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- Lenard Logan
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14 Drives traffic to your web site Improves SEO with keyword rich content Gain better understanding of clients perceptions of your business Increased awareness of your business
15 Source: State of Inbound Marketing Report -
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18 71% of all US Internet users are on Facebook 74% of marketers believe it s important for lead generation strategy Users share 2.5 Billion pieces of content every day 1.15 BILLION + USERS
19 Facebook gives your business an image. You can have live conversations with people who matter, making it a more personal experience.
20 All the links and posts on your Facebook page are indexed by search engines. Through comments or posts, you can have direct feedback and conversations with your target audience.
21 #2 Search engine on the web making it a great resource for traffic and leads 500 Years of YouTube videos are watched on Facebook everyday More video is uploaded to YouTube in one month than the 3 major U.S. networks created in 60 years 1 BILLION + USERS
22 How To Videos are a great way to help people solve problems. Social Media Networks, websites and blogs integrate YouTube embeds into their platform framework, allowing users to watch videos directly from their feeds.
23 60 % of Twitter users access it via mobile device Fastest growing age demographic is 55 to 64 years old, registering a 79% increase in active users On average, over 400 million tweets sent daily 500 MILLION + USERS
24 Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
25 43% of US marketers have found a customer through LinkedIn 3 Million companies have company pages 50% of users have a Bachelor s or Graduate degree 238 MILLION + USERS
26 People typically visit LinkedIn with a purpose to make connections, gain insights about their industry, and is a great way to quickly find content that is relevant to your target market.
27 More than 16 billion photos uploaded to site MTV is the most followed brand on Instagram Receives 1,000 comments per second 5 Million photos uploaded everyday 130 MILLION + USERS
28 More than 69% of users are female 80% of total pins are repins of existing content Nordstrom is most popular brand on Pinterest Food is the top category, garlic cheesy bread is the most repinned topic 70 MILLION + USERS
29 Distinguish connections by creating circles The +1 button is clicked more than 5 billion times a day 67% of active users are male 500 MILLION + USERS
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31 Google+ integrates with: Google Docs, Chrome, Gmail, Google Maps, Picasa, Google Analytics, Blogger and YouTube.
32 Circles: Categories you create to organize your followers and the people you follow. Extended Circles: Friends of friends may see your content when you share. Local: 97% of consumers search for a local business online. Allows consumers to find your hours, address, phone number. Hangout: Video chat with up to 10 people. Communities: Created by brands or individuals to create conversations and share information on a specific topic.
33 Your search ranking can improve if you use Google+ network. A strong presence on Google + can give you a higher page rank and Increased web visibility.
34 Google+ Post Google Search
35 1. Listen relentlessly. 2. Reply immediately. 3. Have a human voice.
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38 The line between writing good SEO copy for search engines and engaging copy for humans has all but disappeared.
39 The days of keyword stuffing, or writing meaningless content that would only impress search engines, are thankfully a distant memory.
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41 Hashtags help identify a common topic or theme. Hashtags have become a critical way to communicate and link information on Social Networks.
42 Hashtags make your information searchable by anyone. Your post appears in the stream of the hashtag you used. Build an audience & community.
43 Identify where your posts or subject fits in. Chances are there is already a hashtag being used for your area of communication. Find someone who is already active in your field, and then see what hashtags they are using. If you see one you like, click on it, all posts with that given hashtag will appear.
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45 HootSuite offers a comprehensive solution for all aspects of a business online promotion activities. You can enter blog posts with ease, handle social media interaction across multiple networks, monitor website metrics, and incorporate SEO features via one easy to use platform.
46 Buffer allows you to share content (yours and content from the Internet) across multiple social networks. You can set a pre-set schedule to share posts, and when you share these articles into your "buffer app" it puts the post into a queue to be published at your set time.
47 HubSpot is an all-in-one Inbound marketing platform that helps you outline your marketing goals, and track your progress. It offers access to the necessary SEO and keyword strategies to help you develop an online marketing campaign, but also offers ongoing feedback to justify your advertising efforts.
48 Google s Mission: Serve the right content to the right person at the right time. High ranking is a vote of confidence!
49 On-Page Content Content on pages of your website or blog Off-Page Content Trust/Authority via Social Media & Link Building
50 Branded Content Specific to your business Non-Branded Content Specific to your industry or field
51 Specific Set real numbers with real deadlines. Measurable Make sure that you can track your goal. Attainable Work toward a goal that is challenging but possible. Realistic Be honest with yourself. Timebound Give yourself a deadline.
52 SMART Goal: I will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will allow me to grow my business and increase my revenue.
53 Number of engaged users. How often is your post shared? How many submitted an online form. How many clicked on link to your site.
54 Influence is the ability to drive action. When you share something on social media or in real life and people respond, that's influence.
55 Your Klout Score is a number between that represents your influence. The more influential you are, the higher your Klout Score.
56 Content Curation is the art of continually finding, grouping, organizing, and sharing the best and most relevant content with your brand's audience.
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58 Content Curation is about showing thought leadership. Good content creation tools help you save time and increase productivity. They streamline the process of: Coming up with content ideas on a consistent basis Organizing and executing content promotion Identifying link prospects Tracking your results
59 Tagboards automatically aggregate social media hashtags from Twitter, Facebook, Google+, Instagram and others in a single view.
60 Scoop.It! helps you find content from your favorite topics and allows you to share it via your favorite social networks or blogs.
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62 Infographics or Data Visualization are visual images such as a chart or diagram used to represent information or data.
63 Source: Adhere Creative
64 Source: Adhere Creative
65 Source: Adhere Creative
66 Source: Adhere Creative
67 Source: Adhere Creative
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73 The profile of the key purchasers of your product or service. It represents the demographic, financial and psychological aspects of your customers. It can be viewed as a barometer of what makes your audience tick from a sales point of view.
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79 Eric Schmidt Google
80 SocialMediaToday.com SocialMediaExaminer.com MarketingProfs.com Tagboard.com HubSpot.com HootSuite.com
81 VGL.COM Presentation available:
Social Marketing & Reputation Management
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