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1 Marketing Online SEO Facebook Google Twitter YouTube

2 What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also includes marketing done via and wireless media. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Why should i use Search Engine Optimisation (SEO)? Does your website stand out with the search engines? As a leading Australian business in this field we make our client websites turn up on the first page of the Search Engines through natural or organic Search Engine Optimisation strategies because we really do know how search engine optimisation works! But it isn t just about turning up at the top of Page 1 on Google, Yahoo or Bing what the best SEO is really about is Increasing web traffic Maximising web conversion Growing web revenues You are here because you would like the expert advice of professionals that you can trust and you realise that not all SEO companies are alike. You want recommendations from Australia s leading firms and services that are backed by Case Studies and a demonstrable track record, in our case more than eight years. Our agency offers search engine optimisation Australia-wide and our philosophy is very simple we concentrate solely on fully researched, established techniques, tested on our own sites first and, when fully proven only then do we apply these to our client s web sites.

3 Administration Results is the best firm for your unique needs. Our Search Engine Optimisation services are highly targeted we only offer Custom Search Engine Optimisation Consulting Great value SEO Package Search Engine-friendly web design no Pay-per-click advertising, no online banner advertising or other online marketing recommendation just the best advice available and with our practical, tactical solutions you can achieve the online visibility and success you desire. More than just report-writing consultants, we start from the ground up, researching your keywords, analysing your competitors, reviewing your website technical infrastructure, enhancing content and applying link building strategies to deliver your company the best results possible, across Australia and around the world. What is Google Places? Here's a fact worth considering: 97 percent of consumers search for local businesses online. Another: 73 percent of all online activity is related to local content, according to data released by Google. This has huge implications for small businesses, which often depend on Google in terms of organic and paid search to generate phone calls, foot traffic, and overall brand visibility. But while most businesses spend time and marketing dollars perfecting their paid search campaigns and SEO strategies, plenty overlook one of the most valuable (and free) resources that Google has ever offered: Google Places. Places were launched in September 2009, and ostensibly replaced the Google Local Business Centre. On Google's official blog, the service was introduced as a webpage for every place in the world, organizing all the relevant information about it."

4 What will Google Adwords do for my business? Google Adwords is an effective means of targeted online marketing. Whether for a commercial website such as a web shop, a corporate website - or for an organisational or a private personal website - as our customer you get a Google Adwords campaign up and running in no time at all. Targeted marketing Increased traffic - more visitors Improved exposure on the search engines Easy overview over your expenditure Google Adwords - An intelligent advertising method Google Adwords is an innovative way of running online advertising. Online marketing has undergone a development that has changed many business models and created new platforms for doing business on the Internet's globalised marketplace. The range of advanced online marketing tools is wide. Meanwhile, the competition for the internet users' and consumers' attention has increased as well. The technological development within e- business has made the Internet a much more complex marketplace with strong competition for advertising expenditure and with lots of participants. Online marketing with Google Adwords The many online marketing propositions may seem confusing, and prioritising the resources can be something of a challenge. One of the advanced but also user-friendly advertising methods is Google Adwords. Google Adwords is based on the keywords entered by users on the Google search engine. The user's search words decide which advertisements are displayed on the page. By this the system takes care that the selected advertisements has more relevance to the user than a random ad would have had.

5 I have heard of YouTube but how do I market on it? Small businesses are the very backbone of the Australian economy, employing just over half of the country s private work force. Marketing to an increasingly diverse consumer is one of the greatest challenges that small businesses face today. With so many products and services coming into the market place all the time, consumers are faced with more options than ever before. How can a small business break out and get noticed by consumers who are time constrained and cash strapped? Social media and video content is a great way to differentiate your business. One form of social media that can benefit small business right away is the use of video content via sites like YouTube. YouTube is a video sharing website on which videos can be uploaded and shared. It is a simple way for small business to stick its toe into video marketing. One of the biggest advantages that YouTube offers small businesses is that the setup is easy and it s relatively inexpensive. Uploading video content is free and camcorders and video equipment are relatively inexpensive as well. In fact, you can get a good quality high definition camcorder for under $500 these days.

6 What are ways I can use YouTube to market my business? 1. Building Your Brand. Rather than trying to sell individual products, you might simply focus on building your overall brand. 2. Product Advertising. You may choose however to focus on a specific product in your brand. For instance, push the specific product Monster Energy Drinks, rather than the general brand that produces it Hansen s Natural Soda. 3. Retail Promotion. A tour of the company s retail store highlighting some of the bestselling or most important company products is a great way to drive traffic both online and off at the retail level for your store. 4. Direct Sales. Record a tutorial of how to use the company product. Many customers need to see a product in action before purchasing on the website. 5. Product Support. Create a product support FAQ video for your customers. Providing product support online is a much more attractive alternative for customers than waiting on hold for a customer service representative and much easier than trying to dig through a site s knowledge base for the answer. 6. Product Training. Gone are the days of flying across the country for sales training and seminars. Save money by uploading training videos easily accessible for all employees. 7. Employee Communication. Another way to save time and boost productivity is to hold companywide meetings through a private YouTube channel. It s more convenient and far more efficient for your employees. 8. Recruiting. Attract talented and potential new employees who might not otherwise notice the company with a YouTube video highlighting the benefits of working for the company.

7 Facebook advertising, I want to know more? Currently Facebook boasts somewhere in excess of 400 million users and growing. You ve probably heard this line by now, but if it were a country it would be the third largest in the world behind China and India only. There s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Facebook s advertising platform is a vehicle worth exploring. The tool allows you to place small display type ads in the right sidebar of Facebook pages and profiles. At this point it s not as effective in pure response as well targeted Google Adwords campaigns, but it s not really the same kind of vehicle and you won t find Adwords in Facebook, at least for now.

8 5 things you should consider advertising with Facebook? Target One of the best things about Facebook advertising is the ability select who sees your ad using a number of variables, including keywords. You can target by geography, age, gender, education, relationship status, workplace and keywords. Demographics are pretty straightforward; the real trick is expanding your keywords to the point where you have a large enough audience to get the job done. Attract and Engage The first thing you must do is decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. The thing that s nice about using ads to promote your pages and events is that Facebook puts a Become a fan or RSVP to this event button right in the ad. People don t even have to visit your page to take action. There are some pros to sending them to a link on your web site (better tracking options) but by sending them to assets on Facebook you have the ability to multiply their actions through the natural social wall activity that occurs when someone RSVPs to an event. (All their followers automatically see that action.)

9 Some users find Facebook ads a good tool to promote events or get new fans to the pages. From an engagement standpoint think in terms of using the ads to promote content and value and not so much to sell something. The most successful use of ads on social networks is to create deeper engagement so you have the ability to sell once trust is built. Think about putting white papers on your Fan Pages and promoting that content or creating a free event, like a webinar, and advertising that event. In both of these cases you ll have the opportunity to sell a bit once you ve proven you know your stuff. (One quirk of note when you promote an event created with the Facebook event app the title of the ad will automatically default to the title of the event, so name your event wisely) You don t get much space in these ads so use it wisely. Your headline (25 characters) should grab attention immediately with a benefit. You ll get another 135 characters to describe and entice in the body of the ad. You also have the option to upload an image. Take this option. It may be the most important aspect of your ad so choose wisely. Facebook users are very image driven (it s the largest photo sharing site in the world) and the visual graphic you choose will make or break an ad. This is an element you must plan on testing (see below)

10 Budget Facebook advertising works a bit like Adwords in that you bid for keywords and compete to get your ads shown. How effective you are at this depends upon the competitiveness of your keywords. You can choose between a cost per click (CPC) model where you pay only for clicks or a cost per thousand (CPM) model where you pay per 1000 ad views. Most research I ve read suggests that the CPC model is slightly more effective in terms of ROI. (Here s a nice Glossary of Facebook Ads terminology in case this is starting sound buzz words.) To start your campaign you must determine a bid per click and daily budget. You can set both of these numbers very low, but don t expect much. Initially you are just testing so you ll want to set your click bid somewhere around the Facebook suggested amount and a daily budget you can live with, something like $50 or more to start. You can always adjust these. Learn about the Facebook Ads Manager here. Test No matter where or what you should always test your advertising. Online applications like this make it pretty darn simple. You can and should create multiple ad versions. Once you create an ad you will have the ability to create similar ads and run those as well. You ll be able to easily view which ad is performing the best based on clicks. Facebook does need to approve your ads so make sure you are familiar with their guidelines. The simplest thing to test is your image. I ve seen ads go from no response to mega response with a better picture. Mind you I had no idea it was a better picture or I would have used it in the first place, but testing told me so. Here are some suggestions from Facebook on improving your ads. Analyze Once you create and launch your campaigns you need to start tracking and tweaking. Facebook has a tool that gives you some information on actions taken inside the Facebook platform. So, if you are running an ad for an event or Facebook page you can use the Facebook Insights tool to monitor interaction.

11 Facebook Insights is a nice reporting tool as it can give you information about the actual, not targeted demographics and interests of the people clicking on your ads and keywords that drew that interest. This will help you narrow or broaden your targeting. Page admins can access Insights by logging in and viewing the box titled Insights in the left sidebar. This is only visible to Page admins. If you click on See All you will get full reporting. Facebook does allow you to run ads that point people links outside of Facebook and in order to track these ads you simply and monitor them using your own analytics tool such as Google Analytics. If you are using Google Analytics simply use the URL builder tool in Analytics to create a link to your page that contains tracking parameters and place that in your Facebook Ad as the destination link.

12 How can you use Twitter to promote my business? Twitter is a micro blogging platform that allows you to post updates (called tweets) as much as you want fewer than 140 characters. Twitter can be used for various activities ranging from sharing updates with friends, telling the world what you doing and building your brand. Building a brand is one of the most important things any business must do.

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