21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company

Size: px
Start display at page:

Download "21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company"

Transcription

1 Marty Collins

2 About Marty Collins 2 21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company Studied and experimented with Internet marketing for the last 15 years 2 years ago, made a decision to do Internet marketing full time Make a living doing affiliate marketing and marketing my own information products Use SEO, Google, Yahoo, and MSN Lots of time and effort into SEO Spend $1,000s / day on advertising Put my own business s money where my mouth is! Other traffic opportunities Pure marketing exercise! Saw an opportunity to take this specialized skill set and bring it to small business owners If it s Worth Doing It s Worth Overdoing

3 What is Internet Marketing? 3 Generating sales and/or capturing leads from customers that are searching on the Internet Traditionally it was search engine optimization Build a site Apply the black art of indexing, links, meta-tags, directories, etc. Hope it shows up in Google someday Hope it shows up with the right keywords (what people are typing in when they search) Grown to include Pay Per Click Google s Adwords (3 line ads that show up on the right of search engine results) Microsoft s Adcenter Yahoo s search marketing (Overture) Build ads around keywords and pay for everyone that clicks the ad and visits your site The future is Social networking sites

4 Why Use Search Engine Optimization? Number of Click ks Free traffic Higher clicks for each search term

5 What Causes Bad Experiences with Search Engine Optimization? 5 Often sites are never even indexed at all! Google doesn t even know they exist After sites get indexed, they are usually not indexed by the search terms the web site owner would like Web site owners have no idea what search terms would really be best to drive traffic Fresh content is important, but hard to keep up with and organize Backlinks are hard to come by Domain age It s hard work, tedious and time consuming! No one really understands how Google decides who gets listed and in what order.

6 Why Use Pay Per Click? 6 Very Fast Search engine optimization can take weeks, months or even years to show results You can be promoting your site, and getting targeted visitors in hours (sometimes minutes) Provides a path for search engine optimization How do you know what terms you should optimize for? Which searches are your money makers? When done correctly, can yield highly profitable results

7 7 Why Use Pay Per Click? (cont d) Great testing platform and can be highly targeted Time of day Geographic area Keywords and phrases Content network Placement campaigns Immediate feedback You know what you re getting for your money complete opposite of the yellow pages, tracking opportunities are plentiful Your competition is already using it

8 Why Do People Have Bad Experiences With PPC? 8 They don t do it for a living! It s very powerful, and doing it well is very complex Google s rules, tips/tricks Relevance Keyword grouping 10 keywords in one big adgroup as opposed to thousands in individual adgroups Quality score Landing pages are not targeted; often ads go right to the home page Click through rate Initial tips and tricks (capitalization)

9 Why Do People Have Bad Experiences With PPC? (cont d) 9 Keyword research If you re running 10 keywords, I would be running 3,000 Ad testing Conversion tracking Tools too expensive Bid management Broad match Content Network Geographic Targeting Lead tracking and generation effective opt-in s etc. Ad scheduling (times of day)

10 How Can We Solve Problems with Search Engine Optimization? 10 Often sites are never even indexed at all! Google doesn t even know they exist After sites get indexed, they are usually not indexed by the search terms the web site owner would like Use well known and proven tricks to get indexed such as article marketing, craigslist, adsense placement, blog pinging etc. Use traditional on page methods Use the one known way to influence search engine placement link building g( (e.g. click here example) Web site owners have no idea what search terms would really be best to drive traffic Use PPC results Build landing pages for each keyword

11 How Can We Solve Problems with Search Engine Optimization? (cont d) 11 Fresh content Set up blog Backlinks are hard to come by Use management company that includes backlink services through article marketing and social bookmarking Must use a tool to be effective! Domain age Purchase domains (great tools for searching) No one really understands how Google decides who gets listed and in what order

12 How Can We Solve PPC Problems? 12 Google s rules, tips/tricks: Relevance Overall site content Create targeted landing pages for each search term category Can build a silo site first (if appropriate) Keyword grouping Only 3 Keywords per ad group (same KW, different match types) Quality score Keyword density Content Links to privacy, disclosure, about us, contact us, and external authority links

13 How Can We Solve PPC Problems? (cont d) 13 Landing pages Dynamic landing pages Quality score guidelines Target the customer s conversation Click through rate Capitalization ti Get Your Free Trial Here can get up to twice the number of clicks as Get your free trial here Include search term in ad text Change URL to reflect search term TEST Keyword research Tools and competitor research

14 How Can We Solve PPC Problems? (cont d) 14 Ad testing split test every adgroup every day What s the one thing you know for certain about these two ad dtitl titles? Bronchitis Problems Advice and information to help Bronchitis sufferers. com Bronchitis Problems? Learn how to quickly get over your Bronchitis naturally & safely. com Conversion tracking Tools use a ppc management service like us! (tool cost spread among clients) $1,000 s /year in tool costs Bid management Mass adjustments using tools Broad match Use and track every match type Content Network Tracking, site targeted placement Geographic targeting ti USE IT

15 Social Networking Sites 15 Sites where users dictate the content and/or the popularity/ visibility of that content t Number of daily visitors is skyrocketing MySpace had more traffic in 2007 than Google Already, FaceBook has reached Google traffic levels YouTube gets twice as much traffic as Google These sites are DOUBLING every 6 months; FaceBook adds 1 million visitors/week In a typical month yp 30% of everyone that goes online worldwide visits MySpace 29% visit FaceBook 35% visit YouTube

16 16 Social Networking Sites (cont d) It s not just kids discussing what they re going to wear to the prom Over 50% of MySpace users are older than 35 FaceBook even has 100k users older than 64 This is the new frontier Traditional marketing will not survive here Incredible opportunities for first mover advantage

17 How to Dominate Your Market 17 Understand your customer s searching behavior What problem are they trying to solve What s the conversation they re having with themselves? Decide how to track conversions (leads, sales etc.) Decide on autoresponders and set them up Keyword research Brainstorm core ones Spy on competition Let loose the tools Group keywords by landing page (conversation type) Build landing pages following quality score criteria closely, or use silo site

18 18 How to Dominate Your Market (cont d) Set up a blog Set up Adwords campaign Monitor, test etc. Split test every day Adjust bids every day Delete non-performing keywords every day As soon as we find a money term start search engine optimization process Examine domain name Market 2-3 articles per week (or even more!) Blog postings at least 3 times per week (outsource) Forum postings Yahoo answers Blog postings (other people s) Possibly move most successful terms to Yahoo and MSN 90 days, then repeat

19 Services Offered 19 Initial consultation Build a plan to dominate your market PPC Services Manage your web designer to implement plan (or provide one at extra cost) Keyword research both general and competitor analysis using all tools Ad groups set up with no more than 3 keywords in each ad group, and all keywords categorized by customer conversation Initial ads set up with keywords in the ad text, correct capitalization etc. Split testing ads for EVERY ad group, EVERY day Content network campaign set up and tracking Site placement campaign set up and tracking Daily bid optimization Your campaign reviewed and tweaked EVERY day Autoresponder set up

20 Services Offered SEO 20 SEO Services 4 articles ( words)/month written (more can be added at $60 per article) Article submission to article directories for every article Builds thousands of links with optimized anchor text Highly specialized, no duplicate content penalties! Link building in forums, blogs and Yahoo answers EVERY day Social bookmarking of articles and blog gposts EVERY day Monthly consultation with web designer to insure appropriate on page elements. Set up your blog 2 4 blog posts per week (your blog)

21 Services Offered Other 21 For every customer: Weekly and monthly status reports Auto responder set up and maintenance ($75/month value) Free web hosting for up to 3 sites ($40 100/month value) Unlimited phone and consultations Continuously updated d expertise coming soon Facebook and the new Internet! Within 3 months, Facebook will be included with SEO services 100% money back guarantee Month to month no long-term contract

22 What Will This Cost? 22 Initial Consultation FREE Initial set-up fee paid to PageOne $ Building your plan to dominate your market PPC charges paid to Google, MSN, Yahoo ROI tracking; theoretically, you pay only for clicks that bring you sales or leads Monthly fees paid to PageOne Manage pay-per-click: Under $1500/month in Adwords spending From $ /month in Adwords spending From $ /month in Adwords spending > $6000/month in Adwordsd spending Manage search engine optimization: For both PPC and SEO services Variable (Range: $ ; 00; average $ ) $399/month $550/month $6-700/month Ask for quote $ monthly add-on 10% discount

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Custom Online Marketing Program Proposal for: Hearthstone Homes

Custom Online Marketing Program Proposal for: Hearthstone Homes Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

www.webfective.com Search Engine Optimization Services

www.webfective.com Search Engine Optimization Services www.webfective.com Search Engine Optimization Services Search Engine Marketing Overview Search engine marketing is the process of placing your business in the keyword searches of your prospective clients.

More information

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Digital Marketing Training Boucher - W3training School

Digital Marketing Training Boucher - W3training School We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager

More information

The search engine optimization process involves:

The search engine optimization process involves: The purpose of this document is to provide an overview of how Smart Marketer approaches search engine optimization. In addition, it is an estimation of cost for services that we provide. Search engine

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Online Marketing Courses

Online Marketing Courses "Marketing is a contest for people's attention." Online Marketing Courses Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

The Professional's Training Course to SEO as seen in...

The Professional's Training Course to SEO as seen in... The Professional's Training Course to SEO The Professional's Training Course to SEO as seen in... First of all, welcome to the exciting world of Search Engine Optimization and how your website can gain

More information

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)

Internet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI) Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)

More information

Online Marketing for the Personal Injury Chiropractic Clinic

Online Marketing for the Personal Injury Chiropractic Clinic ChiroHosting has been providing quality chiropractic marketing services since 1993. For more information about what we do, visit our website today at ChiroHosting.com. Online Marketing for the Personal

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED. Delhi School Of Internet Marketing

YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED. Delhi School Of Internet Marketing YOU MISS 100% OF THE SHOTS YOU NEVER TAKE. GET THE MARKETING EDUCATION YOU NEED TO SUCCEED +91 84477 36668 INTERNET MARKETING TRAINING PROGRAM We Deliver Knowledge To Help You Win Theory Practical Assignment

More information

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1.

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. A Science, a Black Art or an Essential Marketing tool? Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. Grow Your Business Online P a

More information

Get Thousands of UNIQUE Visitors a Month

Get Thousands of UNIQUE Visitors a Month Get Thousands of UNIQUE Visitors a Month Hello my name is Wael Rajab and I have written this report to give out for free. I am going to show you how to get THOUSANDS of unique visitors a month. I m going

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

The Absolute Beginners Guide to SEO

The Absolute Beginners Guide to SEO The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Adwords 110 Success Secrets. Copyright by Lois Rogers

Adwords 110 Success Secrets. Copyright by Lois Rogers Adwords 110 Success Secrets Copyright by Lois Rogers Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying,

More information

Low Cost Traffic Heaven. How To Generate Low Cost Traffic To Your Websites Find The Perfect SEO Outsourcing Source

Low Cost Traffic Heaven. How To Generate Low Cost Traffic To Your Websites Find The Perfect SEO Outsourcing Source Low Cost Traffic Heaven How To Generate Low Cost Traffic To Your Websites Find The Perfect SEO Outsourcing Source What Methods Are Covered My secret SEO outsourcing solution. How to start your own SEO

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training SEO and internet marketing training Advance Training by SEORUCHI We do Online SEO Training We do Class Room SEO Training SEO & internet marketing Training 1 Basic of Topics in SEO What is Internet What

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Your Name Location & Date

Your Name Location & Date Your Name Location & Date What You Will Get From Attending 1. Know EXACTLY what Internet Marketing is 2. Know why it s VITAL to your success. 3. Leave with an Action Plan 4. Have FUN! Introduction What

More information

5 Easy Ways To Make Money OFFLINE From Local Businesses! No Technical Skills Needed - NO SEO Work Involved - NO Setting Up Auto-responders!

5 Easy Ways To Make Money OFFLINE From Local Businesses! No Technical Skills Needed - NO SEO Work Involved - NO Setting Up Auto-responders! 5 Easy Ways To Make Money OFFLINE From Local Businesses! No Technical Skills Needed - NO SEO Work Involved - NO Setting Up Auto-responders! I wrote this report because many of my students ask me about

More information

The SEO Classes. Call: +91 9911-8242-95 Email: Hello@theseoclasses.com Web: www.theseoclasses.com

The SEO Classes. Call: +91 9911-8242-95 Email: Hello@theseoclasses.com Web: www.theseoclasses.com The SEO Classes Call: +91 9911-8242-95 Email: Hello@theseoclasses.com Web: www.theseoclasses.com SEO On Page Optimization Search Engine Optimization (SEO) Initial Website Analysis Competitors Analysis

More information

How do I get found on Google? Make it easy for customers to find you with this simple guide to search marketing

How do I get found on Google? Make it easy for customers to find you with this simple guide to search marketing How do I get found on Google? Make it easy for customers to find you with this simple guide to search marketing Why is SEO vital for businesses? Search Engine Optimisation (SEO) is one of those technology

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Mastering Google Adwords Easily 18 EASY TIPS

Mastering Google Adwords Easily 18 EASY TIPS Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless

More information

Pay Per Click (PPC) Drive Calls To Your Business

Pay Per Click (PPC) Drive Calls To Your Business Pay Per Click (PPC) Drive Calls To Your Business Targeting Prospects Target Local Searchers By Keyword -Included Devices: Mobile & Tablet, Desktop & Laptop Target Searchers Google Adwords -Google s Display

More information

Pay per click advertising

Pay per click advertising Pay per click advertising What pay per click (PPC) advertising? PPC is a type of advertising offered by search engines or other websites, in which advertisers pay the provider only when an advert is clicked

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

T: 0800 135 7186 cravenplan.com/search

T: 0800 135 7186 cravenplan.com/search Introduction Cravenplan Computers Ltd has been building and optimising websites for over 12 years and with a dedicated, experienced search engine marketing team we are in an excellent position to help

More information

Prepared for: Kenneth Starnes Prepared by: James Lisi. 15 Enterprise, Aliso Viejo, Ca 92656 877 SEO ADVICE www.increasevisibility.

Prepared for: Kenneth Starnes Prepared by: James Lisi. 15 Enterprise, Aliso Viejo, Ca 92656 877 SEO ADVICE www.increasevisibility. Prepared for: Kenneth Starnes Prepared by: James Lisi 1 Search Engine Optimization and Internet Marketing Proposal for flytops.com 2 Agenda How We Approach SEO An Integrated Internet Marketing Strategy

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124. www.jumpfly.com. Tel: 877.882.2850 Fax: 877.379.0335. Inquiries@JumpFly.

JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124. www.jumpfly.com. Tel: 877.882.2850 Fax: 877.379.0335. Inquiries@JumpFly. JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124 www.jumpfly.com Tel: 877.882.2850 Fax: 877.379.0335 Inquiries@JumpFly.com Google AdWords, Microsoft AdCenter & Facebook PPC Management Specialists

More information

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Arizona s Leading Solar Installation Company, American Solar, Depends on KEO Marketing s Online

More information

Overview Of Services. Adwords

Overview Of Services. Adwords 3 rd Floor 19 South Mall Cork City. Phone 021-2348038 & 085-7560397 Website Design Search Engine Optimization Email Marketing Pay Per Click Management Social Media Management Analytics & Conversion Testing

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now <

PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now < PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now < Pay per click jobs without investment in pakistan price comparisons payperclick bid management software how to google keyword tool germany

More information

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS The following service descriptions and pricing outline specific packages focused on payper-click (PPC) advertising. PVIPE has created several tiers of services,

More information

Search Engine Optimization: The Basics. Presented by Craig Chevrier

Search Engine Optimization: The Basics. Presented by Craig Chevrier Search Engine Optimization: The Basics Presented by Craig Chevrier Search Engine Optimization (SEO) Just because you build it, doesn t mean they ll come SEO = Search Engine Optimization This is just one

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

STEP 1: Create a low-branded lead generation website

STEP 1: Create a low-branded lead generation website In today's real estate world, technology plays a key role. If you want to generate online leads, it is more important than ever to be well positioned on the internet. Attract more internet leads using

More information

What are SEO and SEM (PPC)? What is SEM (PPC)? Search Engine Marketing - It's a Process, Not an Event.

What are SEO and SEM (PPC)? What is SEM (PPC)? Search Engine Marketing - It's a Process, Not an Event. Search Engine Marketing - It's a Process, Not an Event. All the resources you spent into making your site beautiful and easy-to-use isn't worth much if no one can find it! Search engines, like Google and

More information

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING National Data Center Services Provider, CoreLink Data Centers, Relies on KEO Marketing s Online

More information

Internet Marketing and Solar Energy Brand Promotion. Dr. Ken Anderson President/CEO Solar Planet, LLC ken@solarplanet.net

Internet Marketing and Solar Energy Brand Promotion. Dr. Ken Anderson President/CEO Solar Planet, LLC ken@solarplanet.net Internet Marketing and Solar Energy Brand Promotion Dr. Ken Anderson President/CEO Solar Planet, LLC ken@solarplanet.net Solar Planet (www.solarplanet.net) specializes in Solar Energy Education on the

More information

Search Engine Optimization Techniques. For Small Businesses

Search Engine Optimization Techniques. For Small Businesses Search Engine Optimization Techniques For Small Businesses Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search

More information

Digital Marketing Program

Digital Marketing Program Digital Marketing Program SEO Trance 2016 The SEO Trance digital marketing program is aimed towards entrepreneurs, professional and job seekers. The program covers the disciplines of SEO, PPC, Social Media

More information

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Google AdWords. Pay Per Click Advertising

Google AdWords. Pay Per Click Advertising Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate

More information

THANK YOU. Mia Araminta,

THANK YOU. Mia Araminta, THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen- I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE

More information

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports

More information

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207 Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites PPCManagement.com Think Big a Buildtelligence Sites PPC Management Web Solutions Company 1-800-467-6694 This guide

More information

Legitimate essay writing services edmonton >>>CLICK HERE<<<

Legitimate essay writing services edmonton >>>CLICK HERE<<< Legitimate essay writing services edmonton. Well, that depends on what your idea of a fortune is. Though available in many shapes one must look for waterfall or curve edges of the chair. Legitimate essay

More information

PROPOSAL: SEARCH ENGINE OPTIMIZATION

PROPOSAL: SEARCH ENGINE OPTIMIZATION PROPOSAL: SEARCH ENGINE OPTIMIZATION EXECUTIVE SUMMARY INTRODUCTION TO PROPOSAL Infogenix has prepared this proposal for the interest of search engine optimization (SEO). This proposal will cover the many

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%

More information

Online Trading How to establish a successful online business. David Lakins http://www.keymultimedia.co.uk

Online Trading How to establish a successful online business. David Lakins http://www.keymultimedia.co.uk Online Trading How to establish a successful online business David Lakins http://www.keymultimedia.co.uk About Key Multimedia Founded in 2007 Based in Poundbury, Dorchester, Dorset 20% website development

More information

SEO Case Study & SEO Strategies

SEO Case Study & SEO Strategies Vidushi InfoTech SSP Limited SEO Case Study & SEO Strategies SEO Case Study by Vidushi InfoTech Bharati Taneja 2 TABLE OF CONTENTS Title Page No Executive Summary 3 What is SEO? 4 The Increasing Relevance

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

Search Engine Optimization Guide

Search Engine Optimization Guide Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

Apogee Results Background

Apogee Results Background Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve

More information