Social Media Marketing (Part 1)
|
|
- Roderick Walters
- 8 years ago
- Views:
Transcription
1 Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0
2 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of Digital Marketing Institute Limited. This course uses a number of trademarked brand names, symbols, slogans, and logos. Digital Marketing Institute acknowledges that these works are the property of their respective owners and maintains no rights to these trademarks. They are presented here for educational and demonstration purposes only. Digital Marketing Institute Marina House Clarence Street Dun Laoghaire Co Dublin Ireland Tel: +353 (1) info@digitalmarketinginstitute.com Copyright 2015 Digital Marketing Institute 1
3 Module Overview Course Overview: Social Media Marketing (Part 1) This Social Media Marketing (Part 1) module will help you to set up and prepare social media marketing initiatives. The course covers setting goals and priorities for your social media campaigns and explores a range of core social media platforms, including: Facebook, Twitter, LinkedIn, Google+ and YouTube. References are made to relevant social media accounts and pages, and the course lecturer will illustrate the Social Media Marketing (Part 1) course with a wide range of valuable examples and illustrations. Topics covered within the Social Media Marketing (Part 1) module include: Key Concepts LinkedIn Company page Social Media Goals Google+ Setup Setting Goals and Priorities Google+ Features Facebook Features Google+ Insights Facebook Newsfeed Google+ Analytics Facebook Business Page Google+ Brand Page Facebook Insights YouTube Setup Twitter Features YouTube Channels Twitter Engagement YouTube Features LinkedIn Setup & Profile Tumblr LinkedIn Features Blogging Module Goals: Social Media Marketing (Part 1) The Social Media Marketing (Part 1) module enables you to develop the knowledge and skills to effectively engage with customers across a diverse range of social media platforms. You will appreciate the trends in the social media space and the opportunity afforded by the always connected social consumer. You will recognize the suitability of different social platforms for your various aims and objectives and be able to select and prioritize different platforms as they align with different goals for your organization, customers, and for your products and services. You will recognize that different social media communication styles may apply for different target audiences and be able to implement them appropriately. Copyright 2015 Digital Marketing Institute 2
4 The module covers the key concepts and terminology used within social media marketing and you will be able to leverage the functionality of primary platforms including Facebook, Twitter, LinkedIn, YouTube and Google+. Personal Objectives This is an opportunity for you to record your personal objectives for this course that are specific to your job or role or aspirations. Please indicate your personal objectives below: Copyright 2015 Digital Marketing Institute 3
5 What is Social Media Marketing? Social Media Marketing refers to the process of gaining traffic or attention through social media websites and platforms. Social Media offers companies the opportunity to reach out and communicate to existing and potential customers through more informal channels than traditional marketing. Definition: Social Media Marketing is a form of internet marketing that utilizes social networking sites as a marketing tool, gaining traffic, brand exposure and interaction with customers through social media. Copyright 2015 Digital Marketing Institute 4
6 Glossary of Terms Blog Followers Forum Friends Hashtag Instant Messaging Social Media Social Media Marketing Social Network Tweet A website with regular entries of commentary, description of events, and other embedded multimedia content such as graphics, videos, presentations. Non-mutual connections where data and updates are subscribed to. A website that allows the exchange of ideas and other information between users which is usually monitored by a moderator. Mutual connections made on Social Networks where data and updates are exchanged. A dominant feature of Twitter and Facebook, a hashtag is a clickable keyword that sums up the content of a tweet or status update. Messages sent between two connections in real time through a Social Media Network or platform. Examples of instant messaging exist on Facebook, Google+ and Skype. Social media is a catch-all term used to describe the tools and technologies that facilitate social interaction over the Internet. The process of gaining traffic or attention through engagement on social media sites. A web-based platform which allows users to construct a personal or professional profile from which to share news and data and connect and communicate with other users. Tweets come from the Twitter micro-blogging service that enables users to send and read text-based messages of up to 140 characters. Copyright 2015 Digital Marketing Institute 5
7 Resources and Recommended Reading For the most up to date information on Social Media Marketing please see the following online resources: Social Media Examiner Facebook Twitter LinkedIn YouTube help Google+ Help Please see also the following publications for more indepth analysis of the topics in this program: Kawasaki, Guy and Peg Fitzpatrick. The Art of Social Media: Power Tips for Power Users. Portfolio Penguin, Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Mc-Graw Hill Professional, Rohrs, Jeffrey K. The Audience: Marketing in the Age of Subscribers, Fans and Followers. John Wiley and Sons, Handley, Ann. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. John Wiley and Sons, Walter, Ekaterina and Jessica Gioglio. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. McGraw Hill Professional, Copyright 2015 Digital Marketing Institute 6
8 Course Slides Slide handouts can be found on your course page of the Class Network. Lecture Notes are included in the slides. Practical Exercises Exercises are used throughout the lecture series to reinforce points of learning and important competencies (Modules 2 8). The tasks may be research-based in the context of the module concerned, or reflect the practical application of skills and learning. Though these are not marked, completing the Practical Exercises will be of benefit to your learning and you are strongly encouraged to attempt all exercises. Copyright 2015 Digital Marketing Institute 7
9 Personal Action Plan Now that you have completed this course on Social Media Marketing (Part 1) how will you use the knowledge and skills you have learned? Creating a personal action plan can help you to stay on track and on target. In this post-course exercise you will be asked questions to help you plan your short-term and long-term goals. I am already doing these things well: I want to improve these areas: I have these resources to help me: Copyright 2015 Digital Marketing Institute 8
10 As a result of what I have learned in this module, I will My target delivery date is I will track progress using I will review on Copyright 2015 Digital Marketing Institute 9
Introduction to Digital Marketing. Student Handbook Syllabus Version 5.0
Introduction to Digital Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationEmail Marketing. Student Handbook. Syllabus Version 5.0
Email Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval
More informationMobile Marketing. Student Handbook. Syllabus Version 5.0
Mobile Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval
More informationSearch Marketing (SEO) Student Handbook Syllabus Version 5.0
Search Marketing (SEO) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval
More informationSocial Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
More informationPractical Exercises. Professional Diploma in Digital Marketing. Analytics
Practical Exercises Professional Diploma in Digital Marketing Analytics Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationPractical Exercises. Professional Diploma in Digital Marketing SEO
Practical Exercises Professional Diploma in Digital Marketing SEO Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in
More informationPractical Exercises. Professional Diploma in Digital Marketing. Digital Display Advertising
Practical Exercises Professional Diploma in Digital Marketing Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationA Five Step Guide to Using Social Media for Business Development
Acknowledgements PROJECT TEAM Christine Dwyer, JA Waterloo Karen Chafe, JA London Javier Salazar, JA Northern Alberta Shawn Adams, JA Newfoundland & Labrador Debra Hidson, JA Southern Alberta Karen Vavrek,
More informationHow To Complete A Professional Diploma In Digital Marketing
Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional
More informationWeb-Based & Social Media Marketing
Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More information[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users
1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationBenefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media
More informationSocial Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center
Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook
More informationHowever, there has still been one serious limitation until now.
INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who
More informationSocial media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
More informationUSING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY
USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY December 2, 2015 #healthynj15 2 TELL YOUR CULTURE OF HEALTH STORY 2015
More informationDeveloping your Content Strategy for Social Media (and Beyond!)
Developing your Content Strategy for Social Media (and Beyond!) MSBDC November 19, 2015 Overview Introductions What Is Content Strategy? Developing Your Content Strategy What It Looks Like In The Wild
More informationDigital Tactics for Community Engagement Marketing
A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:
More informationTexas System of Care Social Marketing Plan
Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where
More informationIntroduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationAbove the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down.
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend
More informationNon-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS
Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social
More informationFast Track Program in Social Media Marketing
Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.
More informationConstructing Your Social Marketing Architecture
Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social
More informationSocial Media Marketing. Hours 45
Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationSocial Media Management
Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationMaster Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More informationHow To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
More informationSWOT Analysis Determine core opportunities to serve as the foundation for building an effective social media strategy.
START-UP PACKAGE Emerge Marketing s Social Media Solutions service provides a cost-effective way for businesses to launch and maintain an effective social media presence. Our Social Media Solutions is
More informationSocial Media. A brief overview of the Social Media module
Social Media A brief overview of the Social Media module Title of Page to Appear Here in Arial Bold. Size: 32pt Line 1 of bullet point text to appear here in Arial regular. Size: 18pt Line 2 of bullet
More informationSocial Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation
Social Media Business Partner Advertising Kit Click to add text 2012 IBM Corporation Social Media Advertising - Agenda Introduction Keyword Research Facebook Twitter LinkedIn YouTube Sample ad copy and
More informationDigital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
More informationBEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationDIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS
DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for
More information32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationAdd Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
More informationEngage Your Customers Online with the Right Social Media Management Package for Your Business!
Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your
More informationSMM Brochure. #discoverdigital
SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationI N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
More informationHow to Use Social Media Analytics
Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel
More informationProfessional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie
2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?
More informationIFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
More informationHow to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More informationONLINE & SOCIAL MEDIA. Targeted websites to reach State & Local Government and Education Leaders
ONLINE & SOCIAL MEDIA Targeted websites to reach State & Local Government and Education Leaders A Highly Targeted State, Local & Education Audience With more than 6.5 million visitors annually to the e.republic
More informationINTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationOUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence
OUTSOURCED MARKETING B2B Digital Marketing Communications Package BOOST Your Market Presence Email Campaigns Social Media Posts Business Media Posts Website Blogs Search Engine Optimisation Start to capitalise
More informationNoor College of Professional Education. Management
Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:
More informationMEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
More informationTechnology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
More informationThe Must Dos of Your Digital Strategy
Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want
More informationTeleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationEastern University Social Media Policy & Guidelines for Use
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
More informationAn Introduction to Digital, Traditional and Interactive Marketing Trends for 2014
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationSocial Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
More informationNuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
More informationRushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies
More informationDIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS
DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS WELCOME Over the past five years we ve helped scores of clients including Queen s University Belfast, Allstate NI and The Arts Council of Northern Ireland, upskill
More informationUsing social media to promote children s play
Using social media to promote children s play Community play briefing 8 A briefing for community groups, voluntary and community sector organisations and others interested in using social media to campaign
More informationGenius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel
: Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationSocial Media Marketing Specialist Training 2010 Certification. Primary Learning Outcomes
Social Media Marketing Specialist Training 2010 Certification Primary Learning Outcomes Here is a summary of the specific skills and knowledge covered in the Social Marketing Specialist Training 2010 Program:
More informationIIN Health Coaching Websites. Create your own unique website with just a few clicks!
IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationSocial Media Strategy
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
More informationThank you for your interest in our marketing & media business solutions!
Thank you for your interest in our marketing & media business solutions! About Us: Morgan Publishing, Inc. founded in 2002 now offers a full line of print, digital, web, social media, graphic design, and
More informationThe Social Media Best Practice Guide
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
More informationBest Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
More informationORACLE SOCIAL MARKETING CLOUD SERVICE
ORACLE SOCIAL MARKETING CLOUD SERVICE KEY FEATURES Universal navigation between all social marketing functionality Single-platform management for Facebook, Google+, Twitter and other social communities
More informationSocial Media Boot Camp
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
More informationThe Power of Social Media Marketing. Steven R. Van Hook, PhD
The Power of Social Media Marketing Steven R. Van Hook, PhD Where are the users? More Statistics In Millions Networking Data Pew / 2012 Internet users under 50 are particularly likely to use a social
More informationLink Your Website to Social Media
Link Your Website to Social Media Link Your Website to Social Media Make it easy for people to Follow you and Share your content. Link Your Website to Social Media Follow Buttons Where should the buttons
More informationSix Big Things to Watch in Marketing in 2013
Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationCrystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial
Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development
More informationDIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest
More informationThe Importance of Leveraging Social Media in ecommerce. October 2011
The Importance of Leveraging Social Media in ecommerce October 2011 There is no denying that social media has cemented itself in today s society and changed the way many of us communicate. Not only has
More informationSocial Media Marketing Course Outline
Social Media Marketing Course Outline Taught by real professionals/ teachers who guide you through every topic step by step. You can now avoid all the frustration and disappointment that comes when trying
More informationSocial media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationWebsite Order Form. Create the strategy and framework to meet your vision
Create the strategy and framework to meet your vision Contents: 1. Your Personal Details p 3 2. Your Business Details p 3 3. Your Proffered Work Contact Details p 4 4. Website Package p 5 5. Website Content
More informationLevel 3 Diploma in Social Media for Business - 7513
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
More informationMaking Social Media Work for Advocacy
Making Social Media Work for Advocacy Introductions and capabilities Christian Clymer Twitter: Facebook: YouTube: Blog: @CCatPhRMA @PhRMA PhRMA Christian.Clymer PhRMAPress http://catalyst.phrma.org Did
More informationSOCIAL MEDIA STRATEGIES
SOCIAL MEDIA STRATEGIES How to develop a concept consisting of Strategy and Goals to increase ROI TANGRAM MEDIA INC. SVEN SCHAEFER 877-426 - 8880 SVEN@TANGRAMMEDIA.COM WWW.TANGRAMMEDIA.COM I believe that
More information