2 Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people
4 But we can talk about us later
5 If one more digital marketer tells me You should be creating an immersive experience You need to appeal to millennials Go Viral Twitter is where it is at You should post more infographics I m a social media guru You should use more snackable content You should get more user generated content It s Traditional vs New I m going to go insane!
6 It only creates more questions how does it actually work? how do we incorporate it into our marketing? how do I gain anything back from the effort I m putting in just to keep up with social media? what if it isn t actually for my business?
7 So who are you? How many of you are in sales? How many are involved in marketing? How many of you go to networking events? How many of you see clients face to face?
8 It s nothing new It may be called Social Media and Inbound Marketing but it s nothing new. It s the same principles you have had for years.
9 Audience Participation time Let s try something Can I have 2 volunteers please?
10 Audience Participation time Let s try something Can I have 2 volunteers please? NB: This slide wasn t in the presentation, but I thought I may need to explain the next slide I asked 2 men who had never met before to come up on stage and give each other a BIG kiss and hug
11 What makes us different? Perhaps a little anti social
12 Let s take a look at the traditional sales process Identify who your prospects are Find contact details of suitable potential customers Add them to your target list Contact them old warm - hot prospect
13 Let s take a look at the traditional sales process The traditional sales process was very linear. Yellow pages style Call list Remove objections Batter them into submission
14 The rate of change in how and where we communicate You know from your own experiences how much things have changed.. Used to be a phone call, a letter, a brochure or promotional leaflet, tactile fixed media.. printed - packed - wrapped, stamped and posted. And also door knocking and handing over your business card
15 The not so long ago technology Then a new technology CD roms In addition to paper advertising, with navigational buttons to flip between information easily. Rich media animations and videos to view on disc. As the web couldn t deliver these large files at that time, it was posted, pushed to the recipient.
16 The push Push sales & marketing can be quite intrusive: Hence: TPS System No cold calling To stop us all doing our jobs NO cold callers etc etc To stop us all being pushy and sending stuff they didn t want or need and expecting a sale
17 What makes us different? Pushy to say the least
18 The not so long ago technology 1996 Economist website
19 Start of PULL marketing online 1996 GOOGLE
20 Start of PULL marketing online Where business and consumers started to use search tools online (pulling information) to find what they wanted, needed GOOGLE
21 The definition of marketing "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." The official academic definition from The Chartered Institute of Marketing (CIM)
22 The definition of marketing This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of marketing. An understanding of what customers need and value, is central to marketing. Learning your customers' needs and how you can add value through marketing activities paves the way for a successful business in the long term
23 The traditional marketing funnel
24 Todays marketing funnel
25 Don t be anti-social with your inbound marketing
26 New Tech, Same principle
27 New Tech, Same principle from printed adverts
28 New Tech, Same principle from printed adverts & targeted online adverts
29 Paid advertising: Twitter Promoted accounts Promoted tweets Promoted Trends Target users based on keywords in their recent tweets and tweets with which they recently engaged. View metrics for your Promoted Tweets and Accounts campaigns, including impressions, retweets, clicks, replies and follows.
30 Paid advertising: Facebook Right hand side placement: Facebook display ads Newsfeed placement: Sponsored stories Promoted posts
31 Paid advertising: LinkedIn LinkedIn Ads Self-service, for smaller budgets. Targeting By geography By job function & seniority By industry & company size By gender & age Budget control Pay-by-click or impressions No long-term contracts Stop ads at any time
33 Paid advertising: Pinterest Promoted Pins Self-service PPC Native look & feel Analytics & metrics including: Impressions Repins Clicks CTR Total spend for selected date range
34 Paid advertising: Instagram Instagram ads are now available to everyone Ads fit very much to the current news feed format, with a small blue arrow icon indicating sponsored updates. The intention is for high quality creative ads to be delivered on the Instagram network
35 Although 95% of B2B marketers have created corporate social media accounts, half still are not active on social media on a regular basis and just 10% feel they are able to articulate the business value of social media efforts. (MediaPost)
36 Let s take a look at where we are today. Out of the 60 companies that are at the trade show today, only 35 of us have social media that is readily available from our website. Of those 35 we have taken a few samples, to have a look at some of the good stuff we re putting out there, and how we can be using each platform.
43 Social is online networking that helps: Build brand awareness Engage & maintain customer relations Improve inbound traffic for your company Gain insight and use results for research Create opportunities for you to sell -
44 Get talking! Produce content
45 Social s just chatter right? Wrong. By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research) So we need to update how we manage our customers, and how we manage our sales process. So how does social get you sales?
46 Consider it online networking Same as you may have gone to networking, had an introduction, had a discussion with other businesses, handed a business card over and perhaps a flyer to build business. You re just doing this online. Content is the virtual salesperson for the long B2B buying cycle. Rachel Balik, Sr. Manager Content Marketing, Demandbase
47 Use your online presence as your upper level sales funnel
48 Audience Participation time! How many of you have bought something from a door salesman in the last 6 months? How many of you have bought something off a cold call in the last 6 months? How many of you have googled a product you are thinking of buying? 90% of B2B buyers say when they're ready to buy, they'll find you (Earnest)
50 As consumers, we know when we want to buy Marketing should no longer be company centric, but customer centric. Ready for prospects at any point of the buying cycle. The buyer s journey is not really a linear path anymore. It s more about being ready with the content that prospects need when they are making a decision. Dillon Allie, VP of Client Services, HDMZ
51 So what does this inbound marketing look like?
52 How does Inbound work? Attracting the right people with your social media, blogs, and using SEO techniques Engaging these prospects with landing pages, service pages with calls to action and interest forms Closing these leads with your case studies and referrals Inspiring customers to promote you and your content through social and surveys
53 Everybody up Audience participation time! Make your way to the back of room. For every statement you would interact with online, please take a step forward.
54 Everybody up Audience participation time! Make your way to the back of room. For every statement you would interact with online, please take a step forward. Who loves Fridays?
55 Everybody up Audience participation time! Make your way to the back of room. For every statement you would interact with online, please take a step forward. Who loves Fridays? Would you like to make your job easier?
56 Everybody up Audience participation time! Make your way to the back of room. For every statement you would interact with online, please take a step forward. Who loves Fridays? Would you like to make your job easier? Would you like to hear about 5 tips on how we can improve your social marketing, it ll take around 7 minutes to read?
57 Everybody up Audience participation time! Make your way to the back of room. For every statement you would interact with online, please take a step forward. Who loves Fridays? Would you like to make your job easier? Would you like to hear about 5 tips on how we can improve your social media, it ll take around 7 minutes to read? Those of you at the front are our inbound leads.
58 Push & Pull The opportunities for push and pull marketing are now wide spread. It s a combination of how you utilise the tried and trusted, with new platforms and abilities to really identify and nurture your prospects in a way they are comfortable with, and in control of.
59 Push & Pull It s Traditional vs New Its not one V s the other Its about using your content effectively.. However you choose to communicate..
60 Get organised
61 Inbound doesn t happen in a day Where a lot of people fall down with inbound marketing, and social media in particular is they expect instant results. " Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay. Seth Godin, Author, Permission Marketing
62 Organise yourself for success As with any marketing, establishing a goal, and how you will reach that goal are essential to manage your time, your efforts and your expectations What do you want to achieve? Who s going to do it? When are they going to do it? How are they going to do it?
63 Get Inspired Coming up with good content, especially for social media is hard. You might not have the same budget or social media team as bigger companies, but you can use the principles of their campaigns as inspiration.
68 But also learn from their failures Social media failures are something we could spend hours on, as they happen every day. But we re going to look at: Hijacking hashtags Starting campaigns without thinking Pushing your product no matter what the circumstances Giving all employees access to the company twitter account Over automating
69 Hijacking a trending topic Using a trending topic to draw attention to your own posts is a popular tactic that can really work for your business. So how does this go wrong? You use the hashtag inappropriately You use hashtags on everything regardless of the content of your post
71 Not thinking about your campaign Marketing campaigns take a lot of thought, research and effort to put together (we should know!). So what can go wrong when you run social campaigns? Forgetting to read the room Complete and utter backfire
73 Push the sale, regardless of the consequence As we ve mentioned, brands can become a little too overexcited with pushing their sale straight away on social, so this isn t great practice in the first instance. Can it get any worse? Yes. Don t push sales at a traumatic time, it will not be received well Always be mindful of your timing, and the events going on around you
75 Give access to all your employee s Giving access to all employees can cause a number of problems: Conflict of brand voice due to multiple people posting Something inappropriate being posted by mistake Or the employees spilling all of the company s secrets. Especially if you have just fired them.
77 Automation isn t always the answer Automation is a huge part of the online marketing process these days, so it s quite hard to not use it at least a little bit. But why should you beware? Posts may end up going out at an inappropriate time They may not truly reflect the query at hand
79 Heading back to the office Review your marketing plan - including inbound, and where your social fits into that Commit to your marketing goals That includes the people and hours you will be putting towards content and social. Research that content Remember to intrigue, inform and entertain Do it! Get that content up online, link as much of it together as you can Always look back review, and update where needed, depending on what your data says
80 Need a little help? We are certified in inbound marketing, so can share the challenge with you of creating, implementing and analysing your inbound marketing. We can take you through step by step to give you the best chance at achieving real results when it comes to inbound. If you want to know more about inbound marketing or social media for your business, you can visit our blog which has hundreds of articles on various marketing topics.
81 Be responsive to customers needs in your approach and in your use of technology
82 Be polite- don t expect a kiss straight away
83 Thank you David & Lauren
84 Thank you David & Lauren Feel free to speak to us at the exhibition Stand 11 Please leave your with us if you would like a copy of the presentation, or any of our articles on social media. Connect with us on any of our social media.
Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (firstname.lastname@example.org, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
Attention is a Currency We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Table of Contents 1 5 6 7 8 15 16 20 21 23 24 28 29 30-31 32
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million
Online Marketing and Social Media ( Module 1 ) How the Internet has Impacted Marketing? The internet has developed very rapidly as a major force in the marketing equation for many consumer products. Not
(+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing
Social Advertising: I ll Click on That! Erica Sietsma VP, Business Development Digital Air Strike New York, NY 206-707-3320 email@example.com @digitalairstrk #dasnada2015 1 2 CASE STUDY: Social
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).
James Marchant Founder of Diligence Digital firstname.lastname@example.org 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business
In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories email@example.com http://www.webfactories.biz Proposal Letter Sample
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director firstname.lastname@example.org 2 INTRODUCTION If you or the
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE
Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried
Social Media Business Partner Advertising Kit Click to add text 2012 IBM Corporation Social Media Advertising - Agenda Introduction Keyword Research Facebook Twitter LinkedIn YouTube Sample ad copy and
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
www.webskillet.com 802 870 0932 Social Media Tools, Tips, and Best Practices There are lots of social media platforms out there. It can be daunting to try to figure out which ones are a good use of your
Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson
+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions +You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2 + 1994 Caylor-Solutions.com 317-985-7375 3 4 + Your