Setting the Record Straight: Press Releases that Stand Out in the Digital Age

Size: px
Start display at page:

Download "Setting the Record Straight: Press Releases that Stand Out in the Digital Age"

Transcription

1 Setting the Record Straight: Press Releases that Stand Out in the Digital Age Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win earned media, drive traffic and leads, and ultimately contribute to revenue. And yet, even within the industry there are a surprising number of misconceptions about them. For example, some PR practitioners think that press releases have outgrown their usefulness because they assume that journalists no longer read them or that earned media no longer matters. Others believe that press releases should still be crafted in the same way that they were 20 years ago, when they often consisted of little more than some text and contact information. In reality, both of those perceptions are false.

2 Let s set the record straight. Earned media is still one of the most trusted sources that people turn to for information, and journalists still rely heavily on press releases to find the information that they report. In fact, according to a recent survey, 68% of journalists count press releases among their top sources for stories, with half of respondents noting that they checked wire services at least once a day. 1 And, while the majority of journalists depend on press releases, it s also worth noting they re not the only ones. These days press releases are also an effective way to reach a much broader audience that includes influencers, consumers, investors, analysts, and prospects. These days press releases are also an effective way to reach a much broader audience that includes influencers, consumers, investors, analysts, and prospects. Source: 2013 survey of PR Newswire for Journalists members conducted by a leading professional services firm. And yet, even though press releases are effective at reaching larger, more diverse audiences than they used to be, the challenge is that today there is much more content competing for people s attention than ever before. As a result, it can be very difficult to cut through all of the noise and ensure that your messages get heard. When you combine that reality with the fact that there are also fewer journalists and media outlets, it means one thing: If you survey of PR Newswire for Journalists members conducted by a leading professional services firm. 2

3 want earned media coverage, you ve got to work smarter to ensure that your press releases rise above the fray and get people s attention. That s where the second misconception comes into play. Since today s press releases have to reach a higher bar to get people s attention, they often can t afford to be the static documents that they once were. Instead, they not only have to be as interesting and engaging as possible, but also easy for time-constrained journalists to use. CVS Caremark, the retail pharmacy chain, provided a great reallife example of how to do this when it announced that it would be halting sales of cigarettes and all other tobacco products in its stores nationwide. Although an inherently newsworthy story in its own right, CVS was determined to not only amplify its message but also own the brand story around it. To do so, it issued a multimedia press release that consisted of a variety of additional useful elements, including: A video of the CEO making a statement B-roll footage of CVS stores Photos of CVS executives Infographics with stats supporting the decision These high-resolution components not only provided the media with visuals that facilitated fast-breaking story coverage, but also helped ensure that journalists clearly understood CVS s message and motivations. Within hours, the news had spread, with audiences around the country getting the exact message conveyed to them that the company had intended. These high-resolution components not only provided the media with visuals that facilitated fast-breaking story coverage, but also helped ensure that journalists clearly understood CVS s message and motivations. 3

4 The CVS example illustrates why it s important to look beyond the traditional perceptions of what press releases are supposed to be to figure out how they need to evolve to be effective in the digital age. While great headlines, succinct messages, and compelling calls to action are just as important to the success of your media releases as ever, you have to go beyond that to stand out. That means not only taking the time to really understand who your audience is, but also what other information you can share in the form compelling content assets as well as how to best reach that audience to ensure that your message gets heard. Knowing Your Audience The first step to getting the most out of your press releases is becoming sharply focused about who specifically you want to read them so that you can target the messages and assets they contain appropriately. After all, even the most newsworthy messages won t have the desired impact unless they are crafted to resonate with a specific target audience. Determining whether the language and images that you use to create your releases are formal or informal, for example, can shape how well specific audiences respond to them. Here again it s important to bear in mind that your audience can often extend well beyond just journalists, underscoring the need to ensure that your messaging, images, and other content assets are designed with them in mind. In some cases, you may actually find that you need multiple releases to target multiple audiences. A toy company, for example, might consider issuing two separate releases when launching a new product: one for the mothers who will buy it for their children and another for the mommy bloggers who will write about the new toy and ultimately influence purchasing decisions. Once you have that understanding of your audience, you need to apply it when deciding what components to include in your press releases and how to distribute them....even the most newsworthy messages won t have the desired impact unless they are crafted to resonate with a specific target audience. 4

5 Bringing Your Releases to Life with Multimedia Components Incorporating even simple multimedia components into your press releases can make a dramatic difference in terms of their effectiveness. The key is knowing which ones to include to reach your particular audience. In most cases, an effective approach is to take advantage of the power of visual storytelling by using: Photos Whether they are headshots of the spokespeople quoted in your release or pictures of your latest products, photos are among the most effective ways to drive engagement because they give audiences something far more powerful than words to connect with. They also help personify your messages, which can go a long way toward ensuring that your audience identifies with them. Other Images Don t just limit yourself to photos. There are a variety of other images worth including in your press releases, too, such as your company s logo. You might also consider adding diagrams that show, for example, how a process works, maps to demonstrate the range of business activity or coverage, or infographics that help you bring data to life visually. These elements can be used to not convey useful information to your audience, but also boost brand awareness. Videos Regardless of whether they are talking heads, b-roll, product information, or commercials, video is perhaps the most effective way to relay your messages in a way that will engage your audience. When you also factor in that virtually every audience is consuming more and more video (and why YouTube can be considered the second largest search engine in the world after Google) it makes a compelling case for why including a video into your release will help it get discovered. All of these assets can be embedded into your press releases as well as housed on separate microsites built to support your campaigns. Although creating them is an extra step, doing so can have a dramatic effect in terms of increasing the visibility of your release. In fact, according to PR Newswire research, adding just a single visual asset increases the visibility of a press release by 92%. Add in more than one multi-media asset, and visibility can increase by more than 550%. Include a campaign microsite in the mix to support your program, and visibility can increase by more than a staggering 5,000% PR Newswire Web Analytics. 5

6 Source: PR Newswire analysis of 2013 releases Importantly, creating different assets like these to support your press releases not only increases interest and engagement, but also makes it easier for journalists and bloggers to accurately relay your messages to the rest of the world. And, if you produce and distribute those assets over time, it can be an effective way to increase the longevity of your story. 6

7 Using Distribution Channels Strategically Once you have a compelling, multimedia release that s designed to target a very specific audience, it s important to think about all of the best ways to ensure that your release reaches as many of the right people as possible. That means doing a lot more than just publishing it on your website and pushing it out through a wire service without giving it any thought. Instead, you need to have a carefully defined strategy in place that allows you to: Tap into social media. While clearly a very effective communications tool, the key to using social media successfully is making sure that you focus your efforts in the right places to get the best result. LinkedIn, YouTube, and Pinterest are all social channels worth considering, but Twitter the platform most popular among journalists should really be at the center of your social distribution strategy. In addition to tweeting your press releases yourself, you should also make sure your headline and quotes are a tweetable 100 characters or less, and consider embedding tweets into your press releases to help stimulate social sharing. It s also important to tap into social networks beyond your own to ensure that you are reaching new audiences. 7

8 Take advantage of syndication. The beauty of the press release is that it s an efficient way to get your messages out to many different points at once. Through syndication, for example, you can ensure that your news winds up in all of the right places, including in strategically placed widgets on an array of leading news and industry websites, as well as on a variety of apps that most people are already carrying around on their phones, thus dramatically increases your reach. Just think of the number of company updates you ve seen on Yahoo! News and you will begin to get a small sense of the potential. Developing targeted distribution lists. When you distribute your press releases, it s also important that you pay particular attention to getting them to just the right people. Rather than take a shotgun approach, focus on creating targeted media lists to ensure that your messages reach the journalists who matter most. Press releases are effective for reaching influencers, consumers, investors, analysts and prospects. By utilizing the tactics above, you can increase the reach of your press releases and help ensure that they have the greatest impact. Without this step, even the best press releases will never live up to their full potential. Communicating to Other Audiences Although the best practices outlined above are media-centric, they can also be adapted and applied for use with the various other audiences that press releases are effective at reaching, including influencers, consumers, investors, analysts, and prospects. In each case, it s helpful to build out a targeted list of the specific individuals that you are interested in reaching. Once you have, focus your efforts on tailoring your messages, the multimedia components that you use to support those messages, and your distribution tactics to that audience. For example, if your goal were to communicate some new research on cloud computing trends, in addition to targeting the media, you might also target specific industry influencers and analysts, develop a couple of multimedia assets that resonate with them, such as an infographic or video, and then focus on distributing your release and supporting content through the channels that those influencers and analysts use most, such as Twitter or . When you know who your audience is, you will be able to tailor your approach accordingly. 8

9 Working with a Partner that Can Help Press releases remain a critically important way to share messages. And yet, the bar for getting them noticed has risen substantially. As a result, it s becoming increasingly important to invest the time necessary to not only to understand your target audience, but also ensure that your releases contain the right assets and are supported with the right distribution strategy. Fortunately, PR Newswire can help. It not only allows for the distribution of the multi-media press releases that are so important for differentiating yourself in today s market, it also has a vast network to support your distribution of them, including more than 700,000 contacts in its global media database, 70,000 followers on Twitter, and more than 10,000 websites in its global syndication network. With those capabilities, it becomes much easier to ensure that your press releases will get the results that you and your clients deserve. Although misconceptions about press releases still abound, as communications professionals your job is to help set the record straight. Show people how important press releases still are by demonstrating the power of creating one that really stands out because it s targeted, contains the right multimedia assets, and is backed by a strong distribution plan. To be sure, pulling all of that off is no small feat, but when you work with the right partner it becomes a whole lot easier. ABOUT THE EXPERT: TIM GRIFFIN Tim Griffin is Vice President, Distribution and Multimedia, PR Newswire. Tim is responsible for the implementation of the strategic plan for all of PR Newswire s distribution products. He leads PR Newswire s efforts to develop and market its content distribution products photos, videos, and news releases. He has over 10 years of experience in the business at PR Newswire, and over 25 years in TV, video and film production news, current affairs, feature films, TV series and corporate clients. 9 Copyright 2014 PR Newswire Association LLC. All Rights Reserved.

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

HR Marketing Best Practices: Marketing PR that Works

HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you

More information

14 Ideas for Promoting your Business Online

14 Ideas for Promoting your Business Online 14 Ideas for Promoting your Business Online How to turn your business's news into publicity, visibility and more customers. If you've ever struggled with ideas to promote your business, you're not alone.

More information

New-Millennium Web Strategies

New-Millennium Web Strategies New-Millennium Web Strategies How your organization can seize a competitive edge by capitalizing on the Web as a multipurpose promotional tool A Patterson & Associates white paper Patterson & Associates

More information

Analyzing the Impact of Social Media From Twitter to Facebook

Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

How to Maximize Your News Releases for B2B Lead Generation

How to Maximize Your News Releases for B2B Lead Generation How to Maximize Your News Releases for B2B Lead Generation Do your company s news releases just sit on your website, slowly fading into obscurity? A news release can be a powerful tool for creating product

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT Tools to Use Press Release 2014 International CES Exhibitor PR KIT Headline should be informative and grab the reader s attention. The dateline should include date and location (Las Vegas, if being released

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Making Social Media Work for Advocacy

Making Social Media Work for Advocacy Making Social Media Work for Advocacy Introductions and capabilities Christian Clymer Twitter: Facebook: YouTube: Blog: @CCatPhRMA @PhRMA PhRMA Christian.Clymer PhRMAPress http://catalyst.phrma.org Did

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Inbound Marketing - A New Format

Inbound Marketing - A New Format MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY 10025 (917) 515-6957 maurice.bretzfield@gmail.com www. mauricebretzfield.com Inbound Marketing Course Syllabus

More information

How to Make Your Independent Agency Website A Great. Sales & Service Resource

How to Make Your Independent Agency Website A Great. Sales & Service Resource How to Make Your Independent Agency Website A Great Sales & Service Resource 1 CONTENTS What Your Website Can Do... 3 Make It Attractive... 5 Make It Findable... 7 Make It Actionable... 10 Make it Educational...

More information

Content is King, Strategy is Queen. A Springboard E-Book

Content is King, Strategy is Queen. A Springboard E-Book Content is King, Strategy is Queen A Springboard E-Book Content is King Advances in Web-based technology have ushered in a new era of content creation. Barrier to entry for publishers is lower than ever

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

What a PR Campaign Should Look Like to Generate Sales

What a PR Campaign Should Look Like to Generate Sales What a PR Campaign Should Look Like to Generate Sales As the economy gets tighter, companies are forced to demand higher ROI from their marketing spends. Traditional public relations campaigns have always

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

Targeted News Release Distribution for Maximum Response

Targeted News Release Distribution for Maximum Response Targeted News Release Distribution for Maximum Response Targetwire is the next generation media distribution service; Driving the convergence of traditional PR and Online Marketing Visibility Recognition

More information

HOW WALMART FOUND ITS VOICE. An Interview with Director of Social Strategy Umang Shah

HOW WALMART FOUND ITS VOICE. An Interview with Director of Social Strategy Umang Shah HOW WALMART FOUND ITS VOICE An Interview with Director of Social Strategy Umang Shah REPUTATION MANAGEMENT Twenty months ago, Walmart decided it needed a fresh approach to getting its voice noticed in

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

time to orchestrate the ConCert of Paid Media

time to orchestrate the ConCert of Paid Media time to orchestrate the ConCert of Paid Media Content Marketing institute research shows that new, creative approaches to paid content promotion are paying dividends to content marketers By RoBeRt Rose

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

I Need a Killer Press Release Now What??? Book Excerpt

I Need a Killer Press Release Now What??? Book Excerpt I Need a Killer Press Release Now What??? Book Excerpt A Guide to Online PR By Janet Meiners Thaeler Foreword by Anita Campbell Subset of the book brought to you by Happy About 20660 Stevens Creek Blvd.,

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

10 Social Media TRENDS YOU VE BEEN IGNORING

10 Social Media TRENDS YOU VE BEEN IGNORING 10 Social Media TRENDS YOU VE BEEN IGNORING Introduction No matter how well you think you re keeping up with the latest and greatest in social, it always seems like there s some new development popping

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

PR Primer for Solar Panel Installers

PR Primer for Solar Panel Installers Info@Identity3.com www.identity3.com PR Primer for Solar Panel Installers PR Tips to Build Your Solar Company By Glenna Wiseman Founder, Identity3 Over the last nearly 6 years in the solar industry I ve

More information

boost Your Business with Social Media

boost Your Business with Social Media Superfast Business Wales Whether it s celebrity tweets or teenage Facebook parties, social media is rarely far from the news. What s not so often highlighted is their usefulness for business. Business

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

2012 PRESSfeed Online Newsroom and Digital Media Relations Survey

2012 PRESSfeed Online Newsroom and Digital Media Relations Survey 2012 PRESSfeed Online Newsroom and Digital Media Relations Survey Introduction The media landscape has changed dramatically in the last five years. How people find, consume and share news online has precipitated

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

Link Building and Practical PR Essentials

Link Building and Practical PR Essentials Link Building and Practical PR Essentials John Maher Director of Interactive Marketing McDougall Interactive Why Are Links Important? Links boost search engine rankings They are a sign of quality People

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices

How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Rebecca Corliss Inbound Marketing & PR Specialist HubSpot Twitter:

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

In a recent online survey, 93% of journalists say they use the Internet to find news sources.

In a recent online survey, 93% of journalists say they use the Internet to find news sources. Volume 1, Issue 5 ONLINE NEWSROOMS In the 24-hour news environment, online newsrooms can provide up-to-theminute information for reporters, bloggers, experts, researchers and others interested in a particular

More information

How Companies Are Building Their Brands with Video

How Companies Are Building Their Brands with Video How Companies Are Building Their Brands with Video By Todd Johnson Your company spends time and money to develop a unique brand that will resonate in the minds of your customers. The brand is more than

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

Puncturing The Hype and Getting Practical

Puncturing The Hype and Getting Practical Puncturing The Hype and Getting Practical UDGET OURCE OITECY ATIO MMET COMMERCE EARCH EGIE OPTIMIATIO EA OBILE APP IECE METRIC CH REPORT MERCE UDGET OURCE OITECY ATIO MMET COMMERCE EARCH EGIE OPTIMIATIO

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

Market Your Oracle Cloud Apps and Services

Market Your Oracle Cloud Apps and Services Cloud Marketplace Market Your Oracle Cloud Apps and Services Copyright 2014 Oracle Corporation. All Rights Reserved. Why Publish to Oracle Cloud Marketplace? 1 Oracle Cloud Marketplace is an online store

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Top 5 Ways to Make PR Shine. Vocus White Paper

Top 5 Ways to Make PR Shine. Vocus White Paper Top 5 Ways to Make PR Shine Vocus White Paper 1 Top 5 Ways to Make PR Shine Over the past few years, the opportunities for PR to contribute to the success of an organization have grown. The Internet has

More information

Six Big Things to Watch in Marketing in 2013

Six Big Things to Watch in Marketing in 2013 Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

GUIDE TO PRESS RELEASES

GUIDE TO PRESS RELEASES GUIDE TO PRESS RELEASES How to Write a Press Release that Gets Results There s no secret to writing a powerful press release. Maybe you ve written a release before but didn t get the results you expected.

More information

The Do s and Don ts of Creating an Effective Social Media Strategy

The Do s and Don ts of Creating an Effective Social Media Strategy The Do s and Don ts of Creating an Effective Social Media Strategy The Do s and Don ts of Creating an Effective Social Media Strategy It s undeniable that the new world of social media can have a dramatic

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

Public Relations Strategy Questionnaire

Public Relations Strategy Questionnaire Public Relations Strategy Questionnaire This questionnaire is designed to determine whether your company would be well suited for a Public Relations program and to help us identify where PR opportunities

More information

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5 Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

Official RSNA 2015 Online Press Office. Powered by:

Official RSNA 2015 Online Press Office. Powered by: Official RSNA 2015 Online Press Office Powered by: Presenters Gina Dennis Event Marketing Manager Lisa Kopec-Miller Account Manager 1 Overview RSNA Online Press Office and Online Press Kits How to Reach

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com

More information

I m just so tired of negative news!

I m just so tired of negative news! 2015 Media Kit I m just so tired of negative news! You hear it every day. Likely you ve even said it or thought it yourself. It just wears us down. And no wonder. Research shows that for every 17 media

More information

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Fundamental Flaws In Online Marketing Strategies. Paul Mattimoe President & CEO Perspective Group

Fundamental Flaws In Online Marketing Strategies. Paul Mattimoe President & CEO Perspective Group Fundamental Flaws In Online Marketing Strategies Paul Mattimoe President & CEO Perspective Group 5 AREAS FOR ONLINE MARKETING SUCCESS 1. Committing To A Clear Strategy 2. Ensuring Your Website Doesn t

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Describe the communications issue to be addressed / solved

Describe the communications issue to be addressed / solved Corporate: Influencer Relations This case study explains how SEO-PR and Parents Magazine are proactively engaging and building relationships with bloggers and new influencers as part of an initiative,

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

Monitoring the Social Media Conversation: From Twitter to Facebook

Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

CONNECTING PRODUCT MARKETING & DEMAND GENERATION

CONNECTING PRODUCT MARKETING & DEMAND GENERATION CONNECTING PRODUCT MARKETING & DEMAND GENERATION As a product marketer, you nurture your relationships with your company s product and sales teams, which help you to excel at launching your products into

More information

Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing.

Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing. Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing. 2014 Javed S. Khan Accredited Authorized Local Expert, Constant Contact javed@empression.ca

More information

branding guide for tax pros

branding guide for tax pros by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Search Engine Optimization for Press Releases. Vocus White Paper

Search Engine Optimization for Press Releases. Vocus White Paper Search Engine Optimization for Press Releases Vocus White Paper 1 A Guide to Search Engine Optimization and Online Public Relations Strategies The Evolved Medium is the Message Driven by innovation, PR

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

Measure Social Media like a Pro: Social Media Analytics Uncovered SOCIAL MEDIA LIKE SHARE. Powered by

Measure Social Media like a Pro: Social Media Analytics Uncovered SOCIAL MEDIA LIKE SHARE. Powered by 1 Measure Social Media like a Pro: Social Media Analytics Uncovered # SOCIAL MEDIA LIKE # SHARE Powered by 2 Social media analytics were a big deal in 2013, but this year they are set to be even more crucial.

More information

Winning Social Media Marketing Strategy

Winning Social Media Marketing Strategy 7 STEPS TO CREATE A Winning Social Media Marketing Strategy A GUIDE BY Introduction Social media was often seen as the wild child of the marketing department the place where interns started their careers

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information