Social Marketing & Reputation Management

Size: px
Start display at page:

Download "Social Marketing & Reputation Management"

Transcription

1 Social Marketing & Reputation Management

2 > TOUCH POINTS Customer Behavior General Facts and Trends Value of each Platform & Opportunities

3 > WHERE DO YOU BEGIN?

4 > GET REAL ABOUT SOCIAL MEDIA Social Media is NOT easy, quick or cheap Adding content is easy and free but upkeep is time consuming Transparency and convenience must be priority We re seeing a fundamental change in the way kids consume media. Kids that can t even talk, walk up to a TV screen and try to swipe it like an ipad or iphone. - Styler

5 > QUICK FACTS Social media amplifies your reach, improving internet presence, reputation and SEO. It is also one of the most powerful content distribution channels. 91% Of people have gone into a store because of an online experience *Marketing Land 89% Of consumers say they re more likely to recommend a brand to a friend after becoming a fan *PRNewswire 56% Of fans say they re more likely to recommend a brand after becoming a fan *PRNewswire

6 > CUSTOMER BEHAVIOR Everyone has a choice Consumers reach out because they want to on their own terms Don t call me I ll call you There are over 217 million registered members of the National DO NOT CALL list

7 > SOCIAL MEDIA

8 > FIRST STEP LESS DONE RIGHT IS MORE

9 > YOUTUBE How do you YouTube? Critical to apartment marketing 2 nd only to Google Over 72 hours of footage uploaded every minute Zappos drives over 250,000 visits/year to its website from YouTube Use it to capture leads, follow-up or retention

10 > YOUTUBE

11 > YOUTUBE: TIPS LINK BACK TO YOUR SITE Invite viewers back to your website at the end of your videos. Include a clickable link right in the video description box to make it super simple! FILL OUT DESCRIPTIONS YouTube is owned by Google, so make sure you give your video high search visibility. Fill out every available empty box when you publish your video title, tags, description, category, etc. HIGHLIGHT YOUR FANS Referrals are the greatest marketing source out there ask customers to post short YouTube videos about their experiences with the brand positive and negative. Tell your story in a genuine way. CREATE VIDEO LANDING PAGE Create a separate video landing page optimized for your community This will help rank the landing page high in search results, instead of the actual YouTube site hosting your video.

12 > INSTAGRAM 8,500 photos are liked on Instagram per second Instagram has 90M monthly active users 40M photos are uploaded per day Brands share an average of 98% of the photos they post to Facebook and 59% to Twitter 1,000 comments per second are left on Instagram photos

13 > INSTAGRAM

14 > INSTAGRAM

15 > INSTAGRAM: TIPS BEST TIME TO POST Content consumption happens at all times not just business hours. Visual content is shared just as much during weekday hours, as it is on off-hours (9 p.m. 8 a.m.) and weekends. HASHTAGS Using hashtags with your photos dramatically increases interaction Integrate them seamlessly into the post and make them relevant to the photo. Ex: #WillowGlenApartments #OurResidentsHaveFun #BestPlaceToLive VIDEOS Although only released a few months ago, videos on Instagram increase engagement with users these 15 second video snapshots put you ahead of the competition POST INTERESTING THINGS Take people behind the scenes and capture moments that are human and relatable. USE FILTERS Instagram was launched as an app to make your photos beautiful take advantage of the photo filters to turn your average photo into a work of art.

16 > FACEBOOK Facebook is the world s largest social network, more than 1 billion users 93% of US adult Internet users are on Facebook 1 out of every 8 minutes online is spent on Facebook 49% of people use Facebook to share content

17 > FACEBOOK

18 > FACEBOOK

19 > FACEBOOK: TIPS CREATE CUSTOM TABS Every Facebook Business Page has a standard set of tabs, including a Wall where comments are published and an Info tab with general information. Extend these tabs, by creating custom ones ( Welcome tab Newsletter Sign Up tab, Promotion tab STICK TO A CONSISTENT POSTING SCHEDULE The worst thing a business can do is to post 7 days in one day and then not for another 3 months. Plan a posting schedule ahead of time and stick with it. USE FACEBOOK ADS Facebook enables you to target your audience for your ads you can specify geographic area specific interests, etc. for those that will see the ad. You can set your bid price, campaign budget and test as many different ads as you like you can also stop each campaign immediately SEND UPDATES Facebook administrators are able to send messages to anyone who likes their Page send out individual updates and make them aware of new promotions, ec.

20 > PINTEREST Digital media is going visual, with Instagram leading the way Pinterest has 70 million active users 80% of users are female 2.5 billion monthly page views 80% of pins are re-pinned from other sources

21 > PINTEREST

22 > PINTEREST: TIPS CREATE SPECIFIC BOARDS ABOUT A SINGLE TOPIC Create individual boards that focus on a single topic (Ex: Small Space Design) to increase interaction and views. DON T LIMIT YOURSELF TO ONE BOARD Sometimes more is better when it comes to Pinterest marketing. By having multiple boards on several different subjects related to your product or brand, you become somewhat of a subject matter expert and users will come to you to learn more. BE CREATIVE WHEN NAMING YOUR BOARDS When a brand has one main focus (apartments), it can help keep user s interest if they name boards creatively they should be relevant enough so that users know what the board is about, but keep it lighthearted (Ex: Moving On Up for a title of a penthouse decoration board) PIN REGULARLY Pin on a regular basis in order to keep your profile s pins in the feed of each pin s category, thus growing followers and re-pins.

23 > GOOGLE+ Google+ has passed Twitter as the secondbiggest social platform worldwide Focused on targeted sharing with subsets of your social group Includes Hangouts users can have video sharing networking 343M active users 25% of worldwide internet users are active on Google+ at least once a month

24 > GOOGLE PLUS

25 > GOOGLE+: TIPS BE CREATIVE IN YOUR MINI-BIO Get creative with your employer field and use it to create an eye-catching mini-bio. This shows up in your hovercard, which is often the only information someone on Google+ has in front of them to decide whether or not to circle (follow) you or not PROMOTE YOUR PAGE Promote your Google+ page from your website and other online presences. You should also add the +1 button to your website or blog, which allows visitors to recommend it with a single click. CREATE A SUGGESTED CIRCLES LIST Create a prioritized list of suggested circles that you can place at the About tab of your profile page. Visitors can quickly and easily determine your business focus.

26 > TWITTER 140-character bursts of information More than ½ of active Twitter users follow companies, brands or products 79% of US Twitter users are more likely to recommend brands they follow 67% of US Twitter users are more likely to buy from a brand they follow It s instant, targeted and powerful

27 > TWITTER

28 > TWITTER Keep it light.

29 > TWITTER: TIPS WRITE IN YOUR OWN VOICE Ensure that all your tweets, replies and promotions encompass a seamless style that matches your personality or brand. USE KEYWORDS IN YOUR TWEETS Keywords are the backbone of content make a list of keywords that best describe your business and industry use these words as you compose your 140-character posts. SHARE LINKS TO USEFUL CONTENT Sharing links to useful content are more effective at growing and retaining followers than engaging them in conversation. Share more links CONNECT WITH THE RIGHT PEOPLE AND TWEET WITH THEM Use tools such as Follower Wonk, Twellow and WeFollow to find people who are in your region and interested in your industry and then start following them. Once you find your audience don t tweet AT them tweet WITH them.

30 > REPUTATION MANAGEMENT

31 > REPUTATION MANAGEMENT Make the decision to do it on your own Find a third-party to manage social

32 > REPUTATION MANAGEMENT Of consumers trust online reviews as much as personal recommendations *Search Engine Journal 72% Of consumers say that the posts made by companies on social media influence their purchases *Forbes 78%

33 > ONLINE REPUTATION Brand Reputation: Use tools like iwebtools, Google Analytics or another third-party tool to evaluate, monitor and respond to conversations going on about your brand Google Alerts Use Google Alerts to notify you when your brand name is mentioned anywhere on the web best of all it s free! Respond Quickly People want companies to be available 24/7. According to a recent survey, close to 60% of consumers expect brands to respond to their social media comments and questions Benefit from Happy Customers There s nothing wrong with suggesting to your happy customers to write about their experience on Yelp or Google Places the worst that can happen, is that they ll decline.

34 > MAJOR TAKEAWAYS CONSUMERS TRUST STRANGERS AS MUCH AS THEY TRUST PEOPLE THEY KNOW WHEN IT COMES TO MAKING A BUYING DECISION ENSURE YOU HAVE A PROGRESSIVE ONLINE MARKETING STRATEGY

35 > NOW WHAT? DEVELOP AN OVERALL STRATEGY CONFIRM AND UTILIZE RESOURCES DESIGN A PLAN WITH REALISTIC TIMELINE IMPLEMENTATION & FOLLOW THROUGH MONITOR AND ANALYZE

36 > REQUEST YOUR MARKETING STRATEGY WORKBOOK TODAY.

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

SEO, Search Engine and Online Reputation Management

SEO, Search Engine and Online Reputation Management SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539

Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539 The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer

More information

Social Media Management Checklist

Social Media Management Checklist Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2 P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS

More information

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less. 2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division

Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies

More information

the beginner s guide to SOCIAL MEDIA METRICS

the beginner s guide to SOCIAL MEDIA METRICS the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital

Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital Marketshare of Major Social Media Platforms March 2013 Data & graph provided by Dreamgrow Digital F a c e b o o k Social Largest social platform with over 1 billion users worldwide February 2004 rating:

More information

Open House Day 2015: Social Media Tipsheet

Open House Day 2015: Social Media Tipsheet Open House Day 2015: Social Media Tipsheet For more information, contact: Lucy Arnold, 212 453 2240 Lucy.Arnold@fleishman.com We re so excited that you ll be participating in the 11th annual Open House

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

for Business A guide to Pinterest Analytics

for Business A guide to Pinterest Analytics A guide to Pinterest Analytics With Pinterest Analytics, learn more about your audience and how Pinterest works for you Version 06.16.2015 A guide to Pinterest Analytics 2 Table of contents 01 Pinterest

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016

UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016 UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google

More information

What Social Media Platform is Right For You?

What Social Media Platform is Right For You? What Social Media Platform is Right For You? Social Media Overview March 25, 2015 Michele Walfred walfred@udel.edu @mwalfred (Twitter) Review Your objectives Why Social Matters Review the major social

More information

International Social Media: Best Practices

International Social Media: Best Practices International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online

More information

Using Social Media to Improve Your SEO

Using Social Media to Improve Your SEO Using Social Media to Improve Your SEO Brent D. Payne SEO & Social Media Director 435 Digital SEO 101: Popularity Popularity Links Authority Trust Popularity Relevance Similar Content Authority Social

More information

BusinessOnline360.com Dominating Social Media Marketing 1

BusinessOnline360.com Dominating Social Media Marketing 1 BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape. Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Internet Marketing Social Media. Denise Gervais, WSI 905-864-1110 www.yourwsiadvantage.com

Internet Marketing Social Media. Denise Gervais, WSI 905-864-1110 www.yourwsiadvantage.com Internet Marketing Social Media Denise Gervais, WSI 905-864-1110 www.yourwsiadvantage.com Agenda Marketing What works, what doesn t? How do you show up on Google? Search Engine Optimization Pay Per Click

More information

IIN Health Coaching Websites. Create your own unique website with just a few clicks!

IIN Health Coaching Websites. Create your own unique website with just a few clicks! IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving

More information

Transform Your Marketing to the Way the World Wants to be Marketed To!

Transform Your Marketing to the Way the World Wants to be Marketed To! Internet Marketing Services From Transform Your Marketing to the Way the World Wants to be Marketed To! It's no secret that the marketing landscape has changed dramatically over the past few years as Internet

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN

SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN CREATIVE After logging in and accessing your Facebook business page as an administrator, you ll be presented with the following message: Start Tour: Click

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Facebook Pages Mission control for your business on Facebook

Facebook Pages Mission control for your business on Facebook Facebook Pages Mission control for your business on Facebook Pages are the essential place for businesses to build connections with people. Facebook Pages allows you to express your identity and tell your

More information

8 Killer Tips: How to Use Facebook for Event Marketing

8 Killer Tips: How to Use Facebook for Event Marketing Follow us on: 1.888.822.6693 HOME ABOUT SERVICES BLOG RESULTS LEARNING CENTRE CONTACT 8 Killer Tips: How to Use Facebook for Event Marketing Posted by Steve Toth in Social Media Marketing on April 12th,

More information

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus

Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage

More information

Maximising Digital Marketing: Andrew Binns Head of Strategy

Maximising Digital Marketing: Andrew Binns Head of Strategy Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing

More information

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Attributes and Objectives of Social Media. What is Social Media? Maximize Reach with Social Media

Attributes and Objectives of Social Media. What is Social Media? Maximize Reach with Social Media What is Social Media? "Social media is an innovative way of socializing where we engage in an open dialogue, tell our stories and interact with one another using online platforms. (Associated Press, 2010)

More information

FACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce

FACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce FACEBOOK MARKETING 2015 Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce January 21, 2015 AGENDA: 1. Facebook At-A-Glance 2. Facebook Organic Marketing, a.k.a the FREE News

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact. Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Custom Website. 435digital.com

Custom Website. 435digital.com Custom Website Working closely with our web development team, we create custom built websites on easy to use Content Management Systems (CMS), like WordPress, for a wide variety of clients. We ve designed

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

Other Essentials 6/23/2015

Other Essentials 6/23/2015 Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information