Synergy. Solutions. Style. Fashion Week MKE Initiative SPONSORSHIP. September 22-28, 2013 fashionweekmke.com

Transcription

1 Synergy. Solutions. Style. Fashion Week MKE Initiative SPONSORSHIP September 22-28, 2013 fashionweekmke.com

2 We are inviting you to make your mark and become a sponsor! The Fashion Week MKE Initiative (FW MKE Initiative) provides opportunities for fashion-infused businesses and organizations to build and bond with Milwaukee s style-enthused consumers. We built this week of fashionable events to increase awareness of our region s talent, stimulate economic activity for local fashion and beauty professionals and to introduce over 3,500 attendees to the groundbreaking people and ideas that help define fashionable Milwaukee. In addition to the a fore mentioned objectives, FW MKE Initiative will use each of its themed days to give back by making charitable contributions to a variety of causes and community serving organization. Fashion Week MKE Initiative is a collaborative effort from concept to execution. We recognize that there are phenomenal individuals and organizations in our region, and that our initiative can only be as good as the people involved. Our marketing strategy for the Fashion Week MKE Initiative involves partnering with educational institutions who offer beauty and fashion programs in our region, hosting our events at well-known locations throughout the city, utilizing the power of social media and video to share personal stories from sponsors and volunteers, hosting a blogger s lounge at every event and partnering with a number of public relations firms to garner media interest throughout the week. The Fashion Week MKE Initiative is not governed by any one entity. It is led by a self-organized board of style-makers for the exclusive purpose of growing the local fashion economy and uniting the fashion community. We offer a number of rather unique advertising opportunities to help direct our devoted fan base to your business. An outline of available sponsorship opportunities with associated benefits are listed on the next page. We look forward to hearing from you and would appreciate an opportunity to coordinate the right benefits and sponsorship package to suit your exposure needs. Sincerely, Wren Solares of Style by Solares Amy Watkins of FMStyleStudio.com Bjorn Olaf Nasett of Fashionfarmboy.com Michael Damond of FashionableMags.com Essential Barbie of BeautybyEssential.com A team of collaborative and creative minds, building & bonding to create a fashion initiative that rocks Milwaukee.

3 TRU Model Competition Coinciding with the Fashion Week MKE Initiative is the TRU Model Image Competition. A 7-day interactive male vs female challenge will exalt Milwaukee's Top Model in the areas of confidence, resilience, diversity and saviness. Sponsorship and branding opportunities with in the Tru Model Image Competition are available upon request. Schedule of Events FOCUS DAYTIME EVENING TRU MODEL COMPETITION Boutique Runway Show at SPiN Finalist Reveal Catwalk Kick-off Meet the Judges SUNDAY Outdoor UpMarket Boutique Fashion Top Dog Fashion Show and Dog Lovers MONDAY Beauty & Wellness Beauty & Wellness UpMarket Fantasy Hair & Wearable Art Gallery Night Fantasy Photo TUESDAY Bonding & Building Hot Spots Tour of MKE Business Night Out at The Hudson Business Lounge Social Media WEDNESDAY Men s Night Out MKE Fitness Men s Night Out: Men in Fashion and UpMarket Androgyny THURSDAY Hats Off to Photographers Hat s Off to MKE Photographers Go-see FRIDAY Music Icons Roundtable Dicussion: Fashion in MKE Music Icon Look-a-like Social Icon Makeover SATURDAY MKE Style to Remember Boutique Blitz High-fashion Grand Finale Competition Winner Announced Media Appreciation OPEN SPONSORSHIP OPPORTUNITY

4 Your sponsorship helps to shape the future of Milwaukee s fashion economy. Choose your Sponsorship: $15,000 - Sponsor of the Week (1 Spot Available) Naming rights ( Brought to you by ) Market exclusivity (no competitive sponsorships) 20 Special Guests Week Passes 2-minute video for I am Fashion Week MKE Initiative campaign Media mentions (press releases, radio, TV appearances) Premium UpMarket vendor space at ALL EVENTS Logo featured prominently on all materials and events Unique branding campaigns via social media Inside front and back cover of 2,500 program guides 2 Full page ads in FashionableMags.com Onstage mention and appreciation from emcees Inclusion in Model Competition Exposure from media blitz on social media pages Banner placement at all events $5,000 - Sponsor of the Day (7 Slots Available) Inclusion in press release announcement for chosen event Naming rights: This day of FW MKE Initiative is sponsored by... Premium UpMarket vendor space at all events of the day Advertisement in 2,500 Fashion Week MKE Initiative programs 90 second video for I am Fashion Week MKE Initiative campaign 1 Full page ads in FashionableMags.com Exposure from social media pages Banner placement at chosen event on the sponsored day Prominent logo placement on promotional materials for all events of day 12 Special Guests Week Passes $3,500 - Event Sponsor (20 Spots Available) Inclusion in FW MKE Initiative press release for event of choice UpMarket vendor space at event of choice 60 second video for I am Fashion Week MKE Initiative campaign Advertisement in 2,500 Fashion Week MKE Initiative programs Exposure from social media pages Logo printed on promotional materials for event of choice 6 Special Guests Week Passes

5 Ala carte Sponsorship Vendor Space Purchase by July 31st and we ll include a commercial for the I am Fashion Week MKE Initiative campaign. Sunday Outdoor UpMarket (6 hours) - from $100 per space Monday Beauty UpMarket AM (6 hours) - from $100 per space Monday Hair and Wearable Art UpMarket PM (3 hours) - from $50 per space Wednesday Men s UpMarket PM (4 hours) - from $75 per space Thursday Hats Off to Photographers UpMarket PM (4 hours) - from $75 per space Friday Music Icon UpMarket PM (4 hours) - from $75 per space Saturday Grand Finale Style Zone PM (4 hours) - from $75 per space Boutique Blitz Purchase by July 31st and we ll include a commercial for the I am Fashion Week MKE Initiative campaign. $100 per boutique Includes text listing on back of Boutique Blitz postcards Includes option to have a FM Style Studio team on location Includes social media mentions prior to the event Includes text listing in Fall 2013 issue of FashionableMags.com Includes link, description and logo on Fashionweekmke.com Includes constant exposure from media blitz on social media pages I Am Fashion Week MKE Initiative Video Campaign Included with sponsorship packages, vendor spaces and boutique blitz packages when purchased by July 31st, $150 per business Includes video recording at your business location Includes editing Includes posting on youtube, facebook and twitter Take Initiative Contact: Wren Solares, wrensolares@gmail.com Payment: All payments will be made via Pay Pal or check made payable to Fashion Week MKE Initiative Sincerely, Wren Solares of Style by Solares Amy Watkins of FMStyleStudio.com Bjorn Olaf Nasett of Fashionfarmboy.com Michael Damond of FashionableMags.com Essential Barbie of BeautybyEssential.com A team of collaborative and creative minds, building & bonding to create a fashion initiative that rocks Milwaukee.