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1 SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

2 Contents 1. Welcome 2. Course overview 3. Course content 4. Course delivery and Study Materials 5. Course assessment 6. Future Opportunities 7. Workshops, Business & Corporate

3 Welcome About us Digital Hogwarts is a professional body comprising of industry experienced professionals across leading technology companies and Digital marketing agencies for delivering formal education in Digital Marketing and Web & Mobile Technologies through online and offline lectures, workshops and conferences. We are envisioned in ameliorating the Digital workforce and provide the industry with connoisseurs of the Digital space. Our trainings are catered to Individuals, Students, Working professionals, Small and Medium business owners and employees and even Corporates who seek to change their marketing fundamentals with the change in time. Syllabus recognition Our syllabus is defined, taught and recognised by world s leading digital brands, renowned professionals, reputed agencies and experienced trainers working with some of the best companies and organizations like Google, Deloitte Digital, Rediff.com, Pepperfry etc. The Learning Edge Learning at Digital Hogwarts is all about interaction, be it live online lectures or lectures in Classroom mode. The faculty is industry experienced with hands-on experience in their respective fields helping you not just understand the theoretical scenario but also practical case studies and experiences; enabling you to develop insights on real world brands and industries to give you that practical edge. The Employment Edge Digital Hogwarts guarantees you to be placed for a one month internship in your respective area of study and also guarantees of providing placement assistance on successful completion of your internship.

4 Course Overview The Overview With the invention of Facebook, Twitter, LinkedIn and other Social media platforms, it s nothing less than Magic created in the online industry. Social media is something that has turned into an invention and a craze overnight. The audience is also increasingly inclined to the internet with the rise and rise of Social Media which has given rise to new opportunities in business called Social Media Marketing (SMM) where businesses Communicate, Reach, Acquire and Maintain relationships with their customers online. Who is this for? The Professional Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain. The Hogwarts Edge At Digital Hogwarts, you get to build insights on the best campaigns within the industry; with experienced Social Media professionals sharing their knowledge and experience. It will further help you to understand on how does it work, what are the channels involved, how does one create and maintain markets online for the brand, strategize your social media campaigns for increased reach, help you maximize traffic, increase brand interaction, tap the most reliable online audiences, build brand identity, raise brand interaction with your audience throughout the web and will equip you with the latest trends and updates in Social Media. Job Prospects On successful completion of the course, you could be recruited for any of the following positions in leading companies and agencies Social Media Marketing Executive/Manager/Co-ordinator/Head Digital Marketing Executive/Manager/Co-ordinator/Head Any Job position in Social Media Marketing/Digital Marketing

5 Certification in Facebook Marketing Facebook Insights Tour Do's and Dont's of Facebook Page Management Post Scheduling, Insights about Post scheduling, Post Targeting, Posting offers, Competitor tracking via Insights etc. Identifying influencers Understanding your brand presence on Facebook How can Facebook help you online : Marketing, PR, Sales, Customer Service, Market Survey, Product Testing What are the various things a business can do on Facebook and why are some successful examples of results seen by advertisers : Indian and international examples In-depth understanding of Facebook advertising for business: Facebook Connect, Facebook Pages, Facebook Ads, Facebook Groups, Facebook Power Editor Facebook Content and it's best practices Creative guidelines & dimensions Using intelligent creative Facebook Analytics and Measurement for conversations related to your brand(s) How can you measure success on Facebook Tools to measure and understand your impact within Facebook Challenges while measuring effectiveness Various approaches taken by agencies

6 Certification in Twitter Marketing Grinding into Twitter The twitter lingo Twitter traffic tips and techniques Do's and Dont's on Twitter Finding people; growing your followers; What are bots; how to recognise spammers Adding links, photos and using URL shorteners Influencer Relations, Twitter Conversations How to reply to tweets and contact followers privately Twitter Page Management tools Twitter Creative dimensions & guidelines Tips on what to write and the tone to use Twitter for Business & Tips for being successful What are the various things a business can do on Twitter and why are some successful How are different businesses and brands (large and small) using Twitter to help them in their business? Who's got it right, who's got it wrong? Twitter Advertising for business Tips for trending hashtags Twitter Analytics How can you measure success on Twitter Challenges while measuring effectiveness Various approaches taken by agencies Understanding and measuring your brand presence on Twitter How to monitor conversations related to your brand(s) Tools to measure and understand your impact within Twitter

7 Certification in LinkedIn marketing How is it different for business owners, sales managers, marketing managers and hiring managers. Recent updates in the platform and what do they mean for you What can you really expect from LinkedIn? Groups, Connections, Personal Profiles and Company Profiles Linked-In applications Best Practices of using these important features of Linkedin. Do's and don'ts of the platform LinkedIn In Mails, Job Posting & LinkedIn Content Follow companies who have an inspirational presence Promoting Work culture & employees through the platform Case Studies that leverage LinkedIn Success for individuals and companies

8 Professional Diploma in Social Media Marketing Details for Modules 1-4: Social Media Introduction & Benefits Why PR works better than advertising Parallels between word-of-mouth and social media. How can social media help you online :Marketing, PR, Sales, Customer Service, Market Survey, Product Testing. Examples of results seen by advertisers : Indian and international examples Social Media Techniques Blogs, Online PR & Choosing between blogging platforms. How to generate hype using review sites What kind of articles work best for online PR and options for distributing them Interesting and effective online PR tactics Videos, virals, content aggregators, book marking, community sites Why videos are more effective then other tactics What makes a good viral Advertising options on social networking sites Corporate Social Media, Corporate blogging & Profiling Thumb Rules while blogging for corporates Various options during profiling Social Listening & Online reputation management Examples of effective ORM and various options one can use for this Tools for Social Listening & ORM

9 Professional Diploma in Social Media Marketing Do's and Dont's of Social Media Key aspects to bear in mind when engaging in social media activity Social Media Optimization Techniques Social Media Effectiveness Tracking and Analytics What is the challenge while measuring effectiveness Various approaches taken by agencies Case Studies Examples of what s worked and what s not in the industry Note: Syllabus for modules 5-7 would be the same as mentioned in Facebook Marketing, Twitter Marketing and LinkedIn Marketing certificate courses

10 Professional Diploma in Social Media Marketing Details for Modules 8-12: G+ Marketing Difference between Profiles & Pages G+ Creative Dimensions G+ specific content G+ Notifications G+ Analytics Youtube Marketing Channel Specifications & Customizations Paid Brand Channel Fundamentals Search Tags Embedding Videos Analytics Pinterest Marketing How it works? Advantages/Disadvantages of the platform Creating Boards Image Tagging How to analyze results in Pinterest? Instagram Marketing Profile creation, Brand Description Usage of important hashtags Instagram Trends Follow/Unfollow Strategies Instagram Videos Follower Interaction Cross-Promotions on Facebook & Twitter Instagram Contests Important supportive applications for managing Instagram Accounts

11 Course delivery and Study Materials Live Online Lectures Live interaction makes it as good as a classroom lecture with faculties interacting with every student on an individual basis Classroom mode training If you don t wish to learn online, you can also opt for classroom mode weekend training where you get the same lecture experience that is delivered online, coz it s the same lecture that is broadcasted live Study Resources You get an access to a variety of study materials right from: Live (online/offline) lectures, Powerpoint presentations, Recorded videos, PDF notes, Physical notes if you wish for Solving your queries You can solve your queries and doubts directly with the trainer in the lecture or by posting in the forum where all your colleagues as well as the trainers can help you out. Assessment The test is conducted online and at the centre. The test would comprise of MCQ s with no negative marking Certification and Recognition Digital Hogwarts certification has been designed and recognised by industry professionals working in leading Digital agencies and companies. The course structure has also been designed from the perspective of meeting industry s growing demands; giving a practical approach to learning and involving real world case studies for better understanding.

12 Future Opportunties Networking Being a part of Digital Hogwarts could be really exciting with an annual alumni meet for the whole Digital Hogwarts team right from trainers, advisory councils, working professionals and students which can help you meet like-minded people, discover new opportunities, connect with people and grow your network. Internship Placement Digital Hogwarts guarantees you of an internship on successful completion of your course in leading Digital Marketing agencies and companies Job Placement We at Digital Hogwarts also provide you with a job placement assistance for leading agencies and companies Discount on workshops: Being a Digital Hogwarts student or a member, you would always be entitled for discounts on any upcoming workshops.

13 #discoverdigital

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