BusinessOnline360.com Dominating Social Media Marketing 1

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1 BusinessOnline360.com Dominating Social Media Marketing 1

2 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author assumes no responsibility for errors or omission, or for damages resulting from the use of the information contained herein This book contains general information about technology and services that are constantly changing; therefore it may contain errors and / or information that, while accurate at the time it was written, may no longer be accurate by the time you read it. BusinessOnline360.com Dominating Social Media Marketing 2

3 No Time Wasting Here... Let s Get Started DOMINATING SOCIAL MEDIA MARKETING - Secrets, Strategies and Tips What is Social Media Marketing? Social media marketing can be defined as the process of obtaining website traffic or attracting an online attention through social media websites like Facebook, Twitter and the rest, it primarily involves the use of social media platforms to share and distribute content to targeted users with the aim of converting the traffic into a required action such as sales, leads or clicks. Social media undoubtedly plays a decisive role in online marketing and every online business that like to survive the cut-throat competition should know how to make use of the social media marketing to obtain the best results. What are the few important tips and secrets that every online marketer should know regarding social media marketing. Let s start with Marketing on Facebook Facebook Marketing Secrets, Tips & Strategies Facebook is known worldwide as the leading social networking website among people of all ages and demographics. As of 2012, Facebook has over 900 million users, it is expected to get to over 1 billion users by the end of Facebook allows users to connect, share information and bond over different interests. Facebook is a social networking website, but it is also an incredibly useful tool for anyone who wants to market their business or services online. Imagine having the ability to get your business BusinessOnline360.com Dominating Social Media Marketing 3

4 across 900 million people, that s huge isn t it? Marketing a product or service on Facebook allows a business to gain access to 900 million potential customers. Businesses create pages that receive "likes" from Facebook users, this is one sure way of engaging your clients or customers, you ve already gotten those customers, you want to keep them coming back, you want to keep them updated with what s going on in your business, then Facebook Page is the answer. Businesses can use their pages to share contact information, company history, special sales, product photos and more. If a business wants to successfully use Facebook, then the following tips and strategies should be considered. 1. Make an offer: Every consumer loves free products, discounts or coupons. A great way to attract attention to a business is by offering some kind of promotional discount. A company could offer a free coupon to Facebook users who "like" the Facebook page of the business. This is an incredibly simple and effective way to gain attention and to promote product awareness. If a Facebook user likes a page, then this page shows up on the user's profile. This will allow friends and contacts to see the business page, too. 2. Stand out among the crowd: Millions of businesses use Facebook, and this can make it difficult to stand out among the crowd. A few simple profile design tips should be considered when designing a Facebook page. All Facebook pages require a profile picture; it is important to have a high quality, relevant and eye catching profile picture. This picture can be a company logo, a new product or some other interesting content that is relevant to the business. The first thing that most users notice is a profile picture, so having a good profile picture that stands out is an important key to gaining attention. You need to be Number One and at the same time, stand apart from the crowd, I don t know about you but I like that two lettered word: Number One and that s where you need to be, that should be your aspiration. BusinessOnline360.com Dominating Social Media Marketing 4

5 3.Stay active and update regularly: The most important part of using Facebook Marketing is to update regularly. Many Facebook users check their Facebook pages multiple times per day, and each time they log in, they are looking for something new, something interesting, something they have not seen before and you need to be the one providing that content on their news feed. Posting short, catchy updates is an excellent way for a business to consistently promote their products or services. Marketing on Facebook can seem a bit complicated, but following these tips will lead to great success for any business. Twitter Marketing Secrets, Tips & Strategies There are a number of things a business owner needs to keep in mind in order to use Twitter effectively to market their business. Twitter, as a relatively new advertising and sales option, can be confusing to people just starting out. Here are a few secrets, tips and strategies that will make Twitter easier to use and understand, as well as make it a successful business marketing option. This Ebook is Brought to You By BusinessOnline360.com [Continue to the next page] BusinessOnline360.com Dominating Social Media Marketing 5

6 The most important thing to do when Marketing on Twitter is to make sure to share useful content with an authentic voice. People won't follow a business on Twitter unless the information the company or business is sharing is relevant and valuable to them. It is important to make sure that the tweets going out are interesting and relevant to the clients or prospective clients. Businesses also want to make sure that their voice is authentic when tweeting. Too formal or too casual a tone will turn off customers, rather than getting them excited about the products and services being offered. If a person asks a question in regards to the business, make sure that they receive a prompt response with the relevant information. The quickest way to lose followers is by not responding back to them. Some companies find it helpful to have just one or two people within the organization who come up with the tweets and answer customer s questions. BusinessOnline360.com Dominating Social Media Marketing 6

7 The correct usage of keywords, hashtags & website links in Twitter Marketing are some other things a business needs to focus on to have a successful Twitter account. Using relevant keywords in tweets will drive new customers to the company's website. It's best to come up with relevant keywords before starting to tweet and making sure to use them as often as possible in the tweets that go out, without being too overwhelming. Using hashtags on these keywords will also help the business to get their main points out to the public. Hashtags also help to bring attention to any contests or promotions a company is running. Companies need to make sure that they have active links to their website on their Twitter page as well. This way, if a follower wants more information about the company, they can go to the website to easily find what they need. Tweets are only 140 characters long, so it is important companies get their information out in the smartest, clearest way possible. Pinterest Marketing Secrets, Tips & Strategies Just like many other social networking sites, such as Facebook, Twitter and Google+, Pinterest is fast evolving to become another marketer's dream of promoting goods and services. Users have skyrocketed over the last six months and it looks to continue, since Pinterest can serve as an effective tool for marketing business, especially for small businesses. Not only can Pinterest be used for a marketing tool, it can be utilized to help regular consumers who are looking for your type of product/service. Here are some marketing tips and strategies to help you make the most of Pinterest. First of all, Marketing on Pinterest, like other networking sites have certain rules, or secrets if you will, to ensure the best business plan for them, not you. But, by knowing some of these secrets, you can better formulate a plan to make Pinterest Marketing work for you. 1. Mention or tag your friends in the comment sections with symbol and just like Facebook or Twitter, a list will pop up. You can use that list to market those who have the same interests as you or your business. 2. Repin!, repin!!, repin!!! Pinterest works when other people network off each other. In other words, repinning will most assuredly result in more people viewing more products, and if your product has been repinned a number of times, more people will start repinning your product. It's a cycle that never ends. The trick is to see which products get repinned the most and then you can strategize with your employees on how to target those pinners who are interested in your product or service. BusinessOnline360.com Dominating Social Media Marketing 7

8 3. Once people go to your pins, make sure you have any and all information to market your product and service, including price, availability and contact information, as well as if you are just an online business, or if you have a local store. 4. Infographics should be your best friend, I love Infographics, Infographics are visual representations of information, data or knowledge and are very beneficial to followers and repinners on Pinterest. If people can visualize, actually see growth charts or availability on your products, or even statistics; they are more likely to check out your website and therefore, your product. These secrets and tips will ensure potential customers check out your product or service, and give you a leg-up on the competition. Color Jam graphic studio used data from AppAppeal to create a map of Pinterest users in different countries. For each country on the map, there are three numbers. What does these numbers mean to you as a Social Media Marketer? The rankings are based on how BusinessOnline360.com Dominating Social Media Marketing 8

9 Pinterest stacks up against other popular sites in each country. The percentages shows the average number of users and page views each country brings to Pinterest on daily basis. LinkedIn Marketing Secrets, Tips & Strategies LinkedIn has geared their marketing efforts towards the professional sector of the world and business crowd. LinkedIn is still growing in their marketing efforts and already has over 160 million users. New people join every single minute and the top professional executives from Fortune 500 businesses are also a part of LinkedIn family. LinkedIn has a great marketing strategy. Following LinkedIn and how they market would help you market your own company. Creating a profile and an account and then getting your customers to make recommendations for your company is a great way to begin marketing. Add all your employees to the network so they can be a part of the growth. Create groups for your personal brands and discuss in that brand group ideas, new news, and much more. Posting jobs on this brand group is very helpful. Have that nice catchy heading on your LinkedIn profile so that way people will want to connect and talk to you. Introduce yourself with a catchy phrase and be sure to make yourself stand out. Have your headline show how you have a benefit towards the person on your page. Promote that profile on LinkedIn on your own website. People that go to your website are people that can then connect to your LinkedIn where you are doing the marketing for your business. If you have an icon on your own business website for LinkedIn that they can just click on and it takes them to your profile! It is a good strategy to have this on your website so that people can always find you with the click of a button. Be sure to take advantage of joining some groups that are closely related to the industry you are in so you stay up to date on the latest trends and industry news. Join groups that have some interesting topics that you are interested in and join groups where your business market surrounds and hangs out. LinkedIn gives you capability to join over 50 groups and the way they see it is the more groups you join the more visibility you will have. It s all about visibility; it s all about influence, that s LinkedIn marketing for you BusinessOnline360.com Dominating Social Media Marketing 9

10 Google Plus Marketing Secrets, Tips and Strategies Social media has stolen the hearts of many. This is where a large majority of people - young and old -are spending their time. It has become the ultimate way for old classmates, family members and distance friends to catch up. What was created primarily for college kids has become a cultural melting pot that is continuing to grow. Lots of people flocked to MySpace only to discover Facebook years later. The web culture from Facebook has been unprecedented. It has caused many other web giants to step back and observe. It has even caused some - like Google - to take note and compete against the leaders like Facebook and Twitter. This is how Google Plus entered the market. Fortunately, this is a great thing for people that want to market online. These social media blogs are a godsend for anyone that has the keys to unlock the doors to Google Plus Marketing. Facebook may be the social media powerhouse, but Google was already a dominant force in the area of marketing. The search engine was already prepared to lead people to various products. The foundation has already been laid. Google Plus was simply another link in the advertising chain. The secret to successful Marketing with Google Plus is through utilizing the entire network. Google Plus is linked to Google Adwords and gmail. These are already successful ventures for Google. A business owner that wants to appeal to customers can send out promotions through these interlinked chains of communication. Facebook is a dominant player primarily because of all the word-of-mouth buzz. Google has a successful gmail base of registered users. Google Plus is still fairly new to the social media game, but advertising throughout an extended network of gmail users guarantees more web traffic and a larger audience. Another tip that helps advertisers utilize Google Plus is becoming familiar with all the features that are embedded in Google Plus. This can be tricky at first because it is still a new application. People that take the time to learn about a magnetic profile through the integration of other Google services will thrive. Google has YouTube and Google Music. It has Google Docs. In other words, Google has an application for just about everything that a person could use on the Internet. That is why it is so important to learn how to use all the features for Google Plus. BusinessOnline360.com Dominating Social Media Marketing 10

11 Five Tips for Marketing on Social Media The 21st century is here, and it's time to embrace a new kind of marketing. Gone are the days of billboards and yellow pages - now the buzz is centered around the Internet and social networking. Whether you're looking to jump-start your career or simply breathe new life into your business, understanding and utilizing social media can make all the difference in your success. With that in mind, here are five tips. 5: Know The Strengths and Weaknesses Of Your Platforms Depending on your type of business, different social media websites will meet different needs. Twitter, for example, is the best place to post announcements, whereas Facebook is perfect for campaigning and competitions. LinkedIn is the hot spot for professionals. Know where you're posting and what really belongs there. 4: Understand Your Base Where are your customers? How do you plan to advertise? Which sites have the most of your demographic, and where will the crowds be moving in the next six months? Stay alert. Stay up to date, follow the trends, Speak the lingo. If you don't know what a hashtag is, you need to do more research before creating any accounts. 3: Reach Out To Your Followers The highest compliment on social media is the reblog. This means both reblogging other content - making friends, forming connections with others in the industry - and allowing others to reblog you. Don't be afraid to spotlight a customer who enjoyed your services or has something interesting to say about your business. You want people to be chatting about you, even if you aren't in the conversation yourself. 2: Stay Active Myspace was a huge hit once upon a time, but now it's dead and gone. That's how fast things can change in the arena of social media. You have to keep up, and that means staying active and in the loop. No one will bother checking your pages if you only update sporadically or with yesterday's news. You want to keep your customers interested, excited, and engaged in your business, which means always having something fresh to BusinessOnline360.com Dominating Social Media Marketing 11

12 share. Try offering regular promotions and time-sensitive discounts to increase your traffic. 1: Be Everywhere This goes along with tip five, knowing the trends. To truly take advantage of social media, you should be everywhere your customers are. Tweet on Twitter. Find friends on Facebook. Tag along Tumblr. You don't want to lose touch with your consumer base simply because you aren't marketing where the crowds are! More Tips & Secret Strategies Learn To Contribute This is one of the important tips or secrets top social media marketing experts don t like to share. When you are new to social media marketing, Facebook marketing or twitter marketing all that you would like to do is to promote your own links and your own website. You should also learn to contribute to the social media. Follow the other members on twitter, reply to posts and respond to queries. This will help you in projecting the image of an authority figure in your niche. Use Third Parties To Talk About Your Brand When you are engaging in social media marketing you can either hire someone to talk about your products or services in the social media. If you have the time, you can pretend to be that third person talking about a reliable brand or about a dependable service. This works much better than using self promotional language. Good Sense Of Humor Does Help You need to be professional with your social media marketing efforts but good sense of humor is never out of place. This will get you more visitors and more followers. Think Out of The Box If you are the first one to say something and what you say is of some value, then you will get the traffic and attention that you deserve rather than just retweeting the messages that have already been tweeted countless times. Never Use Template Based Messages You will have to make sure that you are making sense in the social media. Using template based messages will do you no good. Always post fresh messages that are created anew every time you want to make a post. Also make it a point to make your submissions manually. This will help you make relevant posts in the social media sites. BusinessOnline360.com Dominating Social Media Marketing 12

13 Learn To Create A Buzz Raise healthy controversies that give people something to talk about. This is one of the best ways to get the attention of the internet community. Discipline Yourself To Make Regular Posts If you want to be successful, you need to be highly committed. If you think you don t have the time to do that, there is nothing wrong in hiring experienced and reliable hands to support your social media marketing efforts. I often get asked, How do you manage to keep up with all these things? The answer is very simple, I outsource Above All Enjoy Your Social Media Marketing Efforts There is a lot of difference in the posts made by someone that enjoys social media marketing and the one that does it just for the same of link popularity. Love what you do, do it well and money will follow BusinessOnline360.com Dominating Social Media Marketing 13

14 See You at the Top To your Social Media Marketing Success! BusinessOnline360.com Dominating Social Media Marketing 14