Inbound Digital Marketing Proposal Webfactories

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1 Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories

2 Proposal Letter Sample Company SAMPLE COMPANY Thank you for the opportunity to provide you with a quotation for an inbound digital marketing campaign by Webfactories for SAMPLE COMPANY Our service is a modern solution combining web marketing, and social media marketing techniques that will assure that your Home Page/Landing/promotional page is assured of quality traffic, social media audience inbound leads. We have a team of highly innovative professionals providing you with instant results to rise in the highly competitive market within your niche. We will help you to increase your visibility and promote your unique content in all the major social media sites. Many companies doing search engine optimization and social media marketing are doing this through a set of predefined services. We take a closer look at your needs, budget restrictions and come with a tailored plan that will give you the best return on investment given your specific needs. Our comprehensive digital marketing strategies comprise of services that will enhance the visibility and credibility of your Home page, Landing Page or Blog and ensure acquisition of new customers. Webfactories has satisfied various clients across the globe and we have been appreciated by utilizing our prompt website ranking strategies, instant yet successful results and unmatched determination to go beyond the client s expectations. Should you have any questions, please let us know. If you would like to proceed with consulting your website s general requirements, you just need to choose the contact options that will be provided to you within this proposal. Most of your questions should be answered within this offer but don t hesitate to find out more. To improve the visibility and social media presence of your home or landing page, we will look forward to hear from you when you ve time after reading our proposal. Sincerely, Richie Parsotan Webfactories 80 Robinson Road 2

3 Our Approach The basis is a responsive home page, landing or promotional page containing The key messages of the company's product and service offering Clear product and service promotion to attract visitors and inbound leads Well written and updated blog that creates buzz and comments Social media Feeds like Facebook and Twitter Unique content or relevant industry feeds Multiple call for action buttons like Newsletter sign-up, Share buttons and other interactive call for action buttons In the next steps we do promote your page(s) in all major social media websites like Twitter, Facebook, Google+, Pinterest, LinkedIn, Youtube, Instagram and others monitor your brand and brand reputation throughout social media and search engines create a social inbox for all your promotional activities actively promote your brand and offer in Twitter and Facebook monthly or bi-monthly Newsletters to further promote the business to an database of your choice Advanced Features include content creation for Twitter, Facebook and Google+ content creation for articles, blogs and newsletters social blocker for unique content visibility of your social media assets in search engines youtube video marketing multiple landing pages, enabling you to run multiple campaigns simultaneously 3

4 Steps We Follow Set-up of web and social media assets Design and implementation of your home, landing and promotional page Set-up of your social media inbox and brand monitoring tools Set-up of all your social media assets Set-up of your Newsletter marketing tool Start generating content Start promoting your content across all platforms Content and Content Marketing and the "New SEO" Content Marketing Institute defines content marketing as, a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. In layman s terms, content marketing is a means of providing captive information and media that specifically interests your company s target audience. In order to use content marketing effectively, you need to investigate your target audience s likes, interests, activities, behaviors and what they consider valuable information and/or entertainment. This act of profiling your target audience s behavior, rather then just their demographics, is referred to as defining the Buyer Persona. Content marketing is not focused on selling, but communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information. This way content marketing inherits a soft-sell approach to advertising your business. Your content should be void of any obviously self-serving, pushy ad copy, and full of great relevant news, videos, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos and similar materials available on your company s blog, campaigns, published materials, and website. In essence, your company s online marketing campaigns become a valuable resource for your target audience, which translates to more page views and better conversion. The New SEO targets this kind of content marketing as its top priority for page ranking and validating authorship. Google s complex algorithms can tell by popularity, low bounce rates, repeat views and other analytics how relevant and attractive your content is to your target audience and your business expertise. Please note that content marketing is only effective if you narrow your target to one specific audience. If you want to target different audiences and areas of expertise, then keep them on separate sections of your blog. The more targeted your content, the easier it is for Google to see what topic you are promoting and rank your site accordingly. Also, many bloggers and content writers have found that a personal touch, transparency, and sharing experiences have the most profound effect on target audiences. Give you customers and prospects something that makes them feel connected your company. What to expect from our services We want to create an INBOUND EXPERIENCE for your page(s) and turn viewers and visitors of your page in to leads and ultimately new paying customers. With repeat offers and multiple promotions, new customers can stay loyal to your brand, products and services. 4

5 Inbound Digital Marketing Services One Responsive Home, Landing or Promotional Page The key to a modern inbound digital marketing campaign is a well designed responsive web page. Beyond being optimized for viewing on desktops, tablets and smartphones it contains following elements: The key messages of the company's product and service offering Clear product and service promotion to attract visitors and inbound leads Well written and updated blog that creates buzz and comments Social media Feeds like Facebook and Twitter Unique content or relevant industry feeds Multiple call for action buttons like Newsletter sign-up, Share buttons and other interactive call for action buttons Customer Managed Social Media Marketing Account Enterprise class Social Media Management Software for reaching customers on all social media platforms, brand monitoring & analysis, message scheduling, generating leads and online reporting. Marketing - Newsletter Marketing We design a Newsletter Template for you based on your company's standards in design and branding. Once a month we post the Newsletter to your database that is either uploaded in our CMS System or part of a Customer Relation Management System, i.e. ZOHO CRM or Mailchimp. You can sent different Newsletters to different groups and subgroups. The contact database is limited to 2,000 contacts. We provide you with statistics on your Newsletter. Content Creation Services - Blog, article or Newsletter Blogs or articles relevant to your your business is the best way to promote your products and services online. We will create blogs and articles up to 500 words that are unique to your business, your industry and the products and services you sell. Those blogs and articles will be marketed throughout search engines and social media. Content Creation Services - Twitter & Facebook, Google+ The most predominant social media platforms are Twitter, Facebook and Google+. In order to create visibility for your social media accounts, it is crucial that you have good content for those platform that is unique, relevant and adapted to these platforms. We provide you monthly with 5 short updates for Twitter, Facebook and Google+. 5

6 Social Media Marketing - Twitter Twitter is a social media platform to post and exchange Tweeds, which are 144 characters of text messages that you can send to all your Followers or to anyone you have the Twitter address from. Through tweeds your messages can go really viral, especially when your messages got retweeded to a large number of Twitter users. Mentions and Favorites are other ways to spread your message across the Twitter platform. We set-up and design your Twitter account according to your company's standards in design and branding. We post contents on your Twitter account on a as needed basis. Ideally you create tweeds through our content creation services, but we also post content created by yourselves or we spin content from your website or other relevant sources. We market your Twitter account to attract more Followers, therefore expanding the scope of your products and services to a wider audience. Additionally we can offer; - Article/Blog content for Followers - we provide viewers unique content from your industry or business in exchange for a Follow on Twitter. Social Media Marketing - Facebook In many countries Facebook is the most relevant social media platform around. It is therefore essential to have a lively, active and interesting Facebook Fan Page for your company, it's products and services. We set-up and design your Facebook page according to your company's standards in design and branding. We post contents on your Facebook Fan page on a as needed basis. Ideally you create posts through our content creation services, but we also post content created by yourselves or we spin content from your website or other relevant sources. We market your Facebook account to attract more Likes and comments for your Facebook Fan page. Additionally we can offer; - Article/Blog content for Likes - we provide viewers unique content from your industry or business in exchange for a Like of your Fan page - Youtube videos for Likes - we provide your viewers with Youtube videos in exchange for a Like of your Fan page Search engine visibility - Marketing of Youtube videos/youtube channel Videos and especially Youtube videos are a solid tool to market your company, it's products and services. Youtube is owned by Google so it plays very well for keyword ranking, traffic generation for your site and the overall Google Page Ranking for your site. The service has two compaonents; - link building for your Youtube videos and Youtube channel - Increase the views, comments and Likes for your Youtube video or Youtube channel - The target is to increase your views by 1000, comments by 25 and Likes by 25 monthly and incrementally 6

7 Social Media Marketing - Visibility Your main social media marketing account, like Facebook, Twitter and Pinterest need promotion across search engine and social media. This is the best way to attract Likes on Facebook, Followers on Twitter and Followers on Pinterest. We set-up an exchange system for; - Likes on Facebook - Followers on Twitter - Followers on Pinterest This service will increase your audience on social media quite rapidly and quite substantially. It is the ideal methodology to get good visibility within the social circles that you are targeting for your products and services. 7

8 Benchmarking KPI Results Monthly Benchmarking Report In the online benchmarking reporting tool you will be able to track; Traffic generated for your page(s) through Google analytics What has been said about your brand, products and services All social media activities Your overall Klout (social media) score Newsletter opens, views, clicks by individual account and by individual newsletter Key Performance Indexes specific to your company Based on our assessment on where your brand is today, and based on the recommended services we offer you in this proposal, the KPI's for you to monitor are; Substantial and incremental increase in web traffic for your home page or promotional page Incremental increase of landing page traffic for your blog Incremental increase of Facebook Likes and Twitter Followers Lead generation through article/blog/newsletter marketing Generate leads for articles/blogs outside the website 8

9 Terms of Service Terms and conditions The inbound digital marketing service agreement is for a minimum period of 3 months and will thereafter renew monthly, unless cancelled in writing to on or before the 30th of each month. A first installment is due at acceptance of this proposal, the remainder of your 3 month's service will be billed at the end of the month following your order, and thereafter monthly installments at the end of each month unless cancelled in due form. Terms are NET 5 days. Payments All payments have to be made through Paypal or any of the major credit cards. Accounts Before we engage in your digital marketing campaign, we will need access to 1. Your current Google analytics account, if applicable 2. Your current Facebook and Twitter account, if applicable 3. Any other social media assets your company may have 9

10 Service and Price Table Pricing Services One Responsive Home/Landing Page $ We create one responsive home/landing page for desktop, tablet and smartphone devices. The landing page will enable you to run one campaign, but design and content of the landing page can be changed at any time during the contract term. optional Customer Managed Social Media Marketing Account $50.00 Enterprise class Social Media Management Software for reaching customers on all social media platforms, brand monitoring and analysis, message scheduling, generating leads and tracking & analytics Set-up and design of Twitter, Facebook and LinkedIn account optional Marketing $ /Newsletter marketing on WebriQ CMS 1 Newsletter per month to unlimited s on Zoho CRM Professional account 1 Newsletter per month to unlimited s optional Content Creation Services - Twitter & Facebook & Google+ $ Tweets, Google+ and Facebook (short update) optional Content Creation Services - Blog & Article or Newsletter $60.00 Article, Blog post (up to 500 words) or Newsletter optional Social Media Marketng - Facebook/Twitter $80.00 Unlimited Facebook and Twitter postings and Account Marketing (Likes, Comments and Followers) optional Video/youtube marketing $ Youtube views, Comments, Likes for your Youtube videos or video channel Objective is around 1000 views, 25 Likes and 25 comments per month incrementally optional Article/Blog content for Facebook/Twitter/ $40.00 Social Locker on your unique content - we provide content to users if they follow Twitter, Like Facebook or leave an . optional Social Media Marketing - Visibility $ Generic social media visibility for your social media accounts Twitter, Facebook, Pinterest etc. Link exchange system for Facebook, Twitter and Pinterest optional Additional Responsive Landing Pages for alll devices $ We create one additional responsive landing page for desktop, tablet and smartphone devices. The landing page will enable you to run an additional campaign simultaneously with your first one and design and content of the landing page can be changed at any time during the contract term. Total cost: $

11 11 Inbound Digital Marketing Proposal Webfactories

12 Signature Signed by: SAMPLE COMPANY Date Payment 12

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