Online Marketing Strategies

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1 Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: SA / AUSTIN:

2 Essentials Mobile-Friendly Website Professional Design Professional Photos Easy Access to Contact Information Strong Social Media Presence Increase SEO Increase Brand Awareness Engage with Prospects / Maintain Relationships with Clients Drive Traffic to Website and Generate Leads Long-Term Success

3 Bad Websites (Content) Too Bright, Too Small, Too Much, etc. Different Fonts Difficulty Finding Contact Info Clutter of Information, Graphics, etc. Animations / Popping Graphics Non-Professional Photography

4 Good Websites Simple Design *Easy Navigation *Easy To Find Contact Information *Professional Photography

5 Flash vs. HTML5 Flash: Not playable on all devices, including: Apple devices, tablets, and smartphones. HTML5: Playable on ALL devices, and 10 times faster loading speed. Example of HTML5 (slideshow): This type of slideshow is only available for Shoot2Sell clients.

6 What Increases SEO? * = most effective *Social Media *Blogging *Video Consistency in Branding & Content Original Photography (& Optimizing Images) Keywords Hashtags *Paid Services

7 Why Social Media? 2 nd most popular source (just behind Organic Search) when it comes to referral traffic to your website. Google LOVES Social Media Increase SEO Increase Brand Awareness Engage with Prospects Maintain / Build Relationships with Clients Reach Thousands & Track Analytics

8 Facebook Business Page vs Personal Profile Sources of Reference: Business Page: Boost Marketing Content to Reach Thousands Ads go in the Home feed. Professionalism & Credibility Easy Access to Contact Info & Website Link View Analytics Personal Profile: Only for maintaining current relationships Person-to-Person interaction

9 What about the other sites? Twitter, Instagram, Pinterest, YouTube, Houzz, etc: They don t have designated business pages like Facebook, but you can still create a regular page for your business if possible, try to keep it separate for SEO, branding, and marketing purposes. LinkedIn: There are 2 options for LinkedIn, and you can pick one or both. 1. Create a regular LinkedIn page with your business branding on it, and update it accordingly. You can interact with connections, become endorsed and recommended by clients, post to group discussions, etc. 2. Create a LinkedIn Company page, which only allows people to follow you and your updates (and see basic About information).

10 EXCEPTIONS..With A Disclaimer. If YOU are the brand of your company (branding with Your Exact Name & Your Headshot), then you don t have to have a separate business page from your personal page. with these exceptions: You must still have a separate page on Facebook, regardless, because a business page offers many different functions than a personal profile. Keep your personal opinions, beliefs, life events, and venting sessions off your page at least to a MINIMUM. Remember professionalism, and think before you post.

11 Analytics: What & Why? What Are Analytics? Statistics and data relevant with the site you are viewing analytics on. Examples: how many people visited your site, how long they stayed on site, demographics on those viewing your site, top referring sites, engagement with posts, etc. Why Analytics? Analytics help measure your marketing strategies. It allows you to see what referring sites are best, what posts got the most engagement, where your visitors are coming from, where you should be marketing more to, what times of the day / days of the week worked best, etc. Google Analytics Put in your website s coding. Talk to web designer or developer to make sure it is done correctly, or Google how to do it yourself. Facebook Analytics / Insights Facebook business pages automatically allows you to see analytics to your page, your posts, and more. It also allows you to see the analytics of your boosted posts or ads, which can only be done on a business page.

12 Tools For Time Management Hootsuite: https://hootsuite.com Schedule Posts in Advance (Day, Time, Network) Up to 3 networks Free Facebook Publishing Tools Facebook business pages also allow you to schedule posts in advance on their platform. Download These Apps: Pages Facebook s way of allowing you to manage your business pages on your tablet or phone. Waze Shows traffic, cops, construction, wrecks, and other alerts while commuting on the road. Take a new route ahead of time and miss the traffic.

13 How Busy Designers Stay Active Online Dedicate 1 lunch break per week to sit down and schedule social media posts in advance for the following week. Spend 15 minutes per day monitoring posts/page and engaging on social media. Engaging via your business page: Like, retweet, comment, or share posts from prospective or current clients. Like, follow, or connect with pages of prospective or current clients. Dedicate 1 evening per week (before bed) reading blogs or articles relating to your industry. Dedicate 1 evening per week (before bed) keeping up with trends via Pinterest, Houzz, etc.

14 Need A Referral? Contact Courtney Stucky for a trusted, reputable contact for the following services: Professional Photography Interior, Exterior, Commercial & Residential SEO Services Get ranked higher (or highest) on Google. Website Design Making Website Mobile-Friendly Graphic Design Marketing Materials Social Media Training

15 THANK YOU! Courtney Stucky Social Media Manager / Marketing Director Shoot2Sell Photography, Inc. Mobile: (940) Front Office: (214)

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