2 Link Your Website to Social Media Make it easy for people to Follow you and Share your content.
3 Link Your Website to Social Media Follow Buttons Where should the buttons be on the website? Do you want them out of the way, or featured and prominent?
4 Link Your Website to Social Media Share Buttons What on your website is share-able? Products, offers, news, images, videos, etc...
5 Link Your Website to Social Media Talk to your web developer, or... Use free modules or plugins: Addthis.com Sharethis.com
6 Link Your Website to Social Media Should I put a Twitter timeline or Facebook newsfeed on my website? Are you getting a lot of good feedback from followers? Are you sharing ideas or having conversations that aren't being shared on your website?
7 Link Your Website to Social Media Facebook Comment Feed or Like Box
10 Link Your Website to Social Media Twitter Timeline, Favourites, and Search Widgets From your Twitter profile...
12 Link Your Website to Social Media
13 Link Your Website to Social Media
15 Link Your Website to Social Media Pinterest Board Widget
18 Link Your Website to Social Media Linking your website to your social media profiles adds credibility to your posts and makes your website more interactive.
19 Promoting Offers on Social Media
20 When you're brainstorming your next campaign, think about how social media can help you out. Promoting Offers on Social Media
21 Social Promo Basics: Attractive Image Gripping Headline Irresistible Offer Easy Next Step Promoting Offers on Social Media
22 Promoting Offers on Social Media
23 You have to have more than 50 Likes, and your pages must be more than a month old You don't pay anything to create the offer, but you pay to promote it. Promoting Offers on Social Media
25 Promoting Offers on Social Media
26 Promoting Offers on Social Media
27 Promoting Offers on Social Media
28 Indigo Case Study Facebook: 425K Likes Twitter: 110K Followers Pinterest: 12K Followers Instagram: 45K Followers Social Promo: Indigo Case Study
29 Social Promo: Indigo Case Study
30 Social Promo: Indigo Case Study
33 Indigo Instagram Photos of products get better attention than images advertising sales. Use the comments a market research! Social Promo: Indigo Case Study
34 Social Promo: Indigo Case Study
37 Social Promo: Indigo Case Study
38 Indigo Pinterest Collaboration gave Indigo a boost in exposure, even though they're a big brand. Indigo has boards for personas. Social Promo: Indigo Case Study
39 Market Research Social Media Market Research
40 Social Media Market Research What problems are your customers having? What language do they use when they talk about this problem? What do your customers hope for? What do they expect?
41 Social Media Market Research Pay attention to comments. When a post is shared, do they add anything to it? What are the most popular posts or discussions right now?
42 Social Media Market Research Search specific terms. Use synonyms and emotions. Use words like review, alternative, best, good, worst, experience... Subtract words that get in your way.
43 Social Media Market Research Read Customer Reviews Search reviews about your products and competitors' products. Pay close attention to the worst and the best reviews.
46 Social Media Market Research Search Twitter mentions, keywords, hashtags and smiley / frowny faces. Look for conversations, debates, chats, and user interaction with competitors. Use -fliter:links to leave linked articles out of your search.
51 Social Media Market Research LinkedIn Group Search Find the popular discussions in active groups. Read comments on LinkedIn Posts Find more groups from the profile pages of Top Contributors.
56 Social Media Customer Service
57 Social Media Customer Service Be responsive Take the conversation off of social media. Bad reviews aren't always bad news. Normal customer Service rules apply.
58 Social Media Customer Service
59 Social Media Customer Service
60 Social Media Customer Service
61 Team Up on Social Media
62 Team Up on Social Media Run promos with other business in your community. Cross share content. Connect with bloggers in your industry. Offer package deals with partner businesses.
63 It may be smarter to hire someone else to handle your social media, or make an existing employee responsible for it. Define the role of a Social Media Manager to make it easier and your social accounts will be maintained to your standards. Social Media Standards and Values
64 Values What kind of tone/personality? Your business has a personality. It's what your customers enjoy. That should be experienced on social media as well. Funny, serious, precise, casual, technical, emotional, etc. Social Media Standards and Values
65 Values What qualities are important to you and your customers? Humility, honesty, confidence, luxury, reliability, etc. Social Media Standards and Values
66 Keywords What terms or phrases do you want to be recognized for on search engines? What are people searching for? Social Media Standards and Values
67 Keywords flower arrangements in North Bay good food in Mattawa cute women's clothes small business accounting Social Media Standards and Values
68 Post Structure Structure each post so that they are easy to read and recognizable. For example: [message] [hashtag] [call to action] [link] Social Media Standards and Values
69 Post Structure Social Media Standards and Values
70 Frequency How often does your audience expect content to be posted? Social Media Standards and Values
71 Content Mix Decide on a preferred mix of visual, written, or video content. Also, determine a mix between promotional and nonpromotional content. For example: 60% Visual, 40% Articles. 20% promotional, 80% non-promotional. Social Media Standards and Values
72 Content Sources Create a list of approved content sources (Mashable, Forbes, niche blogs) that your social media manager can share content from. Social Media Standards and Values
73 What do they retweet/share and what do they like/favourite? Usually you share or retweet content that your audience would enjoy, then like or favourite positive comments or posts about your business. Social Media Standards and Values
74 Success Metrics How do you define a successful Social Media Effort? Likes, followers, retweets, shares, clickthrough, time on page, leads, sales, etc. Social Media Standards and Values
75 Tracking Structure How do you track that success? Do you use analytics and reporting software? Do you have an Excel spreadsheet that your manager can record metrics in? Social Media Standards and Values
76 General Employee Social Media Conduct Make employees responsible for how they wield your brand on social media. They can become brand advocates. They will watch their attitude when they talk about your brand online. Social Media Standards and Values
77 The Business Value of Blogging
78 61% of consumers have made a purchase because of a blog post. Small businesses with blogs generate 126% more leads. The Business Value of Blogging
79 Owned Media Your posts. Your content. Your web space. The Business Value of Blogging
80 Your Digital Library Central location for all your communication. Share blog content. Drive traffic to your website. Your website becomes a go-to resource. The Business Value of Blogging
81 Create content that serves more than sells. How To's Lists News and commentary Expert Insight Tell your customers' stories. The Business Value of Blogging
82 But selling is good too! Gauge your audience. Use stories to make offers look more attractive. Use articles to add legitimacy to your brand and products. Build trust, confidence, and credibility in your audience. All essential to selling. Ask for the sale. The Business Value of Blogging
83 Talk to you developer about launching a blog. OR Wordpress is the easiest way to run a blog. Many themes for other platforms (Drupal, Joomla, etc) have blog modules built in. Blogs usually do better when a part of your business website, but not always (niche blogs). The Business Value of Blogging
Keys to Social Media Success Consistent Content You don't have to post every hour, but be consistent. Responsive Interaction Join the conversation, ask questions, and provide customer service Evolve Social
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