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1 Crystal Maleski

2 Social Media Is A Lot More Than A One Way 2

3 Keep Informed of Industry News Research Product Development Generate Info for Sales Pages Elevator Speech Blog Posts Newsletters Refine the Pain Points of Your Target 3

4 Twitter Lists Facebook Interest Lists Quora Help Forums for Your Industry Amazon Reviews of Competing Products Use Feedly to Follow RSS feeds of Informative 4

5 To ask questions and get recommendations from their peers Learn from experts in your industry Obtain insights or best practices Find information to answer their questions (source: 5

6 Facebook Pages To Watch Establish Private Twitter Lists Set up a keyword stream on Hootsuite Google Alerts Add their RSS feed to Feedly Comparative sites such as Similarweb.com and 6

7 If you aren t active on Social Media channels you may miss an opportunity to thank satisfied customers, educate misinformed customers or please dissatisfied 7

8 Learn About Your Prospects Website bios, LinkedIn, Nimble CRM, Social Media Bios Mention, Congratulate, Quote, Thank Engage with People Who Share Your Content Commun.it Engage With People Before, During and After 8

9 Increase Awareness 88% Drive Attendance 67% Provide Event Schedules and News 61% Build Engagement 46% (source Freeman XP and Event Marketing Institute, 9

10 Follow People on Twitter and Instagram Develop content, graphics or infographics that are sharable Facebook Ads Using Social Media as part of the Rule of 10

11 Your Passion The Back-story of your company Depict Your Values Encourage Influencers to Share Your Content Borrow an Audience 10 Places for Fall Fun 12 Experts Share Their Best Advice 5 New Local 11

12 Share Informative Content Write Content Blog Posts LinkedIn Publishing Network Show that you attend industry events Have your photo taken with industry 12

13 First, really define your target customer Develop a customer avatar Facebook Insights Facebook Power Editor Geo-targeted Ads on Facebook Google 13

14 Install a newsletter sign up app Use Lead Pages and Sign Up Pages LinkedIn bios Tweet out an interest to connect Getsidekick.com helps to validate addresses and if s are opened 14

15 Rule of 7 5 Components of Social Selling Content Engagement Online Supporters Traffic Conversion Sales Funnels and Lead 15

16 Goals For Using Social Media 83% of B2B markets invest in social media to increase brand exposure 69% to increase web traffic 65% to gain market insights (source: Social Media 16

17 Facebook Social Proof Customer Interaction Paid Reach LinkedIn Your Bio is Your Calling Card Excellent for Showcasing Your Expertise Harness the Power of Networking Twitter Great for Building Brand Awareness Good for Connecting with Influencers Helpful for Listening and Learning Important for Networking Instagram Best for Brands with Visual Goods Great Vehicle for Customer Mentions Hashtags Greatly Improve 17

18 Instagram has 300M monthly active users (Sue B. Zimmerman) 71% of all Internet users have FB accounts (Tabsite) B2B markets use, on average, 6 SM platforms with LI (91%) and Twitter (85%) as the most popular (Content Marketing Institute) B2B marketers who use Twitter generate twice as many leads as those who don t (Social Media 18

19 23% of Facebook users check their account more than 5 times per day 74% of marketers believe Facebook is important for their lead generation 19

20 Over 288 million monthly active users Twitter s fastest growing age demographic is year olds An average of over 400 million tweets are sent per 20

21 Define Your SM Goals (Keep in Mind The Rule of 7) Brand Awareness Website Traffic E-Newsletter Sign Ups Campaign Conversions Google Analytics Google URL Builder Analytics within each 21

22 Social Media can be used for a lot more than broadcasting Define your goals and your ideal customer first before selecting social networks to use When in doubt, ask your customers what social networks they use Set up a plan that fits with your objectives and your budget It s called Social Media and not just Sales Media for a 22

23 A copy of this presentation will be available for the next week at 23

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