1 Presented by the Georgia Restaurant Association and the Georgia Department of Economic Development July 13-19, 2015 Georgia Restaurant Association 3520 Piedmont Road, Ste. 360, Atlanta, GA p: f: Georgia Department of Economic Development 75 5th Street N.W., Ste. 1200, Atlanta, GA p:
2 OVERVIEW The inaugural Georgia Restaurant Week, brought to you by the Georgia Restaurant Association and the Georgia Department of Economic Development, aims to highlight the various dining options that are available to consumers throughout Georgia. This week will allow patrons, both local and from out of state, to explore various dining options throughout Georgia for a set price and experience the local Georgia products that are available in Georgia s restaurants. The Quick Scoop When: July 13-19, 2015 Where: Statewide at participating restaurants throughout Georgia. What: Showcasing Georgia s restaurants to consumers and attracting new visitors through culinary tourism. Audience: Targeting the 16,864 different dining establishments we have in the state of Georgia to participate in Georgia Restaurant Week Inspire patrons and guests to try new restaurants, whether they are local or visiting from out of town. About Georgia Restaurant Week is a collaboration between the Georgia Restaurant Association and the Georgia Department of Economic Development to inspire diners to try a new restaurant. We want to encourage visitors, near and far, to pursue the unique and memorable dining options we have here in the state of Georgia.
3 Event Promotion Now through June 2015 Website WHAT S ON THE MENU? General information on Georgia Restaurant Week will be posted on the GRW website located at Restaurant participants and guests will be able to browse the website to view participating restaurants, find information about the menu, making a reservation and more. Exposure Marketing efforts will target consumers that are interested in food, beverage and travel. Exposure will be on a be state-wide and national level, including a media blitz in NYC, Tennessee, and Alabama. Other efforts include local, regional and national advertising, newspapers, television culinary events, direct campaigns, editorial coverage social media exposure and more. Collateral Various different collateral items will be produced such as restaurant recruitment packets, save-the-date cards, posters, check stuffers, invitations and more. The variety of different promotional items that are produced will build awareness of restaurant participants, sponsors and the culinary scene as a whole in Georgia. Get Social! Follow Georgia Restaurant Week on Explore Georgia s social media platforms to stay up -to-date on all of the latest information. Explore Georgia has over 270,000 followers on Facebook and 57,000 followers on Twitter. Make sure to use the Georgia Restaurant Week hashtag during the event: #GARestaurantWeek FACEBOOK TWITTER PINTEREST YOUTUBE
4 SPONSORSHIP INFO All sponsorship packages are highly customizable to ensure a mutually beneficial relationship. for more information. PRESENTING SPONSOR $10,000 Exclusive presenting sponsor title rights. Company name and logo included on all pages of the Georgia Restaurant Week website, including homepage, sponsor section and footer. Company name and logo included on all promotional and collateral material, including all communication, marketing, public relations and advertising efforts as well as on all restaurant promotional material, including posters, check stuffers, postcards, invites and more. Social media exposure via Explore Georgia social media accounts. MEDIA PARTNERS $5,000 Company name and logo included on the sponsor section of the Georgia Restaurant Week website and all printed promotional material. Access to gift certificates from participating restaurants to use exclusively for promotional purposes. Exclusive coverage of Georgia Restaurant Week to be used for publication. PREMIUM SPONSOR $5,000 Company name and logo included on the sponsor section and footer of the Georgia Restaurant Week website and on all promotional and collateral material, including all communication promoting the event. Social media exposure via Explore Georgia social media accounts. CONTRIBUTING SPONSOR $2,500 Company name and logo included on the sponsor section of the Georgia Restaurant Week website and on all communication promoting the event. Social media exposure via Explore Georgia social media accounts. SUPPORTER $1,000 Company logo included on the sponsor section of the Georgia Restaurant Week website.
5 2015 GEORGIA RESTAURANT WEEK SPONSORSHIP AGREEMENT FORM Please complete this agreement which outlines your commitment to participate as a sponsor of Georgia Restaurant Week. GENERAL INFORMATION First/Last Name Title Business Address City State Zip Phone Fax Website BILLING INFORMATION First/Last Name Title Address City State Zip Phone Fax SPONSORSHIP LEVEL (PLEASE CHECK ONE): PRESENTING MEDIA PREMIUM CONTRIBUTING SUPPORTER ( ) $10,000 ( ) $5,000 ( ) $5,000 ( ) $2,500 ( ) $1,000 PAYMENT INFORMATION ( ) I have enclosed a check payable to the Georgia Restaurant Association in the amount of $ ( ) I will pay by credit card Card Type: ( )Amex ( )Visa/MC ( )Discover Name on Card (please print) Card # Exp. Date Amount $ Authorized Signature RETURN COMPLETED FORM VIA: MAIL: Georgia Restaurant Association 3520 Piedmont Road, Ste. 360, Atlanta, GA FAX: (404) WEBSITE: To be considered as a sponsor for Georgia Restaurant Week, a completed sponsorship agreement must be returned along with payment. Signature Title Date
6 GEORGIA RESTAURANT WEEK JULY 13-19, 2015 For more information about Georgia Restaurant Week, to sign up your restaurant, or to become a sponsor, visit
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