Utilizing Social Media Effectively. Basic Techniques to Promote Your Business Online

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Utilizing Social Media Effectively. Basic Techniques to Promote Your Business Online"

Transcription

1 Utilizing Social Media Effectively Basic Techniques to Promote Your Business Online

2 The Importance of having an Online Presence Technological advances have changed the way people communicate. Businesses who are not using social platforms are invisible to consumers. In order to be competitive this year and every year after you must have a virtual footprint.

3 The Importance of SEO & Social Media How many of you pick up your smartphone, tablet or use your computer to search for information on a daily basis? Millennials (currently 21-38); are the quickly taking over the market & if you don t have a strong online presence with a dedicated website & social pages - YOU ARE LOSING BUSINESS Rapid Growth when I rebuilt our website & started actively engaging with people through social media/review sites in 2009; our business increased 22% that year & have continued to grow every year since. If your business is not continually active online with an actively updated website & authentic interacting social sites; the search engines don t notice your business.

4

5 How to Promote Your Business Online Search Engine Optimization Strategically and actively position your business website for optimal views Make your website easy to find by listing your company on Google My Business, Bing Places for Business, Yahoo Small Business as well as other popular search engine sites Social Media Use popular social networks to find and engage with customers Frequently post on your social platforms about why people need your product or service Enhance your company brand by asking loyal customer s to share their satisfactory experiences on your social feed

6 Claiming Your Business on Search Engines Be sure to claim your business on Google & Bing (Yahoo pulls from the other sites; no need to claim it unless you want to pay for it). Google Biggest player in the game; claim your business through Google My Business. This will make sure people can find your business (and the correct information about your business) on Google Search, Google Maps & Google+ all at once. If you don t already have one, you will need to set up a Gmail account.

7 Search Engines Continued Claim your business on Bing by going to Bing Places for Business. Claiming your business on each site does take time & patience. If you do not have the time; be sure to hire a local Rio Rancho company; like Sagedread Designs, to get this taken care of for you. Claiming your business on these sites is imperative; marketing in this day & age is primarily online you must have a strong online presence. If you re looking for the best ROI for your marketing dollars, your website/internet presence is where you want to invest. Search engines do not recognize Facebook Business Pages as a business website; which has a direct effect on your business s Search Engine Optimization (how search engines see & rank your business in your business category). You must have a legitimate business website; that is not cookie cutter.

8 POPULAR SOCIAL MEDIA SITES Facebook 40 million Small Business Pages 41% of Small Businesses utilizing Facebook for Promotional Efforts Twitter 74% of users follow company brands 47% of users who follow brands visit the company website Google+ Google is the top search engine used in the world 20 million mobile monthly users Instagram 300 Million active users 27.6% of the US population uses Instagram YouTube 1 billion users Has the largest engagement conversion of videos currently online LinkedIn 40% of users check this site daily Receives 2 new members every second Pinterest 30% of social media user have an account Estimated audience reach of 47.1 million people in 2015

9 Social Sites Primary: Google+ (feeds directly into Google search), Facebook, Twitter & LinkedIn Pinterest (primarily female market know your demographics) & Instagram YouTube is owned by Google & videos get the most response. Quick, entertaining & informative videos work. Funny gets great responses but keep it respectful. If you can t record a short video or do a video montage always use a picture with your post Do your best to make sure it s your picture if possible; again keep authentic in the representation of your business, your services, your product.

10 Social Sites Continued They play a role in boosting search engine optimization if managed properly. Gives business owners & managers a way to personally engage with customers & possible customers. Takes time, but again it s imperative! If you don t have the time to invest; hire a local company to manage your social media sites for you Search engines look for authentic interaction between businesses & customers keep it real; trying to beat this system will eventually get you penalized (especially by Google).

11

12 SOCIAL MEDIA ENGAGEMENT Like similar & interesting pages on Facebook Follow influential people & compatible industries while using trending hashtags on Twitter Join communities that can highlight your brand and follow significant business professionals on Google+ Create educational or fun videos not ads, like, share and comment on popular social site postings & stations on YouTube Design a highly skilled resume and regularly post or share business related articles on LinkedIn Pin or re-pin trending or appealing imagery to booster interest towards your board on Pinterest Remember Like, 1+. Comment & Share local, funny, relative & informative content don t always post about you & your business only.

13 Use Clear CALL-TO-ACTIONs

14 Posting Procedures & Etiquette Etiquette first typing in all capital letters means you are yelling at people don t yell at people. Keep your personal life, personal opinions, politics, etc. out of your business postings. Always post in a professional, grammatically correct manner (including proper spelling) abbreviated texting is not acceptable except sometimes on twitter because you have 140 characters per post (including pics & links). Updates & changes happen often on every site; be sure to give yourself time to make appropriate posts & have patience glitches happen. Be diplomatic; no matter what a customer/poster may say.

15 Etiquette & Procedures Continued Procedures vary depending on the site. Google+, Facebook, Twitter & Instagram you can use hashtags to highlight words & phrases so those posts are more likely to show up when people search for those words & phrases use of hashtags can even become or utilized in trends. Hashtags don t work on LinkedIn or Pinterest but website links do; which also work on Google+, Facebook & Twitter (but be sure to post a photo with Twitter) but not on Instagram (hashtag phrases work best on Instagram).

16 More Etiquette & procedures If you are sharing posts or content that are written by someone else (and you will & should); be sure to give the credit/tag them in the post. There are sites that help you manage & pre-program posts because it is good to think ahead for events, holidays & such please stay aware of current local news, if something bad has happened you want to be sensitive to that news & not post something that may be construed as insensitive. Always double (even triple check) what you are posting before you post. Even if you do a quick edit there is always a chance someone took a screen shot within seconds.

17 Review Sites Matter There are reviews on search engines (Google), social sites (Facebook) then there are review sites like Yelp (covers all types of businesses & events) & business specific review sites (like TripAdvisor). Just like search engines & social sites, you want to claim your business on review sites. Reply to all reviews.

18 Replying to Reviews Keep your emotions under control. Answer with diplomacy. Always say thank you. Other than sometimes on Facebook, don t use the persons name in your reply. Keep it professional. Never use profanity or be defensive. Replying to reviews can be used to educate the public on the quality of products &/or services you provide (without spamming) sometimes a negative review can be your best marketing tool.

19 QUESTIONS??

20 NEED FUTHER HELP WITH SEO & SOCIAL MEDIA MANAGEMENT Contact Sagedread Designs at

Online Marketing Strategies

Online Marketing Strategies Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional

More information

UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016

UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016 UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

Social Media. Style Guide

Social Media. Style Guide Social Media Style Guide CONTENTS General Guidelines Maintain Mission Focus...4 Be Authentic...4 Don t Censor Content...4 Pay Attention and Listen...4 Post Relevant and Interesting Content...4 Remember

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

BusinessOnline360.com Dominating Social Media Marketing 1

BusinessOnline360.com Dominating Social Media Marketing 1 BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author

More information

PERSONAL BRANDING. Natalia Untung 0142626. BARBRA Sundquist IMG 220

PERSONAL BRANDING. Natalia Untung 0142626. BARBRA Sundquist IMG 220 PERSONAL BRANDING Natalia Untung 0142626 BARBRA Sundquist IMG 220 This report documents the steps I have taken to develop my professional online reputation, as well as my plan for further strengthening

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

M U R M U R C R E AT I V E. C O M

M U R M U R C R E AT I V E. C O M Mary Nichols Account Director Mary Breslin Nichols @KarmicMarketing @murmurcreative Social Media TAKES AN INVESTMENT OF YOUR TIME OVER A SUSTAINED PERIOD IN ORDER TO ACHIEVE RESULTS. Why allocate time

More information

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson 10Reasons Why Social Media Campaigns FAIL By Melinda Emerson 10 reasons why social media campaigns fail 10 REASONS WHY SOCIAL MEDIA CAMPAIGNS FAIL Social media is the great equalizer for small business

More information

Facebook Twitter LinkedIn Google+ Instagram Youtube Pinterest X X X X X X X X X X

Facebook Twitter LinkedIn Google+ Instagram Youtube Pinterest X X X X X X X X X X Choosing Your Social Media Channels Brave New Media 2015 Overview Navigating social media doesn t have to be overwhelming. It is about choosing the channels that are going to be best for the content your

More information

Social Media Tools, Tips, and Best Practices

Social Media Tools, Tips, and Best Practices www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your

More information

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Digital marketing guide. Building an online audience > Social media

Digital marketing guide. Building an online audience > Social media Digital marketing guide Building an online audience > Social media The purpose of this guide is to provide advice and tips to filmmakers on using social media to build an online community; be that for

More information

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

The Power of Social Media Marketing. Steven R. Van Hook, PhD

The Power of Social Media Marketing. Steven R. Van Hook, PhD The Power of Social Media Marketing Steven R. Van Hook, PhD Where are the users? More Statistics In Millions Networking Data Pew / 2012 Internet users under 50 are particularly likely to use a social

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Building Your Brand Through Social Media Kimi Davidson

Building Your Brand Through Social Media Kimi Davidson Building Your Brand Through Social Media Kimi Davidson Objectives Be aware of the rules Who are you trying to reach? How are you trying to reach them? Why are you trying to reach them? When are you trying

More information

Protect Your Business

Protect Your Business www.smallbusinessmarketingaustralia.com Bronwyn@smallbusinessmarketingaustralia.com www.smallbusinessmarketingaustralia.com Page 1 What is Your Online Reputation? Your online image is NOT just your business

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

What Social Media Platform is Right For You?

What Social Media Platform is Right For You? What Social Media Platform is Right For You? Social Media Overview March 25, 2015 Michele Walfred walfred@udel.edu @mwalfred (Twitter) Review Your objectives Why Social Matters Review the major social

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

Your Business s Online Check-Up

Your Business s Online Check-Up 1 Did you know?... From the smallest start-up to a multi-generational family business to Fortune 500 companies, all businesses have a web identity or citation made up of the business name, address, phone

More information

#umea2014 Digital Strategy

#umea2014 Digital Strategy #umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

Internet Marketing For Denver Law Firms

Internet Marketing For Denver Law Firms Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

2014 Social Media Tips

2014 Social Media Tips 2014 Social Media Tips Twitter Best Practices Facebook Best Practices Communications Timeline 2014 ASPCA Mega Match-a-thon Live-Tweeting Tips! Hello, 2014 ASPCA Mega Match-a-thon participants! The following

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

Thinking About Your Business Reputation Management

Thinking About Your Business Reputation Management Thinking About Your Business Reputation Management You are probably being solicited by a number of reputable firms offering to help you with your Brand Reputation Management (BRM). Most often, when you

More information

Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness

Social Media & Your Business. Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Who, What, When, How Sept. 17, 2014 #SmallBizMedfordNJ @Medford_NJ facebook.com/medfordbusiness Social Media & Your Business Presented by Medford Township s Economic Development

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

Social Media and how Parks can benefit from it

Social Media and how Parks can benefit from it Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Social Media Marketing

Social Media Marketing Social Media Marketing The buzz around social media is growing every day. Social media is huge and it s here to stay. Sites like, Linked in and offer free and relevant advertising, but do you know how

More information

The Rival Results Index (RRI)

The Rival Results Index (RRI) The Rival Results Index (RRI) Retail: High-end Department Stores Q1 2015 What is the Rival Results Index? The RRI is a comprehensive analysis, scoring and ranking of a group of organizations in a specific

More information

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape.

Small Business Internet Marketing: Just What You Need to Know. ecape 900 Route 134 South Dennis, MA 02660 508-217-4499 x10 julie@ecape. Small Business Internet Marketing: Just What You Need to Know This presentation is designed to help small business owners at all levels of Internet experience achieve the following: An awareness of the

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

What is your age? 18-30 31-40 41-50 51-60 61-70 71+ Are you? Male Female

What is your age? 18-30 31-40 41-50 51-60 61-70 71+ Are you? Male Female Q1 What is your profession? Optometrist Optician Ophthalmologist Executive at Chain HQ Optical Product Buyer at Chain HQ Owner Lab Wholesaler/Distributor Lab/Distribution Executive Retail Manager Regional

More information

Provided as a courtesy by CPA Trendlines (www.cpatrendlines.com)

Provided as a courtesy by CPA Trendlines (www.cpatrendlines.com) Social Media Recruiting for CPA Firms The use of social media for recruiting in CPA firms is growing, especially with the need for accountants who are tech savvy. By using popular social media sites, firms

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

4/7/15. Maintaining a Personal Touch in the Electronic Age. Jennifer Thompson & Corey Gehrold. About Us

4/7/15. Maintaining a Personal Touch in the Electronic Age. Jennifer Thompson & Corey Gehrold. About Us Maintaining a Personal Touch in the Electronic Age Jennifer Thompson & Corey Gehrold About Us Full-service medical marketing Online medical marketing education 1 The Digital Age Around 40% of the world

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Building Your Personal Brand

Building Your Personal Brand Building Your Personal Brand through Social Media Noelia Sanchez! HLI SUMMIT August 1, 2014 Networking in 2006 2 Networking in 2014 3 Creating A Strong Online Presence! Digital Proficiency Engage

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

Introduction to Social Media & Internet Marketing. How to add social media to your marketing mix Presented by AS Designs & Services

Introduction to Social Media & Internet Marketing. How to add social media to your marketing mix Presented by AS Designs & Services Introduction to Social Media & Internet Marketing How to add social media to your marketing mix Presented by AS Designs & Services Your Hosts Ian Hatch Business Development, Graphic Design, Web Development,

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

6 Social Media Tips for Property Management Companies

6 Social Media Tips for Property Management Companies 6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

User Profiles People create profiles with photos, lists of personal interests, contact information, and other personal information.

User Profiles People create profiles with photos, lists of personal interests, contact information, and other personal information. SOCIAL MEDIA Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests with you. You can post pictures, updates, about activities or

More information

Search Marketing By Design

Search Marketing By Design Website Creation Package: The architecture of your new organic site is designed with SEO friendly features and functionality. It allows new potential customers to navigate directly to your site when looking

More information

Link Your Website to Social Media

Link Your Website to Social Media Link Your Website to Social Media Link Your Website to Social Media Make it easy for people to Follow you and Share your content. Link Your Website to Social Media Follow Buttons Where should the buttons

More information

Driving Business With Local Search: Your Customers Are Looking For You! Thomas Petty, California USA

Driving Business With Local Search: Your Customers Are Looking For You! Thomas Petty, California USA Driving Business With Local Search: Your Customers Are Looking For You! Thomas Petty, California USA Small Businesses Are Huge! Small businesses are the lifeblood of countries all over the world. In the

More information

HOW TO WRITE EFFECTIVE SOCIAL PPC ADS

HOW TO WRITE EFFECTIVE SOCIAL PPC ADS WHAT WHY WHO HOW CLICK ME HOW TO WRITE EFFECTIVE SOCIAL PPC ADS 1 introduction The digital world continues to grow and this is quite evident in the explosive popularity of social networks. People are spending

More information

WEB DESIGN & SEO PLANNING WORKSHEET

WEB DESIGN & SEO PLANNING WORKSHEET Company: Contact: Address: Email: State: City: Zip: Phone: Domain Name: Domain Registrar: Host Server: Host Directory: Username: Password: Before ABS Technologies can construct or build your website, we

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

white paper Successful Online Reputation Management: Best Practices

white paper Successful Online Reputation Management: Best Practices Successful Online Reputation Management: Best Practices Understanding the essence of Online Reputation Management Brands need a consumer to survive; that s obvious. Consumers have also come to heavily

More information

Video Marketing For Law Firms

Video Marketing For Law Firms Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About

More information

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e 0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

SEO, Search Engine and Online Reputation Management

SEO, Search Engine and Online Reputation Management SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview

More information

wishpond EBOOK Easter: A Guide to

wishpond EBOOK Easter: A Guide to Easter: A Guide to Social Media Marketing for Businesses Table of Contents Chapter 1 Content Marketing on Social Networks During Easter Holidays 6 Chapter 2 Which Industries Capitalize Most on the Easter?

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information