Social Media Management Checklist

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1 Social Media Management Checklist

2 Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct dimensions Add hashtags to posts, to be included in trending topics Tip : Include a Call To Action button in your image when posting, to increase the click through rate.

3 Twitter 3-5 Tweets a day Interact with aspirational followers 2-3 Re-tweets a day Follow 10 new accounts per day Add # to your Tweets so you appear in trending topics Mix your Tweets e.g. social, promotional and industry related Tip: Use a URL shortener to reduce the length of your links.

4 LinkedIn Connect with 2-3 new people a week Follow 4 new companies a week Request a new endorsement once a week Share all blog entries on newsfeed Congratulate connections on new jobs Comment on industry related articles daily Tip: Post information that is industry related and of value into related groups once a week, to expand your reach and build authorisation.

5 Google + Add 2-3 new people into your circles per day Share new and industry related content daily Use # for keywords in post Include a Call To Action when posting Ensure images have the correct dimensions Tip: Utilise the Google + hangouts feature weekly and offer to host a hangout for an industry related session.

6 Instagram Post a new photo daily Include related hashtags when posting Comment on 2-3 follower posts daily Tag the location of your photo when applicable Like 5-10 of your follower images daily Follow 5 new people per day Tip: Cross post photos to Facebook and other social channels to link back to your profile and expand your reach.

7 Pinterest Follow 3-5 new Pinners a week Spend time daily adding to your boards Have a mix of boards on your profile Encourage followers to pin to your boards Create an industry related new board once a week Pin to the boards you follow when appropriate Tip: Remember to use related hashtags and keywords in your pins and boards to increase your reach.

8 Blogging Write 1-2 new blog posts a week Look for a new blog to follow daily Share blog post across social media Include a subtle Call To Action in blog posts Interact with blogging communities and comment daily Create blog posts that your target audience can learn from and share Tip: Consider your blog structure and related keywords for Search Engine Optimization.

9 About The Company We are a dedicated team of professionals specialising in B2B Marketing and Technology Solutions for businesses who are seeking growth. We plan and implement integrated marketing strategies to build our client s growth. We have helped our clients to develop their social media, website, and e- commerce platforms to increase customer engagement and sales. We also create custom-made and efficient technology solutions for our clients to help them to work smarter and more securely online. Authors Kapil is passionate about helping businesses achieve their full potential. Originally from India, he has extensive business consulting experience, having previously worked with Irish consulting firms and Fortune 500 companies in the Online Advertising, Financial Services and Pharmaceuticals industries. Kapil is a Certified Inbound Marketer and a CFPCM Charter holder. He holds an MBA in Business Strategy. Andrew is our Social Media and Digital Marketing Consultant based in our Limerick office. Passionate about all things digital, Andrew understands the importance of ensuring your voice is heard online and customers are engaged with your brand. Andrew is skilled in growing followers for clients social media platforms and creating content that followers can t help but share.

10 To find out how Mespil Solutions can help you with your social media, get in touch with us today! mespilsolutions

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