Social Media Creating an Approach That Will Bring You More Business

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1 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

2 Social Media how really important is it? Creating a step-by-step plan for your business Facebook, YouTube, Twitter and LinkedIn Presented by All Seasons Communications Beth Monicatti-Blank What we will learn today: How to narrow down the ever increasing options and create an approach that will help to bring you more business. The basics Social media is not a blank billboard for advertising Too much advertising will irritate your potential customers Use for informational purposes or to promote special deals & events Show your expertise Visuals allow you to display new products, videos and testimonials 1

3 The basics Use for interaction with potential customers Don t use emoticons Be careful with who is in charge of social media, they need to like their job Assume EVERYONE will see EVERYTHING Recognize mistakes Genuinely apologize The basics Always proof before posting Complete the profiles Establish a posting strategy and schedule Analyze and test posts Establish hashtags #marvacrvshows Focus on quality, not quantity of followers Don t over post or post inappropriate content The basics Never ignore negative comments Always monitor for suggestions, complaints or questions Facebook, YouTube, Twitter and LinkedIn are powerful SEO tools 2

4 Facebook.com It s free! 1.04 billion daily active users 934 million mobile daily active users Social networking service to exchange messages, post status updates and share videos Facebook.com Develop a hub for your business Create a page that will allow people to find you Use address on website, brochures or any marketing pieces Complete the profile Stay connected with your customers Stay timely make sure the messages are tailored to meet your customer s needs and interests Facebook.com Study your analytics you ll have a deeper understanding of your customers and your marketing activities Identify your audience What do your customers have in common? How old are they and where do they live? How can your business help them? Would one group be more interested in specific messages, products or services? 3

5 Facebook.com Build your audience Invite your friends Share your pages with your audience Invite your business contacts Remember: it s not about the number of likes. Its more about the connections. Facebook.com Experiment with posts Be authentic Be responsive Be consistent Do what works Create Facebook ads Use the ad tools Reach the friends of the people that already like your page Be specific in targeting and create different ads for specific audiences What is YouTube.com? It s free! YouTube allows billions of people to discover, watch and share originally created videos Content is powerful. People would rather watch something than read (me too!) Potentially viral Global and local audiences Demonstrate your expertise Selling for you 24/7 4

6 YouTube Give potential clients a face Video is SEO friendly (embed in your website) Make content, not ads Complete the profiles Drive viewers to your website Include a link in the first line of each video description Include links to website in the about section.com is an online social networking service that enables users to send and read short 140-character messages called "tweets". Tweets from users you choose to follow will show up on your home page for you to read. It s like being delivered a newspaper whose headlines you ll always find interesting you can discover news as it s happening, learn more about topics that are important to you and get the inside scoop in real time. 1.3 billion estimated number of registered users 65 million estimated number of U.S. users Before you start decide on your purpose This will help you decide who to follow and info to share Focus on your passion, this will make your messages stronger and attract users with similar interests Define your brand Specialize in one brand or be more general 5

7 Determine your strategy Influence, promote or sell Learn to use Twitter effectively Sign up for a free account Learn the terminology Tweet, Retweet, Trending Topics Explore See who s using Twitter and what they are saying Become an active user Choose your name, brand or persona Select something that fits your business Complete the profile Use a good headshot or logo Find your keywords (Google Keyword Tool) Research and identify hashtags #PureMichigan Use your Twitter handle on website, brochures or any marketing pieces I follow you then you follow me Click favorite on a Tweet, then you follow me You follow me and I give you something (info, coupon, etc.) Choose your lists lists help you identify relevant conversations and influencers Topsy.com allows you to search Twitter to find relevant information 6

8 business Use HootSuite to listen to conversations about you, your company or your industry Use original content Share facts, insights and stats Leave room in the 140 characters for hashtags (keep 2 to a Tweet) Use keywords in headlines Alternate Tweets by time and day of week Use images and videos business Leverage your Tweets in Facebook, LinkedIn and blogs business Linked In World s largest professional network 400 million members, 200 countries Access to people, businesses, jobs, news, updates and insights Create a great profile (personal or business) Start with a professional photo or logo Make your headline stand out (list your specialties) List your (or company) achievements Add images or documents 7

9 business Linked In Create a great profile (personal or business) Complete the profile skills, volunteering, education, specialty and items that paint you as well-rounded Keep your work history relevant Include awards and recognitions Add links to relevant sites Ask for recommendations Create status updates Use keywords Connect with others business Linked In Create a great profile (personal or business) Include your contact information Check analytics business What we have learned today: How to narrow down the ever increasing options and create an approach that will help to bring you more business with Facebook, YouTube, Twitter and LinkedIn 8

10 COMMENTS AND QUESTIONS? Thanks for your time! You can find this presentation on our website at allseasonscommunications.com Beth Monicatti-Blank

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