Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS"

Transcription

1 Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS This resource provides a sampling of tools available to produce social media metrics. The list was developed for use at the Robert Wood Johnson Foundation (RWJF) Social Media Measurement meeting held in April 2013, a meeting that explored how to develop measures for tracking offline results as well as online. It is helpful to consider these tools in the array of methods available for assessing impact. This is not intended to be exhaustive. There are likely to be new tools introduced to market, and tools that exhaust their potential. Also, by sharing this list, RWJF is not endorsing any single tool, nor have we used all these tools. If you have any suggestions or additions for this list, please contact Erin Kelly at Tool: Addictomatic URL: Description: Search aggregator that allows users to create a customized web page based on search term; content includes latest news, blog posts, videos, and images. Customized web page shows results for Google, Bing, Flickr, YouTube, Twitter, and other search sites. Customized search web pages can be bookmarked for easy future access. Tool: Bit.ly URL: Description: URL shortening service that measures the click rate of the shortened link. Measure/Monitor: measure If another user has shortened the same link, Bit.ly provides the overall click rates on the shortened link and the total of all Bit.ly links to that same URL, enabling you to understand the impact that others outside of your immediate network are having on spreading word of mouth. Bit.ly is easy to use and a useful way to track click through rates on Twitter and blogs. #SM_RE 1

2 Tool: Crowdbooster URL: Description: Social media dashboard that offers recommendations for the best content to share and suggests when to publish posts for maximum exposure. For use with Twitter and Facebook. Allows you to manage multiple social media accounts at once. Provides metrics on reach of individual tweets and posts over customized period of time. Provides metrics on follower and fan growth. Tool: Facebook Insights URL: Description: Provides Facebook Page admins and app developers with metrics on the performance of their Page or app. Measure/Monitor: measure Metrics include page views, tab views, and number of views of your page coming from external domains. Tool: Google Alerts URL: Description: Notification service that sends updates on the latest relevant Google results based on topics or keywords. Alerts can be set up to be sent either daily or as it happens. Daily updates can be helpful when you are doing a roundup of relevant news or when you are using a popular search term to limit the number of messages in your inbox. As it happens updates can be used for when you are monitoring a live event or breaking news. Can be used to aid in measuring impact of effort to drive word of mouth about topic or campaign name. Tool: Google Insights for Search URL: Description: Helpful for identifying search terms and tags to use for monitoring and development of Google Ad buys; provides insight into words used to describe ideas and issues in a nonjargony manner. (to identify terms to use in monitoring) #SM_RE 2

3 Results can be narrowed by category, type of search (e.g., web, image), location. and time period. Tool: Google Reader URL: Description: Web based aggregator that can capture syndication feeds like RSS and Atom; these feeds allow users to get updated posts from their favorite websites and blogs. Google Reader allows users to avoid visiting each of their favorite sites independently; it automatically updates with new posts. Tool: Hashtags URL: Description: Search engine that allows you to search solely by Twitter hashtag. Does not provide descriptions of hashtags. Only crawls recent content, does not enable analysis of use of hashtag over long periods of time. Tool: Hootsuite URL: Description: Social media dashboard that allows users to manage multiple social media profiles. Can manage Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare and maxi accounts. Team collaboration available (multiple accounts can access the same social media profile and help to assign tasks). Users can also search for keywords, hashtags and profiles by either user names or actual names (individual or organization). Allows you to schedule posts and tweets. Paid accounts enable integration of Google Analytics and Facebook Insights. Paid accounts can archive tweets and posts. Tool: Icerocket URL: #SM_RE 3

4 Description: Social media search engine that aggregates user generated content from across the web. Provides snapshot of discussion in social media of topic or organization. Users can search for keywords and filter by blogs, Twitter, Facebook, or images. Tool: Klout URL: Description: Measures a Facebook or Twitter user s influence within their social network; a Klout score is based on how many users you influence, the extent to which you influence them, and the overall influence of your network. (create lists of users to monitor) Tool: MentionMap URL: Description: Interactive visual tool that you to see the users who are engaging with your account most frequently and with whom they are also engaging. Limited as tool for network analysis because it looks at tweets over recent past versus over life of account. Can be useful when looking for new Twitter accounts to follow or engage. Must authorize to access Twitter account. Tool: Radian6 URL: Description: Social media monitoring and analytics platform for monitoring, measurement, analytics, and reporting. Fee/Free: fee Summary dashboard provides a snapshot of influencers, demographics, and tone. Allows you to look at information over time (daily, weekly, monthly, 3 months, 6 months). User can search for keywords and filter by source types, such blogs, micromedia, Facebook, etc. Sources can be tagged. Reports can be exported. Alerts can be scheduled. #SM_RE 4

5 Tool: Social Mention URL: Description: Social media search engine that aggregates user generated content from across the web into a single stream of information. Provides snapshot of discussion in social media of topic or organization. Users can search for keywords and filter by types, such as blogs, networks, events, and images. Allows you to set up social media alerts to receive updates via . Tool: Topsy URL: Description: Real time social media search engine that aggregates user generated content from across the web. Filter content by links, tweets, photos, and experts. Advanced search enables you to filter further by users, language, and time. Trackback-page allows users to put in a link and see the original tweeter, other popular URLs on the same domain, and any authors associated associated with the domain name. Tool: Tweetgrid URL: Description: Twitter search engine Tweetgrid is a great option for following Twitter chats in real-time. Tool: TweetReach URL: Description: Enables users to assess how many and who is seeing and responding to content being shared. Measures accounts reached and impressions. Tool: Tweetstats URL: #SM_RE 5

6 Description: Graphs Twitter statistics including tweets per hour, per month, of any Twitter account. (create lists of users to monitor) Shows where the tweets originated and when the account was most active. Tool: Twitalyzer URL: Description: web analytics tool for Twitter that looks at individual Twitter accounts to assess their influence, but there are three levels of paid subscriptions available for individuals, businesses or agencies that offer additional features. (create lists of users to monitor) Allows paid users to establish quantifiable goals to demonstrate progress. Pulls in data from other social measurement services, such as Klout. Provides number of followers, and retweets for Twitter accounts. Can be integrated with Google Analytics. Tool: Twitter Counter URL: Description: Allows you to look at your Twitter statistics, as well as the Twitter statistics of other users (followers, following, tweets shared) over time. (create lists of users to monitor) Data is provided via graphs. Allows you to look at information over time (daily, weekly, monthly, 3 months, 6 months). Tool: Twitter Search URL: Description: official search engine for Twitter. Users can search for usernames, keywords and hashtags. Advanced search allows users to filter their search based on date of the tweet or location of the account that shared the tweet (if the user provides that information in their profile.) Twitter search is a good starting point for all Twitter related searches, including the development of lists of influencers or to identify participants in specific dialogues (defined by hashtags.) #SM_RE 6

7 Tool: Twtrland URL: Description: social analytics tool for Twitter accounts (create lists of users to monitor) Useful to get a quick overview of your own Twitter account. Assesses tweets based on mentions, replies and retweets enabling you to understand how often the account engages with its followers and vice versa. Source: Erin Kelly, Social Media Manager, RWJF. The list was developed based on responses to a 2012 survey of communication firms that work with the Robert Wood Johnson Foundation regarding the social media monitoring and measurement tools they use. #SM_RE 7

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED

6 TWITTER ANALYTICS TOOLS. SOCIAL e MEDIA AMPLIFIED 6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.

More information

HOOT 200 Courseware. WORKBOOK Advanced Tactics with Hootsuite Pro

HOOT 200 Courseware. WORKBOOK Advanced Tactics with Hootsuite Pro WORKBOOK Advanced Tactics with Hootsuite Pro HOOT 200 Courseware Looking for more efficient and effective ways to manage your social media community, and demonstrate results? Hootsuite Pro Courseware will

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

MANAGEMENT AND AUTOMATION TOOLS

MANAGEMENT AND AUTOMATION TOOLS MANAGEMENT AND AUTOMATION TOOLS A guide to help with the automation and management of your social media presence 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3

More information

Welcome to the Webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow

Welcome to the Webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow Welcome to the Webinar, it will begin shortly. 50 Social Media Ideas for Your Tradeshow Today s Quick fire Session We only have ten minutes so - - let s get to the tips! 1. Step one: if you don t have

More information

Social Media Strategies for Compliance. Julie Straw, MPH CHES

Social Media Strategies for Compliance. Julie Straw, MPH CHES Social Media Strategies for Compliance Julie Straw, MPH CHES Division of Healthcare Quality Promotion Centers for Disease Control and Prevention #OSAPsm 3 4 5 Objectives Overview of social media activities

More information

Social Media Glossary of Terms

Social Media Glossary of Terms Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the

More information

The Experts Guide to Keyword Research for Social Media. A WordStream Guide

The Experts Guide to Keyword Research for Social Media. A WordStream Guide The Experts Guide to Keyword Research for Social Media A WordStream Guide The Experts Guide to Keyword Research for Social Media The Experts Guide to Keyword Research for Social Media The foundation of

More information

101 Twitter Resources

101 Twitter Resources 101 Twitter Resources The Very Best Hashtags, Chats, Lists and Tools By Kerri Karvetski, Company K Media Page 1 of 15 Introduction The beauty of Twitter is that it is simple, short and fast. When something

More information

The Social Marketing Management Software Checklist

The Social Marketing Management Software Checklist The Social Marketing Management Software Checklist A guide of categories and questions to ask Social Marketing Management Software (SMMS) vendors to make sure you find the the right solution for your social

More information

Easy Social Media Management with Hootsuite

Easy Social Media Management with Hootsuite Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million

More information

Keyword Research for Social Media

Keyword Research for Social Media Keyword Research for Social Media David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins Keywords, keywords, keywords Keyword research plays a vital role

More information

Online Reputation Management Services

Online Reputation Management Services Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results

More information

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape. Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the

More information

Online Engagement Websites and Tools

Online Engagement Websites and Tools Online Engagement Websites and Tools Provided below is a small sample of links to get the ideas flowing. Some social networks can be set up to broadcast only, removing the ability for users to comment

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

Sample Social Media Strategic Plan

Sample Social Media Strategic Plan Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

Social Media Analytics. Social Media Workshop Twitter Facebook Instagram

Social Media Analytics. Social Media Workshop Twitter Facebook Instagram Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want

More information

SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER

SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER INTRODUCTIONS SOCIAL MEDIA Why? SOCIAL MEDIA We are living in the first generation where the

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Social Media & Your Business

Social Media & Your Business Social Media & Your Business How to Use Social Media Marketing to Deliver a Positive ROI for Your Business October 30, 2012 Who Are We? Karly Gaffney Manager Content & Community, Social Media Group James

More information

A short guide to Twitter

A short guide to Twitter A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

Social Media Glossary of Terms For Small Business Owners

Social Media Glossary of Terms For Small Business Owners Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

Social Media Monitoring: Engage121

Social Media Monitoring: Engage121 Social Media Monitoring: Engage121 User s Guide Engage121 is a comprehensive social media management application. The best way to build and manage your community of interest is by engaging with each person

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Evaluate Digital Digital Marketing Strategy

Evaluate Digital Digital Marketing Strategy Evaluate Digital Digital Marketing Strategy Social Media Marketing Course Fall 2012 Lynchburg College School of Business and Economics Dr Ira Kaufman 2011 What is Effective? Determine the reach and effectiveness

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Measuring What Matters

Measuring What Matters Measuring What Matters Proving the Value of Social Media June 18, 2015 Before Measurement Comes Management Communication: Compounding Effect Resource Clients Focus News Offerings Leadership Resources Educational

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

the beginner s guide to SOCIAL MEDIA METRICS

the beginner s guide to SOCIAL MEDIA METRICS the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Getting Started on Twitter Cheat sheet for grad students

Getting Started on Twitter Cheat sheet for grad students Getting Started on Twitter Cheat sheet for grad students Compiled by Naomi Hirsch, EHSC @naomichirps 1) Setting Up a Twitter Account Get an Account at http://twitter.com/ You ll need to provide: Your Full

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT

03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT 03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT INDEX 1. Objectives 2. Fan page Culture Change 3. Gamification 4. Rewarding Loyalty 5. Crowd sourcing, Recruitment and Market Research 6. Cross-promotion

More information

The 2012 State of Web and Social Media Analytics in Higher Education

The 2012 State of Web and Social Media Analytics in Higher Education The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week

More information

Builder 2.0 Guide and Walkthrough

Builder 2.0 Guide and Walkthrough Builder 2.0 Guide and Walkthrough Getting Started Get started with Builder 2.0 by logging in to the application via your Facebook. Once you have logged into the application, the main dashboard will appear.

More information

+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !

+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. ! + Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI

HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING

More information

Social Media for Marketing 2: Promoting Your Business

Social Media for Marketing 2: Promoting Your Business Social Media for Marketing 2: Promoting Your Business. 1 connecting you to a world of opportunities These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico

More information

1 www.socialscoup.com

1 www.socialscoup.com www.socialscoup.com 1 Index Revision History Revision Date Description 01 Jan 2015 Socialscoup User Guide 1.0.1 Contents 1. Login 6 1.1 Using Facebook 6 1.2 Using Google+ 7 1.3 Using Registered mail id

More information

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 What We ll Cover Today 2 Content Types How to find it How to write

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing

LGBT Social Media & Web 2.0 Marketing. 5/16/2013 LGBT Social Media & Web 2.0 Marketing LGBT Social Media & Web 2.0 Marketing Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in ter per son al [ ìnt?r

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

INTRODUCTION TO SOCIAL MEDIA

INTRODUCTION TO SOCIAL MEDIA Amy De Genaro, Summer 2011 INTRODUCTION TO SOCIAL MEDIA AND ITS USES IN GOVERNMENT AGENCY RECYCLING CAMPAIGNS Connecticut Department of Energy & Environmental Protection Source Reduction & Recycling Program

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Introduction to Social Media

Introduction to Social Media Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case

More information

Socialbakers Analytics User Guide

Socialbakers Analytics User Guide 1 Socialbakers Analytics User Guide Powered by 2 Contents Getting Started Analyzing Facebook Ovierview of metrics Analyzing YouTube Reports and Data Export Social visits KPIs Fans and Fan Growth Analyzing

More information

The Power of Social Media Marketing. Steven R. Van Hook, PhD

The Power of Social Media Marketing. Steven R. Van Hook, PhD The Power of Social Media Marketing Steven R. Van Hook, PhD Where are the users? More Statistics In Millions Networking Data Pew / 2012 Internet users under 50 are particularly likely to use a social

More information

HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS

HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS CONTENTS Introduction 3 Have you developed your social media strategy? 4 The power of real-time social insights 5 The biggest social media challenges

More information

How many audience members: Part One: Content

How many audience members: Part One: Content How many audience members: - Use a content management system or blog - Use RSS feeds (on-site and off) - Tweet? - Have Facebook accounts? - LinkedIn? Quora? DesignFloat? - Have more than 3 social media

More information

Source Type Definitions

Source Type Definitions Source Type Definitions The Jobs2web Referral Engine sorts all of your visitor traffic into a Source Engine, and then categorizes it into a Source Type. Jobs2web has approximately 2,500 Source Engines

More information

Social Media and how Parks can benefit from it

Social Media and how Parks can benefit from it Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Grapevine Chamber of Commerce. Social Media Plan. Current as of July 21, 2015

Grapevine Chamber of Commerce. Social Media Plan. Current as of July 21, 2015 Grapevine Chamber of Commerce Social Media Plan Current as of July 21, 2015 1 Overview The Grapevine Chamber of Commerce is positioned uniquely as a respected source for local business news, as well as

More information

INTRODUCTION...4 STEP 1: JOIN THESE TOP SOCIAL MEDIA SITES...8 STEP 2: CREATE A SCHEDULE...28 STEP 3: HOW TO GROW YOUR FANS/FOLLOWING...

INTRODUCTION...4 STEP 1: JOIN THESE TOP SOCIAL MEDIA SITES...8 STEP 2: CREATE A SCHEDULE...28 STEP 3: HOW TO GROW YOUR FANS/FOLLOWING... 1 Disclaimer This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

Using Social Media to Market Online Programs

Using Social Media to Market Online Programs FDLA Journal Volume 2 Article 2 1-1-2015 Using Social Media to Market Online Programs Denise Starbek Saint Leo University, denise.skarbek@saintleo.edu Follow this and additional works at: http://nsuworks.nova.edu/fdla-journal

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

GLOSSARY OF SOCIAL MEDIA TERMS

GLOSSARY OF SOCIAL MEDIA TERMS GLOSSARY OF SOCIAL MEDIA TERMS Analytics (social media) - the analysis of data gathered from social media sites. Analytics Tools - tools either built-in to social media sites or accessed through third-party

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital

Marketshare. of Major Social Media Platforms. March 2013. Data & graph provided by Dreamgrow Digital Marketshare of Major Social Media Platforms March 2013 Data & graph provided by Dreamgrow Digital F a c e b o o k Social Largest social platform with over 1 billion users worldwide February 2004 rating:

More information

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012 Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx

More information

THE FUTURE OF SOCIAL CRM

THE FUTURE OF SOCIAL CRM THE FUTURE OF SOCIAL CRM 28/11/2013 GARETH EDWARDS Contents The Future of Social CRM... 3 Basic Features of Social Media Management Platforms... 3 Terms... 4 The Solution... 5 What a CRM System Should

More information

Twitter Guide for Adoption and Fostering

Twitter Guide for Adoption and Fostering Twitter Guide for Adoption and Fostering The Retweet or RT Allows Twitter users to share the best links, tweets, and gems they find from others using the service. To RT, highlight the tweet that you find

More information

Social Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation

Social Media Business Partner Advertising Kit. Click to add text. 2012 IBM Corporation Social Media Business Partner Advertising Kit Click to add text 2012 IBM Corporation Social Media Advertising - Agenda Introduction Keyword Research Facebook Twitter LinkedIn YouTube Sample ad copy and

More information

M U R M U R C R E AT I V E. C O M

M U R M U R C R E AT I V E. C O M Mary Nichols Account Director Mary Breslin Nichols @KarmicMarketing @murmurcreative Social Media TAKES AN INVESTMENT OF YOUR TIME OVER A SUSTAINED PERIOD IN ORDER TO ACHIEVE RESULTS. Why allocate time

More information

Metrics for Social Media Success

Metrics for Social Media Success Metrics for Social Media Success Why did Facebook go public? Because they couldn t figure out the privacy settings, either. Obstacles to measuring 30% of the respondents pointed to "dedicated resources.

More information

Hootsuite Best Practices

Hootsuite Best Practices + Hootsuite Best Practices + University of Waterloo Guide for University of Waterloo accounts through the social media management system, Hootsuite. + Table of Contents Content Creation and Sharing...4

More information

A quick guide to... Social Media

A quick guide to... Social Media A quick guide to... Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your

More information

MAPS/REPUTATION DASHBOARD

MAPS/REPUTATION DASHBOARD MAPS/REPUTATION DASHBOARD It pays to be listed online and monitor what your customers are saying about you. Maps/Reputation Dashboard Local consumers are online searching for nearby businesses that offer

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

A Brief Guide to Social Media: Tips and tricks for using social media for knowledge mobilization and engagement

A Brief Guide to Social Media: Tips and tricks for using social media for knowledge mobilization and engagement A Brief Guide to Social Media: Tips and tricks for using social media for knowledge mobilization and engagement Attribution This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International

More information

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au Objective Objective of the Workshop The aim of this workshop is to give you the knowledge to develop

More information

Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down.

Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

Social Media Glossary

Social Media Glossary Social Media Glossary API An acronym for Application Programming Interface App App Filename An acronym for Application. See also app filename The filename.app indicates that the file is an application

More information

30 Tips and Tricks for Mastering Facebook Marketing

30 Tips and Tricks for Mastering Facebook Marketing The Ultimate Facebook Marketing Cheat Sheet Data from Hubspot.com Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain.

More information