BMORE ADDYS SPONSORSHIP OPPORTUNITIES
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1 2016 ADDYS SPONSORSHIP OPPORTUNITIES
2 ABOUT American Advertising Awards The American Advertising Awards is the advertising industry s largest and most representative competition. Presented by the American Advertising Federation (AAF), it attracts over 40,000 entries every year in local from competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. marketing elite. Here, brands and agencies of all sizes relish the opportunity to showcase some of the most exciting work in the country. Averaging more than 300 entries that represent dozens of agencies, thousands of professionals, and hundreds of brands, the American Advertising Award competition in Baltimore is the nexus of creativity, Innovation and business. The AAF in Baltimore brings together the central Maryland region s advertising and FACTS Advertising in Maryland HAS A DIRECT IMPACT ON MORE THAN 225,000 JOBS STATE WIDE GENERATES NEARLY $20 OF ECONOMIC OUTPUT FOR EVERY $1 OF AD SPENDING CONTRIBUTES OVER $53 BILLION TO THE STATE ECONOMY ANNUALLY
3 WHY Sponsor the American Advertising Awards? The American Advertising Awards provides unprecedented access to influencers across the advertising, marketing and business communities in the central Maryland region for a fraction of the cost of a standalone marketing campaign. Sponsorship packages were developed to provide maximum engagement and flexibility over an extended period of time. They also provide additional opportunities for customization. WHO The American Advertising Awards Sponsorship is Designed For: PRINT PRODUCTION PRODUCTION STUDIOS MEDIA PRODUCTION ADVERTISING MEDIA OUTLETS RECRUITERS OFFICE & TECHNOLOGY SERVICES FREELANCE CREATIVE SERVICES PRINT MEDIA DIGITAL MEDIA ADVERTISING PLATFORMS & NETWORKS RESEARCH & ANALYTICS FIRMS CONSULTANTS LEISURE & SPORT MERCHANDISE & PROMOTIONAL RESTAURANT & CATERING CLOTHING & GROOMING
4 ADDY 2016 WHO Audience Snapshot The American Advertising Federation Baltimore audience represents a variety of professionals, positions and industries. The majority of the audience consists of senior level influencers and decision makers based on LinkedIn network segmentation. INDUSTRY 51% LOCATION 79% Marketing & Advertisement Baltimore SENIORITY 24% Senior Sponsorship Reach The sponsorship packages provide extraordinary reach for organizations looking to affordably connect with the region s top marketing influencers. Impression statistics are for digital audiences only. These are in addition to offline audience impressions in print, mail and at the awards event. Audience Reach SOCIAL NETWORKS: 6,350+ Users LIST: 1,000+ Recipients SNAIL MAIL LIST: 600+ Recipients AWARDS SHOW: 300+ Attendees Projected Digital Impressions by Sponsorship Tier TITLE SPONSOR: 1.75 to 2 million impressions across social, display and GOLD SPONSOR: 750,000+ impressions across social, display and SILVER SPONSOR: 300,000 impressions across social, display and BAR SPONSOR: 75,000 to 100,000 impressions across social, display and PATRON SPONSOR: 25,000 impressions across social, display and FRIENDS OF ADDY SPONSOR: 5,000 to 10,000 impressions across social, display and
5 Sponsorship Tiers ADDY TITLE SPONSOR: $10,000 (1 Spot Available) Naming rights: The American Advertising Awards, presented by [Your Company] Custom branded content activation (to be determined), complete with AAF creative committee consultation Priority logo placement, banner and link on baltimoreadvertising.com and baltimoreaddys.com leading up to the event Priority corporate name and logo placement on s, social media and all notifications from the American Advertising Federation Priority logo placement in the call for entry poster this is often hung in agencies for months leading up to the awards (sponsorship confirmation must be submitted by October 9, 2015) Special Award naming rights: A judges award inscribed with your company logo and presented by your company representative 2-minute commercial to be shown at opening of ADDY Awards presentation (to be provided by the sponsor with consultation by the AAF) Company logo in the Winners Reel presented at ADDY event Special mention during awards presentation at the ADDY event Priority Visual presence during the event, displaying name, logo and level of sponsorship Full-page, inside flap ad in Winners Book 6 tickets with premium seating for ADDY Awards event Table for distributing promotional materials at event Post Priority logo, banner and link on for one year Priority logo, banner and link on for one year Host an AAFB Happy Hour following the ADDYs Logo placement in all s from AAFB to members for a month following the event, listing company as the ADDY sponsor
6 ADDY GOLD PARTNER: $5,000 (up to 5 Spots Available) Prominent logo placement, banner and link on baltimoreadvertising.com and baltimoreaddys.com leading up to the event Prominent corporate name and logo placement on s, social media and all notifications for the event Prominent logo placement in the call for entry poster this is often hung in agencies for months leading up to the awards (sponsorship confirmation must be submitted by October 9, 2015) Special Award joint naming rights: A judges award inscribed with all Gold Partner logos Company logo in the Winners Reel presented at ADDY event Special mention during awards presentation at the ADDY event Full-page ad in the Winners Book Company logo on signage at reception Prominent visual presence during the event, displaying name, logo and level of sponsorship 2 tickets for ADDY Awards event Opportunity to distribute self-promotion materials Post Prominent logo, banner and link on for one year Prominent logo, banner and link on for one year
7 ADDY SILVER PARTNER: $2,250 (up to 10 Spots Available) Logo placement, banner and link on baltimoreadvertising.com and baltimoreaddys.com leading up to the event Corporate name and logo placement on s, social media and all notifications for the event Logo placement in the call for entry poster this is often hung in agencies for months leading up to the awards (sponsorship confirmation must be submitted by October 9, 2015) Company logo in the Winners Reel presented at ADDY event Special mention during awards presentation at the ADDY event ½ page ad in the Winners Book Visual presence during the event, displaying name, logo and level of sponsorship 2 tickets for ADDY Awards event ADDY BAR SPONSOR: $2,500 (up to 3 Spots Available*) * depending on number of bars Logo placement, banner and link on baltimoreaddys.com leading up to the event Corporate name and logo placement on s, social media and all notifications for the event Company logo or ad in the Winners Reel presented at ADDY event Special mention during awards presentation at the ADDY event Visual presence during the event, displaying name, logo and level of sponsorship ¼ page ad in the Winners Book Company logo placement on bar signage Signature drink inspired by sponsor 1 ticket for ADDY Awards event
8 PATRON SPONSOR: $500 (10 Spots Available) Logo placement, banner and link on baltimoreaddys.com leading up to the event Company name listed as Patron Sponsor in the Winners Book Listing on Patron sponsor sign at Gala ¼ page ad in the Winners Book FRIEND OF ADDY SPONSOR: $250 (Unlimited Spots Available) Company name listed as Friend of ADDYS in Winners Book Listing on Friend of ADDYS sponsor sign at ADDY Awards event AD SPACE (To be Placed in the Winners Book) Full Page: $400 ½ Page: $200
9 CONTACT For more information about these packages or to discuss a custom package that suits your organization s needs, please contact: THANK YOU THANK CONTACT US YOU For more information about these packages or to discuss a custom package that suits your organization s needs, please contact: Heather Wassell Director, American Advertising Federation Baltimore director@baltimoreadvertising.com
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