Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Social Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel"

Transcription

1 Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel

2 Training Overview This session has a unique social media approach, for professionals in the hospitality industry, aiming to use social media to leverage the hotel s promotional efforts, events and improve conversion rates. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks. Social media is widely used by professionals in the hospitality industry, just take a look on Facebook, Twitter, Pinterest and Google+. It is obvious that more and more establishments are choosing to place themselves online. Being present on social media can easily be compared to having a website for your hotel or restaurant. Social media shouldn t be ignored as there are many ways that a hotels, hostels, restaurants and any other hospitality-based establishment can benefit from. Peer-to-peer sites like Tripadvisor might already have your establishment online. Are you monitoring it for negative feedback? With the online world, information travels at lightning speeds. The goal here is to react to negative comments as soon as possible, but with an appropriate reaction. What is said online stays and others are able to view this at any time. Is it smart to leave these negative comments on sites like Tripadvisor? Would you want to know what is being said about your hotel? Can you use this information to make appropriate changes to your service? With Facebook s 845 million active monthly users, this place is something no Hotel should bypass. Facebook is extremely important in the social media world and there are so many ways that the hospitality industry can utilize to get their message out. Twitter has over 465 million accounts and with the real-time aspect, the hospitality industry needs this. Do a search on Twitter, you might already have users talking about your establishment online. Take your customer service to a new level and be present on Twitter, answer questions, solve problems and help engage users. The third most visited website, Youtube, a great place to showcase what your hotel or restaurant has to offer. A video gives an insight to what people should be expecting from you. A great way to not only showcase, but listen to what your potential customers want. Posting some great videos on Youtube is a must, with its 2 billion views a day, get some of those views onto your account. With just 10.4 million users, Pinterest might not seem like the ideal place to be for the hospitality industry. Wait right there! Did you know that Pinterest has more referral traffic than Google+, LinkedIn and YouTube combined? Pinterest is growing and the fact that you can connect it with your Facebook account leaves Facebook users pinning with a complimentary post on their Facebook wall. Let your hotel, hostel, restaurant and any other hospitality establishment benefit from social media. At a fraction of the cost of traditional marketing campaigns, a social media campaign could bring you just as much profit for the cost and effort of traditional marketing campaigns. The time to use social media for hospitality establishments is now. Who should attend? Professionals in the Hospitality field E Commerce Managers Event management professionals Company Directors Marketing / PR / Communications / Sales professionals General Manager / Owners of Hotels Website Community Managers / IT Managers Tailored content We prepare all our social media trainings based on client s objectives Ideas to get your social media plans started Choosing the platforms and devising a strategy for your hotel Integrating Social Media into Your Marketing Plan. Case studies Twitter & Facebook Marketing for hotels Business blogging: A powerful homebase for hotels LinkedIn: Making relevant connections & building a powerful network Online video for hotels: customer experience, event promotion and brand reputation (tool, resources and techniques) marketing

3 Social Media Marketing for Hospitality Industry What will I learn? How to make your hotel, brand and services more visible in search and through social networks How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way. How to proactively engage with professionals in the different platforms to achieve results & enhance your hotel s brand reputation. How to audit and monitor the online environment what is being said about your hotel, staff, brand/ events / competitors / industry. How to leverage your hotel s promotional efforts blending online and offline activities. Some important pointers about Social Media in the Hospitality Industry: Today s travelers are highly social and influenced by what they see online - not just about price, but endorsements from social communities, blogs, and reviews. Hotels & restaurants need to join the conversation in order to successfully engage with guests and visitors, drive new business, acquire valuable insights into the behavior of their guests and visitors, and safeguard and enhance their online reputation. Using social media tools, hotels & restaurants can cost-effectively target the right audiences at the right time with the right message. This will result in measurable ROI in many cases. 52% of all travelers like Facebook pages specific to an upcoming trip and 59% of travelers post status updates while they are traveling. With the right training, hotels and restaurants can tap into this source of word of mouth advertising and use it to their advantage. Different audiences require different messages and are using different platforms: Audience research is key and allows hotels to identify the best social media platforms to use for their campaigns, what tone of voice to adopt, and what type of messages work best. Social media activities, to be successful, must be integrated into a hotel s or restaurant s overall strategic business and marketing plans - the training will provide guidance on how to do this effectively. All departments of a hotel should be involved in its social media efforts: Tomorrow s traveler will not accept delays in replies to social media messages and the different departments must work together seamlessly.

4 Agenda DAY 1: 1. Introduction to Media and Influence in Hotels & Restaurants 9:00 AM to 10:30 AM. A true definition of social media Myths and facts about social media Branded case studies of successful social media campaigns in hotels & restaurants Why social media is working for hospitality companies today 10:30 AM to 10:45 AM - Coffee Break: 2. Twitter Tips, Tools and Strategies 10:45 AM to 12:45 PM. Twitter basics and terminology Why Twitter matters Do you belong on Twitter? Establishing your Twitter presence Finding the right people & accounts to follow in your business How to search properly for information & competitors The secrets to Twitter lists Using Twitter for service recovery & feedback in hospitality Twitter strategies for effective marketing How to contribute to the conversation Finding your voice Writing your tweets How to monitor the conversation about your business Using Twitter for lead generation Advanced Twitter marketing strategies Measuring your impact on Twitter 3rd-party analytics Case studies for best Twitter marketing strategies Lunch: 12:45 PM to 1:45 PM 3. Facebook 1:45 PM to 3:15 PM Facebook basics & statistics Facebook groups or fan pages? Which one is right for your business? Facebook for hotels & restaurants Facebook marketing Using Facebook offers to increase fans What you need to know about Facebook contests Facebook events & marketing techniques Facebook Places and Reviews The importance for hotels & restaurants Using Facebook photos & videos in your marketing arsenal Facebook advertising Basic, interests & advanced targeting techniques Sponsored new stories advertising Actions and bidding techniques Ad metrics and how to figure out what is working How to create the perfect hotel or restaurant Facebook company page Understand the myth of Facebook Reach Learn how to create customised tabs (apps) for free The correct pixel sizes The Facebook content algorithm: Is all of your hard work paying off? Case studies Practical session 3:15 PM to 3:30 PM - Coffee Break: 4. Google Plus 3:30 PM to 5:00 PM Google Plus basics & statistics What is Google Plus? Why should hospitality companies use Google Plus? The Google Plus layout How to navigate in Google Plus How to find relevant conversations in Google Plus Google Plus marketing How to establish your presence in Google Plus Special features in Google Plus How to build relative circles for your business How to use Google Hangouts Google hotel & restaurant reviews and their impact on your operations Increase your visibility in SEO How to create a page How to use that page to spread word of your products How to create and manage a Community How to best utilise Local for your business Understand how G+ has a direct effect on Google.com rankings. Summary of Day 1

5 Social Media Marketing for Hospitality Industry DAY 2: 5. YouTube 9:00 AM to 10:00 AM Learn case studies of the famous viral videos on YouTube and why theyworked Understand how YouTube and other video platforms work and theirdifferences Learn the secrets of how to create and implement a video content strategy How to optimize YouTube for search and social based on your keywordstrategy 10:00 AM to 10:15 AM - Coffee Break: 6. LinkedIn 10:15 AM to 12:45 PM The basics and terminology Setting up and optimizing your profile How to use LinkedIn as an HR machine How to find connections relevant to you and your industry Advanced LinkedIn marketing strategies Lead generation techniques using LinkedIn Learn how to embed picture/video in your LinkedIn profile How to create a company page How to add products to the page How to create multiple versions of your page How to find a good LinkedIn group, and how to spot the bad ones How to identify fake/spam accounts Learn how to moderate a group Understand the Network Learn how the search engine works Take away best practice tips on LinkedIn for business development Lunch: 12:45 PM to 1:45 PM 7. Blogging & Content Marketing 1:45 PM to 3:45PM Benefits of Content Marketing Why Content Is King Definition Types B2B and B2C Statistics Content Marketing Strategy Goals and Metrics Audience Keyword Research Development Sharing and Syndication Lead Generation Content Creation What makes a good hotel blog? Measuring Content Efforts Website Analytics Tracking Conversions Engagement Referral URLs and MultiChannel Funnels What makes a good hotel or restaurant blog? 3:45 PM - 4:00 PM - Coffee Break 8. Advanced Social Media Topics 4:00 PM to 5:00 PM Social Media Policy How to Develop Your Policy Managing Your Social Media Team Roles and Responsibilities Listening Channels Role of an agency or consultant Measuring Social Media Online review websites & social media: TripAdvisor, etc. Location-based services and hospitality: Foursquare, Foodspotting, etc. Summarize Day 1 and Day 2

6 TRAINER Martin Kubler is a hotel GM turned hospitality & service industries consultant with 15+ years executive-level management experience in three, four and five star hotels in Europe and the Middle East. Martin is highly creative, passionate about communication, and he possess excellent (interim) management, team working, and training skills. He also has extensive technical and financial knowledge, a flexible approach to changing situations, and a commitment to the highest standards. Martin is interested in many things and understands an eclectic mix of business, science, and art. He knows people and how to communicate with them, but also how to make organisations work and extract the best profits for their many stakeholders. Martin is a decisive, innovative, and people-focussed trainer and his MBA in International Hospitality and Service Industries Management from Glion Institute of Higher Education lets him combine operational stewardship with academic diligence. Martin is very well networked, a frequent speaker at hotel and customer service conferences and events, and a regular contributor to industry websites and publications such as ehotelier. com, hoteliermiddleast.com, and Travel & Tourism News Middle East. ABOUT CONFIANZA TRAINING & DEVELOPMENT: Confianza established the CONFIANZA TRAINING & DEVELOPMENT in June To ensure the programme you re attending is tailored to your requirements; we consult you prior to the course. This enables the agenda and specific subjects to be matched against your needs and objectives. Attendees courses profit from increased knowledge - plus enhanced managerial and pecific professional skills. We only work with the very best trainers, meaning you benefit from the most up-to-date industry strategies, topics and course material. As a training provider we constantly monitor the quality of the courses we deliver. Our mission is to enable you, your colleagues or employees to achieve your corporate and professional goals - both now and in the future. In-house Training The CONFIANZA TRAINING & DEVELOPMENT offers in-house training for businesses hat have more than 10 employees requiring training in a particular area or subject. Martin has worked with various companies across Middle East, Europe, and Asia: Accor Hotels Wyndham Hotels & Resorts Starwood Hotels & Resorts The Address Hotels + Resorts JA Hotels + Resorts Skills & Expertise: Integrated Marketing Communications, Social & Digital Media, Strategy & Planning, Marketing, Business Development, Public Relations, Reputation Management, Analytics, Online Customer Engagement, Public Speaking, Branding, Hospitality, Leisure, Tourism, Retail, Innovation. Testimonials: I attended the social media training with Martin. The session was so informative and interesting. Therefore, I totally recommend Martin as a social media expert in addition to other hot topics in digital marketing. Ahmad Al Tawab, Director of Marketing, ABD Martin s strength lies in connecting hotel operations and social media. He s an expert not only in community building & engagement, but also overall digital strategy and online performance. Martin is very good at helping companies understand how social media fits with marketing, business development, and customer service strategies, and also in bringing activities on various platforms (Facebook, Twitter, YouTube, LinkedIn) together to create profitable synergies Purnima K.P., Director of Sales & Marketing, Moevenpick Hotels & Resorts Training courses can be designed specifically to your requirements and all trainers are able to tailor their courses specifically to your industry or job function. If you would like further information on in-house training please contact: Swarnavo Roy Director For more information about CONFIANZA TRAINING & DEVELOPMENT upcoming training events visit I was extremely impressed with Martin's depth of knowledge and concise delivery of comprehensive information to a diverse audience. Martin stands out as one of those who actually does know what he is talking about in the over populated world of digital marketing and social media 'experts'. I would highly recommend him for any social media or digital marketing training or strategic implementation requirements. Caroline Tapken, Managing Director, CTT Consulting

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Social Media Management

Social Media Management Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Social Media according to Erik Qualman, author of Socialnomics

Social Media according to Erik Qualman, author of Socialnomics Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products

More information

MAPS/REPUTATION DASHBOARD

MAPS/REPUTATION DASHBOARD MAPS/REPUTATION DASHBOARD It pays to be listed online and monitor what your customers are saying about you. Maps/Reputation Dashboard Local consumers are online searching for nearby businesses that offer

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

The Perfect Digital Marketing Recipe For Your Business Success

The Perfect Digital Marketing Recipe For Your Business Success The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques

More information

Social Media Management Checklist

Social Media Management Checklist Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

Managing your online reputation

Managing your online reputation Managing your online reputation In this internet age where every thought, feeling and opinion is tweeted, posted or blogged about for the world to see, reputation management has never been so important

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS

DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS DIGITAL AND SOCIAL MEDIA TRAINING WORKSHOPS WELCOME Over the past five years we ve helped scores of clients including Queen s University Belfast, Allstate NI and The Arts Council of Northern Ireland, upskill

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

Syndacast. Company Introduction. Find out how we can guide your business to higher ROI

Syndacast. Company Introduction. Find out how we can guide your business to higher ROI Syndacast Company Introduction Find out how we can guide your business to higher ROI Some Facts about Syndacast Syndacast is one of the fastest growing performance driven digital marketing and concept

More information

Other Essentials 6/23/2015

Other Essentials 6/23/2015 Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International

More information

sd street toolz digital centre

sd street toolz digital centre Professional Diploma in Digital Marketing sd street toolz digital centre Contents Professional Diploma Courses in Digital Marketing Short Courses 1. Welcome 2. Course overview 3. Course content 4. How

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho

More information

Social Media and how Parks can benefit from it

Social Media and how Parks can benefit from it Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

Social Media for Small Business Alameda County SBDC Workshop

Social Media for Small Business Alameda County SBDC Workshop Social Media for Small Business Alameda County SBDC Workshop Presented by David Mitroff, Ph.D. Our Speaker David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting David@PiedmontAve.com

More information

Anetwork Digital Media Agency

Anetwork Digital Media Agency Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

www.digitaltraining.ie Bring your learning into the Digital Age

www.digitaltraining.ie Bring your learning into the Digital Age Bring your learning into the Digital Age Course Trainer Joanne Sweeney-Burke EDUCATION Joanne holds a first class honours Masters Degree in Journalism, a Postgraduate Diploma in Digital Marketing, a Postgraduate

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Social Media. A brief overview of the Social Media module

Social Media. A brief overview of the Social Media module Social Media A brief overview of the Social Media module Title of Page to Appear Here in Arial Bold. Size: 32pt Line 1 of bullet point text to appear here in Arial regular. Size: 18pt Line 2 of bullet

More information

Target Marketing 102 What s Next?

Target Marketing 102 What s Next? Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007

More information

Winning Social Media Marketing Strategy

Winning Social Media Marketing Strategy 7 STEPS TO CREATE A Winning Social Media Marketing Strategy A GUIDE BY Introduction Social media was often seen as the wild child of the marketing department the place where interns started their careers

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

B2B Social Media Marketing

B2B Social Media Marketing B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

More information

Video Marketing For Law Firms

Video Marketing For Law Firms Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About

More information

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au Objective Objective of the Workshop The aim of this workshop is to give you the knowledge to develop

More information

10 Social Media Marketing Tips for Small Businesses. A Hootsuite ebook

10 Social Media Marketing Tips for Small Businesses. A Hootsuite ebook 10 Social Media Marketing Tips for Small Businesses A Hootsuite ebook 10 Social Media Marketing Tips for Small Businesses The beauty of social media is that anybody can harness its potential if you have

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Digital Marketing Brochure Professional Diploma in Digital Marketing Online Mode Classroom Mode #discoverdigital www.digitalhogwarts.com Contents 1. Welcome 2. Course structure 3. Course content 4. Course

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale.

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale. Social Media Analytics! & ORM! How Banks Can Leverage It Fully! HOW CAN SOCIAL BE LEVERAGED? Consumer Insights / Market trends and product development Customer Acquisition Online reputation management

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

Sample Social Media Strategic Plan

Sample Social Media Strategic Plan Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to

More information

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the

More information

About the Authors Acknowledgments Foreword Prologue: Our Story Introduction: Social Media What It Is and Why We Wrote This Book

About the Authors Acknowledgments Foreword Prologue: Our Story Introduction: Social Media What It Is and Why We Wrote This Book About the Authors Acknowledgments Foreword Prologue: Our Story Introduction: Social Media What It Is and Why We Wrote This Book xi xiii xv xvii xix Part I: Overview of Social Media and Its Role in the

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

the beginner s guide to SOCIAL MEDIA METRICS

the beginner s guide to SOCIAL MEDIA METRICS the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Managing your online reputation

Managing your online reputation Managing your online reputation Getting the Most out of the World s Largest Travel Site Presented by Pollyanna Vincent Senior Partnerships Manager, UK and Nordics Consumer reviews are everywhere! NEARLY

More information

Social Media ROI. First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool. Whitepaper

Social Media ROI. First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool. Whitepaper Whitepaper LET S TALK: Social Media ROI With Connie Bensen First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool 4th in the Social Media ROI Series Executive Summary:

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information