Social Media Marketing for Personal Trainers
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1 Social Media Marketing for Personal Trainers Mark Nutting, CSCS, NSCA CPT AR Fitness Director/Master Trainer at Saco Sport & Fitness NSCA 2009 Personal Trainer of the Year The New Age of Marketing Traditional marketing is interruption marketing and interruption marketing is dying out! 1
2 The New Age of Marketing What is interruption marketing? The New Age of Marketing Why is interruption marketing dying out! Too Expensive Super Bowl Yellow Pages Too ineffective Spam blind The New Age of Marketing So, If traditional advertising is dying out, how do we get our message across? 2
3 Networking Permission Marketing Relationship Marketing Networking = Building Relationships Relationships are built and sustained by carrying on conversations not sales pitches. Networking = Building Relationships " The reason social media is so difficult for most organizations is that it's a process, not an event." Seth Godin It takes time to build relationships. Get it started now. 3
4 Building Relationships Quick Start List. Start with: Family.REALLY? Friends Current Co Workers Past Co Workers Existing Professional Connections Existing Social Connections Social Media Connections Building Relationships How else can you find your target market? Go to where they congregate Traditional: Church, Rotary Club, Chamber of Commerce, etc. Online: Social Media Sites Building Relationships Why Social Media Marketing? GOING VIRAL 6 Degrees of separation, more than your 6 Degrees of separation, more than your direct connections. What happens when someone replies, comments, re tweets? 4
5 Building Relationships You found them Now What? Permission Marketing vs Spam LISTEN, Engage in conversations, offer help, volunteer, become a trusted resource. Create a relationship with them. They must choose to want more from you. Building Relationships How do you get your audience to want more? CONTENT IS KING (or Queen) Be interesting and helpful Building Relationships How do I get the word out about my service/product? After building trust, t after you ve been granted permission, you can invite them to occasional special offers that will be of benefit to them. 5
6 Social Media Marketing/ Web 2.0 Blogs MySpace, Facebook, Google+ Twitter LinkedIn YouTube, Vimeo Foursquare, Facebook Places Pinterest Anamoto, xtranormal Apps, i.e Instagram, Etc. Your Web Identity, Your Brand Everything you write down is a reflection of your brand, good, bad, or indifferent. Make choices that enhance your brand. Web Logs b Logs Blogs Your Blog, Your Voice Build Brand You by letting people in on your ideas, beliefs, opinions about your business or world Be prepared to post at least once per week Posts don t have to perfect works of writing 6
7 Blogs Blogs Blogs Free Blog Sites 7
8 MySpace MySpace Facebook 8
9 Facebook Facebook Group Pages Facebook Business Fan Page 9
10 Facebook Events Your Page Facebook Events Event Page Google+ 10
11 Google+ Google+ Communities Twitter a Mini Blog in 140 ch. What do you say in 140 characters? 11
12 Twitter a Mini Blog in 140+ ch. Twitter Who to Follow Who to Follow 12
13 Who to Follow Nearbytweets Twitter Who NOT to Follow LinkedIn Less Social 13
14 LinkedIn Less Social LinkedIn Groups YouTube the Power of Video 14
15 YouTube the Power of Video YouTube Vlog(Video Blog) YouTube Event Reporting 15
16 YouTube Short "How To's" YouTube Cool Thing Is You can post links to your video on your blog, Facebook, Google+, LinkedIn, Twitter, etc. You can embed bdthe video into your website or blog This allows you to show the video without leaving the site. Mashability Link, Connect, Embed = Mash 16
17 Geolocation Foursquare FaceBook Places 17
18 Other Bits & Pieces Pinterest Pinterest 18
19 Animoto Xtranormal Apps For Additional Connection 19
20 Instagram Apps For Additional Connection Managing Multiple Accounts 20
21 Managing Multiple Accounts In Closing Build your relationships by having conversations, creating value through the various real world and Social Media resources With the right type of interactions, these contacts will become customers, ongoing clients, and raving fans. Contact Info: Mark Nutting, CSCS, NSCA CPT AR
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