Bring your learning into the Digital Age

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1 Bring your learning into the Digital Age

2 Course Trainer Joanne Sweeney-Burke EDUCATION Joanne holds a first class honours Masters Degree in Journalism, a Postgraduate Diploma in Digital Marketing, a Postgraduate Diploma in Print and Broadcast Journalism and Public Relations, a Degree in English, Sociology & Politics, a Diploma in Business Management, a Certificate in Mentoring and Managing People and she is currently studying for a Masters Degree in Digital Marketing. Business Experience In 2008 after 10 years working in business and communications Joanne founded her first company Media Box just as the recession hit Ireland. Despite the languishing economic environment, Joanne drove forward and built a strong brand while working with the top companies in their sector in Ireland. Media Box specialises in public relations, traditional marketing, digital marketing, design and web development and event management. Digital Training institute Joanne set up Digital Training Institute in September 2013 after recognising the need for tailored training in digital media for individuals, organisations, companies and professionals. In the past 18 months Joanne has trained over 300 people in Media, PR and Digital.

3 Digital Marketing Strategy Concept, Campaign, Measurement Digital marketing allows you to measure your return on investment. We are living through the digital revolution and businesses will ignore advances in digital media technologies at their peril. DURATION: 2 days cost: 495 (PER PErSON) Corporate Rate: 2,200 Latest research shows that 79% of Irish adults have a portable online device, which can be used on the go, while each household has an average of three portable devices in the home. Meanwhile, 53% of the population has a smartphone. (Source: eircom Household Sentiment Survey September 2013) How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? - Seth Godin, Seth s Blog Choosing Digital Channels right for your Business Components of a Digital Marketing Strategy Developing Your Strategy Monitoring Tools Measurement Case Study Latest research shows that 79% of Irish adults have a portable online device, which can be used on the go...

4 Online PR Merging Old Traditions & New Technologies The discipline of Public Relations has undergone a digital transformation. Your little black book of contacts is no longer enough to generate brand awareness, engage journalists, interest bloggers or motivate consumers. The consumer has been transformed into a pro-sumer so you need to capture their interest, loyalty and action using new digital media technologies. Journalists are now using the Internet and social media sites to research stories so your brand needs to appear when subjects relating to your sector are searched. DURATION: 1 day cost: 295 (PER PErSON) Corporate Rate: 1,200 Joanne will share some of her tricks of the trade and some successful case studies. You will also learn practical tips and leave with new perspectives on how to approach your next online PR campaign. The components of an online PR campaign New technologies for online PR Devising an online campaign Thought Leadership Measuring campaign results The consumer has been transformed into a pro-sumer so you need to capture their interest, loyalty and action...

5 Facebook for Beginners Profile, Privacy, Posting Facebook now has one billion users worldwide. It is 10 years old and there are over two million Facebook users In Ireland or 60% of the adult population. For business, Facebook offers an opportunity to showcase your brand, engage with customers and tell stories. In this course you will learn best practice, starting off on the right foot avoiding bad habits and rule breaking. DURATION: 1 day cost: 295 (PER PErSON) Corporate Rate: 1,200 What is Social Media? What is Facebook? Setting up a Facebook Page Profile Picture / Cover Page: Design and Dimensions Privacy Content Creation Marketing & Promotion Best Practice Case Studies For business, Facebook offers an opportunity to showcase your brand, engage with customers and tell stories...

6 Facebook Advanced Campaigns, Advertising, Apps This course is for seasoned Facebook users who want to bring their brand page to a whole new level. This course will help you develop your Facebook strategy integrating features and functionality that will give your followers a better experience while showcasing your brand on the world s biggest social networking site. DURATION: 1 day cost: 295 (PER PErSON) Corporate Rate: 1,200 Content Planning APPs Integrating Payment Functionality Building your Advertising Campaign Facebook Marketing Strategy Best Practice Case Studies This course will help you develop your Facebook strategy integrating features and functionality that will give your followers a better experience...

7 The ABC s of Twitter Does your Twitter Have the POW Factor? What can you say in 140 characters that will make an impact? Well lots actually. Twitter is the social networking site that connects you with influencers and like-minded people and businesses. It s also great for research and storytelling. 27% of all Irish adults and growing, have a Twitter account. DURATION: 1 day cost: 295 (PER PErSON) Corporate Rate: 1,200 What is Twitter? Setting up a Twitter Profile Twitter Language Best Practice Twitter Profile Design Tweets that Succeed Twitter Etiquette The Hashtag Advanced Search Twitter Lists Integrating with other Social Networking Sites Best Practice Cast Studies Twitter is the social networking site that connects you with influencers and like-minded people and businesses...

8 Social Media Surgery Don t Just Do Social. Be Social. This is a practical workshop aimed at businesses that are already engaging in social media. Many owner/managers have Facebook pages, Twitter accounts, YouTube channels or Blogs but fail to captivate their customers imagination or create a buzz around their brand. DURATION: Half-day Training plus Full days Consultancy cost: 1,750 (PER organisation) Social Media Surgery Doctor Joanne Sweeney-Burke will tackle specific social media ailments faced by participating organisations and help them come up with the right prescription. Get hands-on help with social media at this surgery; learn how to set up and get going on key platforms and get your questions and problems sorted. Perfect social networking sites Generate campaign ideas Develop a customised social media plan Participating organisations also avail of the following expertise from Digital Training Institute: 1. Devise a campaign concept 2. Design campaign visuals for relevant platforms 3. Draw up a content calendar for your social media platforms for the duration of this campaign 4. Promoted on the Digital Training Institute and Media Box digital platforms

9 Digital Storytelling Content is King The core to any successful online campaign is content. Without words, pictures, videos or links consider your digital footprint negligible. In this course you will find your brand s voice. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. DURATION: Half-day cost: 175 (PER PErSON) Corporate Rate: 750 What is Content? Content Planning Content Creation Content-Led Campaigns Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site...

10 How to Make Money From Social Media Understanding the Return on Investment With more than a billion people now using Facebook worldwide and Twitter, LinkedIn and YouTube normal daily activity for most of us, the burning question still remains how can you make money from social media? Joanne Sweeney-Burke investigates this question a bit further in this workshop. So if you use social media for business or are considering using it, and want a certain return on investment, this workshop is for you. DURATION: Half-day cost: 175 (PER PErSON) Corporate Rate: Ways to Increase Profits How to Increase Profits using Social Media The Business of Social Media Measuring Social Investment If you use social media for business or are considering using it, and want a certain return on investment, this workshop is for you...

11 Get Interest with Pinterest Make a Visual Impact Each day millions of people search Pinterest for products and people that interest them. Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. DURATION: Half-day cost: 175 (PER PErSON) Corporate Rate: 750 What is Pinterest? Why Pinterest? Setting up a Pinterest Profile Pinning Principles Pinterest Analytics Best Practice Case Studies Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site...

12 Are you LinkedIn? Get Professionally Networked How can you not be LinkedIn making the most of the connectivity it offers for business? It is arguably the world s largest professional networking platform. LinkedIn has two new members joining every second of the day. It now has over 175 million members worldwide which opens up a whole new network for you and your business. DURATION: 1 day (9.30am pm) cost: 295 (PER PErSON) Corporate Rate: 1,200 Setting up a LinkedIn account How it works features and functionality Completing your profile Building your Brand Connecting and Sharing Using LinkedIn for Research people, companies, competitors Using LinkedIn to recruit or job hunt LinkedIn Etiquette Best practice case studies LinkedIn has two new members joining every second of the day....

13 Creating Video for YouTube Give your SEO an Organic Boost YouTube is the second largest search engine after Google. It is also owned by Google. Did you know there are 100 hours of video uploaded to YouTube every minute? Video is a powerful way to tell a story or spread a message and with the advent of smartphones and movie making/editing apps it has never been easier. Using video to improve your search results is also another good reason to consider the social networking site for business results. DURATION: 1 day cost: 295 (PER PErSON) Corporate Rate: 1,200 Making Video on a Shoestring Budget Video Tools Video Apps Your YouTube Channel Uploading video to YouTube SEO for YouTube Sharing / Embedding Video Best Practice Case Studies Using video to improve your search results is also another good reason to consider the social networking site for business results...

14 Blogging for Beginners The story of you or your brand The term blogging refers to the action that is performed by a person when they make a post to a web log or a blog. Individuals and companies use blogs to build brand awareness, develop their voice on topics they are expert in and to engage existing and potential customers. DURATION: 1 day cost: 295 (PER PErSON) Corporate Rate: 1,200 This course will help you develop a blog, hone your skills as a blogger and get you interacting on the blogosphere. What is Blogging? Setting up a Blog Defining your Blog Subject Best Practice Blogging Tips Blog Layout & Design Promoting your Blog Customer Engagement Best Practice Case Studies Individuals and companies use blogs to build brand awareness, develop their voice on topics they are expert in and to engage existing and potential customers...

15 Social Media Use Policy Your Company Policy Who governs and oversees your social networking sites? Is your brand protected from mis-tweets and foul language online? Do your employees have full access to speak on the company s behalf and if so have you set the ground-rules? DURATION: Half-day cost: 175 (PER PErSON) Corporate Rate: 750 Devising a social media use policy for your organisation is a must for any brand online. At the end of this training workshop you will have the framework of a social media use policy developed for your organisation. What is a Social Media Use Policy? Why do I need one? Elements of a Social Media Use Policy Getting employee buy-in Testing the policy Best Practice Case Studies Devising a social media use policy for your organisation is a must for any brand online...

16 Create your own Course Joanne will devise a bespoke course to suit you or your organisation s training requirements. So it can be a mix of the courses outlined in this brochure or one dedicated to your sector. For example, Joanne has created courses for public servants, companies in finance, health, retail and the community and voluntary sector. How it works: Joanne will meet you and discuss your training requirements. From that she will put a spec together and present it to you before writing the course.

17 Young Minds Online A Transition Year Module Joanne Sweeney-Burke long-held the view that impressionable teens and tweens required a toolbox of skills to help them protect their reputation online. The lack of knowledge and skills among parents led her to start working on a new module for Transition Year students. DURATION: 7 months cost: 150 (PER Student) She developed the module with her 18-year old daughter Sophie. Young Minds Online is a joint effort by Joanne and Sophie - bringing together the expertise of a digital practitioner and the mindset and opinions of a teenager. The objective of the module is to make TY students more aware of the broad spectrum of social media and to prepare them as leaders and advocates of best practice among their peers. Module Components 1. Managing your Online Reputation 2. A Social Media Use Policy for Teenagers 3. Putting Young Heads on Old Shoulders 4. Survey of Social Media 5. Developing the Digital Footprint of your School 6. Anti Social Media Behaviour

18 Booking Form Yes, please reserve place(s) for the selected course(s) or Booking a Corporate Course for the following YES NO Digital Marketing Strategy Online PR Facebook for Beginners Facebook Advanced The ABC s of Twitter Social Media Surgery Digital Storytelling How to Make Money From Social Media Get Interest with Pinterest Are you LinkedIn? Young Minds Online Creating Video for YouTube Blogging for Beginners Social Media Use Policy Create my Own Course Name: Company: Address: Contact Number(s): Website: I enclose a cheque for (payable to Digital Training Institute) Please send cheques to: Unit 204, Business Innovation Centre, NUI Galway, University Road, Galway Signed: Print Name: Date:

19 About Media Box Broadcast your Brand with Media Box Contact us today and get your business noticed! Media Box is a multi-media agency specialising in Public Relations, Traditional and Digital Marketing, Print and Digital Design and Event Management. We also have a web developer in-house for any web development requirements. Very many companies use us as we provide multiple skills with just one point of contact.

20 Enroll in one of our courses and become a graduate of our school of digital communications. CONTACT US NOW TO BOOK T: M: E:

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