How to Use the Internet to Market Your Business

Transcription

1 How to Use the Internet to Market Your Business

2 What are your marketing goals?

3 If you don t think Social Media marketing is powerful, just ask someone from Egypt.

4 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.

5 54% of companies increased their investments in social media & blogs in Leads generated via inbound marketing tactics like blogging & social media cost 62% less.

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8 Your Website Is Your Brand. Does it tell visitors what you want them to know about your company?

9 Is Your Website Optimized?

10 Is Your Website Optimized? CTA s Landing Pages Mobile Viewing Links Blog Keywords

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12 86% of C-level executives have smartphone and the majority say its their primary communication tool. 40% of US smartphone owners compare prices on their mobile device while in-store shopping for an item. 35% of American s own a smartphone. 78% of business people use their mobile device to check . 74% of smartphone users have made a purchase from their smartphone.

13 Traffic to your website is nice, but if those visitors are leaving immediately, who care? CONVERSION MATTERS - Businesses with 31 to 40 landing pages get 7x more leads than those with only 1 to 5 landing pages. - Businesses with >40 landing pages get 12x more leads.

14 62% of B2C companies using Facebook have acquired a customer from it. 51% of Facebook fans are more likely to buy the brands they like.

15 Facebook Page

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17 Facebook -A place to interact with your customers, more casual -Showcase your knowledge -Poll your fans on new products and services - Valuable links for SEO -Another place to showcase your work - Share links to valuable information - Repost articles and blogs from other social sites

18 ADVANCED Facebook -Customize your company page using Apps like Pagemodo - Like other company pages for added exposure to new fans -Monitor your company s wall and comment on posts by other companies that you like -Plan an event and post it to your events on your company page -Utilize your Facebook link on all printed and online marketing

19 40% of Facebook s active users are over the age of % of year old internet users have joined a social network. 93% of US adult internet users are on Facebook.

20 Twitter. Tweet, tweet, tweet Tweeting is about taking relationships to the next level. Be a follower, gain a follower.

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22 Keep It Short, Simple Attract followers with compelling Tweets. Follow those who follow you for increased exposure. Say what you want, but you only have 140 characters. Insert links to longer content. Make sure you link your Twitter to your LinkedIn account for further reach. Share great Tweets with your followers by Retweeting

23 39% of B2B companies using Twitter have acquired new customers from it. 41% of B2B companies using Facebook have acquired new customers from it.

24 LinkedIn

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26 Why Blog?... - Companies that blog get 55% more web traffic than those that don t. - 57% of companies have acquired a customer through their blog. - They also get 70% more leads. - Blogging can increase your Twitter reach by 75%. - Businesses who blog at least 20x per month generate 5x more traffic. - 2 out of 3 marketers say their company blog is critical or important to their business.

27 65% of 46% of daily internet users read blogs 36% of daily internet users read 5-10 blogs/day daily internet users read >1 blogs/day

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30 Blogging is one of the most effective SEO tools. Title Your Article Provide Helpful Content Content is KEY Call to Action Follow Other Blogs Embed your Blog in your Website Check Analytics Have FUN!

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32 Looking to make it easier?

33 Create Your Online Strategy

34 Additional Resources Just for You!

35 Supplementing Traditional Marketing Methods with Social Media While social media marketing and online advertising revenues are increasing, marketers need to realize the value of combining traditional with internet efforts to cover all their bases.

36 Experts agree that putting all your eggs in one basket is not enough to succeed in today s economy.

37 For every print PR story you publish, you should publish an online PR story

38 Marketing Get them in their inbox

39 Keeping it Consistent. For every online campaign that you launch, you should be supplementing it with a direct mail, print ad or other type of noninternet campaign to ensure your success.

40 Exclusive 2012 Trends just for you!

41 Some Things to Keep Your Eye On

42 Dedicate your time and your company!