SPONSORSHIP OPPORTUNITIES
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1 CELEBRATE DIVERSITY IN STYLE Multicultural International Consortium of [Deaf and Hard-of-Hearing] Artists and Advocates Celebrate 10 year Anniversary GREEN FASHIONOLOGY SPONSORSHIP OPPORTUNITIES
![Hard-of-Hearing] Artists and Advocates Celebrate](/docs-images/48/19591601/images/page_1.jpg "10 year Anniversary GREEN FASHIONOLOGY")
2 THE OPPORTUNITY MICA RUNWAY is the leading arts and entertainment high-end venture in New York City exclusively dedicated to showcasing works by emerging filmmakers, up-and-coming fashion designers, striving talents, literary and visual artists who utilize American Sign Language (ASL). Founded in 2000 by Ann Marie Jade Bryan, brainchild, activist, inventor, community leader, producer, fashion enthusiast, and founder of DeafVision Filmworks has raised more than $100,000 through her non-profit organization for charities, film and music video projects, community events, and social awareness campaigns. DESIGNERS RUNWAY MODELS TALENTS SHOWCASE
3 MICA Runway attracts attendees that include a diverse spectrum of 1,000+ socially and culturally aware, fashionista, trendsetting, artists, advocators, and accessory conscience men and women across all industries, entertainment, fashion, technology and media. MICA Runway offers integrated marketing partnership platform for select brands to associate with innovative exposure and connect with a distinctive, targeted audience. MICA Runway cultivates a loyal group of a hip, young generation (aged 18-39) who want to keep in touch with new developments in the arts and technology. These groups of people strive to be in-the-know about the latest happenings, buzz and trends in the city.
4 THE EVENT EVENT DATE: FRIDAY, OCTOBER 8 SUNDAY, OCTOBER 10, 2010 WHERE: LOCATIONS: Manhattan, New York Greenhouse Nightclub, NYU Cantor Film Center, Pearl Studio (TBD) PROGRAMMINGS: FRIDAY, OCTOBER 8 12:00 PM 5:00PM Green Art Competition/Exhibition/Auction 6:00PM Open Night Reception & Feature Film Showcase 9:00 PM Kick-off VMP Awareness Party (Lounge TBD) SATURDAY, OCTOBER 9 5:00 PM Red Carpet Arrival & VIP Reception (Greenhouse) 6:00 PM Cocktail Reception 6:30 PM Talent Showcase 6:45 PM Runway Fashion Show 10:00 PM After-party SUNDAY, OCTOBER 10 10:00AM 4:00 PM MICA Cinema Showcase 4:30 PM 6:30PM Panel Discussion/Debate Topics: DIVERSITY IN ENTERTAINMENT WHY IT MATTERS TO BE SUPPORTED 7:00PM 10:00 PM Closing Reception (TBD) Some events/locations are subjected to change. Visual Music Project (VMP) Campaign has a goal to increase awareness and promote music video accessibility for our sign language consumers. Green Art Showcase is for everyone! We believe in preserving the environment and spreading awareness in the public about this important issue. The earth is everyone's home and it is everybody's responsibility to keep it clean and to keep it green. All films showcase will features Deaf-related subjects or storylines containing topics in American Sign Language (ASL) for all audiences. The Runway Fashion Show features collection showcasing emerging and top designers in the fashion industry with 33 international male and female models walking the runway. MICAʼs ongoing actively effortʼs to continue to promotes and showcase persons who utilize ASL and are Deaf and Hard-of-Hearing in all areas of talents ensuring that the industry recognizes them as part of cultural diversity.
5 AUDIENCE PROFILE TARGET DEMOGRAPHIC AGES OF AUDIENCE GENDER ETHNICITY ORIENTATION DISABILITY/ NON-DISABILITY EDUCATION HOUSEHOLD INCOME LOCALS/NATIONAL (primary) 40% Male (45%) African American (26%) Asian (12%) Gay/Lesbian/Bi-sexual communities (45%) Deaf and Hard of Hearing (Disability) (55%) College Graduates (60%) (core) 60% Women (55%) Caucasian 31% Others 8% Heterosexual communities (55%) Non deaf (Non disability) (45%) Percentage total 100% Percentage total 100% Hispanic/Latino (23%) Percentage total 100% Percentage total 100% Has some college education (25%) No college (15%) Under $25,000 (22%) 100k-150k (10%) Urban/City (60%) $25k-50k (30%) ESTIMATED ATTENDANCE: 1, DAY EVENT. Out-of-towners (40%) Percentage total 100% Percentage total 100% 50k-75k (38%) Percentage total 100% Percentage total 100%
6 Attendees include Socialites, Fashion Industry Executives, Designers, Talent Agents, International Marketing & Sales Executives, Educators, Models, Sponsors, Celebrities, Donors, Financial Services Leaders, Designers, Celebrity Actors, and World Renowned Artists.
7 MEDIA AND MARKETING INTEGRATION Brand partners have the opportunity to be integrated into targeted media and marketing supporting the program. Assets include: DATABASE COMMUNICATIONS - 20,000 -Event Invitation/Distribution 20,000 -Event Reminder 20,000 (Every month) -Post Event Thank You 20,000 - Postal: -Event Invitation 5,000 ONLINE EXPOSURE Logo and link inclusion on event website and Sponsor partner websites MICA Scoop TV Media/Blog Facebook 5,000 Subscribers Twitter 5,000 Followers PRINT MEDIA PARTNERS: Full Page Color Ad (TBD) Full Page Color Ad (TBD) Half Page Ad (TBD) PUBLIC RELATIONS PR support will be provided by one of the top industry leaders The events will receive local and national press coverage in major trade and consumer magazines.
8 PR EXPOSURE
9 PR EXPOSURE/Continued
10 PR EXPOSURE/Continued
11 ON-SITE EXPOSURE & ENGAGEMENT Brand partners receive high profile exposure and the opportunity to engage audience members at the events. EXPOSURE Signage Red Carpet Step & Repeat Gobo Projections Video Screen Display Gift Bag Inclusion CONSUMER ENGAGEMENT Expansive on-site footprint for: Product Display and/or Demonstration Member Acquisition or Data Capture Product Sampling Promotional Contests *All activation subject to MICA Runway Producer Approval
12 ON-SITE EXPOSURE & ENGAGEMENT/continued
13 ON-SITE EXPOSURE & ENGAGEMENT/continued
14 SPONSORSHIP OPPORUNITIES 2010 SPONSORSHIP LEVELS DEAFVISION FILMWORKS/MICA RUNWAY 2010 can customize a partner program or to address your brand specific objectives. (We will have broadcast HD quality footage (reality TV style) of each event for our sponsors that supports an event as part of their sponsorship package and it will also be incorporated in our MICA Scoop TV blog, which is GRAND SPONSOR MICA RUNWAY 2010 TITLE [$30,000+] Name above Event Title with logo lock-up, i.e. BRAND presents MICA Runway 2010 Recognition on Event Invite (commitment needed by 9/1/10) Recognition on Event Blast (commitment needed by 10/1/10 Logo inclusion within all Print Advertising Logo placement and recognition from the runway at the Event Inclusion of promotional materials/thank you in post-event mailing and blasts On-site activation area for product engagement/signage Sampling/placement opportunity in VIP & attendee gift bag Video spot / logo inclusion on Event Video Screens Web Presence on Red Carpet/Press Launch/Kick-off at our Hotel Suite VIP Reception for 3 days at the MICA Suite (Hotel TBD) Exclusive VIP room for our models, talents, crew and press, as well as be available for photo sessions and also to attend sponsor events (schedule permitting). Sponsor s name and logo will be incorporated into all promotional materials, giftbags, lanyards, including posters, tickets, official programs, T-shirts, memorabilia, and event promotional advertising material (subject to print deadlines). Sponsor will be provided with our floor models to promote their brands, products, sweepstakes, and giveaways. 15 Front Row tickets ENDORSEMENT PARTNER & SPONSOR OF VISUAL MUSIC PROJECT (VMP) [$25,000+] Recognition on Event Invite (commitment needed by 9/1/10) Recognition on Event Blast (commitment needed by 10/01/10) Logo inclusion within all Print Advertising Brand recognition from the runway at the Event Video spot / logo inclusion on Event Video Screens & Music Video inclusion/recognition Special Interest Flyers (Introducing Endorsement for Visual Music Project Campaign) Sampling/placement opportunity in VIP gift bag & attendees gift bag Lobby/On-Site Signage Promotional Opportunities VIP Reception at the MICA Suite (Hotel TBD) Sponsor will be provided with our floor models to promote their brands, products, sweepstakes or giveaways. 10 Front Row tickets
![Scoop TV blog, which is www.micascoop.blogspot.com) GRAND SPONSOR MICA RUNWAY 2010 TITLE [$30,000+] Name](/docs-images/48/19591601/images/page_14.jpg "above")
15 SPONSORSHIP OPPORUNITIES/continued PRESENTING SPONSOR OF MICA CINEMA SHOWCASE [$15,000+] Recognition on Event Invite (commitment needed by 9/1/10) Recognition on Event Blast (commitment needed by 10/1/10) Logo placement at the Event Logo inclusion within all Print Advertising Video spot / logo inclusion on Event Video Screens Sampling/placement opportunity in VIP gift bag+ attendees gift bag VIP Reception at the MICA Suite (Hotel TBD) Sponsor will be provided with our floor models to promote their brands, products, sweepstakes or giveaways. 6 Front Row tickets PRODUCING SPONSOR [$10,000+] Logo placement at the Event [Green Art Showcase] Sampling/placement opportunity in attendee gift bag Sponsor will be provided with our floor models to promote their brands, products, sweepstakes or giveaways. Video spot / logo inclusion on Event Video Screens 4 Reserved tickets SUPPORTING SPONSOR [$5,000+] Logo placement at the Event Sampling/placement opportunity in attendee gift bag 2 Reserved tickets
16 PREVIOUS SPONSORS M A C RED BULL ZICO COCONUT WATER BORU VODKA ELLE VOGUE PERONI MASH NATURAL FRUIT GEICO THE CONTAINER STORE RUSK MIX1 METROMINT EVERGLO BOYLAN AIRTRAN SHECKYʼS FINAL DRAFT CATOU LARABAR FORD MODEL KRISPY KREME DENTYNE SPRINT APPLEBEEʼS HUMAN TOUCH GALLAUDET UNIVERSITY JENNIFER GREENFIELD STEVEʼS AND BERRY BOOTS CHAMBORD WE REVLON TRUBUTTER GOOGLE WRITE BROTHERS SORENSON ST. PAULʼS COMMUNITY BAPTIST CHURCH FOOTLOCKER GOAMERICA NEW YORKʼS HOTEL PENNSYLVANIA
17 CONTACT INFORMATION Corporate Partnership Producer/Chair Ann Marie Jade Bryan (Text only) Associate Assistant: Jubil Khan MICA Runway Publicist: Latoya Banks Additional Event Information
18 SPONSORSHIP CONFIRMATION FORM (To confirm your organization s participation Organization/Business Name: Contact Person: Position: Address: State: Postcode: Phone: Mobile: Website: Please circle to indicate your commitment GRAND SPONSOR MICA RUNWAY 2010 TITLE [$30,000+] ENDORSEMENT PARTNER & SPONSOR OF VISUAL MUSIC PROJECT (VMP) [$25,000+] PRESENTING SPONSOR OF MICA CINEMA SHOWCASE [$15,000+] PRODUCING SPONSOR [$10,000+] SUPPORTING SPONSOR [$5,000+] I enclose a check or money order, payable to DeafVision Filmworks payment in full. Signed: Name (please print): Please return this form and payment to: Att: Ann Marie Jade Bryan Producer/MICA Runway 2010 Chair MICA Runway 2010 PO Box 1276 Cathedral Station New York, NY 10025
![SPONSOR OF MICA CINEMA SHOWCASE [$15,000+] PRODUCING SPONSOR [$10,000+] SUPPORTING SPONSOR [$5,000+] I enclose a check or money order, payable to DeafVision Filmworks payment in full.](/docs-images/48/19591601/images/page_18.jpg "Signed: Name (please print): Please return this form and payment to: Att: Ann Marie Jade Bryan Producer/MICA Runway 2010 Chair MICA Runway 2010 PO Box 1276 Cathedral Station New York,")
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