2015 Corporate Sponsorship Opportunities

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1 2015 Corporate Sponsorship Opportunities Official Sponsor Four Sponsorships Available - $50,000 Only three remaining! Sponsors at this prestigious level are named Company Name is an Official Sponsor of Smiles Change Lives and may create materials and marketing initiatives, with approval from SCL, to co-brand their organization in support of the mission of Smiles Change Lives. Named Official Sponsor, with a maximum of four sponsorships available. Logo, link and article in one SCL monthly e-newsletter reaching 8,000 readers Prominently placed logo and link on National press release issued regarding sponsorship Logo included on all SCL advertisements printed in journals, magazines and other print publications when possible Use of SCL logo for one year Prominent listing and sponsor article placed in SCL Gratitude Report reaching 12,000 supporters Acknowledgment of sponsorship with link on SCL social networks notification/promotion of sponsorship to interested/participating orthodontists nationwide (approximately 8,000) including link to sponsor website Sponsor encouraged to implement marketing campaigns and initiatives to promote Official Sponsorship of Smiles Change Lives Approximate Projected Annual Impressions: 1,000,000 SCL Website Sponsor Exclusive! - $25,000 The SCL website is the main platform for SCL applicants, SCL providers and thousands of referral sources who rely on the site for resources and support. The website is streamlined, fully integrated with a CRM contact database, and will emphasize social networks, online marketing and targeted communications to the many audiences who engage with SCL online. With a stronger emphasis on search engine optimization, the SCL website will be the main tool for SCL marketing to the orthodontic community. Listed as sole website sponsor for 12 months on main navigation page of and every page throughout the website. Website metrics: o Monthly homepage average page views: 18,000 o Unique monthly visitors: 14,000 o Direct alias monthly page views: 12,300 Logo, link and article in one e-newsletter reaching 8,000 readers Logo and link on Use of SCL logo for one year Acknowledgment in SCL Gratitude Report reaching 12,000 supporters Acknowledgment of sponsorship with link on SCL social networks Approximate Annual Impressions: 540,000 (Conservative estimate based on 2013 values)

2 Monthly Smilewire e-newsletter Sponsor Exclusive! - $15,000 This sponsorship will best fit a sponsor interested in online marketing to a diverse audience. The e- newsletter sponsor will enjoy consistent branding on all editions of the SCL e-newsletters. Logo/link as sole e-newsletter sponsor for every edition of the SCL e-newsletter 2-3 editions issued per month to target audiences: o SCL orthodontic providers and prospective providers o SCL referral sources (general dentists, other specialties, hygienists, nurses, counselors, etc.) o Orthodontic support staff o SCL volunteers, donors, corporate supporters o SCL youth participants and alumni Article featuring additional logo and link in one e-newsletter reaching 8,000 readers Logo and link on Acknowledgement in SCL Gratitude Report reaching 12,000 supporters Acknowledgment of sponsorship with link on SCL social networks Approximate Annual Impressions: 360,000 Gratitude Report Sponsor Exclusive! - $10,000 Started in 2012, SCL prints and distributes copies of the organization s annual report, the SCL Gratitude Report. A sleek and highly-regarded publication, the Gratitude Report represents the best work of the volunteers, companies and orthodontic providers who make the mission of SCL a reality for thousands of children in need. Listed as sole sponsor for SCL s premiere print publication the annual Gratitude Report Thousands of copies printed and distributed o By mail to all SCL providers and supporters o At trade shows, meetings and conferences o Online, posted and distributed as SCL s annual reporting document Logo, link and article in one e-newsletter reaching 8,000 readers Logo and link on Article in SCL Gratitude Report Gratitude Report is also posted online and distributed via marketing Acknowledgment of sponsorship with link on SCL social networks Approximate Annual Impressions: 60,000 Orthodontist Recognition Materials Sponsor Exclusive! - $10,000 SCL orthodontic providers receive SCL-branded materials when they join the program and annually to update their office displays. Items placed in their practices will be viewed by their patients and will stay on display for many years. Exclusive sponsorship of these materials will create strong brand-recognition for the sponsor. Examples of recognition materials include displays, awards and posters. *May offer products, offers or services to SCL or SCL providers, pending approval from SCL see

3 Listed as sole sponsor on all materials issued to SCL providers (projected 800 providers in 2015) including: o Posters o Awards o Brochure Racks Logo, link and article in one e-newsletter reaching 8,000 readers Logo and link on Acknowledgment in SCL Gratitude Report reaching 12,000 supporters Acknowledgment of sponsorship with link on SCL social networks Approximate Annual Impressions: 130,000 Social Media Sponsor Exclusive! - $10,000 SCL promotes and recognizes the work of orthodontists, companies, and individuals who are bracing kids for a better future via Facebook, Twitter, YouTube and LinkedIn groups. With more than 3,000 friends, fans, followers and connections, SCL social networks are a timely and relevant platform for sharing information, ideas and success stories while branding the sponsor as a caring supporter of caring orthodontists and children in need. Listed as exclusive social media sponsor on all sites with logo/link to sponsor. SCL will issue a minimum of 4 posts per year related to sponsor or sponsorship Logo, link and article in one e-newsletter reaching 8,000 readers Logo and link on Acknowledgment in SCL Gratitude Report reaching 12,000 supporters Approximate Annual Impressions: 200,000 Grinny Awards Sponsor NOHM Campaign - Exclusive! - $5,000 SCL s National Orthodontic Health Month (October) campaign is an interactive YouTube video contest for providers, participants and program alumni. Guest videographers are given the opportunity to compete to win a Grinny Award and show their enthusiasm about braces. The sponsor will enjoy viral marketing and online links with this exclusive sponsorship with the greatest visibility in the 3 rd and 4 th quarters. Logo, link and article in one SCL monthly e-newsletter reaching 8,000 readers Logo and link on Acknowledgment in SCL Gratitude Report reaching 12,000 supporters Company representative serves on judging panel for video submissions Logo on physical Grinny Awards issued to guest videographer award winners Acknowledgment of sponsorship with link on SCL social networks and weekly 12 announcements during campaign Logo included on campaign flyers issued to SCL providers and participants and SCL YouTube Channel Approximate Annual Impressions: 120,000

4 Orthodontist of the Week (OOW) Sponsor Exclusive! - $5,000 Each week, SCL recognizes the work of one orthodontist or practice who goes above and beyond the call of duty to support the work of Smiles Change Lives. Each provider is awarded a certificate to display in their office, in addition to special recognition during one week. Logo, link and article in one SCL monthly e-newsletter reaching 8,000 readers Logo and link on Acknowledgment in SCL Gratitude Report reaching 12,000 supporters Acknowledgment of sponsorship with link on SCL social networks and OOW weekly announcements Logo on OOW provider certificate mailed to each honoree each week Approximate Annual Impressions: 150,000 Applicant Outreach Collateral Sponsor - $5,000 Sponsors will having their logos printed and distributed to more than 100,000 potential referral sources, applicants, orthodontists and oral health professionals annually. One of few printed collateral pieces, the SCL outreach brochure is distributed year-round by request at all meetings and industry conferences. Logo, link and article in one SCL monthly e-newsletter reaching 8,000 readers Logo and link on Acknowledgment in SCL Gratitude Report reaching 12,000 supporters Acknowledgment of sponsorship with link on SCL social networks Logo on applicant outreach brochures 100,000 printed and distributed annually Approximate Annual Impressions: 170,000 Orthodontist Appreciation and Gini Awards Sponsor (Fall 2015) Over 700 orthodontic providers donate their time and talents to help deserving children smile with confidence. Support of the Gini Awards recognizes the good deeds of the most remarkable orthodontists and volunteers who are bracing kids for a better future. Presenting Sponsor Exclusive! - $10,000 The SCL Gini Awards are presented by Your Company Name. Logo, link and article in one SCL monthly e-newsletter reaching 12,000 readers Sponsor included in nationwide press releases announcing event, award recipients and sponsorship Logo and link on event website for one year Acknowledgment and logo (1/2 page) in SCL Gratitude Report reaching 15,000 supporters Sponsor logo on 1,500 invitations Sponsor will be invited to take part in the event program Dinner for 6 sponsor representatives at the event Approximate Annual Impressions: 200,000

5 Shining Star Sponsor - Only 5 sponsorships available!- $5,000 Logo, link and article in one SCL monthly e-newsletter reaching 12,000 readers Logo and link on event website for one year Acknowledgment and logo in SCL Gratitude Report reaching 15,000 supporters Sponsor logo on 1,500 invitations Dinner for 2 sponsor representatives at the event Approximate Annual Impressions: 150,000 Reception Underwriter - $1,000 Sponsor name on select event materials and electronic communications Logo and link on event website for one year Acknowledgment in SCL Gratitude Report reaching 15,000 supporters Sponsor name on 1,500 invitations Approximate Annual Impressions: 50,000 Five Star Smile Sponsor - $1,250 Sponsoring five children on our growing waiting list shows the community and its orthodontists that you care enough to invest in a life-changing cause. This sponsorship provides a donor match for five applicants at or below 100% of Federal Poverty Level. Sponsor benefits: Listing in SCL monthly e-newsletter reaching 12,000 readers Acknowledgement in SCL Gratitude Report Approximate Annual Impressions: 50,000 *SCL Product Donation Sponsor Products and/or services plus a minimum $5,000 cash sponsorship from corporate sponsor opportunities above. Any sponsorship of $5,000 or more qualifies a sponsor to provide in-kind contributions of products or services to SCL or SCL providers. All in-kind donations and their distribution will be reviewed and approved by SCL. Minimum donations may apply. Eligible to offer products, offers or services to SCL or SCL providers, pending approval from SCL Logo and product offers included on all orthodontist recruitment materials including: o Recruitment/benefits file folder o Targeted mailings and communications to SCL providers and SCL prospects o Product donation materials distributed during tradeshows and meetings Acknowledgment in SCL Gratitude Report reaching 10,000 supporters Logo and link to product sponsor webpage Approximate Annual Impressions: 500,000

6 2014 Corporate Sponsorship Pledge Form All donations are tax-deductible as allowed by law. Select Sponsorship Amount Official Sponsor (only 3 remaining) $50,000 SCL Website Sponsor $25,000 Monthly E-newsletter Sponsor $15,000 Annual Gratitude Report Sponsor $10,000 Orthodontist Recognition Materials Sponsor $10,000 Social Media Sponsor $10,000 Grinny Awards and NOHM Campaign Sponsor $ 5,000 Orthodontist of the Week Sponsor $ 5,000 Applicant Outreach Sponsor $ 5,000 Gini Awards Presenting Sponsor $10,000 Gini Awards Shining Star Sponsor $ 5,000 Gini Awards Reception Underwriter $ 1,000 Five Star Smile Sponsor $ 1,250 Product Donation Sponsor (available with $5,000 or more In-kind cash sponsorship) Total Enclosed: Please provide your company information as you would like it to be recognized: Company Name: Contact Person: Title: Address: City: State: Zip: Phone: Fax: Website: Sponsorship: $ Please Invoice Check Enclosed Please charge $ to credit card # Name on Card Billing Address Expiration Date CVV Signature Please complete this form and mail with payment to: Smiles Change Lives, Attn: Corporate Sponsorship 2405 Grand Blvd, Suite, 300, Kansas City, MO Please a high resolution logo/graphic for use in sponsorship materials. If you have any questions, or if we can assist with creating the best marketing benefits tailored for your company, please contact Melanie Johnston at ext. 236 or

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