VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site"

Transcription

1 VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

2 Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers are used to electronic or paper based communications you can still reach them using a variety of methods. Website: Promoting the adoption of elearning on your home page is normally a really quick win. For regular visitors to your website, announcing on your home page (or the most visited page) your adoption of elearning courses immediately alerts them to the new addition. Coupling this up with a direct link to the Reseller Promote pages provides a quick entry into the sales pages. To enable ad hoc browsers to find your site, having a link to the elearning pages and adding text on your site including some key words will enable web search engines to associate elearning with your website. In the Promote pages we encourage you to add your company name and bespoke text into the top and bottom boxes. This not only enables web searches to pick up on the wording, it also allows you to personalise the text to suit your business and your customers. Eshots: ing your existing customers and letting them know that you now offer elearning is a very quick way to get the word out to them. This can be repeated to communicate the addition of any or revised courses as and when appropriate. Embedding links directly to the demos of relevant courses gets your customers viewing the course content immediately and acts as another aid to purchase. footers: If your staff customers regularly, then a great way to get notifications into their inboxes is by using footers. footers can be changed to reflect any appropriate message such as promotions you have running and just like eshots can link directly into demos or course detail pages. Existing collateral: Do you already regularly produce leaflets, newsletters or a catalogue? Adding a new section, news story or other kinds of notifications to any new collateral about your elearning content informs all existing customers of your new offer. More frequent publications could carry a Course of the Month feature. Business cards: In the same way as distribution, business cards can be used to spread the word about your new elearning courses, adding the website address onto your business cards is an easy way of putting the details into your customer s hands.

3 Promotions & Discounts Promotions can be a useful tool to drive increased sales of a course or group of courses for a defined time period. For the purposes of this guide, we ll look at two different types of promotions, a promotion and a discount. Your Reseller platform can help you deliver both. What is the difference? For the purposes of this guide let s consider a Promotion as a fixed term offer which aligns to a purpose or event, for example, Adult Learners Week. A Discount is usually a more permanent deduction, given to groups of customers for a specific reason. For example, a staff discount on courses unrelated to their roles and responsibilities as a perk of the job. How does it work? Offering Promotions and Discounts to customers appeals to the bargain hunter in all of us and allows you as a Reseller to provide an incentive for your customers and gives you an edge on your competitors.. The Reseller platform is able to offer these discounts using a code that is entered by the customer when they checkout. We are able to set up a series of these for you to enable different groups to access different discounts at the same time. e.g. A staff discount on all non-work related courses of 15%. A discount for a targeted audience of 100 for the 17th Edition course. A discount on all courses of 10% for the month of March. The discounts can work on either a fixed sum or a percentage of the price of the course. We can offer the ability to control by either date or number or a fixed period for discounts. We can also set up the system so that discounts can align to specific dates or until a specific number of discounts have been used. E.g. Fire Safety courses discounted by 10% from October 1st to November 4th or the first 100 purchasers receive 5% discount. Your Reseller platform is smart, it works alongside the built in volume discounts and prevents customers from using more than one discount. It filters any multiple discount codes and only applies

4 the greatest discount, protecting your commission, so you only give away what you expect to. To add to this, a series of promotions can be set up to automatically start and stop at different times of the year enabling you to create a structure that just runs without constant administration. Our monthly commission reconciliation includes the details of any discounts given so that you can clearly see who has taken advantage of which discount and when, enabling you to track and plan any further follow-ups to your activity. Hints & Tips Advertising your discounts is best done by using your existing marketing collateral. Any publications like newsletters, brochures or flyers are great for this. Sending or an Eshot to your customers is a great way to highlight the discount; this method enables you to link directly to the course demo and to the course s information page. Featuring a discounted course on the home page of your website is also great way of alerting people to the featured course and to the rest of your offer. A quick and very direct way of alerting your customers is by using your footers, featuring a link to the website or to the course turns every your organisation sends into a marketing . How do I do it? As with anything, ensure that you plan well ahead. Your first action is to decide which courses you d like to feature and when. Your next step is to plan how you re going to alert your customers to the promotions. Once your planning is completed, it's time to write your copy. It is a great idea to write all the copy for all of the campaign at the beginning of the campaign. This ensures that the style and tone of the message stays consistent and that your communication is ready to go at any time. The information in the course listings can be used as reference material but please be aware that copying the text directly from the Virtual College website or course catalogue isn t a great idea. This is because Google recognises Virtual College as the originator of the exact text and so won t count any direct copies in its rankings. Making your copy as relevant to your audience is also a great way of appealing to them. Once you have your planning completed let us know if you have any requirements you d like us to assist with so we can put them in place.

5 Setting your discount level Note that any discount you offer is deducted from the commission paid for each course and there is a limit to the amount of discount that is possible for you to offer. Please refer to your current course catalogue for the rates for each courses Hint: Displaying the discount as a percentage on the lower priced course gives a better impression than displaying the cash value. Courses that are more expensive benefit from displaying the discount in cash value.

6 Course of the Month This section looks at the practical use of promotions. Did you know that Adult Learners Week in 2015 will be June? Each year a whole calendar of events drawing awareness to a cause or concern are held, as well as the high days and holidays we all look forward to. Promoting courses that align to these events is a great way of promoting both the course itself and your catalogue of them. Using a Course of the Month promotion enables you to draw attention to a particular course, by linking in with these events and holidays to keep your site looking relevant and having a new offer every week, or month, depending on how often you want to use it. To make the Course of the Month more attractive you can discount this course using the promotions options as previously described. How to use a Course of the Month promotion Advertising your Course of the Month is best done by using your existing marketing collateral, any monthly publications like newsletters, brochures or flyers are great for this. Sending an Eshot to your customers is a great way to highlight courses with the added advantage of being able to link directly to the course demo and to the course s information page. Featuring the Course of the Month on the home page of your website is also great way of alerting people to the featured course and through this the rest of your offer. If you don t use eshots another option is to use your footers, having these feature a link to the website or to the course turns every your organisation send into a marketing . Virtual College can assist by creating you a new category called Course of the Month and having this as the first category section and we can list the featured course at the top of your listing. If you wish to do this, please get in touch.

7 How do I do it? As with anything, plan it first! If you are in need of inspiration or need assistance in understanding how to create a calendar of events, please do get in touch and we will do our best to work with you on this. Adding this information into your marketing plan and utilising the suggestions from this section will help you run your Course of the Month promotion.

8 Search Engine Optimisation and Pay per Click advertising Search Engine Optimisation (SEO) is a process of ensuring your website can be easily discovered by search engines and attracts traffic which you will then convert via your website. Below we ve put together a few tips to help you get started in ensuring your website is getting the basics right. SEO can be a very complicated matter and the tips below are only scratching the surface, but they should help to get you started. As with many things in the digital age, SEO is constantly evolving as changes are made to search engines, and indeed the way we, as people, search and use the internet. The following is a list of SEO websites that regularly create good practice guides and up to date information. We recommend subscribing to them and visiting regularly to stay up to date with information: The official Google Blog Search Engine Optimisation The easiest way to do SEO work is to get someone else to do it for you as specialist knowledge can be a major plus in an area like this. However, be wary of any SEO company that guarantees page 1 results. If you decide to use an external company to manage your SEO be aware of them using black hat techniques. A reputable company will be open with their processes. Search Engines love new content! Something you can do very easily is add new content to your site. Whether it is text, videos or infographics, search engines and people will keep coming back to your site the more you add. Every time you add a new page to your website, you re adding another potential search result for people to find you.

9 It s all about the words Adding tags into the code of your page is a great way for search engines to discover your site. Adding the words you want to be found for into your html title tags, and using appropriate synonyms and related text on that page will help you to show up for those terms when people search. We can enter html title tags into your sales pages, you just need to let us know what you would like entering. Build Connections online and offline If you and your competitor have exactly the same website, but more people are linking to you, it will be seen as the more popular site and rank higher for certain terms. If you create content people like, they will link to it. If you attend regular business meetups, ask people to write about your site and link to it. In reality, link building is a little more complicated than this, but finding websites that cover similar topics and ing them to ask for a link is a good place to start. A reciprocal link (i.e. linking to somebody in exchange for them linking to you) should be avoided where possible, as search engines may ignore these links. Make use of Long Tail Although it is a good idea to have some targeted broad terms to help guide your content, the vast majority of searches made on home computers are known as Long Tail searches. Put simply, if a person is looking for a particular course, just typing online courses is unlikely to bring back exactly what they are looking for. Instead, for example, they may search Online 17th Edition training with Bradford Test Centre. Don t be afraid to create new pages based around questions that people ask. Again we can amend the text onto your home page, just let us have the text and we'll upload it for you. Short on time? Be a curator, not a creator To be effective for SEO, and to offer site visitors something worth visiting for, your content needs to

10 avoid being simply a duplicate of other people s, but many successful blogs and websites create content by simply keeping an eye on what is happening within a particular industry. By taking snippets from a range of sources (and linking back to them) and adding your own opinions and comments, it can be faster than you think to create an effective weekly piece of content. Are you in good shape Technically? Putting the effort into content and link building is all well and good, assuming that your website is technically able. In order for search engines to effectively crawl and index your pages you should try and keep your code clean, run regular maintenance (removing broken pages etc.) and ensure relevant meta tags are in place. There are a number of free tools available from Google to help with this and your developer should be able to help you find them. Paid Marketing The term Pay Per Click or PPC refers to any kind of affiliate marketing across the internet, such as Google Adwords, Bing Advertising or Facebook Advertising. Adwords The most common form of PPC currently available is Google Adwords. This system works by placing a budget on a number of keywords so that when somebody searches for that term, your website will show up as an advert in their search results. You only pay when somebody clicks on your advert, but this doesn t guarantee a sale. Conversion rates vary greatly depending on your ad, the landing page you use and the person s desire to buy your product. Resellers may use Pay per Click advertising, however the use of our brand Virtual College and it s derivatives or adwords that are close to ours must be avoided. But don't worry, if you re going to use any paid advertising such as Pay per Click, please contact us so we can ensure that our marketing campaigns don t overlap each other s or contravene our agreements with 3rd parties such as City & Guilds. We ll be happy to work with you to ensure you maximise your return for your money.

11 Social Media Guide Social Media has changed the way people connect, discover, and share information. But, leaving aside the inevitable jargon, here s what you need to know: Social media is the technology that connects people whether it s to share content or just to chat. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends. Sound familiar? That s because social media marketing is really just word-of-mouth powered by technology. Set Your Goals It's important that, at the outset, you set goals and understand what you want to achieve from your Social Media marketing efforts. Here are some of the main ways you can use Social Media to have a big impact on your business: Spread the Word. Show customers and prospects who you are and what you can do for them. It s great for brand awareness! Drive Sales. Give customers offers that are so good they ll share them with their friends. Your promotions can go viral! Provide Great Customer Service. Listen and respond to what your customers are saying about you and to you. It s a wonderful feedback loop! Keep Your Customers Coming Back. Build deeper relationships so customers will get to know, like, and trust you more. Because social media is all about discovering and sharing interesting content, every interaction you have through social media has the potential to reach many new people. This means good Social Media marketing can help to spread your message and attract new audiences.

12 Which Social Media Marketing platform is right for you? In order to run a successful Social Media marketing campaign you need to know which platform will work best for your business. While there are benefits to dipping your toe in the water of multiple Social Media sites, setting up multiple profiles and then not utilising them effectively may have a negative effect on your business image. It s probably worth concentrating your energy on a couple of the main Social Media platforms to ensure you get the most out of them, and only focus on other platforms if you know that they suit your business style or that you re obtaining a specific benefit. Facebook Facebook is one of the most popular sites on the web and over the years has evolved a variable and integrated tool for business marketing. By creating a page for your business you re effectively creating a website on Facebook itself, allowing your followers to keep up to date with business news, offers and updates alongside status updates from their friends. With only a limited technical know how you can also use WordPress plug-ins (or equivalent) to automatically post your blog posts to your Facebook page. Facebook is very much a community so you ll probably find that your followers don t like anything overly sales related, but on the flip side the community spirit can allow for some great interaction with customers so it s ideal for building brand loyalty. Twitter The shorter format of Twitter often means it s more difficult to really build a relationship with customers,however it s great for getting in touch and keeping up to date. Many businesses use Twitter primarily to release news, market their products, and direct attention to special offers and new content such as blog posts.

13 Clever use of Hashtags (a word or phrase preceded by a hash sign # ) means that followers or users looking for information on a certain topic might find the information from your business even if they have never come across you before. Twitter is a great way to get in touch with key influencers in your niche, simply follow them and start a conversation with them! As well as promoting your own blog post ideas, try retweeting good content that you find from other people; you ll find it s a great way to get in touch with a whole host of interesting people. Google+ Google+ is a relative newcomer but is quickly becoming an important tool for businesses looking to increase their presence in the world of Social Media marketing. It may not be as popular as Facebook and Twitter, but don t feel this is a reason to ignore Google+ for business. Even if all you do is to create a Google+ page for your business it ll help you in the search engine rankings. Google+ s circles allow you to customize your content by creating different groupings of followers that you can then market differently to. There is also a Measure feature to give businesses an interactive measurement of how their Google+ page is being used. The Best of the Rest. If you feel you have more to gain from social media marketing and without stretching yourself too thinly then you might want to consider some of these sites too. LinkedIn Linkedin is essentially a business networking site and many people use it as an online CV and address book of past business contacts. Use LinkedIn groups to find like-minded people in your niche and engage in their community. Every time you post you get a link back to your profile or website.

14 YouTube Video marketing is hugely effective. It s also popular with the Search Engines and at the moment is a relatively less competitive way to rank as there are still fewer videos than blogs. YouTube is now also under Google s wing, another reason to at least have a profile and an introductory video. Pinterest If your business doesn t revolve around good looking images then Pinterest may not be right for you, but if you can tie in images and pictures to what you do then setting up a few pinboards could be a great way to showcase it. Anyone from Estate Agents, to Cake Makers, Furniture Upholsterers or Travel Agents could possibly use Pinterest to build interest in their products. Foursquare The premise of Foursquare is around people checking in to a location so that their friends can see where they ve been. Any business that relies on foot traffic coming through the door might do well to run offers or incentives on Foursquare. Stumbleupon Stumbleupon is a social bookmarking site where users can thumb up articles they like. topics. Users can randomly stumble articles across different If your business puts out a lot of specific information you can build a following on stumbleupon, and the more likes you get, the more people will stumble your stories. Stumbleupon can sometimes drive enormous traffic to specific blogs, although it is harder to convert stumblers to regular readers.

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

INTRODUCTION TO THE WEB

INTRODUCTION TO THE WEB INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Search Engine Optimization: What You Really Need to Know

Search Engine Optimization: What You Really Need to Know Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video:

Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Interfuture SEO Foundation Plus

Interfuture SEO Foundation Plus Foundation Plus Interfuture Foundation Plus is a leading web services product, representing fantastic value for money, within a complete initial package for a business s first steps online. Interfuture

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

How to Name Your Tours & Activities: A Data Driven Guide

How to Name Your Tours & Activities: A Data Driven Guide How to Name Your Tours & Activities: A Data Driven Guide How much thought do you put into naming your tours and activities? If you have your hands full running your business I m guessing it s not high

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Introduction to online marketing

Introduction to online marketing Introduction to online marketing Introduction to online marketing Getting found online 4 7 tips for getting found online 5 Writing good web copy 9 10 tips for writing good web copy 9 Measuring the effectiveness

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals. Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.com Why have a website? If you re busier than you d like to be

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

BusinessOnline360.com Dominating Social Media Marketing 1

BusinessOnline360.com Dominating Social Media Marketing 1 BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8 Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

CEC-MARKETING.COM A BUSINESS-TO-BUSINESS LEAD GENERATION COMPANY FOCUSING ON THE TECHNOLOGY SECTOR. cec. Capture + Engage + Convert MARKETING

CEC-MARKETING.COM A BUSINESS-TO-BUSINESS LEAD GENERATION COMPANY FOCUSING ON THE TECHNOLOGY SECTOR. cec. Capture + Engage + Convert MARKETING CEC-.COM A BUSINESS-TO-BUSINESS COMPANY FOCUSING ON THE TECHNOLOGY SECTOR cec Capture + Engage + Convert 2 CEC-.COM 3 A NEW STANDARD SPECIALISING IN CEC Marketing provides clients with a wide range of

More information

Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business.

Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. Fire Up Your Marketing Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. www.websitedesign.co.uk hello@websitedesign.co.uk 01206

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Your step-by-step guide to getting your business online

Your step-by-step guide to getting your business online worldpay.com Your step-by-step guide to getting your business online Getting started Your ecommerce website Take payments online Go social Understanding the jargon We re here to help A simple, fast, money-saving

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

First Things First. Hi,

First Things First. Hi, Hi, Congratulations for downloading this pdf guide on lead generation. At least you've taken a step forward in the right direction. You are going to learn 15 free sources to get leads online for your business.

More information

GUIDE TO SEARCH ENGINE OPTIMISATION

GUIDE TO SEARCH ENGINE OPTIMISATION GUIDE TO SEARCH ENGINE OPTIMISATION How to drive more traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 4 What is Search Engine

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Ad Film Making Services FAQ s

Ad Film Making Services FAQ s Ad Film Making Services FAQ s Ask a professional in the business what the key to success is in advertising, and you ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather

More information

An Introduction to using. Twitter for Business By Business Training Made Simple

An Introduction to using. Twitter for Business By Business Training Made Simple An Introduction to using Twitter for Business By Twitter for Business 2 Welcome Using Twitter personally and professionally are two very different things. In this highly practical guide, we ll take a look

More information

T: 0800 135 7186 cravenplan.com/search

T: 0800 135 7186 cravenplan.com/search Introduction Cravenplan Computers Ltd has been building and optimising websites for over 12 years and with a dedicated, experienced search engine marketing team we are in an excellent position to help

More information

Waterford Chamber Skillnet Training

Waterford Chamber Skillnet Training Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information