay Per Click (Adwords) ~ Jayson DeMers, Forbes, April 30, 2014 Elite Search Engine Optimization Page 1 Trust and Probability to click Only about 25% of people click on Adwords. Research

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

Search Engine Optimisation: ensuring website exposure to the right people. Mo Kanneh SEO Lead NHS Choices

Search Engine Optimisation: ensuring website exposure to the right people. Mo Kanneh SEO Lead NHS Choices Search Engine Optimisation: ensuring website exposure to the right people Mo Kanneh SEO Lead NHS Choices 1 About Me 15 years digital marketing experience NHS Choices Europe s biggest health website, >40m

More information

G-Cloud Service Definition. Atos infrastructure Vulnerability Scanning (Outpost24) SaaS

G-Cloud Service Definition. Atos infrastructure Vulnerability Scanning (Outpost24) SaaS G-Cloud Service Definition Atos infrastructure Vulnerability Scanning (Outpost24) SaaS Atos Infrastructure Vulnerability Scanning (Outpost24) SaaS Atos Infrastructure Vulnerability Scanning SaaS is powered

More information

NITB Guide to Being Online

NITB Guide to Being Online @ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display

More information

KICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR

KICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR KICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR Keyword Research Sources 2016 Edition Data-Driven Insights, Monitoring and Reporting for Content, SEO, and Influencer Marketing Kick your Content Marketing

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

Advanced SEO & Internet Marketing

Advanced SEO & Internet Marketing ADSENS E Seminar: Advanced SEO & Internet Marketing about the program ADSENS E Our Instructors: Our team of Specialized Instructors consists of SEO & Internet marketers, Web Developers and Programmers

More information

Branding and Lead Generation. Presented by Craig Chevrier

Branding and Lead Generation. Presented by Craig Chevrier Branding and Lead Generation Presented by Craig Chevrier Overview Online Marketing vs. Traditional Media Sources of Online Leads Pay Per Click Organic leads Social media leads Leads from other sites Online

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1.

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. A Science, a Black Art or an Essential Marketing tool? Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. Grow Your Business Online P a

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Whitepaper by: SEARCH ENGINE OPTIMIZATION ESSENTIALS 2 Remember the line from Field of Dreams, build it and they will come? Well, it may work for a baseball field in Iowa, but

More information

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

On-Boarding and Off-Boarding Services

On-Boarding and Off-Boarding Services On-Boarding and Off-Boarding Services www.gandlake.com Gandlake On-Boarding and Off-Boarding Services 2 Table of Contents Gandlake On-Boarding and Off-Boarding - Executive Overview 3 Information Assurance

More information

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information