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2 INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who ignores this reality does so at their own peril. Happily, to tap into this traffic, so that you have a steady, dependable and affordable source of new business, requires very little time. However, there has still been one serious limitation until now. Up until now, the best that you could hope for from social media, was that the prospect would reach out to you. So every effort had to be focused on getting them from the social site to your web site, and then trying to get them to register or call or connect with you in some way. The bottom line is, until now, you never knew who was in the market, unless they DELIBERATELY told you. Frankly that s a small percentage of the prospects looking at your properties. But now, that s all changed XiLi Mobile has created a tool that instantly and automatically can capture leads from any social site, and actually from any form of marketing you may be doing. (See About XiLi Mobile ) With no additional work you can be instantly connected with anyone who views your listing, wherever that may be. You can also use XiLi to land more listings, and we want to show you how. This tutorial has been created to show you and tell you how you can use XiLi Mobile to capture all the leads from all these HUGE social media sites that everyone has been missing until now. Best of all, XiLi Mobile does it for one low price no matter how many listings you have, how many leads you get, or how many ways you use it. No more need to pay a per view or per click or per lead fee because that s not how we roll. We hope this guide will ignite your imagination, and get you to think of dozens of other ways to use this tool. But, for sure, if you follow these instructions and use XiLi Mobile you ll definitely make more sales We guarantee it! 1

3 FACEBOOK 1) Login to your Facebook account and go to your profile. Click on post a status update. To post on Facebook if for example your listings MLS # was 123ABC: 2) Post a status update that looks something like this (before): 2

4 3) After posting your status will look like this (after): : Now, the instant anyone texts in that code, you will receive their contact information directly to your smartphone, so that you can pro- actively reach out to them and work your magic! 3

5 TWITTER 1) Login in to your Twitter account. To Post on Twitter with the same MLS # of 123ABC: 2) Tweet a message that looks something like this (before): 4

6 3) The finished tweet (after): About 30 seconds of effort and potential exposure to hundreds of millions of people 5

7 LINKEDIN 1) Login to your LinkedIn account. To post on LinkedIn, if for example, your listings MLS # was 123ABC: 2) Share an update with all your followers that looks something like this (before): 6

8 3) The finished post (after): Nearly one billion professionals now have access to your listing! 7

9 CRAIGSLIST On Craigslist, there a few more steps to posting, but the post itself will be basically the same, using our same example MLS # of 123ABC. 1) Go to Craigslist.com and on the main page for your city go to the housing section and at the very bottom will be a section for Real estate for sale that you need to click on: 2) Then click on the POST button in the top right hand corner: 8

10 3) Then click on the bubble for housing offered: 4) Then choose what category: 9

11 5) Then agree to abide by terms and conditions: 6) Then enter all details on property (before): 10

12 7) Then continue after filling in the details added (after) 8) Then add your image(s) and hit Done with Images once they show: 11

13 9) Make sure ad looks the way you want and then click publish: 10) After you hit publish, you still have to verify the posting by following the instructions on the page that tells you to hit the link in your . 12

14 11) Then when you check the address you put on the post, you will have an with a link to let you publish the draft: 12) Once you click on that link you have to accept the terms of use: 13

15 13) Then your post will be posted: 14) The finished post will look like this: A site with hundreds of millions engaged shoppers now works for you 14

16 GOOGLE+ GOOGLE+ is another great place to post info for your social media circles to get a chance to check out your newest and latest listings. You can have multiple posts showing in your profile and every time you post in there, it will notify all those in your circles. 1) Inside of your Google account you open the profile by clicking the box that says View PROFILE in the top right corner. 2) Then you will come to your Google+ account page (you will need to set up a profile if you haven t already done so.) 15

17 3) Then just go to your profile where it says Share what s new and make a post, here s your Google+ Post (before): 4) Your Google+ Post(after): 16

18 INSTAGRAM Instagram is a bit different but can also be useful. You can actually use it to post to multiple networks at once, and you could do it pretty quickly while you were out in front of the listing. 1) Login to your Instagram account. If you don t have an account you will have to download it as an app from either the Itunes or Play store. 2) Take a picture with your phone of your listing inside of the Instagram app. 3) Add photo effects wanted to your picture. 4) Add a description (this is where you will want to add the TEXT: 123ABC TO: info). 5) Choose what other networks to share your post to(including Facebook, Twitter, Tumblr, Foursquare, and Flickr to name a few). 6) Post it and Voila you will have an Instagram classic pic/post like this one: Picture Perfect! 17

19 ANY OTHER SOCIAL NETWORKS: In fact, it doesn t really matter what social network you are posting to, or that you participate in and use. If you can share info with your followers, then you can share your listings with them, and with XiLi s help you can get the leads too. It is literally as simple as just having them text your MLS # to the short code No matter what site you are on, if you can let buyers know that they can view all the details on your listing on their mobile phone or tablet by simply sending a text message, you will be giving them a chance to view your listing and you a chance to claim their lead. As we used in other examples, if your MLS # was 123ABC then you would tell buyers to TEXT: 123ABC TO:

20 PRINT ADS You may also have some great opportunities placing your XiLi ad in a local print ad or magazine (golf mags, home mags, etc, ). Simply put in the individual property description (example MLS # is 123ABC again) To see the this property in full details on your mobile device Text: 123ABC TO:

21 Here are 5 excellent tools to post to multiple social networks from one place at one time! So you can post your XiLi listings and your text ads all over your social networks with just one post! Some of these tools also offer other features that can help further enhance your social media reach and productivity. Social Network Management 1. Everypost Everypost is a handy app that basically allows you to post all of your updates onto the major social networks from one place at one time. Simply write your message, add photos or videos, and hashtags then send off to Twitter, Google+, Pinterest, Facebook, LinkedIn, Tumblr, or via (even all at the same time, if you want). Another cool features is the Twitter text shortener. This will automatically shorten tweets so that they are under 140 characters. While there may be some glitches to correct, this is a useful, and free, app. 2. SocialOomph SocialOomph has the ability to schedule tweets for the entire day and auto-follow your new followers, so you can something other than schedule tweets and follow people. You can also use the dashboard to combine Facebook, Twitter, LinkedIn, Plurk, and your blog into one spot to schedule posts or monitor social media activity. While the app has a free version, there s a paid professional option that features a ton of helpful tools to boost your social media productivity. 20

22 3. HootSuite (Our personal favorite!) If you re looking for the best, accept no substitutes. HootSuite is the most popular social media management tool for a reason. Besides being able to execute campaigns across multiple social networks from one web-based dashboard, you can also manage social media, track conversations, and measure campaign results. HootSuite also offers a custom built-in analytics system and the capability to schedule posts on all platforms. Hootsuite offers a free, pro ($8.99 per month), and enterprise options to suit the needs of individuals, small businesses, and large organizations. 4. Quintly: Social analytics for brands. Quintly is great for in-depth social media analysis, and helping you track your business's social media performance on sites like Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. Quintly can even let you benchmark how your performance compares to competitors and industry averages. Plus the quintly dashboard is easy to customize so you can focus on the stats that matter most to your real estate business. 5. Mention: Google Alerts for social media. Mention is one of the top tools out there to help monitor your brand's presence across the web. It includes mentions of your brand or of the keywords you want to monitor on social networks, forums, blogs and more. Mention also includes social features that allow you to respond to mentions of your brand and to share industry news that you find. 21

23 XiLi Mobile Social Sharing XiLi Mobile has an extremely powerful feature built into it that allows you and your buyers to leverage social media and to virally spread your listings for you. On the bottom of every listing there is a social share toolbar that will allow buyers to share your listing on Facebook, Twitter, Google+ and dozens of other social networks. When you or your interested buyers select a social network on which to share your listing, XiLi Mobile pre- fills instructions so that friends of the buyer have a call to action to view your listing which will exponentially increase the exposure of each listing and the number of leads that you will receive from it. 22

24 It will also allow buyers to easily a listing to a friend. XiLi Mobile automatically opens the mail application on the smartphone of the buyer and includes the direct link to your listing, while allowing the buyer to include any message they want about your listing. 23

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