Social Media. A brief overview of the Social Media module

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1 Social Media A brief overview of the Social Media module

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3 Definition of Social Media Social Media is an umbrella term given to a collection of websites that enable people to speak to each other on an almost unrestricted basis. These websites have changed the way the world communicates.

4 Why ICDL Social Media Module? This module will enable Candidates to develop their knowledge and skills in using social media resources effectively both in their personal and professional lives. On completion of this module the candidate will be able to: 1. Know the fundamentals of creating and managing social media presences on common social media platforms both for personal and business purposes. 3. Understand how various social media platforms can be used to promote their organisation as well as its products and services. 4. Be aware of the responsibilities associated with the safe use of social media and will be aware of privacy and data protection issues. 5. Appreciate the importance of managing online reputation and will understand the need for organisations to have a social media online reputation plan. 6. Know how to develop a simple social media policy document for an organisation to monitor online conversations. 7. Understand how to prevent a social media crisis

5 Benefits of Social Media Staying in contact with friends and family Learning new skills / education Good and bad publicity Promoting a business Mass communication Customer service Brand awareness Monitoring trends Event organising Market research Celebrity gossip Following news Playing games Finding a job Social Media connects people

6 Social Media Tools 1. Key concepts Understand what social media is Understand how social media has changed the way we communicate, who is using it. Recognise how social media,tools can create higher visibility. Recognise the opportunity to,publish and cross-promote integrate and share, using different social media platforms.and resource tools. Recognise the advantage of social media. Be aware that social media is fully mobile with applications (or apps).

7 2. Plan Be aware of common reasons why organisations use social media. Understand what the term active listening means and know how to engage with people online. Decide what you want to achieve with social media. Consider your online identity and the messages you want to convey. Be aware of the resources necessary to run an effective social media programme. Decide who will be responsible for maintaining social media account.

8 3. Go Social Know the fundamentals of creating and managing social presences on common social media platforms. Recognise social aggregator tools like Hootsuite, Sendible and Buzzbund. Know how to create and maintain a business presence on common social networks.

9 4. Social media platforms Understand Facebook Page Features and Facebook Insights. Know that photos and contests are effective methods of generating involvement. Understand how Facebook ads work and can generate significant returns. Know that you can use Google to join and participate in relevant Google+ communities. Use Google + to follow news stories and be updated. Use Google + to publish news, updates and share multi-media. Know how to use Google Hangouts to generate traffic. Use Google + as a management tool.

10 4. Social media platforms Recognise how Twitter can help develop participation and a sense of community. Use Twitter to track an interesting conference or seminar. Follow a famous persons, topic or trend. Create a list and know what it means to do this. Use Twitter to seek out opinions and pose questions. Use Twitter to help with work, to update about schedules, project due dates, etc. Recognise that blogs exist to help with most topics or subject areas. Know how to create a personal blog to use for professional purposes and how to promote it by tweeting the URL. Know how to use an Editorial Calendar plugin to create a schedule of blog posts for future use. Add some blog posts to maintain an active conversation.

11 4. Social media platforms Understand the uses and values of video sharing tools like YouTube. Be aware of the key features of a good video. Know how to create a YouTube channel and upload and share video clip. Create, play, edit and share video content using tools, such as, Moviemaker, Nero and VLC Media player. Recognise that LinkedIn has its own unique community and caters to professionals and can connect you to other firestarters. Know that LinkedIn s Best Practice Guide and HubSpot s Cheat Sheet can help you get the most out of the site. Recognise how LinkedIn s advertising network, research and recommendations can be used to promote yourself and your products.

12 5. Awareness, Influence and Policies Be aware that there are data protection issues within any social media platform. Understand the importance of managing your online reputation. Track what is going on (negative and positive conversations, etc.) by using free alert and analytic tools. Recognise copyright with social media and be aware of the impact for downloading content. Recognise issues of privacy security, online etiquette and Cyberbullying. Recognise the importance of having a social media online reputation plan. Recognise the importance of dealing with complaints and being honest and transparent. Develop a social media policy document for your organisation. Set appropriate admin rights and access for any organizational social media platforms. Know how to prevent a social media crisis, how to protect yourself against rogue social media updates, and how to.respond to a crisis

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